LashFood
- Company typePrivate
- Founded2010
- HeadquartersBuena Park, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What LashFood does
LASHFOOD is a clean beauty brand that develops and sells eyelash and eyebrow enhancement products built around a patented Phyto-Medic Complex, a proprietary blend of herbal extracts that the company says is clinically demonstrated to support longer, thicker, stronger-looking lashes and brows. The technology stack also includes a Nano-Peptide Complex plus named functional ingredients (Arginine, Soy & Rice Proteins, Lavender Water, Peony Root, Rosemary) that address moisture balance, follicle environment, and breakage resistance. The flagship Phyto-Medic Eyelash Enhancing Serum and the BROWFOOD sub-brand's Phyto-Medic Eyebrow Enhancer are positioned as the world's first and only ECOCERT-certified natural lash/brow serums, with supporting SKUs covering lash primer, volumizing mascara, brow gel, makeup eraser pen, and bundled value sets (Discovery Kit, To-Gro Trio, Gift of Lashes Set, Brow Enhancing Duo). All products are vegan, cruelty-free, non-GMO, dermatologist-tested, and free of parabens, sulfates, phthalates, and prostaglandin; packaging is FSC/Rainforest Alliance-certified with soy ink, and the company is plastic-neutral via a CleanHub partnership dating to 2020.
LASHFOOD operates under JB Cosmetics as a privately held, US-domiciled brand headquartered at 12080 Magnolia Ave, Riverside, CA 92503, with no disclosed funding, headcount, or institutional investors. Its go-to-market is multi-channel: a Shopify-based owned e-commerce storefront selling both one-time purchases and Subscribe & Save subscriptions (monthly, bi-monthly, quarterly), a wholesale program for salon and spa professionals with a 3-unit minimum, a 90-day money-back guarantee, and dedicated wholesale pricing, an Amazon marketplace presence, and a LASHFOODIES ambassador/affiliate program powered by Dovetale. Pricing spans roughly $9 mini sizes to $110 gift sets, with hero SKUs at $49 (2-month lash serum), $78 (3-month lash serum), and $88 (3-month brow serum).
The brand serves two primary customer segments: clean beauty consumers seeking natural, cruelty-free lash and brow enhancement, and salon/spa professionals who retail the products or use them in services, with a secondary segment of sensitive-eye consumers avoiding prostaglandin-based serums. Distribution is global across 20+ countries via localized storefronts, and the company's marketing mix emphasizes clinical evidence (4-week initial results, 16-week full results, 100% length improvement in polled users, 85% fullness improvement, 0% reported irritation), sustainability credentials, and content/creator partnerships.
LashFood firmographics
Firmographics- Name
- LashFood
- Legal name
- JB Cosmetics
- Website
- https://lashfood.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
LashFood industry classification
Industry- Product category
- Beauty and Personal Care
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Eye & Lip Skincare (CRABAAAC)
- akta.pro secondary industry
- Eye Makeup (Eyeshadow, Eyeliner, Mascara, Brow Products, Eye Primer) (CRABACAB)
Keywords
Where LashFood is headquartered
LocationHeadquarters
- HQ city
- Buena Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LashFood business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Products sold directly to consumers through owned Shopify-based e-commerce website. Both one-time purchase and subscription (Subscribe and Save) options available. Products include eyelash enhancers, brow enhancers, mascaras, primers, and makeup removers.
- Wholesale/B2B: Wholesale program for salon and spa professionals. Partners purchase products at wholesale prices for resale. Low minimum order of 3 units. Includes professional-only discounts and startup kits.
