SimpliShip
SimpliShip is a cloud-based freight marketplace platform providing API-driven digital freight forwarding solutions for freight forwarders, 3PLs, NVOCCs, customs brokers, and warehouse operators. The company was acquired by Magaya Corporation alongside Qwyk.
- Company typePrivate
- Founded2014
- HeadquartersBoston, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SimpliShip does
SimpliShip is a cloud-based freight marketplace platform focused on digital freight forwarding and API connectivity for logistics intermediaries. Its target customers are freight forwarders, third-party logistics providers (3PLs), NVOCCs, customs brokers, and warehouse operators, with Röhlig Logistics cited as a notable enterprise reference customer. The platform provides a white-label, branded portal that allows freight forwarders to procure capacity, manage bookings, and handle documentation on behalf of their shipper clients.
The underlying technology is built around an API-driven, agnostic connectivity layer that integrates with carrier networks, customer ERP systems, and TMS platforms. The platform combines multi-carrier rate shopping, booking, document management, and finance workflows into a single cloud-based stack, with supplementary integrations including QuickBooks Online for accounting automation and Veem for cross-border payments. This integration breadth positions SimpliShip as a workflow consolidator for mid-market freight forwarders rather than a point solution.
SimpliShip operates a subscription-based SaaS business model, monetizing access to its digital freight forwarding platform on a recurring basis. The company was acquired by Magaya Corporation alongside Qwyk, with its capabilities intended to complement Magaya's broader portfolio spanning Digital Freight Portal, Supply Chain, WMS, Rate Management, and Customs Compliance. Following the acquisition, SimpliShip's standalone commercial trajectory has effectively ended, and its future growth is a function of Magaya's integration and product investment decisions.
SimpliShip firmographics
Firmographics- Name
- SimpliShip
- Website
- https://simpliship.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- SimpliShip is a cloud-based freight marketplace platform providing API-driven digital freight forwarding solutions for freight forwarders, 3PLs, NVOCCs, customs brokers, and warehouse operators. The company was acquired by Magaya Corporation alongside Qwyk.
- Ownership category
- akta.pro rank
SimpliShip industry classification
Industry- Product category
- Freight Forwarding Software
- NAICS
- Freight Transportation Arrangement (488510), Freight Transportation Arrangement (48851)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Digital Freight Brokerage / Freight Marketplace Platforms (TLADAMAO)
- akta.pro secondary industries
- Carrier Sales & Capacity Sourcing Platforms (TLAEAJAD), Ocean Export Forwarding (Booking/VGM/SI/BL) (TLACABAF)
Keywords
Where SimpliShip is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Markets served
SimpliShip business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription-Based Software License: Fully cloud-hosted subscription-based licensing model where customers pay recurring fees to access the digital freight forwarding platform, focusing on running supply chain business rather than managing technical infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Cloud-based subscription licensing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
SimpliShip product offering
Product offeringCore offering
SimpliShip was a freight marketplace platform focused on API connectivity and freight procurement innovation, enabling digital freight forwarding and rate management capabilities. Acquired by Magaya Corporation, it contributes marketplace and procurement technology to Magaya's broader cloud-based digital freight platform ecosystem serving freight forwarders and logistics providers.
Product overview
SimpliShip was acquired by Magaya Corporation in 2023 as part of their digital freight strategy. It operates as an acquired brand within the Magaya ecosystem, contributing freight marketplace and API connectivity capabilities to Magaya's broader logistics software portfolio. SimpliShip was described as a freight marketplace focused on API connectivity and freight procurement innovation, complementing Magaya's existing Digital Freight Portal, Supply Chain, WMS, Rate Management, and Customs Compliance solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Magaya Digital Freight Portal A branded, interactive digital experience that delivers all functions of a digital forwarder — schedules, rates (quoting), booking, tracking, document viewing, and comprehensive reporting — through a single cloud-hosted platform for freight forwarders, 3PLs, NVOCCs, customs brokers, and warehouse operators.
- LiveTrack Mobile App Mobile tracking application providing 24/7 access from any mobile device to warehouse receipts, cargo releases, shipments, purchase orders, and invoices, with barcode scanning and push notifications for freight forwarders and their shipper customers.
- Magaya Open API API-driven agnostic connectivity service enabling freight forwarders to integrate the Digital Freight Portal with ERP, TMS, or other back-end systems of choice, allowing bookings and shipment data to be pushed or synchronized instantly.
