What Entain Australia & New Zealand does

Entain Australia & New Zealand is the ANZ regional division of UK-listed Entain plc, operating a multi-brand online wagering and sports betting business serving consumers across Australia and New Zealand. The company runs five consumer brands — Ladbrokes, Neds, Betstar, and bookmaker.com.au in Australia, and the TAB brand in New Zealand — supported by a proprietary technology stack built on React, Node.js, React Native, and Go that the company states it owns 100%. It also operates the Trackside digital broadcast business, the largest live racing broadcaster in New Zealand, capturing more than 1,000 domestic race meetings annually alongside international feeds.

The business makes money primarily through transaction-fee revenue on online racing and sports wagers, supplemented by retail betting conducted through 450 TAB venues in New Zealand and advertising-style revenue from Trackside broadcast coverage. First-to-market product features such as Odds Boost and Same Race Multi (the latter spanning all three racing codes) are cited as differentiators. Distribution is omni-channel: digital platforms and mobile apps for online customers in both countries, combined with face-to-face retail service in NZ.

The ANZ operations were assembled through a decade of M&A and partnerships — Bookmaker.com.au (2013), Betstar (2014), Neds (2018), and the landmark 25-year strategic partnership with TAB NZ signed June 1, 2023 — and are governed by a regional leadership team including CEO Andrew Vouris (appointed August 2025), CFO and Managing Director - NZ Sam Moncur (appointed March 2025), General Counsel Adam Bennett, and functional chiefs covering technology, operations/transformation, revenue, media, marketing, and compliance/risk. The company employs 756 people and is headquartered in Bowen Hills, Queensland.

Name

Entain Australia & New Zealand

Legal name

Entain Australia & New Zealand

Website

https://entaingroup.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Entain Australia & New Zealand operates a multi-brand online wagering business (Ladbrokes, Neds, Betstar, bookmaker.com.au, TAB) on a proprietary tech stack, serving retail and digital bettors across Australia and New Zealand, including 450 TAB retail venues and the Trackside broadcast business.

Ownership category

akta.pro rank

Product category

Online Wagering and Sports Betting

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industry

Retail Sportsbooks (On-Premise, Kiosks & In-Venue) (MPAEACAB)

Keywords

• Online wagering services
• Sports betting platform
• Racing betting products
• Retail betting venues
• Proprietary betting technology

Headquarters

HQ city

Australia

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Online Wagering - Racing: Betting on horse racing, greyhound racing, and harness racing through digital platforms
2. Online Wagering - Sports: Sports betting products across multiple sporting events and competitions
3. Retail TAB Venues: Physical retail betting venues in New Zealand, numbering 450 locations, providing face-to-face customer support
4. Trackside Broadcasting: Digital broadcast unit supplying camera coverage of NZ racing, the largest live broadcaster in New Zealand capturing over 1,000 domestic race meetings plus international coverage

Go-to-market motion1 record

Distribution channels4 records

Marketing channels1 record

Core offering

Entain Australia & New Zealand operates a multi-brand online and retail wagering business offering racing and sports betting across Australia and New Zealand. The portfolio includes the Ladbrokes, Neds, Betstar, and Bookmaker.com.au digital brands in Australia and the TAB brand in New Zealand, supported by 450 physical retail venues and a proprietary technology stack. First-to-market products such as Odds Boost and Same Race Multi are delivered across all three racing codes, with Trackside broadcasting providing live racing content.

Product overview

Entain Australia & New Zealand operates a multi-brand online wagering platform portfolio consisting of Ladbrokes, Neds, TAB New Zealand, Bookmaker.com.au, and Betstar. The company offers racing and sports betting through web and mobile applications, powered by proprietary technology. Key innovations include first-to-market features like Odds Boost and Same Race Multi. The TAB brand provides retail presence with 450 venues in New Zealand, while Trackside delivers broadcast coverage of racing events.

Differentiator

Problem solved

Functional benefit

Products and services

• Ladbrokes Australia Online sports and racing wagering platform targeting Australian individual consumers, accessible via web and mobile app with proprietary odds, Odds Boost, Same Race Multi and full racing and sports coverage.
• Neds Australian online wagering platform offering racing and sports betting services to individual consumers via web and mobile, with proprietary odds, Odds Boost and Same Race Multi features.
• TAB New Zealand New Zealand's national totalisator wagering brand combining 450 retail venues with digital betting platforms, serving NZ individual consumers with TAB's 70+ year heritage, Entain technology and product innovation.
• Bookmaker.com.au Original Australian online bookmaker brand offering racing and sports wagering to Australian individual consumers via web and mobile, retained within the Entain ANZ multi-brand portfolio.
• Betstar Australian online wagering brand offering racing and sports betting to Australian individual consumers, retained within the multi-brand portfolio.
• Trackside Digital broadcast unit supplying camera coverage of New Zealand racing across 1,000+ domestic race meetings plus international racing content from Australia, Hong Kong, UK and beyond, supplying racing content and signals to TAB and external media partners.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TAB NZ (New Zealand TAB)coreStrategic or Co-development Partner · 1 June 2023On June 1 2023, Entain signed a historic 25-year strategic partnership with the New Zealand institution TAB. The TAB brand became part of Entain Australia and New Zealand's offerings. New Zealand customers benefit from world-class expertise and innovations. The partnership provides more investment into sports and racing in New Zealand and significant financial contributions to sports and racing communities through Kiwis betting on their favourite events. The partnership also involved integration of New Zealand's TAB onto Entain's technology stack.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• bet365: Global online sportsbook with a major Australian operation offering racing and sports betting; competes head-to-head with Entain ANZ's Ladbrokes/Neds on price, product breadth, and digital marketing.
• Betfair Australia: Flutter-owned betting exchange operating in Australia offering peer-to-peer sports and racing markets; directly competes with Entain ANZ for racing and sports bettors with a differentiated exchange model.
• Unibet (Kindred Group): European-headquartered online sportsbook with an Australian operation offering racing and sports wagering; competes with Entain ANZ for digital customers in the same regulatory jurisdiction.
• Sportsbet: Australian online sportsbook and racing wagering operator owned by Flutter Entertainment; the dominant digital wagering brand in Australia competing directly with Ladbrokes and Neds across racing and sports.
• BlueBet: Australian online wagering operator focused on racing and sports with a B2B white-label arm (BetHog); competes directly with Entain ANZ brands in the Australian online wagering market.
• PointsBet Australia: Australian-focused online sportsbook and racing operator with proprietary technology and in-play product; competes directly with Entain ANZ in digital wagering on racing and sports.
• PlayUp: Australian-listed online wagering operator covering racing and sports; competes directly with Entain ANZ in Australian digital wagering and has pursued consolidation via acquisition.

Emerging players

• BetRight: Emerging Australian online wagering operator focused on racing and sports; a smaller-scale competitor entering the same digital wagering market where Entain ANZ operates Ladbrokes and Neds.

Broad incumbents

• Tabcorp: Australia's largest gambling and entertainment operator historically running TAB and lotteries; directly competes with Entain ANZ across retail, digital, and racing verticals and owns the legacy TAB brand infrastructure.

Regional players

• Palmerbet: Australian-owned independent bookmaker focused on NSW/ACT racing and sports; smaller-scale peer competing in the same Australian retail and digital wagering market as Entain ANZ brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/entain-australia-new-zealand

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entain Australia & New Zealand