Clearlight Infrared Saunas

What Clearlight Infrared Saunas does

Clearlight Infrared Saunas (legally Clearlight Saunas Australia Pty Ltd, headquartered in Brunswick Heads, Australia) is the authorized Australian distributor for Clearlight® brand infrared sauna systems manufactured by US parent Sauna Works, Inc. Founded in Australia in 2014 and operating under a 20+ year-old brand, the company sells premium far-infrared and full-spectrum infrared saunas to residential and commercial customers through six Australian showrooms (Sydney, Melbourne, Brisbane, Perth, Adelaide, Byron Bay) and a direct e-commerce channel, with a hybrid digital-plus-consultation sales motion.

The company's core technology is the patent-pending True Wave II hybrid carbon-ceramic infrared heater, paired with proprietary EMF/ELF shielding, marketed as the only such hybrid on the market. The product portfolio spans three sauna collections (Sanctuary Full Spectrum, Premier Far Infrared, Outdoor) plus modular add-ons including Red Light Therapy, HALO ONE™ pharmaceutical-grade halotherapy (launched across Perspire Sauna Studio in March 2026), and The Clearlight® Plunge cold plunge (launched March 2026) — collectively positioned as an integrated at-home contrast and wellness therapy ecosystem.

Revenue is generated primarily through one-time premium hardware sales at quote-based, undisclosed pricing, supplemented by technology licensing (HALO ONE royalties from the Perspire Sauna Studio franchise network of nearly 100 studios and 250+ awarded licenses) and B2B supply to hospitality accounts such as Hotel Commonwealth in Boston via Rekova Recovery. Customer segments are residential wellness consumers (primary), commercial/hospitality buyers, and franchise operators, with go-to-market conducted through SEO, content marketing, social media, email, podcast content (The Helsi Show), and direct consultation calls.

Name

Clearlight Infrared Saunas

Legal name

Clearlight Saunas Australia Pty Ltd

Website

https://infrared-sauna.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Clearlight Infrared Saunas is the Australian distributor of Clearlight® brand infrared sauna systems manufactured by US parent Sauna Works, Inc. It sells premium True Wave II hybrid carbon-ceramic infrared saunas, red light therapy, halotherapy, and cold plunge products to residential and commercial customers across Australia through six showrooms and direct e-commerce.

Ownership category

akta.pro rank

Product category

Infrared Saunas

NAICS

Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Infrared Therapy (Infrared Sauna & Light Therapy) (HSADAKAG)

akta.pro secondary industry

Sauna & Steam Bath Facilities (HSADAKAC)

Keywords

• Infrared saunas
• Full spectrum saunas
• Far infrared therapy
• Wellness equipment
• Cold plunge therapy

Headquarters

HQ city

Brunswick Heads

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Infrared Sauna Sales: One-time sale of residential and commercial infrared sauna units with various sizes (sanctuary, premier, outdoor models) and configurations
2. Wellness Add-On Products: Sale of complementary wellness technology products including red light therapy systems, halotherapy units, and accessories that integrate with saunas
3. Clearlight Plunge Cold Plunge: Premium cold plunge product launched March 2026 to complete integrated wellness ecosystem for contrast therapy protocols
4. Technology Licensing (HALO ONE): Licensing of proprietary halotherapy technology (HALO ONE) to franchise operators like Perspire Sauna Studio for integration into their systems

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Clearlight designs, manufactures, and sells infrared sauna units (Sanctuary Full Spectrum, Premier Far Infrared, and Outdoor collections) using proprietary True Wave II™ hybrid carbon/ceramic heaters and proprietary EMF shielding. It complements these with wellness add-on technologies — Red Light Therapy, HALO ONE™ halotherapy, and The Clearlight® Plunge cold plunge — to enable integrated home and commercial recovery ecosystems.

Product overview

Clearlight® is a wellness technology company offering a portfolio of integrated health and recovery products centered on infrared sauna systems. The core product line consists of TrueWave® infrared saunas available in Sanctuary Full Spectrum, Premier Far Infrared, and Outdoor models, all featuring the company's proprietary carbon/ceramic hybrid heating technology. The portfolio extends through strategic add-on modules including Red Light Therapy (RLT), HALO ONE™ halotherapy for respiratory support, and The Clearlight® Plunge cold plunge for contrast therapy protocols. These products are designed to work synergistically, allowing users to combine near, mid, and far-infrared wavelengths with cold therapy, light therapy, and salt therapy for comprehensive at-home wellness. The company holds over 20 years of industry experience and serves both residential and commercial markets globally.

Differentiator

Problem solved

Functional benefit

Brands

• HALO ONE™: Pharmaceutical-grade salt particle dispersal technology used in infrared saunas for halotherapy treatment, developed in partnership with Perspire Sauna Studio.

