EcoTimber
EcoTimber is a US-based, family of FSC-certified hardwood, bamboo, and cork flooring brands sold through authorized dealers, e-commerce, and a designer-specification program to homeowners, architects, designers, and developers.
- Company typePrivate
- Founded1992
- HeadquartersRichmond, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What EcoTimber does
EcoTimber is a privately held US-based flooring brand, operated as a doing-business-as of Easoon USA, LLC (Georgia-registered), that sources and distributes FSC-certified hardwood, bamboo, and cork flooring along with complementary products such as cork underlayment, bamboo panels/plywood (Plyboo), butcher block countertops, veneers, and dimensional lumber. The company is incorporated as a private LLC with a headquarters on Boat Rock Blvd SW in Atlanta and contacts indicating a Western and Eastern US sales coverage model.
The core product portfolio spans three categories—wood flooring (domestic, exotic, reclaimed, salvaged, and densified), bamboo flooring (including strand-woven constructions and a patented Unfurled Bamboo format that slits and unfurls round bamboo stalks into 1/4-inch sheets retaining the natural skin for enhanced dent resistance), and cork flooring sourced from Portuguese cork oak. EcoTimber's competitive positioning rests on third-party certifications (FSC, FloorScore, GreenGuard) and LEED credit eligibility (MRc4, MRc6, MRc7, EQc4.4), and the company is a member of the WWF Global Forest & Trade Network. Manufacturing is executed through FSC-certified licensing arrangements with factories in China, including Hangzhou Dasuo Technology, Jiangxi Zhushsang, Zhejiang Xinhaiye Bamboo Technology, and Zhejiang Daocheng.
The business model is product distribution: EcoTimber sells one-time physical flooring units through a network of authorized dealers supported by direct e-commerce, sample sales ($0.50-$1.50 per unit), a designer/architect specification program with free samples and project registration, and an affiliate web program for registered dealers. Customer segments include individual homeowners, dealers and distributors, interior designers and architects, and developers pursuing LEED certification. The firm was founded in 1992 and has not been the subject of public funding activity since a single reported $4,000,000 round in 2007 led by Greenmont Capital Partners and NewWest Capital Partners.
EcoTimber firmographics
Firmographics- Name
- EcoTimber
- Legal name
- Easoon USA. LLC
- Website
- https://ecotimber.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EcoTimber is a US-based, family of FSC-certified hardwood, bamboo, and cork flooring brands sold through authorized dealers, e-commerce, and a designer-specification program to homeowners, architects, designers, and developers.
- Ownership category
- akta.pro rank
EcoTimber industry classification
Industry- Product category
- Sustainable Flooring Products
- NAICS
- Floor Covering Retailers (449121)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Bamboo, Cork & Eco Flooring Retail (CRAIAGAG)
Keywords
Where EcoTimber is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EcoTimber business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Flooring Product Sales: EcoTimber generates revenue primarily through the sale of eco-friendly flooring products including wood flooring, bamboo flooring, cork flooring, and related products like underlayment, panels, plywood, and lumber. Products are sold through dealer networks, direct e-commerce, and sample sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sample pricing for flooring products |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
EcoTimber product offering
Product offeringCore offering
EcoTimber supplies eco-friendly flooring products including FSC-certified hardwood flooring (domestic, exotic, reclaimed, salvaged, and densified woods), bamboo flooring (solid, engineered, strand-woven, and patented Unfurled formats), cork flooring (solid and engineered), cork underlayment rolls, bamboo and wood panels/plywood, and butcher block countertops. Products are third-party certified to FSC, FloorScore, and Green Guard standards and qualify for LEED credits, sold through authorized dealers and direct e-commerce to homeowners, designers, and developers.
