TAB New Zealand

What TAB New Zealand does

TAB New Zealand (TAB NZ) is a statutory body established under the Racing Industry Act 2020 and domiciled in New Zealand, headquartered in Wellington. Originally founded in 1950 as the Totalisator Agency Board, TAB NZ was restructured as a government-created entity responsible for maximising returns to the New Zealand racing industry while minimising gambling harm. Effective 28 June 2025, the Racing Industry Act was amended to restore TAB NZ's statutory monopoly on online racing and sports betting, reversing the erosion of its exclusivity that had allowed offshore operators to capture an estimated NZ$200 million annually. The statutory body delivers its product through a 25-year strategic partnership with Entain NZ (commenced 1 June 2023), under which Entain operates the TAB and betcha betting brands, the Trackside broadcasting service, and physical TAB venues.

The core product portfolio comprises two consumer betting platforms (TAB at tab.co.nz and betcha at betcha.co.nz) operated by Entain NZ, the Trackside racing and sports broadcasting service, and physical TAB venues across the country. TAB NZ owns acquired media assets including SENZ Digital & Audio (28 radio stations across 29 frequencies, digital content teams, and sports broadcasting rights for cricket, netball, rugby league, and Premier League football) and Raceform, a weekly racing magazine. The Bobby Foundation, launched in September 2024, distributes class 4 gaming grants to grassroots sports clubs. Notable technology investments include facial recognition deployed across standalone TAB venues for harm minimisation and security, and the broader harm-minimisation suite delivered through the Entain platform. TAB NZ reports over 250,000 active customers and a headcount of 101–250 employees.

TAB NZ's business model is fundamentally a regulatory and fund-distribution engine rather than a discretionary commercial enterprise. Revenue derives from betting and wagering transaction margins on thoroughbred, harness, and greyhound racing plus sports betting, all generated through the Entain-operated platforms. In FY2023/24, TAB NZ returned more than NZ$225 million to the racing industry, NZ$26.5 million to sporting bodies, and NZ$11.1 million in levies and taxes to the Government. The Bobby Foundation has returned over NZ$34 million to sporting communities across 13 years of class 4 gaming licence. Entain paid a NZ$100 million one-off to TAB NZ when the legislative net took effect, and the partnership projects approximately NZ$1 billion in additional funding to racing and sport over the remaining term of the arrangement. TAB NZ also serves as a regulatory overseer, an industry coordinator with the three racing codes and the Racing Integrity Board, and a grant administrator to National Sporting Organisations including NZ basketball, football, rugby league, tennis, and rugby union.

Name

TAB New Zealand

Legal name

TAB New Zealand

Website

https://tabnz.org

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Short description

TAB New Zealand is a statutory body that operates New Zealand's exclusive online racing and sports betting system through a 25-year partnership with Entain NZ, channelling betting returns to the domestic racing industry, sporting organisations, and Government.

Ownership category

akta.pro rank

Product category

Racing and Sports Betting Services

NAICS

Gambling Industries (7132), Other Gambling Industries (71329)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industry

Sports Betting Regulatory, Licensing & Legal Services (MPAEACAO)

Keywords

• Racing betting services
• Sports wagering
• Betting agency
• Harm minimisation tools
• Gaming grants distribution

Headquarters

HQ city

Lower Hutt

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Betting and Wagering Operations: Core revenue from betting and wagering on racing and sports. TAB NZ's betting operations are delivered by Entain NZ under a 25-year strategic partnership. Revenue comes from betting commissions on thoroughbred, harness, and greyhound racing, as well as sports betting.
2. Class 4 Gaming Grants (Bobby Foundation): TAB NZ distributes class 4 gaming grants through the Bobby Foundation, providing funds to grassroots sports clubs for uniforms, courts, equipment, and venues. Over $34 million returned to sporting communities in 13 years of class 4 gaming licence.
3. Racing Industry Funding: TAB NZ maximises funding to the racing industry through betting profits. Direct funding to racing exceeds $225m per season. Racing generates close to $1.9b in value-added contribution to the NZ economy.
4. Sports Funding and Grants: Funding for sport in New Zealand through sports betting commissions to National Sporting Organisations (NSOs), gaming grants to amateur sports clubs, betting duty savings to Sport NZ. Received $26.5m to NZ sporting bodies in 2023/24 financial year.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

TAB NZ is a New Zealand statutory body that operates racing and sports betting services through the TAB and betcha brands under a 25-year strategic partnership with Entain NZ (commenced 1 June 2023), and the Trackside broadcasting service. TAB NZ retains regulatory oversight of betting, while maximising funding to New Zealand racing ($225m+ annually) and sporting bodies ($26.5m in FY2023/24), and distributing class 4 gaming grants through the Bobby Foundation to grassroots sports clubs.

