Lift Truck Supply

What Lift Truck Supply does

Lift Truck Supply Inc. is a privately held industrial e-commerce distributor headquartered in Tyler, Texas, founded in 1982 and operating under the trade name Lift Truck Supply with a parallel LTS Material Handling identity at ltsmh.com. The company sells replacement parts and safety accessories for material handling equipment to manufacturing, warehousing, and distribution operations across the United States via a self-serve online storefront with direct-to-customer shipping to all 50 states. Its catalog spans 8 product categories, including forklift brakes (783 SKUs), alternators (134 SKUs), air filters (94 SKUs), and water pumps (69 SKUs), with coverage across major forklift brands (Toyota, Mitsubishi, Yale, Clark, Nissan, Hyster, Hyundai), as well as an expanding proprietary safety accessories line (LED safety lights, backup alarms, seat belts, propane and battery safety kits, radar speed alerts, laser fork guidance).

The product portfolio includes branded items such as the Tri-View 3-Way Wired AI Reverse Assist Camera System (with AI-powered pedestrian detection), the SAFE-VIEW Wireless Camera System, the Eagle Eye Camera System, Arc Light halo projectors, Magnetic Battery Cable Holders, the Mag-Kaddy, the Safe-Belt with ignition isolation switches, and the Safe-Speed radar system. Pricing follows a unit-pricing model with prices ranging from approximately $2.80 (replacement battery caps) to over $2,300 (Eagle Eye Forklift Camera System), and volume discounts of 5% for orders of 5+ units and 10% for orders of 10+ units on select items. Customer support is provided by phone (800-873-1828) during business hours.

The business model is self-serve B2B e-commerce, with marketing driven by product catalog SEO and a content blog covering OSHA-compliance and forklift maintenance topics. Leadership consists of owner/President Craig Murphy. The company has no disclosed external investors, parent company, or subsidiaries, and no public revenue or funding figures are disclosed.

Name

Lift Truck Supply

Legal name

Lift Truck Supply Inc.

Website

https://lifttrucksupplyinc.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Lift Truck Supply is a Tyler, Texas-based online distributor of forklift parts and safety equipment serving manufacturing, warehousing, and distribution operations across the United States, with multi-brand coverage and proprietary safety products.

Ownership category

akta.pro rank

Product category

Forklift Parts and Safety Equipment Distribution

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industry

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

Keywords

• Forklift parts distribution
• Material handling supplies
• Forklift safety equipment
• Industrial replacement parts
• Warehouse material handling

Headquarters

HQ city

Tyler

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time hardware and parts sales through e-commerce storefront. Products include forklift parts (brakes, alternators, filters, water pumps), safety equipment (lights, cameras, alarms, seat belts), and accessories. Revenue generated from individual product transactions with volume discounts available on select items.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Lift Truck Supply operates as an online distributor of forklift replacement parts and operator-safety equipment for major OEM brands (Toyota, Mitsubishi, Yale, Clark, Nissan, Hyster, Hyundai). Products span eight category pages covering brakes, alternators, air filters, water pumps, LED and safety lights, camera systems, backup alarms, seat belts and restraints, propane and battery safety accessories, and OSHA-related log books. Orders are placed through a self-serve e-commerce storefront with domestic U.S. shipping and phone-based support, alongside a related LTS Material Handling dealer/service identity.

Product overview

Lift Truck Supply operates as an online parts distributor and safety equipment supplier serving the material handling industry with a comprehensive portfolio of forklift parts and safety solutions. The company offers a multi-category product portfolio organized into parts (brakes, alternators, air filters, water pumps) and safety products (LED lights, cameras, backup alarms, seat belts, propane safety, battery safety, inspection logs). The product ecosystem includes flagship safety systems like the Tri-View 3-Way Wired AI Camera System with pedestrian detection and the SAFE-VIEW Wireless Camera System, alongside essential replacement parts for major forklift brands including Toyota, Mitsubishi, Yale, Clark, Nissan, Hyster, and Hyundai. The product portfolio spans 8 main categories with hundreds of SKUs, offering both individual components and integrated safety solutions for warehouses, manufacturing facilities, and distribution operations focused on OSHA compliance and workplace safety.