Product overview
EcoTimber is an eco-friendly flooring company offering a diversified portfolio of sustainable flooring products. The core product lines include Wood Flooring (FSC-certified hardwoods in domestic, exotic, reclaimed, salvaged, and densified varieties), Bamboo Flooring (including the patented Unfurled format and strand-woven collections), Cork Flooring (solid and engineered options from Portugal), and Underlayment (cork rolls for sound and thermal insulation). The bamboo offerings include specialized sub-products such as Plyboo panels/plywood (Oriental, Modern, and Strand varieties), bamboo veneers, and dimensional lumber. The company positions itself as a sustainability-focused flooring provider since 1992, with many products third-party certified to FSC, FloorScore, and Green Guard standards.
Differentiator
Problem solved
Functional benefit
Products and services
- Hardwood Flooring FSC-certified eco-friendly wood flooring sustainably sourced in domestic, exotic, reclaimed, salvaged, and densified woods, offered in varied colors, wood species, and surface treatments for residential and commercial installations. Sold through authorized dealers and direct e-commerce.
- Bamboo Flooring Responsibly sourced bamboo flooring utilizing rapidly renewable bamboo in solid, engineered, strand-woven, and the patented Unfurled bamboo format. Includes sub-collections such as Foundations Strand Bamboo, Freedom Strand Bamboo, Tradition Bamboo Strips, and EcoBamboo Flooring for residential and commercial projects.
- Cork Flooring Cork flooring with thermal and acoustical qualities, responsibly harvested from cork oak bark. Offered in solid cork and engineered cork constructions, including wide plank and narrow plank formats from Portugal, with digital-enhanced looks and color washes.
- Cork Underlayment Cork underlayment rolls for use under all types of flooring, providing sound and thermal insulation and reducing foot traffic sound. Available in 1/4-inch and 1/8-inch thicknesses.
- Bamboo and Wood Panels & Plywood Bamboo and wood panel products including Plyboo collections (Oriental, Modern, and Strand variants) in three-ply to multi-ply configurations for furniture, cabinetry, backer board, countertops, and benches.
- Bamboo Butcher Block Countertop Bamboo and wood butcher block products for countertop applications, available as part of the wood product line.
- Bamboo Veneer Sheets and Lumber Bamboo veneer sheets ranging from 1/32-inch to 5/64-inch thickness used as decor layers on plywood, sheet goods, and interior walls, plus bamboo lumber in sizes up to 16 feet (1x4, 1x6, 2x8, 4x4, 6x6) for post, beam, and plank applications.
Quantifiable outcome
- Products qualify for LEED credits including MR Credit 4 (recycled content), MR Credit 6 (rapidly renewable), MR Credit 7 (FSC certified wood), and EQ Credit 4.4 (low formaldehyde)
Companies that use EcoTimber
Customer profileSegments4 records
Ideal customer profiles4 records
EcoTimber technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
EcoTimber partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- WWF Global Forest & Trade NetworkcoreEcoTimber is a proud member of the North America Forest and Trade Network and part of the WWF Global Forest & Trade Network, demonstrating commitment to promoting responsible forestry and credible certification. This partnership supports EcoTimber's sourcing policy and sustainable forestry practices.
- World Wildlife Fund (WWF) North America Forest & Trade NetworkcoreEcoTimber has committed to WWF's sourcing policy as part of its membership in the North America Forest and Trade Network, promoting responsible forestry practices and mitigating the risk of sourcing wood that was harvested irresponsibly or illegally.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
EcoTimber competitors and assessment
Company assessmentDirect peers
- Cali Floors (Cali Bamboo): Cali (formerly Cali Bamboo) is a major direct-to-consumer and dealer-based bamboo and hardwood flooring brand with overlapping eco-positioning, similar product breadth and a competing mix of dealer and e-commerce distribution to homeowners and pros.
- LL Flooring (Lumber Liquidators): LL Flooring is a national multi-category flooring retailer selling hardwood, bamboo and eco-conscious lines to homeowners and pros — directly overlapping EcoTimber's product set and homeowner/dealer channel while operating at significantly greater scale.