Quantifiable outcome
- Reduce cost-of-sales and conversion times with online quotations
- +2 more outcomes
Companies that use SimpliShip
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
SimpliShip technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
SimpliShip partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Magaya CorporationcoreSimpliShip was acquired by Magaya Corporation alongside Qwyk. SimpliShip is described as a freight marketplace focused on API connectivity and freight procurement innovation, while Qwyk is an industry-leading cloud-based digital freight forwarder portal. The acquisition combines SimpliShip's freight procurement technology with Magaya's digital freight platform ecosystem.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
SimpliShip competitors and assessment
Company assessmentEmerging players
- Turvo: Cloud-based TMS and collaboration platform for 3PLs and forwarders with strong UX emphasis; competes for the same modernizing-forwarder buyer as SimpliShip's digital portal.
- FourKites: Supply chain visibility platform with shipment tracking and predictive ETA; overlaps with SimpliShip's tracking, LiveTrack, and shipper-facing visibility capabilities.
- project44: Global supply chain visibility and connectivity platform serving shippers, 3PLs, and forwarders; comparable as a multi-modal visibility layer that competes with SimpliShip's tracking and reporting features.
- Aljex Software: Freight forwarding software with portals, rating, and visibility; targets small and mid-market US freight forwarders comparable to SimpliShip's core forwarder base.
Broad incumbents
- Descartes Systems Group: Broad logistics technology vendor with customs, TMS, visibility, and forwarding solutions; competes for the same freight forwarder IT budget as SimpliShip/Magaya across enterprise and mid-market segments.
- Blue Yonder (Panasonic): Enterprise supply chain and TMS platform; competes for large shipper and 3PL IT spend with adjacent visibility, rate, and execution modules overlapping SimpliShip's value proposition.
- WiseTech Global (CargoWise): Leading global logistics execution platform (CargoWise) used by thousands of forwarders; overlaps with SimpliShip's portal in customer-facing quoting, booking, tracking, and visibility for freight forwarders worldwide.
- Flexport: Digital-first global freight forwarder with its own shipper portal and technology platform; sets the bar for what freight forwarder customers expect from a digital forwarding experience.
Direct peers
- MercuryGate (E2open): TMS-focused platform offering rating, booking, tracking, and visibility; directly comparable as a back-office freight execution stack that forwarders and 3PLs may choose over SimpliShip/Magaya.
- Magaya Corporation: Parent company and direct operator of the Magaya Digital Freight Portal into which SimpliShip was absorbed; offers Supply Chain, Rate Management, Customs Compliance, and WMS as a modular platform targeting freight forwarders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SimpliShip social profiles
Digital presenceSimpliShip financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimpliShip leadership team
Management profileNumber of profiles
SimpliShip funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimpliShip M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimpliShip
What does SimpliShip do?
SimpliShip was a freight marketplace platform focused on API connectivity and freight procurement innovation, enabling digital freight forwarding and rate management capabilities. Acquired by Magaya Corporation, it contributes marketplace and procurement technology to Magaya's broader cloud-based digital freight platform ecosystem serving freight forwarders and logistics providers.
When was SimpliShip founded?
SimpliShip was founded in 2014. It employs 1 to 10 people.
Where is SimpliShip based?
SimpliShip is headquartered in Boston, United States, in the North America region.
How does SimpliShip make money?
One revenue line is on record: subscription-Based Software License.
Who are SimpliShip's main competitors?
Emerging players on record are Turvo, FourKites, project44 and Aljex Software. Broad incumbents are Descartes Systems Group, Blue Yonder (Panasonic), WiseTech Global (CargoWise) and Flexport. Direct peers are MercuryGate (E2open) and Magaya Corporation.
Does SimpliShip have an API?
Yes. SimpliShip was acquired by Magaya and is described as a freight marketplace focused on API connectivity and freight procurement innovation. The broader Magaya platform features an API-driven agnostic connectivity approach that enables connection with ERP, TMS, or other back-end systems of choice. Magaya Open API is offered as a service for connecting supply chain systems. Developer documentation is at www.magaya.com/magaya-open-api.
What industry is SimpliShip in?
SimpliShip's product category is Freight Forwarding Software. Its primary akta.pro industry code is TLADAMAO, Digital Freight Brokerage / Freight Marketplace Platforms, with a secondary code of TLAEAJAD, Carrier Sales & Capacity Sourcing Platforms. Its NAICS code is 488510 and its SIC code is 4731.