Harvia
Harvia is the leading global sauna company, designing and manufacturing electric and wood-burning heaters, infrared and steam saunas, and wellness hardware under five brands (Harvia, EOS, Almost Heaven Saunas, Kirami, ThermaSol) for residential, professional, and hospitality customers across nearly 100 countries.
- Company typePublic
- Founded1950
- HeadquartersMuurame, Finland
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Harvia does
Harvia Oyj is the leading global player in the sauna market, founded in 1950 in Muurame, Finland, and listed on Nasdaq Helsinki (ticker HARVIA) since its March 2018 IPO. The company designs, manufactures, and sells electric and wood-burning sauna heaters, infrared and steam saunas, control panels, hot tubs, cold plunges, and related accessories under five retained brands: Harvia (mass-market core), EOS (premium and professional German equipment), Almost Heaven Saunas (US-made traditional saunas, acquired 2018), Kirami (Finnish wood-fired hot tubs, acquired 2021), and ThermaSol (US premium steam, acquired July 2024). Harvia also operates Harvia Japan Ltd. as a joint venture with Bergman Ltd. (formed March 2024) to serve the Japanese market.
The company's revenue model is overwhelmingly one-time equipment sale through B2B dealer/distributor networks across nearly 100 countries, complemented by direct-to-consumer webstores (launched in Germany and Austria in Q1 2026), Harvia shop-in-shop retail (six locations in Sweden), and project sales for hospitality and wellness facilities. FY2025 revenue was EUR 198.9 million (+13.5% YoY), with Q1 2026 revenue reaching an all-time high of EUR 58.6 million (+12.7% YoY, +18.3% at constant currency). Profitability is strong at 19.3% reported operating margin in 2025 and 22.0% adjusted operating margin in Q1 2026, with leverage at 1.0x net debt/EBITDA. The company employs 761 professionals across Finland, the United States, Germany, Romania, China/Hong Kong, Austria, Italy, Sweden, and Japan, and operates manufacturing in Finland, Romania, China, and West Virginia.
Recent strategic emphasis is on US market consolidation via ThermaSol, APAC expansion via the Japan JV, sustainability-led product innovation (Solaris by ThermaSol — first off-grid solar-powered sauna, TIME Best Inventions 2025), connected controls (Harvia Fenix full-touch panel), and a structured R&D pipeline through a June 2026 cooperation with University of Jyväskylä, JAMK, and Gradia. Growth has been driven by heating equipment (+21.0% in Q1 2026), North America (+21.1% local currency), and APAC & MEA (+29.7%), supported by disciplined acquisitions and full ownership of premium brand EOS since 2022.
Harvia firmographics
Firmographics- Name
- Harvia
- Legal name
- Harvia Oyj
- Website
- https://harviagroup.com
- Company type
- Public
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Harvia is the leading global sauna company, designing and manufacturing electric and wood-burning heaters, infrared and steam saunas, and wellness hardware under five brands (Harvia, EOS, Almost Heaven Saunas, Kirami, ThermaSol) for residential, professional, and hospitality customers across nearly 100 countries.
- Ownership category
- akta.pro rank
Harvia industry classification
Industry- Product category
- Sauna and Spa Equipment
- NAICS
- Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Heating Equipment, Except Electric & Warm Air Furnaces (3433)
- akta.pro primary industry
- Heat Exchangers & Thermal Transfer Equipment (IMAHAKAC)
- akta.pro secondary industry
- Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)
Keywords
Where Harvia is headquartered
LocationHeadquarters
- HQ city
- Muurame
- HQ country
- Finland
- HQ region
- Europe
Offices11 records
Markets served
Harvia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Sauna Heating Equipment Sales: Sale of electric and wood-burning sauna heaters and components, Harvia's largest product group representing significant revenue share
- Complete Sauna Solutions: Full sauna packages including traditional, infrared, and steam saunas for residential and commercial use
- Steam Products: Steam generators and steam shower solutions, particularly strong in North American market through ThermaSol brand
- Scandinavian Hot Tubs / Spas: Hot tubs and cold plunge products through brands like Kirami and Almost Heaven Saunas
- Digital Control Centers and Accessories: Digital control panels, sauna accessories, interior decorations and installation accessories
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | No public pricing tiers disclosed - products sold through dealer networks with quote-based pricing |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels4 records
Harvia product offering
Product offeringCore offering
Harvia manufactures and sells electric and wood-burning sauna heaters, infrared and steam saunas, digital control panels, hot tubs, cold plunges, and related sauna/spa components. The company serves both residential consumers and commercial/institutional customers (hotels, spas, fitness centers) through five brands: Harvia, EOS, Almost Heaven Saunas, Kirami, and ThermaSol. Its product range spans heaters and components through complete turnkey sauna installations.