Product overview

TAB NZ is a statutory body established under the Racing Industry Act 2020 that operates through a strategic partnership with Entain NZ. The core product portfolio consists of two betting brands (TAB and betcha) and a broadcasting service (Trackside), all operated by Entain NZ under the 25-year partnering arrangement. TAB NZ also owns acquired media assets including SENZ Digital & Audio (radio and digital content) and Raceform (magazine publication). The Bobby Foundation is the branding for class 4 gaming grants distribution. TAB NZ maintains regulatory oversight while Entain delivers the betting products, broadcasting, and customer-facing services with world-leading harm minimisation tools.

Differentiator

Problem solved

Functional benefit

Brands

• Bobby Foundation: Brand for distributing class 4 gaming grants, supporting domestic racing and grassroots sports in New Zealand. Named after Phar Lap's nickname 'Bobby'.

Products and services

• TAB Primary online and mobile betting platform operated by Entain NZ under the 25-year strategic partnership with TAB NZ, offering racing and sports betting to New Zealand customers with world-leading harm minimisation tools.
• betcha Secondary online betting brand operated by Entain NZ under the TAB NZ exclusive betting licence, providing an alternative racing and sports wagering platform alongside the TAB brand.
• Trackside Broadcasting service for racing and sports coverage operated by Entain NZ under the TAB NZ strategic partnership, providing racing content and sports media to New Zealand customers.
• SENZ Digital & Audio Multi-platform media business acquired by TAB NZ comprising the SENZ brand, website, app, 28 radio stations across 29 frequencies, digital and audio content creation teams, and broadcasting rights to cricket, netball, rugby league, and Premier League football.
• Raceform Weekly racing magazine publication acquired by TAB NZ, providing previews, news, opinions, fields and tips on New Zealand thoroughbred and harness racing and coverage of major Australian metropolitan thoroughbred meetings.
• Bobby Foundation Brand name for distributing TAB NZ class 4 gaming grants, channelling 100% of funding exclusively to domestic racing and grassroots sports for uniforms, courts, equipment, venues, and transportation.
• TAB NZ Facial Recognition Harm Minimisation System Facial recognition technology deployed across all standalone TAB venues for security and harm minimisation purposes, recognised as a safety and security differentiator in the gaming industry.

