Horse & Hound

What Horse & Hound does

Horse & Hound is a multi-platform equestrian media brand and the self-described world's oldest equestrian magazine, founded in 1884 and now operated as a brand within Future Publishing Limited (registered in England and Wales, headquartered in Bath, UK). The company produces a weekly print magazine (52 issues per year) and digital editions distributed via iPad, Android, Kindle Fire, and Nook apps, alongside the horseandhound.co.uk website, the H&H Podcast, a digital archive dating to September 2012, and vertical content features including a Vet Library, Buyers' Guides, and H&H Approved product reviews. An annual H&H Awards program with 14-15 categories (Vet of the Year, Farrier of the Year, Rider of the Year, Horse of the Year, Lifetime Achievement, etc.) reinforces brand authority and serves as a commercial sponsorship platform.

The company targets a long-tail consumer audience across four primary personas — horse owners and leisure riders, competitive equestrian athletes, equestrian sports fans, and equestrian industry professionals — with secondary content for the canine segment. Its core technology is a standard web-based CMS supporting news, sport coverage, a forum community, email newsletters, and digital magazine delivery. There is no evidence of proprietary AI, data, or platform technology beyond standard publishing infrastructure.

Horse & Hound monetizes through a multi-stream revenue model: recurring subscriptions (print, digital-only, and print+digital bundles billed quarterly or annually at £147.99-£283.99 per year in the UK; USD-priced international tiers); single-issue sales via app stores and Zinio; display and sponsored content advertising with equine brands (SEIB, NAF, Dengie, Zoetis, Boehringer Ingelheim, World Horse Welfare, The Insurance Emporium); and awards program sponsorships. International print distribution is handled via regional agents in Australia, Canada, New Zealand, Bermuda, Chile, Greece, Italy, Sweden, and the UAE. The editorial team of approximately 20 named professionals spans Editor-in-Chief (Sarah Jenkins), Managing Director (Dave Clutterbuck), discipline-specific editors, and commercial leadership (Advertising Director, Commercial Partnerships Director).

Name

Horse & Hound

Legal name

Future Publishing Limited

Website

https://horseandhound.co.uk

Company type

Private

Founded year

1884

Operating status

Operating

Headcount range

11–50 employees

Short description

Horse & Hound is a 140-year-old UK equestrian media brand (owned by Future Publishing) producing a weekly print magazine, digital editions, website, podcast, and awards program serving horse owners, competitive riders, and equestrian sports fans across nine international markets.

Ownership category

akta.pro rank

Product category

Equestrian Media & Magazine Publishing

NAICS

Book Publishers (51313)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Training, Stables & Equine Services (MPAEADAI)

akta.pro secondary industry

Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG)

Keywords

• Equestrian journalism
• Magazine publishing
• Horse sport coverage
• Subscription media
• Equestrian content

Headquarters

HQ city

Winnersh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Print Magazine Subscriptions: Weekly print magazine subscription delivered to subscriber's door. 52 issues per year. Offered as standalone print or print+digital bundle.
2. Digital Subscriptions: Digital-only subscription providing unlimited website access and digital magazine delivery via iPad/Android apps. Includes access to digital archive dating back to September 2012.
3. Advertising and Sponsored Content: Sponsored content partnerships with equestrian brands including horse insurance providers (SEIB, The Insurance Emporium), equine supplement companies (NAF, Dengie), animal health companies (Zoetis, Boehringer Ingelheim), and other equestrian product companies. Revenue from display advertising on website and in magazine.
4. Single Issue Sales: Single print issue and digital issue purchases for non-subscribers. Single digital issues available via iPad app store, Google Play, Kindle Fire, and Nook.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Horse & Hound is a multi-platform equestrian media brand producing a weekly print and digital magazine (52 issues per year) covering all equestrian disciplines, including dressage, eventing, showjumping, showing, hunting, and racing. The offering extends to a content-rich website (horseandhound.co.uk), The H&H Podcast, an extensive digital archive back to September 2012, a vet library, buyers' guides, and product reviews, all distributed through print, native apps (iOS, Android, Kindle Fire, Nook), Zinio, and a network of international distribution agents.

Product overview

Horse & Hound operates as a multi-platform equestrian media company centered on its weekly print magazine, supported by digital subscription offerings. The core product is the print magazine (52 issues annually), complemented by digital magazine access via dedicated apps and platforms. The Horse & Hound Website serves as the primary digital hub for breaking news and real-time event coverage, while The H&H Podcast extends content into audio format. Supporting content verticals include the Vet Library (veterinary reference), Buyers' Guides (equipment advice), and Product Reviews. The Horse & Hound Awards program recognizes equestrian excellence annually across multiple categories.

