Jeff Martin Auctioneers

What Jeff Martin Auctioneers does

Jeff Martin Auctioneers, Inc. is a privately held U.S. auction company founded in 2009 (rebranded from Martin & Martin Auctioneers in June 2014) and headquartered in Brooklyn, Mississippi. The company specializes in conducting absolute and public auctions of heavy equipment, with core categories spanning construction machinery (Komatsu, Caterpillar), cranes (Liebherr, Grove, Link-Belt, Demag, Wolffkran, Maeda), mining equipment, agricultural equipment, and transportation/automotive assets (Peterbilt, Kenworth, plus consumer vehicles, boats, motorcycles, and RVs). Its customer base includes construction and heavy equipment fleet operators, agricultural businesses, government agencies disposing of surplus assets, mining operations, and transportation companies, with named engagements including Reliable Crane Service fleet realignment auctions and Mississippi Government excess items auctions.

The company operates a multi-channel auction platform combining live on-site auctions at 13 permanent U.S. locations, fully online auctions, and virtual auctions with real-time bidding. Its technology stack includes a proprietary online bidding platform on jeffmartinauctioneers.com (powered by Auctioneer Software), the MyAuctionYard.com multi-ring online platform, and integrations with third-party bidding services Proxibid and Equipmentfacts. The company monetizes through a buyer's premium of 10% (capped at $3,500 per item, $10 minimum), online bidding fees of 2.5% on the JMA platform (capped at $750) and 3.5% uncapped on third-party platforms, a $125 documentation fee per titled item, and credit card surcharges of 3-3.5%. Adjacent service lines include Jeff Martin Capital (buyer financing), Jeff Martin Appraisals (equipment valuation), and a freight quote partnership, while the company maintains auctioneer licensing in Mississippi (MS-1255), Texas (TX-17188), South Carolina (SC 4283), and North Carolina (NCAL 9730).

Name

Jeff Martin Auctioneers

Legal name

Jeff Martin Auctioneers, Inc.

Website

https://jeffmartinauctioneers.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Jeff Martin Auctioneers is a privately held U.S. heavy equipment auction company operating 13 permanent locations and online bidding platforms, serving construction, agricultural, government, mining, and transportation clients through live, virtual, and online-only auctions.

Ownership category

akta.pro rank

Product category

Heavy Equipment Auctions

NAICS

Machinery, Equipment, and Supplies Merchant Wholesalers (4238), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Auction-based Generalist Marketplaces (CRAFAAAC)

akta.pro secondary industry

Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

Keywords

• Heavy equipment auctions
• Construction equipment sales
• Crane auctions
• Online bidding platform
• Public auction services

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Buyer's Premium: The company charges buyers a 10% premium on winning bids, capped at $3,500 per item with a $10 minimum per item. This is the primary revenue stream from auction transactions.
2. Online Bidding Fees: Additional fees charged for online bidding through their proprietary platform, Proxibid, and Equipmentfacts - 2.5% capped at $750 per lot for JMA platform, and 3.5% with no cap for Proxibid/Equipmentfacts
3. Documentation Fees: $125 documentation fee per titled item for processing vehicle titles and registration documentation
4. Equipment Consignment Sales: Revenue from selling consigned heavy equipment, construction, agricultural, mining, and transportation equipment on behalf of sellers

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Jeff Martin Auctioneers conducts absolute and public auctions for heavy equipment across construction, cranes, mining, transportation, and agricultural categories. The company operates through live on-site auctions at 13 permanent U.S. locations and proprietary online bidding platforms, serving both business consignors liquidating equipment fleets and buyers acquiring used heavy machinery. Complementary services include buyer financing through Jeff Martin Capital and equipment appraisal services through Jeff Martin Appraisals.

Product overview

Jeff Martin Auctioneers operates as a multi-format auction platform offering both live and online bidding across the United States. The core offering consists of equipment auctions spanning four main categories: Heavy Equipment (construction machinery from Komatsu, Caterpillar), Cranes (Liebherr, Grove, Link-Belt, Demag, Wolffkran, Maeda), Mining Equipment, and Transportation (vehicles, boats, trailers from Peterbilt, Kenworth). The platform includes a proprietary online bidding system as well as the MyAuctionYard.com platform featuring multiple simultaneous auction rings. Complementary services include Jeff Martin Capital for buyer financing and Jeff Martin Appraisals for equipment valuation. The company holds permanent auction locations in Mississippi, South Carolina, Texas, and Florida, and operates through integrations with third-party bidding platforms Proxibid and Equipmentfacts.

