Century 21, Heritage Realty

What Century 21, Heritage Realty does

Century 21 Heritage Realty is a privately held, independently owned and operated franchise real estate brokerage headquartered at 1221 Echelon Place in Helena, Montana. Founded in 2001 as a franchisee of Century 21 Real Estate LLC — itself a subsidiary of Anywhere Real Estate Inc. (NASDAQ: HOUS) — the company serves residential and commercial real estate clients across Montana communities including Helena, East Helena, Bozeman, Butte, Townsend, Deer Lodge, and Anaconda. The brokerage is staffed by 11-50 employees operating from a single physical office, with service delivery centered on individual real estate agents representing buyers and sellers in property transactions.

The company's digital presence is built on the MoxiWorks real estate technology platform, which provides the property search engine (with location and Drive Time search capabilities powered by INRIX), agent websites, listing management, and a Comparative Market Analysis (CMA) application for agent use. Supplementary consumer-facing modules include educational Buying & Selling Tips content, financial calculators with sample mortgage rates, a dedicated Commercial Division for commercial listings, and a Neighborhood News blog covering local market trends. Third-party integrations include Google Analytics, Google Mapping (with Walk Score), Twilio for communications, and Infutor Data Solutions for consumer data available through MoxiWorks. The parent brand (Century 21) holds GDPR and CCPA compliance provisions, and the MoxiWorks platform is audited for WCAG 2.1 A/AA accessibility.

The business operates on a traditional commission-based revenue model, earning a transaction fee as a percentage of property sale price on each closed deal. GTM is sales-led and agent-driven, with customer acquisition through the company website, direct agent contact via phone and email, email newsletter subscriptions, blog content, and social media presence on Facebook, X, and Pinterest. The brokerage has earned the CENTURY 21 Pinnacle Quality Service Award every year since 2001 and was one of only 24 worldwide recipients of the Ambassador's Award in 2008, indicating consistent service quality. Revenue is not publicly disclosed, and there is no documented institutional funding, M&A, or leadership change activity in the available data.

Name

Century 21, Heritage Realty

Legal name

Century 21 Heritage Realty

Website

https://century21hr.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Century 21 Heritage Realty is a privately held Century 21 franchise real estate brokerage in Helena, Montana, serving residential and commercial buyers and sellers across multiple Montana communities on a commission-based, agent-driven model.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Property listing search
• Real estate agent representation
• Montana property sales

Headquarters

HQ city

Helena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commission on property transactions. Agents represent buyers and sellers in residential and commercial real estate transactions in Montana, earning a percentage of each transaction closed.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Century 21 Heritage Realty is a CENTURY 21 franchise real estate brokerage that represents buyers and sellers in residential and commercial real estate transactions across Montana, primarily Helena and surrounding communities. Agents provide full-service buying and selling representation, supported by a MoxiWorks-powered website offering property search, Drive Time search, financial calculators, and neighborhood market information.

Product overview

Century 21 Heritage Realty is a Century 21 franchise real estate brokerage based in Helena, Montana, operating under the Heritage Realty brand. The company's digital presence is powered by the MoxiWorks real estate technology platform, which provides the core infrastructure including a property search system, a Comparative Market Analysis (CMA) Application, and agent website tools. The product portfolio consists of the core MoxiWorks platform delivering property search functionality, complemented by consumer-facing modules including Buying & Selling Tips (educational content), Financial Calculators (mortgage rate information and estimates), a Commercial Division for commercial listings, and Neighborhood News for local market intelligence. The company has earned the CENTURY 21 Pinnacle Quality Service Award annually since 2001 and the Ambassador's Award in 2008.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Full-service brokerage representation for individuals and families buying and selling residential homes across Helena and surrounding Montana communities.
• Commercial Real Estate Brokerage Services Dedicated commercial real estate brokerage for buyers and sellers of commercial properties in Montana, with listings and representation delivered via the firm's Commercial Division.

Quantifiable outcome

• Earned CENTURY 21 Pinnacle Quality Service Award every year since 2001
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Century 21 Real Estate LLCcoreChannel Partner/ Reseller/ DistributorFranchise relationship with Century 21 Real Estate LLC. Century 21 Heritage Realty operates as an independently owned and operated franchise under the Century 21 brand, benefiting from national brand recognition while maintaining local market focus.
• Montana Regional MLScoreTechnology or IntegrationMultiple Listing Service partnership providing access to comprehensive Montana property listings data. The company displays MLS listings on their website and agents have access to MLS data for listing and selling properties.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Compass: Technology-forward national brokerage with a growing presence in secondary markets; competes for agent recruitment and buyer/seller mandates with a commission-discounting strategy that pressures traditional franchise brokerages' pricing.
• Redfin: Tech-enabled residential brokerage with a discounted-commission model and national consumer-facing brand; competes for seller listings and buyer representation that traditionally went to full-service franchise brokerages like Century 21.

Direct peers

• RE/MAX of Helena: RE/MAX franchise brokerage also serving the Helena, Montana residential and commercial market. Direct head-to-head competitor with comparable commission-based model, local agent coverage, and national brand affiliation.
• McLeod Realtors: Long-established independent brokerage in Helena, Montana, providing residential real estate services to the same Helena Valley client base as Century 21 Heritage Realty without a national franchise affiliation.
• Berkshire Hathaway HomeServices Montana: Berkshire Hathaway HomeServices franchise in Montana competing for the same residential buyer/seller segment with comparable scale, commission model, and brand-driven positioning.
• Better Homes and Gardens Real Estate Montana: Real Estate brokerage franchise operating in Montana markets with a residential focus and national brand affiliation, going after the same buyer/seller pool with a comparable agent-based model.
• Keller Williams Realty Montana: Keller Williams Realty franchise offices serving Montana, offering agent-driven residential brokerage with a similar transaction-fee revenue model and technology-enabled agent platform.
• Sotheby's International Realty Montana: Luxury-oriented franchise brokerage competing for premium listings in Montana markets (including Bozeman/Helena region) under a globally recognized brand, with an overlapping high-end residential segment.
• Engel & Völkers Montana: European-rooted luxury brokerage with presence in the Montana market, competing for premium and lifestyle-relocation buyer representation overlapping with Century 21 Heritage Realty's broader geographic footprint.
• Coldwell Banker Helena: Coldwell Banker franchise operating in the Helena/Montana region providing residential and commercial brokerage services with the same national-brand-plus-local-expert positioning as Century 21 Heritage Realty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/century21hr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Century 21, Heritage Realty