SmartFlower
SmartFlower designs and manufactures dual-axis tracking, ground-mounted solar energy systems for commercial, institutional, government, and premium residential buyers worldwide, selling via direct enterprise sales and a regional dealer network at prices starting around $44,950 per unit.
- Company typePrivate
- Founded2012
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What SmartFlower does
SmartFlower designs and manufactures an all-in-one, ground-mounted solar energy system built around a GPS-based dual-axis tracker that maintains panels at an optimal 90-degree angle from sunrise to sunset. The signature petal-shaped units incorporate a self-cleaning brush mechanism, automatic fold-down protection against hurricane-level winds, and a -20°C to +40°C operating range, with the company claiming up to 40% more annual energy production than conventional stationary arrays, delivering roughly 4,000 to 6,200+ kWh per year depending on location. The product line includes three variants: the base SmartFlower, the +Plus (which integrates 5.5 kWh of lithium-ion battery storage via partner NEC Energy Solutions for on- and off-grid use), and the EV version for solar-powered electric vehicle charging. Manufacturing is concentrated in Pinkafeld, Austria, with components sourced from European Union countries, while commercial operations sit under SmartFlower Solar, LLC in Boston, Massachusetts.
The company sells globally to residential, commercial, institutional, and government customers through a hybrid model combining direct enterprise field sales (engaging sustainability officers and facility managers at large organizations) with a network of authorized regional resellers and installers in markets including Italy, Canada, Japan, and additional geographies. Marketing emphasizes ESG/brand-visibility value for enterprise buyers in addition to energy production, and the firm maintains active social presence across Facebook, X, YouTube, Instagram, and LinkedIn alongside consistent earned-media coverage in outlets such as CNN, Financial Times, Architectural Digest, and Vanity Fair. Pricing sits at a premium, with a starting hardware price of approximately $44,950 USD before shipping and installation, positioning SmartFlower as a design-forward, low-modification alternative to conventional rooftop solar. The company is privately held by Boston-based Energy Management Inc. (EMI), which acquired it in 2018, and the firm cites thousands of cumulative installations worldwide across customers including Nike, Adidas, Ford, Toyota, Siemens, Carlsberg Group, and Vodafone as well as numerous universities, zoos, and municipalities.
SmartFlower firmographics
Firmographics- Name
- SmartFlower
- Legal name
- SmartFlower Solar GmbH
- Website
- https://smartflower.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SmartFlower designs and manufactures dual-axis tracking, ground-mounted solar energy systems for commercial, institutional, government, and premium residential buyers worldwide, selling via direct enterprise sales and a regional dealer network at prices starting around $44,950 per unit.
- Ownership category
- akta.pro rank
SmartFlower industry classification
Industry- Product category
- Solar Energy Systems
- NAICS
- Solar Electric Power Generation (221114)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ)
- akta.pro secondary industries
- Solar PV Module Manufacturing (Cells, Modules, Thin-Film) (EUAMABAD), Solar Roofing & Roof-Mounted PV Systems (IMADAFAO)
Keywords
Where SmartFlower is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SmartFlower business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Solar Hardware Sales: SmartFlower generates revenue primarily through the sale of its solar energy systems. Products include the SmartFlower (base model), SmartFlower +Plus (with integrated battery storage), and SmartFlower EV (solar-powered electric vehicle charger). Sales are one-time hardware purchases with professional installation services.
- Professional Installation Services: Installation carried out by authorized resellers and installers through the dealer network. Pricing varies by location and installation complexity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard SmartFlower starting price |
| One time/ perpetual license | Pay-as-you-go | Base price with installation |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
SmartFlower product offering
Product offeringCore offering
SmartFlower designs, manufactures, and sells an all-in-one ground-mounted solar energy system featuring GPS-based dual-axis sun tracking, self-cleaning panels, and foldable hurricane-rated petal protection. The product line includes the base SmartFlower, the SmartFlower +Plus with integrated 5.5 kWh lithium-ion battery storage, and the SmartFlower EV solar-powered EV charger, sold to residential, commercial, institutional, and government customers worldwide through direct sales and a network of authorized dealers.
Product overview
SmartFlower offers a three-product portfolio centered on its innovative all-in-one solar energy system. The core SmartFlower is a dual-axis tracking ground-mounted solar array with self-cleaning and self-protecting features. The SmartFlower +Plus adds integrated battery storage for off-grid capability and backup power. The SmartFlower EV extends functionality to solar-powered electric vehicle charging. All products share the signature flower-petal design and sun-tracking technology.
Differentiator
Problem solved
Functional benefit
Products and services
- SmartFlower Flagship all-in-one, ground-mounted solar energy system featuring GPS-based dual-axis sun tracking, integrated self-cleaning brushes on each petal, and a foldable design that protects panels in high winds. Produces 4,000 to over 6,200 kWh per year depending on climate and is targeted at residential homeowners, commercial customers, and institutional buyers seeking a premium, no-roof solar solution.
- SmartFlower +Plus SmartFlower variant with integrated 5.5 kWh lithium-ion battery storage, on-/off-grid inverter with external generator input, and a built-in internal transfer switch for safe grid integration. Launched in September 2019 with NEC Energy Solutions as the battery partner and is targeted at commercial, institutional, and residential users needing backup power, off-grid capability, or grid-tied energy resilience.
- SmartFlower EV Solar-powered electric vehicle charging unit built on the SmartFlower base, providing direct EV charging powered by the system's dual-axis tracked solar generation. Marketed to corporate campuses, dealerships (e.g., Chuck Hutton Toyota), hospitality venues, and residential EV owners seeking a visible, branded solar-powered charging solution.