Differentiator

Problem solved

Functional benefit

Products and services

• Heavy Equipment Auctions Core auction service offering live and online bidding for heavy construction equipment including excavators, loaders, and dozers from manufacturers such as Komatsu and Caterpillar, targeted at contractors and equipment fleet operators.
• Crane Auctions Specialized auction service for cranes including Liebherr, Grove, Link-Belt, Demag, Wolffkran, and Maeda brands, offered through virtual and live auction formats for construction and heavy transport buyers.
• Mining Equipment Auctions Auction service for mining industry equipment and machinery, serving mining companies buying and selling heavy equipment and specialized mining machinery.
• Transportation/Automobile Auctions Auction service for vehicles, boats, motorcycles, RVs, and transportation equipment including Peterbilt and Kenworth trucks, serving both individual consumers and transportation businesses at live and online events.
• Utility Equipment Auctions Virtual auction service featuring bucket trucks and digger derrick trucks located across Texas, New Mexico, and Oklahoma, serving utility-sector equipment buyers and sellers.
• JMA Online Bidding Platform Proprietary web-based platform enabling registered participants to bid online on auction items, integrating with Proxibid and Equipmentfacts third-party bidding services for expanded online reach.
• MyAuctionYard.com Multi-Ring Online Auction Online auction platform powered by Jeff Martin Auctioneers featuring multiple simultaneous auction rings with items across various locations including ag equipment, construction equipment, trucks, trailers, government excess items, and furniture/hardware.
• Jeff Martin Capital (Equipment Financing) Financing services offered to buyers for purchasing auction equipment, providing equipment financing and lending services to buyers who need capital to purchase auction items.
• Jeff Martin Appraisals Professional equipment appraisal services offered as a complementary service to the auction business, supporting consignors and buyers with valuation expertise.

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ProxibidcoreTechnology or IntegrationProxibid provides online bidding infrastructure for Jeff Martin Auctioneers' auctions. Online bidders using Proxibid pay an additional 2.5% online bidding fee capped at $750 per lot. Proxibid is a leading online auction platform for heavy equipment and assets.
• EquipmentfactscoreTechnology or IntegrationEquipmentfacts provides online bidding technology for Jeff Martin Auctioneers' auctions. Online bidders using Equipmentfacts pay an additional 2.5% online bidding fee capped at $750 per lot.
• Jeff Martin AppraisalsminorStrategic or Co-development PartnerRelated company offering professional equipment appraisal services, supporting the auction business with valuation expertise for consignors and buyers.
• K9's For WarriorsminorGTM or Marketing PartnerCharitable partnership supporting K9's For Warriors, a nonprofit that provides service dogs to veterans. Jeff Martin Auctioneers hosts fundraising events for this cause as part of their corporate social responsibility.
• Auctioneer SoftwarecoreTechnology or IntegrationWebsite design and auction software provider powering jeffmartinauctioneers.com with auction management, inventory, bidding, and customer portal capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AuctionTime (Sandhills Global): AuctionTime is an online auction platform for farm equipment, construction equipment, trucks, and trailers operated by Sandhills Global. It is comparable to Jeff Martin Auctioneers as a competing online auction channel for heavy equipment, with overlapping consignment sellers and buyer demographics.
• Purple Wave Auction: Purple Wave is a pure-online auctioneer of construction equipment, farm equipment, trucks, and government surplus. It overlaps directly with Jeff Martin Auctioneers in the heavy equipment, agricultural, and government-excess auction segments, offering similar online-only bidding to construction and government buyers.
• J.J. Kane Auctioneers: J.J. Kane Auctioneers conducts live and online auctions of transportation and heavy equipment including tractors, trailers, and vocational trucks. It overlaps with Jeff Martin Auctioneers in the transportation, truck, and fleet equipment auction categories with similar event-driven GTM.
• IronPlanet: IronPlanet, now part of RB Global, is a leading online marketplace for buying and selling used heavy equipment, construction machinery, and trucks. It is directly comparable to Jeff Martin Auctioneers in equipment categories, online bidding model, and target buyer profile of contractors and fleet operators.
• BigIron Auctions: BigIron is an online auction platform specializing in farm equipment, construction equipment, and heavy machinery with no-buyer's-premium auctions. It competes with Jeff Martin Auctioneers on construction and agricultural equipment categories, particularly in the Midwest where both have regional presence.
• Alex Lyon & Sons Auctioneers: Alex Lyon & Sons is a family-owned auctioneer specializing in construction equipment, agricultural equipment, trucks, and contractor equipment across Northeast U.S. It is comparable as a multi-generational regional auctioneer with similar special-event auctions and customer base of construction and farm operators.

Others

• Proxibid: Proxibid is an online auction marketplace and infrastructure provider that powers equipment and asset auctions for hundreds of auction houses, including Jeff Martin Auctioneers. It is an enabling technology peer - a partner platform that competes indirectly for online bidder attention and fees.

Broad incumbents

• Ritchie Bros. Auctioneers (RB Global): RB Global is the largest global auctioneer of heavy equipment, trucks, and agricultural assets, offering live, online, and onsite auctions across construction, mining, and transportation. It directly competes with Jeff Martin Auctioneers in the heavy equipment auction space with significantly larger scale and geographic reach.

Emerging players

• TractorHouse (Sandhills Global): TractorHouse is Sandhills Global's online marketplace for new and used farm, construction, and lawn equipment listings, often partnered with auctioneers. It is comparable as a complementary listing and discovery channel that surfaces equipment inventory to Jeff Martin Auctioneers' buyer demographic.

Regional players

• Cat Auction Services (Cat Used): Cat Auction Services supports auction of used Caterpillar machines and complementary heavy equipment through periodic events. It overlaps with Jeff Martin Auctioneers in the construction and heavy equipment auction vertical and is a comparable channel for buyers seeking late-model heavy machinery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutu.be/MhVvRsxYY6E
• Xx.com/JMAuctioneers
• LinkedInlinkedin.com/company/jeff-martin-auctioneers-inc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jeff Martin Auctioneers