YOUNG GENERATION

What YOUNG GENERATION does

YOUNG GENERATION is a privately held, founder-owned German company headquartered in Hamburg, established in 1988 by Sven Maack and operating across advertising, marketing, communication, design, trade, licenses, and music. The firm runs two legal entities — YOUNG GENERATION Marketing Services Sven Maack e.K. (sole proprietorship) and YOUNG GENERATION Merchandising GmbH — and operates through international branches, agencies, and distribution partners.

The business is built around three interlocking lines: (1) B2B corporate-gift, promotional-item, POS-material, and packaging services developed for premium brand clients such as BMW, HUGO BOSS, ESPRIT, MINI, E-Plus, Sparda Bank Berlin, and COINTREAU; (2) a portfolio of proprietary retail sub-brands — YG Senses, YG Violet Dreams, YG Shoe-Max, YG Music, and TRUST® — distributed through specialized retail, retail chains, and hypermarkets; and (3) full-service fulfillment operations covering conception, production, worldwide distribution, and reporting, supported by the company's proprietary YG B2B+C-Software® platform for B2B and B2C reporting, webshop solutions, and qualified logistics. The company also holds a registered patent/trademark for the Flaglabel Pencil® concept.

Revenue is generated through a mix of one-time project/license fees for B2B merchandise development, managed-services fees for fulfillment programs, and licensing/royalties for branded retail collections, with pricing handled via quote-based inquiry. The company markets primarily through its own website, earned media in lifestyle publications, and trade-show exhibition presence, and is managed directly by founder Sven Maack with a stated core team of 1–10 employees supplemented by an international network of agencies and distribution partners.

Name

YOUNG GENERATION

Legal name

YOUNG GENERATION Marketing Services Sven Maack e.K.

Website

https://younggeneration.de

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

YOUNG GENERATION is a Hamburg-based, founder-owned marketing and merchandise services company that develops corporate gifts, POS materials, packaging, and fulfillment programs for premium brand clients (BMW, HUGO BOSS, ESPRIT, MINI, Sparda Bank) and licenses proprietary retail sub-brands (YG Senses, YG Music, YG Shoe-Max, TRUST) through specialized and mass-market retail channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. B2B Products & Services: Revenue from developing and selling corporate gifts, promotional items, POS materials, packaging, and branded merchandise to enterprise clients. Includes concept, development, production, and distribution services.
2. Retail Collections: Sale of proprietary lifestyle collections (YG Senses, YG Violet Dreams, YG Music, YG Shoe-Max, TRUST) through specialized retail channels including stationery, home décor, gifts, beauty, and fashion boutiques.
3. Fulfillment Services: Comprehensive fulfillment services including order processing, logistics, reporting through proprietary B2B+C-Software®, web shop solutions, and qualified logistics services for B2B incentive and loyalty programs.
4. YG Corporate Concepts: Licensing and sale of branded stationery products including Wire-O-Books, folders, and writing instruments under the YG Business Collection.
5. Licensing & Music: Revenue from licensing activities and music compilations (YG Music) featuring various genres including Classic, Electronic, Lounge, Jazz, Soul, Pop, and X-MAS.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

YOUNG GENERATION is an owner-managed Hamburg-based marketing services company that develops, produces, and distributes corporate gifts, promotional merchandise, POS materials, and packaging for international brand clients, and operates a portfolio of proprietary lifestyle retail collections (YG Senses, YG Music, YG Shoe-Max, YG Violet Dreams, TRUST). The company also provides end-to-end fulfillment services for B2B incentive and loyalty programs, including web shop solutions and logistics, supported by its proprietary YG B2B+C-Software® reporting platform.

Product overview

YOUNG GENERATION is an internationally operating, owner-managed company founded in 1988, active in the fields of advertising, marketing, communication, design, trade, licenses, and music. The company operates a multi-brand portfolio structured around five core divisions: (1) B2B Services providing corporate gifts, promotional products, POS materials, and packaging solutions; (2) Fulfillment Services handling the complete supply chain from conception through worldwide distribution; (3) Retail Operations featuring lifestyle sub-brands including YG Senses (lifestyle accessories), YG MUSIC (CD collections with listening stations), YG SHOE-MAX (designer doormats), YG Violet Dreams (trend products), and TRUST® (functional everyday products); (4) YG Corporate Concepts offering branded merchandise such as Wire-O-Books, folders, and writing instruments; and (5) Consulting and Concept & Design professional services. The portfolio is supported by proprietary YG B2B+C-Software® for reporting and webshop solutions.

