Sentiotec
Sentiotec (Harvia Austria GmbH) is an Austrian B2B manufacturer of sauna heaters, electronic control units, infrared cabins, steam generators, and sound & light systems, selling primarily to European OEM sauna manufacturers and wellness project operators under the Harvia Group.
- Company typePrivate
- Founded2008
- HeadquartersRegau, Austria
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sentiotec does
Sentiotec (legally sentiotec GmbH, now operating as Harvia Austria GmbH) is an Austrian B2B manufacturer of sauna, infrared, and steam bath wellness products, headquartered in Vöcklabruck, Austria, with a production facility in Romania. The company designs and produces sauna heaters (Saunaöfen), electronic sauna control units (A-, K-, C-series), prefabricated sauna cabins (Alaska series), infrared cabins and emitters, steam generators and sentiotec Spa Modules, and integrated sound & lighting systems under the Harvia Austria sub-brands. Its technology platform began with proprietary electronic control units for sauna cabins and has expanded into connected wellness features, including the MySentio WiFi control system that allows smartphone-based remote management of sauna functions.
The company generates revenue primarily through hardware sales to B2B customers, specifically renowned sauna manufacturers and wellness project operators (hotels, spas, commercial wellness facilities) across at least 10 European countries. Go-to-market is sales-led and direct, with multilingual product catalogs (DE, EN, ES, FR, HU, IT) and product inquiry forms on its website used to convert leads. Pricing is quote-based and project-specific rather than list-priced, and there is no public pricing disclosure. ISO 9001:2015 quality management certification covers both the Vöcklabruck headquarters and the Domo Sentiotec Romania production site.
Sentiotec has been a wholly-owned subsidiary of Harvia Group since 2016 and is undergoing a full merger with Harvia scheduled for 2025, after which it will operate entirely under the Harvia brand. The company is led by Managing Director Markus Wörmanseder and operates with 11-50 employees. It is described as part of the Central European market leader for sauna, infrared, and steam bath products alongside its parent.
Sentiotec firmographics
Firmographics- Name
- Sentiotec
- Legal name
- sentiotec GmbH
- Website
- https://sentiotec.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sentiotec (Harvia Austria GmbH) is an Austrian B2B manufacturer of sauna heaters, electronic control units, infrared cabins, steam generators, and sound & light systems, selling primarily to European OEM sauna manufacturers and wellness project operators under the Harvia Group.
- Ownership category
- akta.pro rank
Sentiotec industry classification
Industry- Product category
- Sauna & Wellness Equipment Manufacturing
- NAICS
- Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Heating Equipment, Except Electric & Warm Air Furnaces (3433)
- akta.pro primary industry
- Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF)
- akta.pro secondary industry
- Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC)
Keywords
Where Sentiotec is headquartered
LocationHeadquarters
- HQ city
- Regau
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
Sentiotec business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Sauna Equipment Manufacturing: Manufacture and sale of sauna heaters (Saunaöfen), sauna control units, and related equipment to sauna manufacturers and wellness facility operators
- Sauna Cabins: Pre-fabricated and custom sauna cabin solutions for residential and commercial wellness installations
- Infrared Systems: Infrared cabins, emitters, and control systems for infrared wellness applications
- Steam Bath Solutions: Steam generators and sentiotec Spa Modules for steam bath installations
- Accessories & Media Systems: Sauna accessories, sound systems, LED lighting, and media control solutions
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Sentiotec product offering
Product offeringCore offering
Sentiotec (operating as Harvia Austria GmbH) manufactures and supplies a complete portfolio of sauna, infrared, and steam bath components for B2B customers. The company's offerings include sauna heaters (Saunaöfen), electronic control units, pre-fabricated sauna cabins, infrared emitters and cabins, steam generators, spa modules, and integrated sound and lighting systems, supplied to sauna manufacturers and wellness project operators across Europe.
Product overview
Sentiotec (operating as Harvia Austria GmbH, a division of Harvia Group) is a wellness technology company specializing in sauna, infrared, and steam bath solutions. The product portfolio comprises four main product lines under the Harvia Austria brand: (1) Harvia Austria sauna covering sauna control units, heaters, cabin enclosures, and accessories; (2) Harvia Austria infra for infrared cabins, emitters, and control systems; (3) Harvia Austria steam including spa modules and steam generators; and (4) Harvia Austria sound & light featuring LED lighting, audio systems, and DMX color control. The company also offers MySentio, a WiFi-enabled control system for remote sauna management. Since joining the Harvia Group in 2016, sentiotec has operated as a complete provider of wellness solutions, with full merger into Harvia planned for 2025.
