alpine f1 team
Alpine F1 Team is the Formula 1 racing operation of Alpine, the performance vehicle division of Renault Group. It designs, races, and manufactures low-volume electric and combustion sports cars (A110, A290, A390) while competing in F1 and WEC.
- Company typePrivate
- Founded2017
- HeadquartersEnstone, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What alpine f1 team does
Alpine F1 Team is the Formula 1 racing operation and a sub-brand of Alpine, which is the performance vehicle division of Renault Group (EPA: RNO). The company's core activities split across two engines: a motorsport business competing in the FIA Formula 1 World Championship (headquartered at Enstone, UK for chassis) and the FIA World Endurance Championship (with engine development at Viry-Châtillon, France), and a low-volume road car business manufacturing at Dieppe, France. The current road car lineup comprises the A110 combustion sports car family (Original Thrill, GTS, R 70 anniversary edition) priced from £56,810 to £106,850, alongside the newly launched A290 electric hot hatch from £30,245 and A390 electric sport fastback from £61,390, marking Alpine's transition toward an electrified portfolio. Revenue mechanics include hardware sales across vehicles, financing arrangements, Atelier Alpine bespoke customisation services, The Originals Alpine lifestyle merchandise, and an Alpine Business fleet program. Distribution combines owned Alpine stores, online configurators, and the Renault dealer service network.
The company operates as a wholly-owned brand division of Renault Group rather than an independent entity, leveraging shared EV architectures, manufacturing platforms, and Formula 1 power unit technology from the parent. Beyond F1, Alpine runs the WEC program with the A424_B hybrid hypercar (committed through 2026), customer racing series, Formula Regional By Alpine as a single-seater development platform, and the Alpine Elf Cup Series. Connected services including My Alpine, Alpine-portal, and Alpine TELEMETRICS provide vehicle data and management features. Marketing is anchored by motorsport visibility and augmented through lifestyle collaborations with Lacoste, Padel partners, and licensed eyewear. The brand finished 6th in the 2024 F1 constructors' championship, with a historical tally of 10 race wins under the broader Renault/Alpine lineage.
The go-to-market is fundamentally event-driven and brand-led rather than transactional: motorsport competition serves as the principal marketing channel and technology proving ground, with road car sales positioned as the commercial monetisation of that prestige. Approximately 600 staff are employed across the Enstone and Viry-Châtillon facilities plus the Dieppe production site. Operating geographies are limited to EMEA (UK and France), with no disclosed expansion into Americas or APAC markets.
alpine f1 team firmographics
Firmographics- Name
- alpine f1 team
- Legal name
- Alpine United Kingdom
- Website
- https://alpine-cars.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- Alpine F1 Team is the Formula 1 racing operation of Alpine, the performance vehicle division of Renault Group. It designs, races, and manufactures low-volume electric and combustion sports cars (A110, A290, A390) while competing in F1 and WEC.
- Ownership category
- akta.pro rank
alpine f1 team industry classification
Industry- Product category
- Performance Sports Cars and Motorsport
- NAICS
- Sports Teams and Clubs (711211), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631)
- SIC
- Services-Racing, Including Track Operation (7948), Motor Vehicles & Passenger Car Bodies (3711)
- akta.pro primary industry
- Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)
- akta.pro secondary industries
- Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB), Motorsports Support & Feeder Series (Developmental Championships) (MPAKAGAH), Motorsports & Racing Experiences (THAJAFAF)
Keywords
Where alpine f1 team is headquartered
LocationHeadquarters
- HQ city
- Enstone
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
alpine f1 team business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Automotive Sales: Revenue from sales of Alpine sports cars including the A110 (combustion) and new electric models A290 and A390. Vehicles range from £30,245 to over £106,000.
- Financing Services: Alpine offers financing options for vehicle purchases, providing revenue through financial partnerships and interest arrangements.
- Customisation and Merchandise: Atelier Alpine customisation workshop services and The Originals Alpine lifestyle merchandise store generate additional revenue streams.