- Affiliate Marketing: Affiliate program allowing partners to earn commissions by referring customers. Part of broader partnership and collaboration ecosystem including content creators and ambassadors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Eyelash Enhancing Serum 3 Month Supply |
| One time/ perpetual license | Pay-as-you-go | Eyelash Enhancing Serum 2 Month Supply |
| One time/ perpetual license | Pay-as-you-go | Eyebrow Enhancing Serum 3 Month Supply |
| One time/ perpetual license | Pay-as-you-go | Conditioning Collagen Lash Primer |
| Subscription | Pay-as-you-go | Chamomile Makeup Eraser Pen |
| One time/ perpetual license | Pay-as-you-go | Ultra Rich Volumizing Mascara (Mini Size) |
| One time/ perpetual license | Pay-as-you-go | BROWFOOD Brow Enhancing Duo |
| One time/ perpetual license | Pay-as-you-go | Lash + Brow Enhancer Serum Duo |
| One time/ perpetual license | Pay-as-you-go | Gift of Lashes Set |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
LashFood product offering
Product offeringCore offering
LashFood develops, manufactures, and sells natural eyelash and eyebrow enhancement serums built around its patented Phyto-Medic Complex, with its flagship Phyto-Medic Eyelash Enhancer and BROWFOOD Eyebrow Enhancer as the core SKUs. It complements these serums with makeup accessories (lash primer, volumizing mascara, brow gel, makeup eraser pen), bundled value sets, and a small Eco Shop of sustainable accessories. The brand sells primarily direct-to-consumer via its own Shopify storefront, with a wholesale program for salon and spa professionals and a Subscribe and Save subscription option.
Product overview
LashFood is a clean beauty brand specializing in eyelash and eyebrow enhancement products. The core portfolio centers on the Phyto-Medic Complex-powered Eyelash Enhancing Serum and BROWFOOD Eyebrow Enhancing Serum, both ECOCERT-certified and clinically proven to deliver visible results in 4-16 weeks. Supporting products include the Conditioning Collagen Lash Primer, Ultra Rich Volumizing Mascara, and Chamomile Makeup Eraser Pen. The brand also offers value sets (Discovery Kit, To-Gro Trio, Gift of Lashes Set, Brow Enhancing Duo) bundling core and accessory products, plus an Eco Shop featuring sustainable accessories like reusable silicone bags. All products are vegan, cruelty-free, dermatologist-tested, and free from parabens, sulfates, phthalates, and prostaglandin.
Differentiator
Problem solved
Functional benefit
Brands
- BROWFOOD: Phyto-Medic Eyebrow Enhancer serum brand for eyebrow enhancement.
Products and services
- Phyto-Medic Eyelash Enhancing Serum World's first and only ECOCERT-certified natural eyelash enhancer featuring patented Phyto-Medic Complex that delivers longer, thicker, stronger-looking lashes in as little as 4 weeks without prescription or harsh chemicals; for consumers seeking natural lash enhancement.
- Phyto-Medic Eyebrow Enhancing Serum (BROWFOOD) ECOCERT-certified natural brow enhancer clinically proven to enhance the appearance of over-plucked, thin, and uneven brows; a drug-free alternative to prescription brow serums for beauty consumers.
- Conditioning Collagen Lash Primer Lash primer with lash-extending microfibers and collagen to boost volume and maximize mascara results; works as a 24-hour nourishing lash mask with nano-peptide complex and can be used overnight as a leave-in conditioner.
- Ultra Rich Volumizing Mascara Volumizing mascara featuring patented Phyto-Medic Complex, rice bran for maximum volume, and extended-release technology that repairs, strengthens, and protects lashes even after removal.
- Chamomile Makeup Eraser Pen Felt-tip pen for instantly correcting brow and eyeliner mistakes; strong enough to remove waterproof formulas but infused with chamomile and vitamin E to soothe sensitive skin.
- Clear Brow Enhancing GelFix Brush-on brow gel infused with Nano-Peptide Complex for grooming brows with natural hold without flaking or hardening; can be used alone or with other brow products.
- BROWFOOD Brow Enhancing Duo One-month supply bundle containing Phyto-Medic Eyebrow Enhancer and Chamomile Makeup Eraser Pen for visibly thicker, bolder brows in four weeks.
- Gift of Lashes Set Limited-edition set featuring Eyelash Enhancing Serum in full-size (3ML) and travel-size (1ML) for lash care at home and on the go.
- Lash + Brow Discovery Kit Four-product kit containing full-size Phyto-Medic Eyelash Enhancer, travel-size BROWFOOD Brow Enhancer, travel-size Conditioning Collagen Lash Primer, and full-size Conditioning Chamomile Eye Makeup Remover.
- Lash Treatments To-Gro Trio Bundle combining best-selling lash primer, eyelash-enhancing serum, and makeup eraser pen for a complete lash treatment regimen.
- Zero Waste Silicone Snack Bag Reusable silicone snack bag sold as part of the Eco Shop product line supporting sustainable living practices.
