Royal Face

What Royal Face does

Royal Face is a Brazilian franchise network specializing in facial and body aesthetics, operating under the legal entity Royal Face Franquising Ltda and headquartered in Vila Velha, Brazil. Founded in 2021, the company has scaled to 250+ operating franchise clinics with 300+ franchises sold nationwide, positioning itself primarily around Brazil's "silver generation" (consumers aged 50+) while also serving the broader adult population seeking non-surgical aesthetic treatments. Treatment pricing is quote-based and not publicly disclosed.

The company delivers a comprehensive service portfolio through licensed franchise operators. Facial offerings include injectables (botulinum toxin, hyaluronic acid fillers, collagen biostimulators), PDO thread lifts, plasma jet technology, radiofrequency, microfocused ultrasound, LED therapy, microneedling, chemical peels, and proprietary combination protocols branded as Royal², Royal³, and Royal C+. Body services mirror this approach with carboxytherapy, lymphatic drainage, Russian current muscle stimulation, enzyme fat reduction, sclerotherapy, and gluteal enhancement protocols. Royal Face has also incorporated SKINVIVE®, an FDA-cleared injectable skin hydrator, into its premium portfolio. Distribution is multi-channel: 250+ franchise clinics deliver services directly, a branded e-commerce storefront (loja.royalface.com.br) sells post-treatment skincare products, and the company operates a consumer installment program ("Carnê da Beleza").

Royal Face monetizes via franchise fees, royalty streams from operators, branded product sales through its e-commerce channel, and direct-to-consumer service revenue at individual clinics. The corporate entity maintains a lean headcount of 1-10 employees, consistent with an asset-light franchisor model where clinical service delivery is performed by independent franchisees. Marketing relies on a digital-first mix including Instagram, Facebook, YouTube, blog content, and email campaigns aimed at top-of-funnel consumer awareness.

Name

Royal Face

Legal name

Royal Face Franquising Ltda

Website

https://royalface.com.br

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Royal Face is a Brazilian franchise network operating 250+ clinics that deliver facial and body aesthetic treatments, targeting adults and the "silver generation" (50+) demographic through proprietary protocols and a branded e-commerce channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Vila Velha

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels5 records

Core offering

Royal Face operates a franchise network of facial and body aesthetics clinics across Brazil, offering injectable treatments (botulinum toxin, dermal fillers, collagen biostimulators), skin rejuvenation procedures (LED therapy, chemical peels, microneedling, radiofrequency), thread lifts, and proprietary multi-modal protocols such as Royal², Royal³, and Royal C+. Services are delivered through more than 250 operating franchise units, with an additional e-commerce storefront selling branded skincare products for post-treatment maintenance.