- Fleet and Business Services: Alpine Business program offers dedicated services and fleet solutions for professional customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | A390 Electric - Price starting from £61,390 |
| One time/ perpetual license | Pay-as-you-go | A290 Electric - Price starting from £30,245 |
| One time/ perpetual license | Pay-as-you-go | A110 The Original Thrill - Price starting from £56,810 |
| One time/ perpetual license | Pay-as-you-go | A110 GTS - Price starting from £70,340 |
| One time/ perpetual license | Pay-as-you-go | A110 R 70 - Price starting from £106,850 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
alpine f1 team product offering
Product offeringCore offering
Alpine F1 Team develops and races Formula 1 cars in the FIA World Championship as part of Renault Group's motorsport operations. The broader Alpine brand manufactures and sells lightweight sports cars (A110 family) and electric performance vehicles (A290, A390) through Alpine stores, online configurators, and dealer networks, while also competing in the World Endurance Championship and operating customer racing and Formula Regional programs.
Product overview
Alpine F1 Team operates as the motorsport and performance vehicle division of Renault, offering a diversified portfolio spanning electric vehicles, sports cars, and racing programs. The current vehicle lineup includes the A390 Electric (sport fastback) and A290 Electric (performance car), alongside the traditional A110 sports car family comprising THE ORIGINAL THRILL, GTS, and R 70 variants. Racing operations encompass Formula 1 participation, World Endurance Championship (WEC), customer racing, and Formula Regional By Alpine. Connected services include My Alpine, Alpine-portal, and Alpine TELEMETRICS for vehicle telemetry and data management. The brand also maintains lifestyle merchandise through The Originals Alpine and explores future mobility concepts via the A110 Future, Alpenglow HY6, and Alpine Performance Platform vision initiatives.
Differentiator
Problem solved
Functional benefit
Brands
- Alpine F1 Team: Alpine's Formula 1 racing team competing in the FIA Formula 1 World Championship.
- Alpine WEC
- The Originals Alpine
- Formula Regional By Alpine
- Alpine Elf Cup Series
Products and services
- A390 Electric Electric sport fastback vehicle with performance-focused design and advanced driving dynamics, positioned as Alpine's flagship electric performance car. Priced from £61,390.
- A290 Electric Entry-level electric hot hatch designed for dynamic driving experiences and electric mobility solutions. Priced from £30,245.
- A110 The Original Thrill Lightweight sports car embodying Alpine's heritage of agile handling and driver engagement. Last units available. Priced from £56,810.
- A110 GTS Versatile Performance variant of the A110 offering enhanced power and refined dynamics. Priced from £70,340.
- A110 R 70 70th anniversary special edition of the A110 with track-oriented performance enhancements and ultimate performance specification. Priced from £106,850.
- Alpine Formula 1 Racing Program Alpine's participation in the FIA Formula 1 World Championship, leveraging lightness and agility on the F1 grid. Finished 6th in the 2024 Constructors' Championship.
- Alpine WEC Racing Program World Endurance Championship program with the Alpine A424_B hypercar prototype, serving as a proving ground for advanced design and hybrid powertrain technology. 2026 season participation confirmed.
- Customer Racing Customer racing programs enabling private teams and drivers to compete with Alpine vehicles, extending the brand's motorsport involvement.
- Formula Regional By Alpine Single-seater racing series serving as a stepping stone in the motorsport ladder and developed as a customer racing and driver development platform.
- The Originals Alpine Merchandise Official lifestyle merchandise collection including apparel and accessories defined by lightness and Alpine brand values, sold through a dedicated e-commerce store.
Quantifiable outcome
- Electric car grant available up to £3,750 for qualifying purchases
Companies that use alpine f1 team
Customer profileSegments2 records
Ideal customer profiles2 records
alpine f1 team technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
alpine f1 team partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- LacosteminorLifestyle collaboration between Alpine and Lacoste creating co-branded products inspired by French ingenuity and sporting heritage. Includes apparel and accessories featuring distinctive Alpine x Lacoste branding.
- Renault GroupcoreRenault Group owns the Alpine brand and provides manufacturing platforms, electric vehicle architectures, financial resources, and Formula 1 power unit technology. Alpine operates as Renault's performance division.
- Padel Federation / Padel PartnersminorAlpine x Padel collaboration leveraging shared values of dynamism and agility. Partnership includes sporting events and brand activations highlighting Alpine's performance positioning.
- Alpine EyewearminorLicensed Alpine-branded eyewear collection sold through dedicated e-commerce platform, extending Alpine lifestyle brand into accessories.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
alpine f1 team competitors and assessment
Company assessmentDirect peers
- Scuderia Ferrari HP: Ferrari operates a Formula 1 team and is also a manufacturer of premium sports cars. It is the most direct comparable to Alpine as both an F1 constructor and a low-volume performance vehicle maker, though with significantly larger scale, brand prestige, and a public listing.