Differentiator

Problem solved

Functional benefit

Products and services

• Forklift LED and Safety Lights LED and safety lighting products for forklifts, including blue spot lights, red zone lights, arrow lights, strobe lights, and halo lights, designed to improve visibility and prevent workplace accidents.
• Forklift Camera Systems Camera systems for forklifts including wireless and wired cameras, AI-enabled multi-view systems such as the Tri-View three-way reverse-assist camera, plus accessories like brackets, batteries, and cable reels.
• Forklift Brakes Replacement brake drums and brake components for various forklift brands including Hyster and other major manufacturers.
• Forklift Alternators Alternator replacement parts for forklifts including CLARK, HYSTER, and other major brand alternators used for engine electrical maintenance.
• Forklift Air Filters Air filter replacements for forklifts from brands including HYSTER, CLARK, MITSUBISHI/CATERPILLAR, and other manufacturers for routine engine maintenance.
• Forklift Water Pumps Cooling system water pump replacements for forklifts including NISSAN, TCM, and MITSUBISHI/CATERPILLAR models.
• Propane (LPG) Safety Products for Forklifts Safety equipment for propane-powered forklifts including couplers, LPG Safety Grip thermal-protection boots, handling gloves, complete PPE kits, fuel indicators, Retracto-Glove cylinder-exchange devices, and carbon monoxide detectors.
• Forklift Safety Accessories General safety products including universal backup alarms (12-48V), safety stickers, mirrors, laser guidance, the Safe-Speed radar speed-alert system, fork cushions, Safe-Bump bumpers, the Pallet Dawg low-profile bumper, and operator accessories.
• Forklift Battery Safety Products Battery maintenance and safety equipment including replacement battery caps, battery lifting slings, magnetic cable holders, battery cable towers, battery acid spill kits, watering guns, and PPE kits for electric forklifts.
• Forklift Log Book and Inspection Products Documentation and inspection tracking products including lift truck logs with daily checklists and repair/accident/near-miss forms, replacement log books for various forklift classes, and the Checklist Caddy form holder for OSHA compliance.
• Tri-View 3-Way Wired AI Reverse Assist Forklift Camera System Advanced wired camera system with AI-powered pedestrian detection providing a 170-degree rear view plus two side views, featuring blind-spot trapezoid alerts and audible alarms for pedestrian safety.
• SAFE-VIEW Wireless Camera System Wireless camera system with 7" or 9" LCD monitor, night vision technology, up to 100 ft transmitting distance, SD-card recording capability, and magnetic mounting options for forklift operator visibility.
• Forklift Operator Attachments and Accessories Forklift attachments and operator accessories including the Forklift Rain Cap weather guard, the Work Platform personnel work platform, the Single Fork Hoisting Hook attachment, the Forklift XL extended seat belt for larger operators, and the Accu-Tilt fork level indicator.

Quantifiable outcome

• Magnetic Battery Cable Holder - Units Sold: 2109
• +4 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Crown Equipment: Crown is a major US forklift OEM with a direct dealer and parts service model. Overlaps with Lift Truck Supply on parts distribution for competing forklift brands and competes for the same material handling operator customers.
• Grainger: Grainger is the largest US industrial MRO distributor with a broad catalog that increasingly includes material handling and forklift parts. It competes with Lift Truck Supply on commodity parts, particularly brakes, filters, and electrical components, at greater scale.
• McMaster-Carr: McMaster-Carr is a leading e-commerce industrial supplies distributor with a vast catalog of components including some material handling items. While not forklift-specialized, it competes for B2B self-serve industrial purchasing and sets the bar on catalog UX.
• Motion Industries (MRC): Motion Industries, a subsidiary of Genuine Parts Company, distributes industrial replacement parts and MRO supplies across the US. It serves overlapping manufacturing, warehousing, and distribution customers and competes for forklift parts spend at fleet scale.
• Hyster-Yale Materials Handling: Hyster-Yale manufactures forklifts under the Hyster and Yale brands—both of which Lift Truck Supply supports with parts. It operates a competing dealer network and direct parts distribution that overlap with Lift Truck Supply's multi-brand parts catalog.
• Toyota Material Handling: Toyota Material Handling is the OEM that Lift Truck Supply is a dealer for, and the broader Toyota dealer network competes with independent parts distributors. Comparable as the upstream supplier whose relationship defines Lift Truck Supply's service business and provides the installed base for parts demand.
• Applied Industrial Technologies: Applied Industrial Technologies distributes industrial bearings, power transmission, and material handling parts through a national sales and distribution network. It overlaps with Lift Truck Supply on forklift and material handling MRO parts for industrial customers.

Emerging players

• Zoro: Zoro is an e-commerce-first industrial supplies retailer (Grainger subsidiary) competing directly with Lift Truck Supply's online parts catalog. Both target self-serve B2B buyers shopping online for forklift and material handling parts.
• Forklift Parts Manufacturing (Allied Forklift Parts / Parts Express): Independent aftermarket forklift parts distributors specializing in parts for major brands. Comparable in scope to Lift Truck Supply's parts e-commerce business, with similar SKU breadth across Toyota, Hyster, Yale, and other OEM brands.

Direct peers

• TVH Parts (The Vough-Holland Company): TVH is the largest global independent distributor of forklift and material handling replacement parts, offering a multi-brand catalog similar to Lift Truck Supply. Both companies serve the aftermarket parts needs of operators of major forklift brands with cross-brand SKUs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lts_tx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lift Truck Supply