Product overview

Royal Face is a Brazilian chain of over 300 aesthetic clinics operating a franchise network model. The company offers a comprehensive portfolio of facial and body aesthetic treatments delivered through its clinic network. Facial services include injectable treatments (botulinum toxin, dermal fillers, collagen biostimulators), skin rejuvenation procedures (laser, LED therapy, chemical peels, microcurrent), thread lifts, and proprietary protocols (Royal², Royal³, Royal C+). Body treatments encompass fat reduction, muscle toning (Russian current), skin tightening (radiofrequency, ultrasound), cellulitis and stretch mark reduction, and lymphatic drainage. The company differentiates through its branded treatment protocols combining multiple modalities, the SKINVIVE® injectable skin hydrator, and a franchise system enabling nationwide expansion across Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Toxina Botulínica (Botulinum Toxin / Botox) Neurotoxin injection treatment that temporarily relaxes facial muscles to smooth dynamic wrinkles and prevent new wrinkle formation; for adult consumers seeking non-surgical facial rejuvenation.
• Preenchimento Facial (Facial Filling) Dermal filler injections using hyaluronic acid or similar substances to restore volume, smooth wrinkles, and enhance facial contours; for adult consumers seeking volume restoration and contouring.
• Preenchimento Labial (Lip Filling) Hyaluronic acid lip injections designed to enhance lip volume, shape, symmetry, and definition for a natural-looking result; for adults seeking lip enhancement.
• Bioestimulador de Colágeno (Collagen Biostimulator) Injectable collagen stimulation treatment that promotes natural collagen production for long-lasting skin firmness and rejuvenation; for consumers seeking anti-aging and skin quality improvements.
• Harmonização Facial (Facial Harmonization) Comprehensive combination of injectable aesthetic procedures designed to balance and proportion facial features for overall facial harmony; for adults seeking multi-procedure facial balancing.
• Fios de Sustentação (PDO Support Threads) Absorbable polydioxanone threads inserted beneath the skin to provide lifting and tightening effects through collagen stimulation; for adults seeking non-surgical facial lifting.
• Carboxiterapia Facial (Facial Carboxytherapy) Carbon dioxide injection therapy that improves skin oxygenation, circulation, and stimulates collagen production for facial rejuvenation; for adults seeking skin quality and texture improvements.
• Radiofrequência Facial (Facial Radiofrequency) Controlled radiofrequency energy treatment that heats deep skin layers to stimulate collagen production, tighten skin, and reduce fine lines; for adults seeking non-invasive skin tightening.
• Ultrassom Microfocado (Microfocused Ultrasound)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Espaçolaser: Espaçolaser is one of Brazil's largest beauty/aesthetic clinic franchise chains, operating hundreds of units across the country. Highly comparable business model, distribution structure, and target consumer to Royal Face, making it the closest direct competitor in the Brazilian aesthetics franchise space.
• Sóbrancelhas: Sóbrancelhas is a major Brazilian franchise network specializing in eyebrow design and adjacent beauty services with hundreds of units. It shares Royal Face's franchise-driven expansion playbook and mass-market aesthetic consumer focus, though narrower in service mix.
• Botocenter: Botocenter is a Brazilian franchise chain focused specifically on Botox and facial aesthetic injectable services. It is the most procedure-overlapping competitor to Royal Face given both target facial injectables through a franchise model in Brazil.
• Emagrecentro: Emagrecentro is a Brazilian franchise chain of body/aesthetic treatment clinics offering slimming, body contouring, and wellness services. Comparable franchise-driven model and overlapping body-treatment menu with Royal Face's "Corporal" service line.
• Ideal Image: Ideal Image is the largest U.S. aesthetics franchise network offering Botox, fillers, body contouring and skincare across 150+ locations. Comparable franchise-driven model and facial injectable/service mix to Royal Face, though geographically separate.
• LaserAway: LaserAway is a U.S. aesthetics med-spa chain offering laser hair removal, body contouring, injectables and skincare across a multi-unit network. Comparable multi-unit aesthetic clinic model and broad treatment menu to Royal Face.

Emerging players

• Skin Laundry: Skin Laundry operates a growing chain of facial treatment clinics focused on skin rejuvenation, facials, and injectable-adjacent services. Comparable service specialty and clinic retail model to Royal Face, though smaller and primarily U.S.-based.

Broad incumbents

• Allergan Aesthetics (AbbVie): Allergan Aesthetics is the manufacturer of Botox and other facial aesthetic products that Royal Face administers in its clinics. Relevant as the upstream product supplier that defines the injectables category Royal Face operates in.
• Galderma: Galderma is a global dermatology/aesthetics pharmaceutical company producing dermal fillers (Restylane, Sculptra) used in aesthetic clinics. Relevant as a key supplier and category-defining incumbent in the medical aesthetics space in which Royal Face operates.

Others

• SkinCeuticals: SkinCeuticals is a dermatologist-recommended professional skincare brand often retail-dispensed through medical aesthetic clinics. Relevant as a complementary product partner for clinics like Royal Face that sell post-treatment skincare.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC2WyyA6gYrftyKWvtzybEHQ
• Facebookfacebook.com/RoyalFaceBrasil
• Instagraminstagram.com/royalfaceoficial
• Xx.com/royalfacebrasil
• LinkedInlinkedin.com/company/royal-face-vila-velha

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Face