Scuderia AlphaTauri
- Company typePrivate
- Founded2006
- HeadquartersFaenza, Italy
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
Scuderia AlphaTauri firmographics
Firmographics- Name
- Scuderia AlphaTauri
- Legal name
- Visa Cash App Racing Bulls Formula One Team
- Website
- https://scuderia.alphatauri.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Scuderia AlphaTauri industry classification
Industry- Product category
- Formula One Racing / Motorsport
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)
- akta.pro secondary industries
- Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB), Motorsports Driver & Rider Management / Representation (MPAKAGAG)
Keywords
Where Scuderia AlphaTauri is headquartered
LocationHeadquarters
- HQ city
- Faenza
- HQ country
- Italy
- HQ region
- Europe
Markets served
Scuderia AlphaTauri business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Distribution channels2 records
Marketing channels3 records
Scuderia AlphaTauri product offering
Product offeringCore offering
Scuderia AlphaTauri, now operating as Visa Cash App Racing Bulls Formula One Team, designs, engineers, and races Formula One cars as one of ten constructors competing in the FIA Formula 1 World Championship. The team manufactures its own chassis and competes at race circuits globally while operating as a wholly-owned subsidiary of Red Bull GmbH, leveraging shared infrastructure and engineering resources with the senior Red Bull Racing team.
Product overview
Visa Cash App Racing Bulls Formula One Team is a single racing team product competing in Formula 1. Formerly known as Scuderia AlphaTauri, the team offers its fans access to race coverage, team merchandise through its shop, sim racing experiences, and F1 Academy involvement.
Differentiator
Problem solved
Functional benefit
Products and services
- Visa Cash App Racing Bulls Formula One Team The official Formula One constructor team competing in the FIA Formula 1 World Championship, designed and operated to deliver racing performance and global brand visibility for sponsors. The team manufactures its own F1 chassis and competes at circuits worldwide.
- Team Merchandise Official branded merchandise for the Formula One team, including replica apparel and team-branded products, sold to motorsport fans and consumers through the Red Bull Shop.
- Sim Racing Sim racing experiences offered by the team through its official platform, targeting motorsport fans who want virtual Formula One driving experiences.
- F1 Academy Program The team's participation in the F1 Academy all-female single-seater racing series, providing competitive racing opportunities beyond the senior Formula One program.
Companies that use Scuderia AlphaTauri
Customer profileSegments1 record
Ideal customer profiles2 records
Scuderia AlphaTauri technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Scuderia AlphaTauri partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Visa Cash AppcoreTitle sponsor of the team. The team's official name is Visa Cash App Racing Bulls Formula One Team, with Visa Cash App branding prominently featured on the car and team apparel.
- Red Bull GmbHcoreParent company providing infrastructure, resources, and operational support for the Formula One team. The team operates under the Red Bull Racing family alongside the senior Red Bull Racing team.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Scuderia AlphaTauri competitors and assessment
Company assessmentDirect peers
- Alpine F1 Team: Factory team of Renault operating in the F1 midfield with similar cost-cap-era constraints and sponsor dependency. Comparable on factory-team infrastructure model and European technical base.
- McLaren Racing: Direct F1 competitor operating from a UK base with extensive engineering and commercial operations. Comparable on constructor scale (501-1,000+ employee range), sponsorship portfolio, and merchandise/digital extensions.
- Kick Sauber (Stake F1 Team): Mid-tier F1 constructor with a title-sponsor-driven brand identity (Kick / Stake), transitioning toward Audi factory team status. Direct peer on sponsor-led naming model and midfield competitive positioning.
- Aston Martin F1 Team: Factory F1 team with significant owner-investment backing (Lawrence Stroll). Directly comparable on parent-company-funded F1 operation, brand-led commercial strategy, and global sponsor pipeline.
- Haas F1 Team: Competing F1 constructor with a similar smaller-team profile reliant on a deep-pocketed backer (Gene Haas / Ferrari technical partnership). Closely comparable in cost-cap-era midfield economics and sponsor-driven revenue model.
- Williams Racing: Historic F1 constructor now owned by private investment (Dorilton Capital). Directly comparable on legacy franchise asset value, private ownership structure, and rebuild-phase commercial trajectory.
- Red Bull Racing: Sister team to VCARB, both owned by Red Bull GmbH and competing in the same FIA F1 World Championship. Directly comparable on customer base (sponsors), operating model (F1 constructor), and infrastructure access (shared Red Bull resources).
- Mercedes-AMG Petronas F1 Team: Top factory F1 team owned by a global automotive conglomerate. Direct competitor in the same championship with comparable global brand-exposure proposition for sponsors, though at the upper end of F1 commercial scale.
- Scuderia Ferrari: The most historic F1 constructor, operating as a factory team of Ferrari S.p.A. Direct competitor in the same FIA championship with the longest continuous team lineage and the largest standalone F1 commercial franchise.
Others
- Red Bull GmbH (parent sports marketing): Parent conglomerate owning VCARB. Thematically comparable as a global sports-marketing platform sponsoring athletes, events, and teams — relevant to understanding the strategic ecosystem and capital allocation around VCARB.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Scuderia AlphaTauri social profiles
Digital presenceScuderia AlphaTauri financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scuderia AlphaTauri leadership team
Management profileNumber of profiles
Scuderia AlphaTauri funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scuderia AlphaTauri M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scuderia AlphaTauri
What does Scuderia AlphaTauri do?
Scuderia AlphaTauri, now operating as Visa Cash App Racing Bulls Formula One Team, designs, engineers, and races Formula One cars as one of ten constructors competing in the FIA Formula 1 World Championship. The team manufactures its own chassis and competes at race circuits globally while operating as a wholly-owned subsidiary of Red Bull GmbH, leveraging shared infrastructure and engineering resources with the senior Red Bull Racing team.
Is Scuderia AlphaTauri a public or private company?
Scuderia AlphaTauri is a private company. It is classified as corporate owned and is currently operating.
When was Scuderia AlphaTauri founded?
Scuderia AlphaTauri was founded in 2006. It employs 501 to 1,000 people.
Where is Scuderia AlphaTauri based?
Scuderia AlphaTauri is headquartered in Faenza, Italy, in the Europe region.
Who are Scuderia AlphaTauri's main competitors?
Direct peers on record are Alpine F1 Team, McLaren Racing, Kick Sauber (Stake F1 Team), Aston Martin F1 Team, Haas F1 Team, Williams Racing, Red Bull Racing, Mercedes-AMG Petronas F1 Team and Scuderia Ferrari. Red Bull GmbH (parent sports marketing) is listed as an others.
Does Scuderia AlphaTauri have an API?
No public API is recorded for Scuderia AlphaTauri.
What industry is Scuderia AlphaTauri in?
Scuderia AlphaTauri's product category is Formula One Racing / Motorsport. Its primary akta.pro industry code is MPAKABAB, Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.), with a secondary code of MPAKAGAB, Motorsports Teams & Entrants (Factory & Independent). Its NAICS code is 33992 and its SIC code is 7948.