Product overview
Harvia is a leading global sauna company with a comprehensive product portfolio comprising five well-known brands. The core Harvia brand offers a full range of sauna solutions from heaters and components to complete sauna installations, including traditional, infrared, and steam saunas. This is complemented by EOS (premium/professional equipment), Almost Heaven Saunas (North American consumer saunas), Kirami (Finnish wood-fired hot tubs and outdoor saunas), and ThermaSol (U.S. premium steam solutions). The company's heating equipment is its largest product group, with electric and wood-burning stoves (kiuas) as key offerings alongside steam generators, control panels, and accessories.
Differentiator
Problem solved
Functional benefit
Brands
- Harvia: World's leading brand offering sauna and wellness experiences for everyone – from basic products to premium. Founded in 1950, it is one of the most well-known sauna brands globally, offering high quality, good price-quality ratio, and excellent functionality. Product range covers traditional, infrared and steam saunas, electric and wood-burning heaters, hot tubs and cold plunges, sauna interiors, spa modules, digital control centers, and various sauna accessories.
- EOS
- Almost Heaven Saunas
- Kirami
- ThermaSol
Quantifiable outcome
- Revenue grew 12.7% to EUR 58.6 million in Q1 2026 (all-time high), all organic growth
- +4 more outcomes
Companies that use Harvia
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Harvia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Harvia partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- University of Jyväskylä, JAMK University of Applied Sciences, and Jyväskylä Educational Consortium GradiacoreStrategic cooperation agreement signed June 9, 2026 to combine education, research, and industry collaboration for innovations in wellbeing, technology, and sustainable lifestyles. Joint projects will focus on energy-efficient solutions, smart manufacturing, new materials, digital customer experiences, and sustainability-related innovations. Students and researchers will work alongside Harvia experts on R&D projects. Partnership aims to strengthen Central Finland's position as an innovation hub.
- Bergman Ltd.coreFinnish sauna manufacturer Harvia Plc formed a joint venture with Bergman Ltd. to establish Harvia Japan Ltd. for sales and marketing of sauna and spa products in the Japanese market. Japan is one of the largest sauna markets in the Asia-Pacific region.
- Almost Heaven SaunascoreFounded 1977 and headquartered in West Virginia, Almost Heaven Saunas is backed by Harvia Group (Finnish sauna technology firm). The company launched home contrast therapy products (Auburn IR Hybrid Sauna and Glacier Cold Plunge) powered by Harvia heating systems. Grammy-nominated artist Jelly Roll serves as promotional partner using the equipment on national tour.
- ThermaSolcoreThermaSol is a leading premium steam shower and steam sauna manufacturer in the United States, acquired by Harvia in July 2024. ThermaSol launched Solaris, the first fully solar-powered sauna, as part of the Harvia family of brands, specifically tailored for the U.S. market. Solaris was named TIME's Best Invention of 2025.
- Jelly RollminorGrammy-nominated artist Jelly Roll serves as promotional partner for Almost Heaven Saunas home contrast therapy products, using the equipment on his national tour.
- EOS GroupcoreGerman company EOS has operated in the sauna industry for over 80 years. Harvia acquired majority stake in EOS in spring 2020 and the remaining minority share in summer 2022. EOS products include professional and premium heaters, gas heaters, control centers, steam generators, infrared devices and accessories.
- KiramicoreFinnish family company founded in 2001, specializing in wood-heated hot tubs (paljut) and outdoor saunas. Harvia acquired Kirami in May 2021. Product range includes accessories, water hygiene products, outdoor saunas and other garden products. 2024 innovation includes Kirami FinVision Zero, world's first solar-powered outdoor sauna.
- Deloitte OyminorDeloitte Oy serves as Harvia's auditor, providing limited assurance on Harvia's 2025 financial and sustainability statements.