- WeCork: WeCork is a cork flooring manufacturer offering solid and engineered cork tiles and planks, a directly comparable category and certification profile (FloorScore, GreenGuard) to EcoTimber's cork line and competing for the same designer/specifier audience.
- USFloors / COREtec: USFloors pioneered bamboo and cork flooring (now part of Shaw Industries) and competes head-to-head with EcoTimber in cork and FSC-style sustainable flooring, including LEED-eligible products distributed through similar specialty dealer channels.
- Teragren: Teragren is a US-based manufacturer specializing in bamboo flooring, panels and countertops, directly comparable to EcoTimber's bamboo core range and competing for the same architects, designers and homeowners seeking rapidly renewable flooring.
Broad incumbents
- Mannington Mills: Mannington is a large privately-held US flooring manufacturer offering hardwood, LVT and resilient categories — overlapping EcoTimber's sustainable-hardwood positioning and dealer reach while competing for specifiers on durability and environmental certifications.
- Shaw Industries: Shaw Industries is a Berkshire Hathaway flooring giant whose portfolio (Shaw Floors, Anderson Tuftex, COREtec/USFloors) spans hardwood, bamboo, cork and LVT distributed through national dealer networks that overlap with EcoTimber's specification and dealer channels.
- Interface: Interface is a global modular carpet and flooring company with a deep sustainability narrative (Mission Zero, Climate Take Back); while primarily carpet-focused, its commercial specification presence and ESG positioning bracket EcoTimber's positioning in LEED/green-building projects.
- Mohawk Industries: Mohawk is the largest US flooring manufacturer with extensive hardwood, bamboo and LVT lines (including Quick-Step, Pergo), serving overlapping dealers and big-box channels and increasingly offering eco-eligible products that compete with EcoTimber's certified sustainable SKUs.
- Kährs Group: Kährs is a Swedish wood flooring manufacturer with a long sustainability track record, FSC-certified multi-layer engineered hardwood and a global dealer network that competes with EcoTimber in the design/specifier segment for eco-eligible wood flooring.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
EcoTimber social profiles
Digital presenceEcoTimber compliance and trust
Trust signalCompliance4 records
EcoTimber financial estimates
Financial estimateRevenue estimate
Valuation estimate
EcoTimber leadership team
Management profileNumber of profiles
EcoTimber funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EcoTimber M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EcoTimber
What does EcoTimber do?
EcoTimber supplies eco-friendly flooring products including FSC-certified hardwood flooring (domestic, exotic, reclaimed, salvaged, and densified woods), bamboo flooring (solid, engineered, strand-woven, and patented Unfurled formats), cork flooring (solid and engineered), cork underlayment rolls, bamboo and wood panels/plywood, and butcher block countertops. Products are third-party certified to FSC, FloorScore, and Green Guard standards and qualify for LEED credits, sold through authorized dealers and direct e-commerce to homeowners, designers, and developers.
Is EcoTimber a public or private company?
EcoTimber is a private company. It is classified as venture growth investor backed and is currently operating.
When was EcoTimber founded?
EcoTimber was founded in 1992. It employs 11 to 50 people.
Where is EcoTimber based?
EcoTimber is headquartered in Richmond, United States, in the North America region.
How does EcoTimber make money?
One revenue line is on record: flooring Product Sales.
Who are EcoTimber's main competitors?
Direct peers on record are Cali Floors (Cali Bamboo), LL Flooring (Lumber Liquidators), WeCork, USFloors / COREtec and Teragren. Broad incumbents are Mannington Mills, Shaw Industries, Interface, Mohawk Industries and Kährs Group.
Does EcoTimber have an API?
No public API is recorded for EcoTimber.
What industry is EcoTimber in?
EcoTimber's product category is Sustainable Flooring Products. Its primary akta.pro industry code is CRAIAGAG, Bamboo, Cork & Eco Flooring Retail. Its NAICS code is 449121 and its SIC code is 5200.