Quantifiable outcome
- 40% more energy than conventional solar systems due to dual-axis tracking
- +5 more outcomes
Companies that use SmartFlower
Customer profileNamed customers39 records
Segments4 records
Ideal customer profiles3 records
SmartFlower technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
SmartFlower partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered regional and core.
- Kurita Marketing & Management CorporationregionalJapanese partner that procured and installed SmartFlowers at Fujikin's Tsukuba Advanced Research Center in Q3 2021, marking the first SmartFlowers in Japan. Partnership with Blue Wave Capital Partners (BWCP).
- Blue Wave Capital Partners (BWCP)regionalPartnered with Kurita Marketing & Management Corporation to install first SmartFlowers in Japan at Fujikin's Tsukuba Advanced Research Center.
- Im-El OsasioregionalItalian electric utility company based in Osasio with 45 years of experience. Installed Iren Group's SmartFlower and Valverbe's SmartFlower. Has installed 365 residential and industrial PV systems in the last 5 years, primarily in Italian provinces of Turin and Cuneo.
- NEC Energy SolutionscoreStrategic partnership for battery storage technology. NEC Energy Solutions supplies lithium-ion batteries for the SmartFlower +Plus integrated battery storage system. Batteries provide strong performance across temperature extremes (-40°C to +60°C), up to twice the usable energy, 50 times greater cycle life, and 100x faster charging than typical lead-acid batteries.
- Nu-NRG GroupregionalCanadian strategic partner working with Green Earth Village (Near Zero Community). Facilitated SmartFlower installation at East Gwillimbury Civic Centre, first of its kind in Canada. Supports municipal sustainability initiatives.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
SmartFlower competitors and assessment
Company assessmentBroad incumbents
- Sunnova Energy International: Residential solar and storage service provider offering rooftop PV, batteries, and EV charging on a financing/leasing model. Competes for the residential end-customer with a broader, lower-priced offering.
- Sunrun: Largest US residential solar installer offering rooftop PV, battery storage (Brightbox), and EV charging. Competes for the same homeowner segment SmartFlower targets, though at much lower price points and via different delivery model.
- Enphase Energy: Leading supplier of solar microinverters, battery storage (IQ Battery), and EV chargers. Provides the underlying components increasingly used in distributed solar-plus-storage systems that overlap with SmartFlower's +Plus and EV offerings.
- Array Technologies: Largest US manufacturer of solar trackers for utility-scale and C&I solar projects. Shares core solar-tracking DNA with SmartFlower but operates at vastly larger scale and lower price points in ground-mounted applications.
- NEXTracker: Global leader in solar trackers for utility-scale and distributed generation projects. Operates at the same fundamental tracking-tech layer as SmartFlower but serves utility-scale customers rather than residential/institutional buyers.
- Tesla Energy: Offers integrated solar (Solar Roof), battery storage (Powerwall), and EV charging solutions to residential and commercial customers. Competes as a premium, design-forward, integrated energy platform with vastly greater scale and balance sheet.
- SunPower: Premium residential and commercial solar panel manufacturer and installer with a focus on high-efficiency modules and complete systems. Competes for the same premium-conscious residential buyer and corporate sustainability customer.
Direct peers
- AllEarth Renewables: Manufacturer of dual-axis solar trackers (the AllSun Tracker) for residential and commercial use. Closest direct competitor given matching dual-axis tracking architecture and similar ground-mounted, premium-targeted positioning.
Regional players
- GreenBrilliance: US residential and commercial solar installer with battery and EV charging offerings. Comparable as a small-to-mid scale distributed solar installer competing for premium residential and small commercial accounts.
Emerging players
- Solaria: Premium aesthetic solar panel manufacturer focused on high-efficiency, architecturally integrated modules. Competes in the design-forward, premium residential segment that overlaps with SmartFlower's brand-led value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
SmartFlower social profiles
Digital presenceSmartFlower financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartFlower leadership team
Management profileNumber of profiles
Profiles3 records
SmartFlower subsidiaries and ownership
Company hierarchySubsidiaries1 record
SmartFlower funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartFlower M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartFlower
What does SmartFlower do?
SmartFlower designs, manufactures, and sells an all-in-one ground-mounted solar energy system featuring GPS-based dual-axis sun tracking, self-cleaning panels, and foldable hurricane-rated petal protection. The product line includes the base SmartFlower, the SmartFlower +Plus with integrated 5.5 kWh lithium-ion battery storage, and the SmartFlower EV solar-powered EV charger, sold to residential, commercial, institutional, and government customers worldwide through direct sales and a network of authorized dealers.
Is SmartFlower a public or private company?
SmartFlower is a private company. It is classified as corporate owned and is currently operating.
When was SmartFlower founded?
SmartFlower was founded in 2012. It employs 11 to 50 people.
Where is SmartFlower based?
SmartFlower is headquartered in Boston, United States, in the North America region.
How does SmartFlower make money?
Two revenue lines are on record. Solar Hardware Sales are the primary driver. The others are professional Installation Services.
Who are SmartFlower's main competitors?
Broad incumbents on record are Sunnova Energy International, Sunrun, Enphase Energy, Array Technologies, NEXTracker, Tesla Energy and SunPower. AllEarth Renewables is listed as a direct peer. GreenBrilliance is listed as a regional player. Solaria is listed as an emerging player.
Does SmartFlower have an API?
No public API is recorded for SmartFlower.
What industry is SmartFlower in?
SmartFlower's product category is Solar Energy Systems. Its primary akta.pro industry code is EUACALAJ, Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro), with a secondary code of EUAMABAD, Solar PV Module Manufacturing (Cells, Modules, Thin-Film). Its NAICS code is 221114 and its SIC code is 3640.