Scale indicators19 records
Recent moves7 records
Expansion highlights6 records
Harvia competitors and assessment
Company assessmentBroad incumbents
- Pentair plc: Global water treatment and pool/spa equipment manufacturer with a meaningful hot tub and spa components business. Adjacent incumbent relevant to Harvia's water-related product lines (Kirami hot tubs, steam generators).
- Jacuzzi Inc. Iconic US hot tub, spa, and swim spa manufacturer with broader wellness product portfolio. Overlaps with Harvia's Kirami and Almost Heaven hot tub/cold plunge lines but addresses a much wider product set.
Direct peers
- TyloHelo: Swedish-owned (Emerson Electric) manufacturer of sauna heaters, controls, and complete sauna rooms. A direct peer in traditional sauna heating technology, particularly in Northern Europe and North America.
- Effegibi: Italian manufacturer of steam rooms, saunas, and wellness solutions for residential and hospitality markets. Comparable to Harvia's steam and sauna offerings in Continental Europe, especially in hotel/hospitality installations.
- Mr.Steam: US manufacturer of residential and commercial steam shower systems. Direct competitor to Harvia's ThermaSol brand in the US premium steam segment, with similar customer profile and channel mix.
- Watkins Manufacturing (Hot Spring Spas): Leading US hot tub manufacturer operating the Hot Spring Spas, Caldera, and Freeflow brands. Direct competitor to Harvia's Kirami and Almost Heaven hot tub products in the North American residential market.
- Klafs: Germany-based premium sauna, spa, and steam manufacturer with a broad professional and residential portfolio. Closely comparable to Harvia's EOS brand and Harvia's overall premium/professional segment, competing head-to-head in Continental Europe.
- Bullfrog Spas: US-based premium hot tub manufacturer with patented JetPak therapy system. Comparable to Kirami and Almost Heaven offerings in the premium hot tub segment of North America.
Emerging players
- Sun Home Saunas: US-based direct-to-consumer infrared sauna brand targeting home wellness buyers. Emerging peer overlapping with Harvia's infrared and DTC initiatives in the US residential wellness category.
- Clearlight Infrared Saunas: US-focused infrared sauna specialist offering premium residential and commercial infrared cabins. Competes with Harvia's infrared sauna lines (including the Auburn IR Hybrid) in the wellness-focused consumer segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Harvia social profiles
Digital presenceHarvia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Harvia leadership team
Management profileNumber of profiles
Profiles8 records
Harvia subsidiaries and ownership
Company hierarchySubsidiaries5 records
Harvia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Harvia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Harvia
What does Harvia do?
Harvia manufactures and sells electric and wood-burning sauna heaters, infrared and steam saunas, digital control panels, hot tubs, cold plunges, and related sauna/spa components. The company serves both residential consumers and commercial/institutional customers (hotels, spas, fitness centers) through five brands: Harvia, EOS, Almost Heaven Saunas, Kirami, and ThermaSol. Its product range spans heaters and components through complete turnkey sauna installations.
Is Harvia a public or private company?
Harvia is a public company. It is classified as public and is currently operating.
When was Harvia founded?
Harvia was founded in 1950. It employs 501 to 1,000 people.
Where is Harvia based?
Harvia is headquartered in Muurame, Finland, in the Europe region.
How does Harvia make money?
Five revenue lines are on record. Sauna Heating Equipment Sales are the primary driver. The others are complete Sauna Solutions, steam Products, scandinavian Hot Tubs / Spas and digital Control Centers and Accessories.
Who are Harvia's main competitors?
Broad incumbents on record are Pentair plc and Jacuzzi Inc.. Direct peers are TyloHelo, Effegibi, Mr.Steam, Watkins Manufacturing (Hot Spring Spas), Klafs and Bullfrog Spas. Emerging players are Sun Home Saunas and Clearlight Infrared Saunas.
Does Harvia have an API?
No public API is recorded for Harvia.
What industry is Harvia in?
Harvia's product category is Sauna and Spa Equipment. Its primary akta.pro industry code is IMAHAKAC, Heat Exchangers & Thermal Transfer Equipment, with a secondary code of THAJAHAD, Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds). Its NAICS code is 333415 and its SIC code is 3585.