Differentiator
Problem solved
Functional benefit
Brands
- Harvia Austria sauna: Sauna products including cabins, heaters, and accessories
- Harvia Austria infra
- Harvia Austria steam
- Harvia Austria sound & light
- MySentio
Products and services
- Harvia Austria sauna product line
Companies that use Sentiotec
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Sentiotec technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Sentiotec partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Harvia GroupflagshipSentiotec has been part of Harvia Group since 2016. Starting in 2025, sentiotec will fully merge with Harvia. Harvia is the world market leader for sauna, infrared, and steam bath products. The merger represents a strategic integration combining strengths to offer unified products and solutions for all sauna types under one trusted name.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Sentiotec competitors and assessment
Company assessmentBroad incumbents
- Duravit: German bathroom and wellness fixtures manufacturer with adjacent steam bath and shower systems; comparable as a broader European wellness/bathroom incumbent competing for the same hotel and residential wellness project budgets.
- Harvia: Sentiotec's parent company and the world market leader for sauna, infrared, and steam bath products. Most direct parent-level comparable, with broader product portfolio and global distribution reach.
Direct peers
- EOS Saunatechnik: German manufacturer of sauna heaters, control systems, and steam equipment serving both B2B sauna builders and commercial wellness projects — a direct peer in DACH with comparable technology and customer profile.
- Helo: Finnish sauna heater and control manufacturer with a long heritage in European sauna equipment, offering comparable heaters, control units, and infrared products to B2B and consumer channels.
- Tylö: Swedish sauna and steam equipment manufacturer with overlapping product lines (heaters, controls, steam generators) and a strong European OEM and residential customer base, directly competing in Sentiotec's core categories.
- Amerec: Manufacturer of sauna heaters, steam bath generators, and controls serving commercial and residential wellness projects — overlapping on steam generators and sauna heater categories.
- Sawo: Finnish sauna heater manufacturer producing electric and wood-fired heaters plus steam generators, competing directly in the European OEM and project markets Sentiotec serves.
- Sunlighten: Infrared sauna cabin and emitter specialist with strong presence in North America and growing EU footprint — overlapping on Harvia Austria's infrared product line and smart control differentiation.
- KLAFS: German premium sauna and spa manufacturer with a comparable full-stack offering (cabins, heaters, controls) and strong B2B presence across European hotels, spas, and private wellness — closest direct competitor in the premium segment.
Emerging players
- Clearlight: US-based infrared sauna manufacturer focused on premium residential and commercial wellness buyers; partial overlap with Sentiotec's infrared cabin and emitter portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sentiotec social profiles
Digital presenceSentiotec compliance and trust
Trust signalCompliance1 record
Sentiotec financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sentiotec leadership team
Management profileNumber of profiles
Profiles1 record
Sentiotec funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sentiotec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sentiotec
What does Sentiotec do?
Sentiotec (operating as Harvia Austria GmbH) manufactures and supplies a complete portfolio of sauna, infrared, and steam bath components for B2B customers. The company's offerings include sauna heaters (Saunaöfen), electronic control units, pre-fabricated sauna cabins, infrared emitters and cabins, steam generators, spa modules, and integrated sound and lighting systems, supplied to sauna manufacturers and wellness project operators across Europe.
Is Sentiotec a public or private company?
Sentiotec is a private company. It is classified as corporate owned and is currently operating.
When was Sentiotec founded?
Sentiotec was founded in 2008. It employs 11 to 50 people.
Where is Sentiotec based?
Sentiotec is headquartered in Regau, Austria, in the Europe region.
How does Sentiotec make money?
Five revenue lines are on record. Sauna Equipment Manufacturing is the primary driver. The others are sauna Cabins, infrared Systems, steam Bath Solutions and accessories & Media Systems.
Who are Sentiotec's main competitors?
Broad incumbents on record are Duravit and Harvia. Direct peers are EOS Saunatechnik, Helo, Tylö, Amerec, Sawo, Sunlighten and KLAFS. Clearlight is listed as an emerging player.
Does Sentiotec have an API?
No public API is recorded for Sentiotec.
What industry is Sentiotec in?
Sentiotec's product category is Sauna & Wellness Equipment Manufacturing. Its primary akta.pro industry code is IMADANAF, Heat Exchangers, Coils & Hydronic HVAC Components, with a secondary code of IMAHAEAC, Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers). Its NAICS code is 333414 and its SIC code is 3433.