Products and services

• Sanctuary Full Spectrum Collection Full-spectrum infrared sauna line using near, mid, and far-infrared wavelengths to penetrate tissues at different depths for detoxification, relaxation, and pain relief; targeted at residential consumers seeking comprehensive home therapy.
• Premier Far Infrared Collection Far-infrared sauna collection using the longest infrared wavelengths to stimulate sweat glands and detoxification while operating at lower ambient temperatures than traditional saunas; targeted at residential consumers prioritizing targeted therapeutic heat.
• Outdoor Infrared Saunas Weather-resistant infrared saunas designed for exterior installation, extending Clearlight's wellness capabilities beyond indoor spaces for residential and light commercial buyers.
• Red Light Therapy (RLT) Add-On Red-light therapy add-on integrated with or complementing Clearlight infrared saunas, using specific red light wavelengths to support skin health, muscle recovery, and overall wellness for residential and commercial users.
• HALO ONE™ Halotherapy Technology Pharmaceutical-grade salt particle dispersion system that integrates with infrared saunas to deliver halotherapy benefits supporting respiratory wellness; deployed in Clearlight saunas and licensed to franchise operators such as Perspire Sauna Studio.
• The Clearlight® Plunge Premium cold plunge unit designed to complement Clearlight infrared saunas and red light therapy systems, enabling contrast-therapy protocols within the Clearlight integrated wellness ecosystem for residential and commercial use.

Quantifiable outcome

• Operating cost of 20-40 cents per hour for sauna heating
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Rekova RecoverycoreGTM or Marketing Partner · 30 March 2026Rekova Recovery partnered with Clearlight as part of a comprehensive wellness and recovery amenity package at Hotel Commonwealth in Boston. Clearlight products (infrared saunas, red light therapy) are offered alongside cold plunge, compression recovery, and percussive therapy through the Rekovery Session package. Hotel Commonwealth positioned as the first in New England to offer such comprehensive recovery programming.
• Hotel CommonwealthflagshipChannel Partner/ Reseller/ DistributorHotel Commonwealth in Boston partnered with Clearlight to offer guests in-room wellness and recovery amenities including infrared saunas and red light therapy. The partnership timed for Boston Marathon season and positioned as the first in New England to offer comprehensive recovery programming. The Rekovery Session package includes health-conscious F&B options and requires 24-hour advance booking.
• Perspire Sauna StudioflagshipStrategic or Co-development PartnerPerspire Sauna Studio, the nation's leading infrared sauna and red-light therapy franchise with nearly 100 studios and 250+ franchise licenses awarded, uses Clearlight's HALO ONE technology for nationwide halotherapy rollout. This represents a major technology licensing and co-development partnership for Clearlight's halotherapy solution across the franchise system.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SaunaSpace: Infrared sauna manufacturer focused on low-EMF carbon fiber heating technology and health benefits. Directly competes on the same wellness/natural-health value proposition as Clearlight with similar DTC model.
• Almost Heaven Saunas: Sauna manufacturer offering both traditional and infrared models with DTC and dealer network distribution. Comparable product breadth and residential wellness focus, though more traditional sauna heritage.
• Sun Home Saunas: Premium infrared sauna brand offering full-spectrum and far-infrared models with DTC sales. Directly comparable product portfolio, target customer (wellness-focused homeowners), and premium positioning to Clearlight.

Emerging players

• Joovv: Red light therapy device brand with premium DTC positioning. Overlaps with Clearlight's Red Light Therapy add-on offering in the same home wellness category with similar scientific-marketing approach.
• Restore Hyper Wellness: Multi-service wellness franchise offering cryotherapy, infrared sauna, IV therapy, and recovery services. Adjacent competitor in the recovery/wellness category and a potential franchise customer for Clearlight's HALO ONE technology.
• SweatTent: Portable infrared sauna tent brand targeting budget-conscious consumers. Competes in the same infrared sauna category but at a lower price point with a different distribution model.
• Perspire Sauna Studio: Infrared sauna and red-light therapy franchise with ~100 studios and 250+ licenses awarded. While a current Clearlight technology licensing partner, Perspire also procures competing sauna hardware, making it a partial competitor as well as customer.
• Plunge: Premium cold plunge brand that overlaps directly with Clearlight's newly launched Clearlight Plunge product. Comparable premium positioning, DTC model, and wellness/athlete target market.

Broad incumbents

• Jacuzzi Inc. Established incumbent in premium home hydrotherapy/spa equipment. Operates broadly in the home wellness category overlapping Clearlight's premium positioning, but with a portfolio spanning hot tubs, swim spas, and bath fixtures rather than specializing in infrared.
• ThermaSol: Manufacturer of steam showers and home spa equipment with established residential and hospitality distribution. Operates in adjacent thermal wellness category with comparable premium pricing model and showroom-based DTC strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCMEvzl6ClatV-eXcyhYwSQQ?view_as=subscriber
• Facebookfacebook.com/clearlightlife1
• Instagraminstagram.com/clearlight_life
• LinkedInlinkedin.com/company/clearlight-saunas-anz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clearlight Infrared Saunas