Differentiator

Problem solved

Functional benefit

Brands

• H&H Podcast: The Horse & Hound Podcast featuring interviews with top riders, coaches, and equestrian personalities
• Horse & Hound Awards

Products and services

• Horse & Hound Print Magazine Subscription Weekly print magazine (52 issues per year) delivering comprehensive equestrian news, sport coverage, training advice, veterinary features, and exclusive rider interviews to subscribers via postal delivery. Available as standalone print or Print+Digital bundle with regional pricing across the UK, US, Australia, and Canada.
• Horse & Hound Digital Magazine Subscription Digital edition of the weekly magazine accessible via iPad, iPhone, Android devices, Google Play, Kindle Fire, Nook, and the Zinio platform, with complete archive access dating back to September 2012.
• Horse & Hound Premium Website Access Online platform at horseandhound.co.uk providing real-time equestrian news, sport coverage, horse care advice, product reviews, expert columns, and exclusive web-only subscriber content via a premium subscription tier, complemented by free basic content and a forum community.
• The H&H Podcast Audio podcast series featuring interviews with top riders, coaches, and equestrian personalities, released regularly throughout the year and distributed across major podcast platforms, with sponsored advertorial integrations from equine partners.

Quantifiable outcome

• Coverage of major events including Olympics, Europeans, Badminton, Burghley, HOYS, Hickstead, London

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• SEIB Insurance BrokersminorGTM or Marketing PartnerSponsored content partnership creating educational articles about horse insurance topics. SEIB provides content for Horse & Hound readers covering insurance questions and policy guidance.
• NAF (Nutritional Effects Forages)minorGTM or Marketing PartnerSponsored content partnership covering equine health topics including respiratory support, digestive health, muscle function, and seasonal horse care. NAF provides educational content and product information through Horse & Hound's platform.
• The Insurance EmporiumminorGTM or Marketing PartnerEquine insurance advertising partnership with sponsored content covering stress-free show days, horse care routines, and insurance benefits. Includes podcast advertorial episodes.
• DengieminorGTM or Marketing PartnerHorse feed company partnership creating content about equine nutrition, digestive health, gastric ulcers, forage alternatives, and feeding for condition. Multiple sponsored articles produced.
• ZoetisminorGTM or Marketing PartnerAnimal health company partnership creating educational content about equine herpes virus and other health topics. Includes podcast advertisement features.
• Boehringer IngelheimminorGTM or Marketing PartnerEquine health company partnership covering topics such as equine Cushing's disease (PPID) through podcast promotional features.
• World Horse WelfareminorGTM or Marketing PartnerHorse welfare charity partnership providing membership benefits and insurance alongside content about supporting horses in need. Includes promotional coverage of welfare initiatives.
• Future PublishingcoreStrategic or Co-development PartnerParent company of Horse & Hound. Future Publishing is the parent media company that owns and operates Horse & Hound brand. Based in Bath, UK.
• Network Distribution Company (Australia)minorChannel Partner/ Reseller/ DistributorInternational distribution agent for Horse & Hound magazine in Australia. Located at 54-58 Park Street, Sydney, NSW 2000, Australia.
• Gordon & Gotch Periodicals Inc. (Canada)minorChannel Partner/ Reseller/ DistributorInternational distribution agent for Horse & Hound magazine in Canada. Located at 110 Jardin Drive, Unit 11, Concord, Ontario, Canada L4K 4R4.
• Netlink Distribution Company (New Zealand)minorChannel Partner/ Reseller/ DistributorInternational distribution agent for Horse & Hound magazine in New Zealand. Located at 23 Hargleaves Street, College Hill, Auckland, New Zealand.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chronicle of the Horse: Premier US equestrian sport magazine covering dressage, eventing, showjumping, and hunter disciplines. Closest transatlantic analog to Horse & Hound in audience, content mix, and sport-coverage orientation.
• The Plaid Horse: US equestrian magazine focused on dressage and hunter/jumper competition coverage. Comparable as a niche equestrian sport magazine serving competitive riders with editorial content and event reporting.
• Horse & Rider UK: UK equestrian lifestyle and advice magazine geared toward recreational horse owners. Directly comparable in geography and target audience (leisure riders, advice-driven content) versus Horse & Hound's sport-heavy editorial.
• Pony Magazine: UK monthly magazine for Pony Club members and young riders. Overlaps with Horse & Hound's pony/young-rider content categories and shares an event-driven newsroom model around UK showing, hunting, and Pony Club disciplines.
• Sidelines Magazine: US equestrian magazine focused on hunter/jumper sport and lifestyle. Comparable equestrian sport magazine with subscription model and event-driven content, although US-centric.
• Your Horse Magazine: UK horse care and riding advice publication targeting leisure riders and first-time owners. Direct competitor for H&H's horse-owner segment, focused on practical care and training content.

Broad incumbents

• Horse & Country TV: Equestrian-focused streaming/television network producing live event coverage and original equestrian programming. Operates in adjacent media format (video) to H&H's print/digital but targets the same UK/international equestrian fan base.
• Racing Post: UK horse-racing daily newspaper and digital platform, owned by a larger media group. Overlaps with H&H's racing coverage segment and competes for racing-fan readers and racing-adjacent sponsorship budgets.

Regional players

• Equestrian Life: Australia/New Zealand equestrian magazine offering sport coverage, horse care, and lifestyle content. Comparable format and audience to H&H but regional, serving H&H's existing ANZ distribution footprint.

Others

• British Horse Society: UK equestrian governing and welfare body that produces educational content and member communications. Adjacent to H&H as a non-commercial publisher in equestrian welfare, training, and access-to-riding content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/horseandhound
• YouTubeyoutube.com/user/HorseandHoundTV
• Facebookfacebook.com/horseandhound
• Instagraminstagram.com/horseandhound
• Pinterestpinterest.com/horseandhound

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horse & Hound