Differentiator

Problem solved

Functional benefit

Brands

• YG SENSES: A lifestyle collection of tasteful and modern accessories with high-quality materials combined with innovative and practical details, targeting specialized retailers in stationery, bath, home decor, gifts, beauty, and home accessories.
• YG SHOE-MAX
• YG MUSIC
• YG VIOLET DREAMS
• TRUST
• YG Corporate Concepts
• YG B2B+C-Software

Products and services

• B2B Corporate Gift & Promotional Merchandise Services End-to-end development and production of POS materials, packaging, corporate gifts, give-aways, impulse items, and promotional articles for international brand manufacturers and industrial enterprises. Customers include BMW, HUGO BOSS, ESPRIT, MINI, COINTREAU, EDC, and PSIPENTA.
• Fulfillment Services for Incentive & Loyalty Programs Full-service fulfillment including conception, development, production, and worldwide distribution of premiums, incentives, corporate gifts, and give-aways, with web shop solutions and transparent reporting supported by the proprietary YG B2B+C-Software® platform. Used by Sparda Bank Berlin eG and E-Plus Gruppe for customer and dealer programs.
• YG Senses Lifestyle collection of tasteful and modern accessories combining high-quality materials with innovative and practical details, sold through specialized retailers in stationery, bath, home, decoration, gifts, beauty, and home accessories.
• YG Music Proprietary CD music collection and listening station concept for retail environments, offering compilations across genres including Classic, Electronic, Lounge, Jazz, Black, Soul, Pop, and X-MAS, with designed in-store listening stations for consumer preview and purchase.
• YG Shoe-Max Doormat and floor mat collection featuring over 120 designs from international designers, distributed through specialty retailers in home furnishings, garden furniture, gifts, and household goods.
• YG Violet Dreams Trend-focused product line featuring cheerful trend colors, striking and tasteful designs, and lovingly crafted product details, distributed through stationery, school and office supplies, books and magazines, decoration and gift articles, and beauty and perfumery retailers.
• TRUST Everyday utility products distinguished by tasteful design, functionality, and attractive price-to-performance ratio, distributed through retail chains and large-format stores including food retail, self-service department stores, and drugstore chains.
• YG Corporate Concepts (YG Business Collection) Branded merchandise line of Wire-O-Books, folders, and writing instruments designed to complete brand messaging with the promise that 'no idea is forgotten', sold and licensed to corporate clients.
• Consulting Services Strategic consulting that guides clients through step-by-step product discovery, opportunity analysis, and individual concept development, from preliminary discussions through strategy development and clear concept documentation.
• Concept & Design Services Creative concept and design development that works collaboratively with clients to create distinctive, memorable concepts and product-appropriate strategies that stand out from the usual, targeted to specific audience segments.

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Inspirion GmbH: Hamburg-based full-service promotional products and brand activation agency combining B2B corporate gift programs with proprietary retail sub-brands. Direct head-to-head competitor for YG in the DACH market across B2B merchandise, POS materials, and licensed retail collections.
• Häberlein & Mauerer AG: Long-established German promotional products and corporate merchandise agency with international reach serving global brand clients. Closely comparable to YG in B2B gift/POS/merchandise delivery model and enterprise client focus.
• Carl Aug. Neb GmbH: German corporate gifts and promotional merchandise distributor serving enterprise customers. Comparable to YG in the corporate gifting and B2B promotional products category with a similar mix of bespoke and catalog offerings.
• BrandLog GmbH: German promotional products and brand merchandise specialist focused on corporate gifts, give-aways, and POS materials for enterprise clients. Direct comparator to YG's core B2B service offering in the German market.

Broad incumbents

• Maritz: Global brand activation, incentives, and loyalty solutions company operating at significantly larger scale than YG. Comparable business model (merchandise, fulfillment, incentive program management) but with a much broader portfolio and geographic footprint.
• BI WORLDWIDE: Global incentive, engagement, and event solutions provider with merchandise and fulfillment capabilities. Overlaps with YG's fulfillment and B2B incentive/loyalty program work (e.g., E-Plus, Sparda Bank) but at much larger scale and scope.

Emerging players

• in-akustik GmbH: German music distribution and CD/audio retail label with a comparable physical retail listening-station and compilation model. Most relevant peer for YG's YG Music sub-business, though smaller and more music-focused overall.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YOUNG GENERATION