- McLaren Racing: McLaren competes in F1 and produces high-performance supercars and recently SUVs from a UK base. The operational structure, F1-plus-road-car integration, and engineering-led positioning make it the closest direct analogue to Alpine, with whom it also shares similar recent on-track competitiveness levels.
- Mercedes-AMG Petronas F1 Team: Mercedes-AMG operates one of F1's leading teams and the AMG road car performance division draws technology and brand halo from the racing program, mirroring Alpine's positioning under a major OEM (Renault). Comparable in structure (factory F1 team + performance sub-brand) though at a much larger scale.
- Aston Martin Aramco F1 Team: Aston Martin runs an F1 team alongside its luxury sports car business, leveraging technology transfer and brand prestige from the racing program to road cars. Similar recent trajectory (rebuilding competitiveness) and the same F1-and-road-car dual identity as Alpine.
- Red Bull Racing: Red Bull Racing is a factory F1 constructor operating from the UK. While it does not produce road cars, it is a direct on-track competitor to Alpine and a comparable scale of motorsport organization with substantial engineering resources.
- Williams Racing: Williams is a historic UK-based F1 constructor. Comparable in heritage, base location, and current mid-tier competitive standing to Alpine, though Williams has divested its road car business while Alpine retains that dimension.
- Porsche Motorsport: Porsche competes in WEC and Formula E while producing premium sports and performance cars. Comparable to Alpine on the WEC endurance racing front and as a premium sportscar manufacturer with motorsport-to-road technology transfer, though Porsche operates at substantially higher volume and brand reach.
- Stake F1 Team Kick Sauber: Sauber is an F1 constructor that will be taken over by Audi for 2026. Comparable as a factory-supported F1 team undergoing a transformation in ownership and powertrain strategy, mirroring Renault's strategic support of Alpine.
- Haas F1 Team: Haas is the other privately-operated F1 constructor (US-owned). A direct grid competitor to Alpine with a contrasting lean model that lacks the OEM-backing Alpine benefits from.
Broad incumbents
- Lotus Cars: Lotus produces lightweight premium sports cars and electric performance vehicles (Eletre, Emeya), owned by Geely. Competes with Alpine in the lightweight premium and emerging premium EV segments with greater scale and Chinese-parent backing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
alpine f1 team social profiles
Digital presencealpine f1 team financial estimates
Financial estimateRevenue estimate
Valuation estimate
alpine f1 team leadership team
Management profileNumber of profiles
alpine f1 team funding detail
Funding detailFunding overview
Funding rounds
Investors
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alpine f1 team M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about alpine f1 team
What does alpine f1 team do?
Alpine F1 Team develops and races Formula 1 cars in the FIA World Championship as part of Renault Group's motorsport operations. The broader Alpine brand manufactures and sells lightweight sports cars (A110 family) and electric performance vehicles (A290, A390) through Alpine stores, online configurators, and dealer networks, while also competing in the World Endurance Championship and operating customer racing and Formula Regional programs.
Is alpine f1 team a public or private company?
alpine f1 team is a private company. It is classified as corporate owned and is currently operating.
When was alpine f1 team founded?
alpine f1 team was founded in 2017.
Where is alpine f1 team based?
alpine f1 team is headquartered in Enstone, United Kingdom, in the Europe region.
How does alpine f1 team make money?
Four revenue lines are on record. Automotive Sales are the primary driver. The others are financing Services, customisation and Merchandise and fleet and Business Services.
Who are alpine f1 team's main competitors?
Direct peers on record are Scuderia Ferrari HP, McLaren Racing, Mercedes-AMG Petronas F1 Team, Aston Martin Aramco F1 Team, Red Bull Racing, Williams Racing, Porsche Motorsport, Stake F1 Team Kick Sauber and Haas F1 Team. Lotus Cars is listed as a broad incumbent.
Does alpine f1 team have an API?
No public API is recorded for alpine f1 team.
What industry is alpine f1 team in?
alpine f1 team's product category is Performance Sports Cars and Motorsport. Its primary akta.pro industry code is MPAKABAB, Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.), with a secondary code of MPAKAGAB, Motorsports Teams & Entrants (Factory & Independent). Its NAICS code is 711211 and its SIC code is 7948.