Bodek and Rhodes

What Bodek and Rhodes does

Bodek and Rhodes is a privately held, for-profit activewear distributor headquartered in Philadelphia, Pennsylvania, with a reported 501–1,000 employees and an operating history dating to 1939. The company's self-description states that it "provides award winning customer service and a complete range of active wear including recognized brands," indicating a wholesale or distribution model that aggregates multiple established apparel brands for downstream buyers such as retailers, decorators, corporate buyers, or institutional customers.

The underlying product surface is activewear — apparel in categories including performance, athleisure, or team/casual active garments — sourced from "recognized" third-party brands rather than manufactured under proprietary labels. No proprietary technology stack, software product, app, API, or data platform is described in the available source material; the firm's website (bodekandrhodes.com) is referenced as active, but the scraped content provides only a privacy-policy link and standard CDN tracking artifacts, with no product catalog, pricing page, or technical documentation disclosed.

The revenue model is not disclosed in the input. No pricing model, contract structure, customer count, geographic footprint, or revenue figure is reported. Ownership is private with no parent company, subsidiaries, funding rounds, or known investors identified, and no management team, certifications, or partnerships are listed. As a result, while the firm appears to be an established mid-sized apparel distributor, virtually all operational and financial specifics beyond headcount, founding year, and broad product category are absent from the available data.

Name

Bodek and Rhodes

Legal name

Bodek and Rhodes

Website

https://bodekandrhodes.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bodek and Rhodes is a privately held Philadelphia-based activewear distributor, founded in 1939 with 501–1,000 employees, supplying a complete range of activewear from recognized brands to downstream buyers.

Ownership category

akta.pro rank

Product category

Wholesale Activewear Distribution

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (424350), Clothing and Clothing Accessories Merchant Wholesalers (42435)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)

akta.pro secondary industries

Fashion Apparel Wholesale (Men’s, Women’s, Kids) (CRAOADAA), Athletic / Performance & Activewear Brands (CRAAAAAD)

Keywords

• Activewear distribution
• Wholesale apparel
• Branded sportswear
• Apparel supply
• Corporate uniforms

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

Bodek and Rhodes distributes a complete range of active wear apparel, including recognized brands, to business customers. The company supports its offering with award-winning customer service, operating as a wholesale activewear supplier based in Philadelphia since 1939.

Differentiator

Problem solved

Functional benefit

Products and services

• Active wear apparel assortment A complete range of active wear including recognized brands, supplied to business customers and supported by the company's award-winning customer service. The assortment is positioned for organizations purchasing activewear for resale, uniform programs, or employee apparel needs.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Regional players

• Hit Promotional Products: Promotional products wholesaler carrying branded apparel and activewear among many categories. Comparable in distributing recognized brands via B2B channels, though broader in product mix.

Direct peers

• WearGuard: Wholesale distributor of uniforms, workwear, and activewear sold primarily through B2B channels. Comparable in apparel category breadth and reliance on recognized brand partnerships.
• Vantage Apparel: Wholesale distributor of decorated apparel and activewear, serving the promotional products and corporate apparel markets. Overlaps Bodek and Rhodes on B2B distribution of branded apparel basics.
• SanMar: Major wholesale distributor of imprintable apparel and activewear to screen printers, decorators, and retailers. Closely overlaps Bodek and Rhodes on product range, branded assortment, and B2B customer profile.
• S&S Activewear: One of the largest North American wholesale distributors of activewear, imprintable apparel, and accessories. Directly comparable to Bodek and Rhodes in product mix, channel (B2B decorator/retail), and customer base.
• TSC Apparel: Wholesale apparel distributor focused on activewear and imprintable basics for decorators and retailers. Comparable assortment, customer type, and wholesale-only business model.
• Staton Wholesale: Independent wholesale apparel distributor offering decorator and activewear brands to resellers. Comparable mid-tier competitor in the same branded-apparel wholesale channel as Bodek and Rhodes.

Broad incumbents

• BELLA+CANVAS: Apparel brand (tees, fleece, activewear basics) sold primarily through wholesale to decorators and retailers. Comparable in activewear basics channel, though operates as a brand rather than a multi-brand distributor.
• Augusta Sportswear: Manufacturer and wholesaler of team and activewear apparel serving decorators, team dealers, and retailers. Comparable in activewear category and B2B decorator channel, though combines manufacturing with distribution.
• Tri-Mountain: Apparel brand/manufacturer producing activewear and outerwear sold through wholesale and decorators. Comparable activewear product exposure but with proprietary brand positioning rather than pure distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/alphabroder
• LinkedInlinkedin.com/company/bodek-and-rhodes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodek and Rhodes