Quantifiable outcome
- 100% of users reported increased eyelash length in customer poll
- +4 more outcomes
Companies that use LashFood
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
LashFood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
LashFood partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CleanHubcorePlastic neutrality partnership where CleanHub matches LASHFOOD's plastic creation with dedication to remove an equivalent amount of waste from the environment. Since 2020, 3205 lbs of ocean-bound plastic (equivalent to 229,660 plastic bottles) has been recovered.
- ECOCERTcoreOrganic certification organization that evaluates and accredits LASHFOOD's products and manufacturing practices. Ensures products are plant-based certified organic with no parabens, synthetic dyes, or synthetic alcohol.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
LashFood competitors and assessment
Company assessmentDirect peers
- Babe Lash: Lash and brow enhancing serum brand with strong salon-pro and DTC presence. Direct competitor in the conditioning-serum category.
- RapidLash: Long-established eyelash enhancing serum brand sold through salons, spas, and mass retailers. Direct category competitor with similar professional-channel distribution.
- NeuLash: Lash and brow enhancing serum line targeting department-store and professional channels. Directly comparable SKU mix and price architecture to LASHFOOD.
- The Ordinary (DECIEM): Multi-peptide lash and brow serum sold globally. Closest clean/clinical-positioned competitor at a lower price point, putting direct pricing pressure on LASHFOOD.
- Grande Cosmetics: Lash and brow enhancing serum brand sold DTC and through beauty retailers. Competes head-to-head with LASHFOOD on lash-length claims and mascara/serum cross-sell.
- RevitaLash Cosmetics: Premium lash and brow enhancing serum brand (owned by Athena Cosmetics). Closest direct competitor to LASHFOOD with similar conditioning-serum positioning, professional-channel distribution, and DTC subscription model.
- Rodan + Fields (Lash Boost): Multi-level marketing beauty brand whose Lash Boost serum is a benchmark product in the lash-enhancing category. Competes for the same consumer despite a different distribution model.
Emerging players
- Vegamour: Clean-beauty brand focused on plant-based lash, brow, and hair growth serums. Highly comparable clean-ingredient positioning and premium DTC pricing to LASHFOOD.
- Briogeo: Clean-beauty haircare brand with similar natural-ingredient, sustainability-led, Sephora-anchored positioning. Useful comparable for clean-beauty brand-building and retail-expansion trajectory.
Broad incumbents
- Shiseido: Global beauty conglomerate with broad skincare and makeup portfolios including eye-area treatments. Represents the type of incumbent that could acquire or out-scale a niche player like LASHFOOD.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
LashFood social profiles
Digital presenceLashFood compliance and trust
Trust signalCompliance6 records
LashFood financial estimates
Financial estimateRevenue estimate
Valuation estimate
LashFood leadership team
Management profileNumber of profiles
LashFood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LashFood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LashFood
What does LashFood do?
LashFood develops, manufactures, and sells natural eyelash and eyebrow enhancement serums built around its patented Phyto-Medic Complex, with its flagship Phyto-Medic Eyelash Enhancer and BROWFOOD Eyebrow Enhancer as the core SKUs. It complements these serums with makeup accessories (lash primer, volumizing mascara, brow gel, makeup eraser pen), bundled value sets, and a small Eco Shop of sustainable accessories. The brand sells primarily direct-to-consumer via its own Shopify storefront, with a wholesale program for salon and spa professionals and a Subscribe and Save subscription option.
Is LashFood a public or private company?
LashFood is a private company. It is classified as corporate owned and is currently operating.
When was LashFood founded?
LashFood was founded in 2010. It employs 11 to 50 people.
Where is LashFood based?
LashFood is headquartered in Buena Park, United States, in the North America region.
How does LashFood make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/B2B and affiliate Marketing.
Who are LashFood's main competitors?
Direct peers on record are Babe Lash, RapidLash, NeuLash, The Ordinary (DECIEM), Grande Cosmetics, RevitaLash Cosmetics and Rodan + Fields (Lash Boost). Emerging players are Vegamour and Briogeo. Shiseido is listed as a broad incumbent.
Does LashFood have an API?
No public API is recorded for LashFood.
What industry is LashFood in?
LashFood's product category is Beauty and Personal Care. Its primary akta.pro industry code is CRABAAAC, Eye & Lip Skincare, with a secondary code of CRABACAB, Eye Makeup (Eyeshadow, Eyeliner, Mascara, Brow Products, Eye Primer). Its NAICS code is 456120 and its SIC code is 2844.