Quantifiable outcome

• $225m+ funding to racing and $26.5m to sporting bodies in 2023/24 financial year
• +7 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Sports Entertainment Group Limited (SEG)coreTechnology or Integration · 23 November 2023TAB NZ acquired SENZ Digital & Audio from SEG in full. SEG had acquired radio frequencies previously used by Radio Trackside in April 2021 and invested considerably in refurbishing studios, acquiring sporting rights, building digital content team. SEG remains commercial arm for SENZ, sourcing third-party advertising revenue. SEG also maintains commercial partnership with Entain's Australian brands.
• Entain NZflagshipStrategic or Co-development Partner · 1 June 202325-year strategic partnering arrangement commenced 1 June 2023. Entain NZ delivers TAB NZ's betting operations, retail, and broadcasting. TAB NZ remains the regulatory body responsible for overseeing Entain NZ. The partnership guarantees record funding to New Zealand racing and sports, delivers world-class products, services, and player safety tools. Entain will receive management of SENZ Digital & Audio and Raceform businesses.
• Three Racing CodescoreOthersTAB NZ works with the three racing codes (thoroughbred, harness, greyhound) to maximise funding and optimise racing calendars. The partnership operates under the new operating model with representatives from TAB NZ, Entain, and racing codes working collaboratively.
• National Sporting Organisations (NSOs)coreOthersTAB NZ provides funding to NSOs through sports betting commissions. Top recipients include NZ basketball, football, rugby league, tennis, and rugby union organisations. Funding also includes grants, sponsorships, and partnerships.
• Racing Integrity BoardminorOthersThe Racing Integrity Board promotes and ensures compliance with high standards of integrity, animal welfare, and professionalism in the racing industry. TAB NZ supports animal welfare through this partnership.
• Sport NZcoreOthersSport NZ benefits from TAB NZ's betting duty savings and received a $20 million one-off payment as part of legislative net changes. Sport NZ invests funding for the betterment of communities.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bet365: Privately-held global online sportsbook dominant in in-play markets. Representative of the offshore sportsbook operators capturing the $200m of NZ betting flow TAB NZ is now legislatively recapturing. Same product vertical (racing + sports, in-play emphasis), same direct-to-consumer digital model, and would be among the principal competitors for share restoration.
• Ladbrokes Australia (Entain): Entain-owned Australian sportsbook and racing operator, sister brand to TAB NZ's betcha. Operates as both product reference and offshore competitive threat from Australia; closely comparable on product, customer profile, and brand architecture.
• Tabcorp Holdings: Australia's incumbent TAB and largest multi-brand gambling operator (TAB, UBET, Lotteries, Keno). Most direct international analogue to TAB NZ — a legacy racing-betting agency with statutory-style roots, retail venue networks, broadcast operations (Sky Racing), and racing-industry funding obligations. Same dual mandate (industry funding + betting operator) and similar product mix.
• Betfair Australia: Operator of the Betfair Exchange — racing and sports betting exchange model that competes for the same Australian/NZ racing liquidity as TAB NZ. Comparable because the exchange model is an alternative wagering format commonly used by professional NZ punters who currently route volume offshore.
• Sportsbet (Flutter subsidiary): Australia's largest online sportsbook and major offshore platform accessed by NZ punters. Functionally comparable to TAB NZ's betcha brand — racing-led, sportsbook-heavy, digital-first offering — and a direct target of TAB NZ's recapture strategy alongside the legislative net. Closest competitor for Australian racing content and same-event racing pools.

Broad incumbents

• Flutter Entertainment: Global sportsbook and iGaming operator (FanDuel, Sportsbet, PokerStars, Sky Betting & Gaming). Relevant as one of the offshore operators from whom TAB NZ is recapturing $200m of annual handle — Flutter is the type of competitor against which TAB NZ's exclusive domestic licence defends market share, and Flutter's Sportsbet platform is the Australian analogue of TAB NZ's betcha brand.
• Entain plc: Global Tier-1 digital gambling group and TAB NZ's 25-year strategic partner (Entain NZ). Operates Ladbrokes, Coral, BetMGM, bwin and party poker across multiple jurisdictions. Comparable because Entain NZ runs TAB NZ's entire betting and broadcasting product stack — making Entain plc effectively the operating backbone and a benchmark for the technology, harm-minimisation, and product roadmap TAB NZ inherits.

Emerging players

• PointsBet: Australian-headquartered sportsbook with proprietary in-play technology and racing focus. Smaller scale and product-overlap with TAB NZ make it an emerging peer — PointsBet represents the kind of tech-forward racing/sports specialist that constitutes partial rather than full competition to TAB NZ's monopoly position.

Others

• Sky Racing (Tabcorp): Tabcorp-owned racing broadcast and content business (radio, TV, digital). Easiest analogue to TAB NZ's Trackside and SENZ Digital & Audio platform — both deliver racing broadcast rights, audio content creation, and integrated media tied to a betting operator. Comparable as a content/distribution peer rather than a competing wagering platform.

Regional players

• Lotto New Zealand: NZ's statutory lottery operator, distributing profits back to community and amateur sport via the NZ Lotteries Grants Board. Not a sportsbook peer but the closest domestic statutory-comparator in the NZ gambling ecosystem — comparable governance structure (statutory body), funding-for-sport mandate, and regulatory regime.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nz_tab
• LinkedInlinkedin.com/company/tab-nz

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAB New Zealand