Aston Martin F1 Team
Aston Martin F1 Team is a privately held Formula One racing constructor competing in the FIA World Championship, returning to F1 in 2021 and operating from the AMR Technology Campus in Silverstone, UK. It serves global fans via the I/AM membership program and corporate sponsors across technology, automotive, and lifestyle sectors.
- Company typePrivate
- Founded1922
- HeadquartersSilverstone, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Aston Martin F1 Team does
Aston Martin Aramco Formula One Team (legal entity AMR GP Limited) is a privately held Formula One racing constructor that returned to the FIA F1 World Championship in 2021 after a 61-year absence, having previously competed in 1959-1960 under the Aston Martin Lagonda brand. The team is owned under the controlling stake of Executive Chairman Lawrence Stroll and operates from the AMR Technology Campus in Silverstone, UK, with a secondary office at Aston Martin Lagonda's Gaydon headquarters. Current drivers are Fernando Alonso and Lance Stroll, with Adrian Newey serving as Managing Technical Partner & Team Principal and Andy Cowell as Group CEO.
The core technology platform is the F1 car itself, prepared for the 2026 regulation reset with fully active front and rear aerodynamics, the first in-house gearbox and hydraulics system developed at Silverstone since 2004, the Honda RA626H 1.6L V6 turbo hybrid power unit, regenerative braking capable of harvesting 8.5 MJ per lap, and Aramco's ProForce+ 100% sustainable fuel. Adjacent products include the Aston Martin Aramco Esports Team (F1 Sim Racing World Championship), the Driver Academy, the I / AM fan membership program with I / AM DROPS limited collaborations, the AMR Network technology partner platform, the wholly-owned engineering services subsidiary Aston Martin Performance Technologies (AMPT), and the Make A Mark ESG initiative.
The revenue model is anchored by multi-tier corporate sponsorships (Title Partner Aramco, Principal Partner Maaden, Technical Partner Honda, AI Cloud Partners CoreWeave and Cohere, and 30+ Official Partners across technology, automotive, and lifestyle sectors) plus F1 commercial rights and prize money distributed by championship position, with secondary contribution from merchandise sales through shop.astonmartinf1.com, licensing, and digital/esports content. The customer base is split between enterprise sponsors seeking brand association with the Aston Martin luxury marque and a global fan community engaged through I / AM membership and 22 annual Grand Prix events.
Aston Martin F1 Team firmographics
Firmographics- Name
- Aston Martin F1 Team
- Legal name
- AMR GP Limited
- Website
- https://www.astonmartinf1.com
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Aston Martin F1 Team is a privately held Formula One racing constructor competing in the FIA World Championship, returning to F1 in 2021 and operating from the AMR Technology Campus in Silverstone, UK. It serves global fans via the I/AM membership program and corporate sponsors across technology, automotive, and lifestyle sectors.
- Ownership category
- akta.pro rank
Aston Martin F1 Team industry classification
Industry- Product category
- Motorsport / Formula One Racing
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)
- akta.pro secondary industries
- Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI), Motorsports & Racing Experiences (THAJAFAF), Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)
Keywords
Where Aston Martin F1 Team is headquartered
LocationHeadquarters
- HQ city
- Silverstone
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Aston Martin F1 Team business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Sponsorship and Partnership Revenue: The team generates revenue through multi-tiered sponsorship arrangements including a Title Partner (Aramco), Principal Partner (Maaden), Technical Partner (Honda), AI Cloud Partner (CoreWeave), and numerous official partners across technology, automotive, lifestyle, and financial sectors. Partners receive branding on the car, team apparel, event activations, and hospitality.
- Formula One Prize Money and Commercial Rights: Revenue from Formula One Management's commercial rights pool, distributed based on championship finishing positions. Additional income from promotional activities tied to the global F1 calendar.
- Merchandise and Licensing: Sale of official team merchandise through the online store (shop.astonmartinf1.com) including replica team kit, apparel, accessories, and limited-edition collaborations. I / AM membership offers 10% discount on first orders.
- Esports and Digital Content: The Aston Martin Aramco Esports Team competes in the F1 Sim Racing World Championship, generating revenue through esports sponsorship and digital content partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free fan membership with exclusive benefits |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Aston Martin F1 Team product offering
Product offeringCore offering
Aston Martin F1 Team competes in the FIA Formula One World Championship, designing, building, and racing its own Formula One cars. The team generates revenue through corporate sponsorship and partnerships, official merchandise sales, fan engagement via the I/AM membership program, and technology development at the AMR Technology Campus. It also operates an esports team, a driver academy, and the I/AM THREE SIXTY fan experience platform.
Product overview
Aston Martin Aramco Formula One Team is a Formula 1 racing team that operates as a multi-faceted motorsport organization. The core product is the Formula One racing team competing in the FIA F1 World Championship. Supporting the racing operation are several interconnected programs: the I / AM fan membership club (including I / AM THREE SIXTY engagement program), the Aston Martin Aramco Esports Team competing in the F1 Sim Racing World Championship, the Driver Academy for developing next-generation racing talent, the AMR Network connecting technology partners, and the Make A Mark ESG initiative. The team's activities are supported by the state-of-the-art AMR Technology Campus in Silverstone, UK.
Differentiator
Problem solved
Functional benefit
Brands
- I / AM: A fan membership club providing exclusive access, content, and experiences for Aston Martin F1 supporters
- AMR Technology Campus
- Aston Martin Aramco Driver Academy
Products and services
- Aston Martin Aramco Formula One Team The team's core offering: competing in the FIA Formula One World Championship with the AMR25 race car, providing brand association, hospitality, and technology exposure to corporate sponsors and partners.
- I / AM Membership Free official fan membership program providing exclusive content, behind-the-scenes access, competitions, and race-day perks to Aston Martin F1 fans worldwide.
- Aston Martin Aramco Esports Team Official esports team competing in Formula One esports competitions, enabling digital fan engagement and gaming partnerships.
- Aston Martin Aramco Driver Academy Driver development program that identifies, trains, and progresses young racing talent toward Formula One.
- I / AM THREE SIXTY Immersive 360-degree fan experience platform offering behind-the-scenes content, virtual access, and interactive insights into the team's operations.
- Official Aston Martin F1 Merchandise Official team apparel, driver wear, accessories, and lifestyle products sold through the Aston Martin F1 online store, with licensing partnerships expanding product reach.
Quantifiable outcome
- 2023 season: 280 points and 8 podiums - highest-ever team tally
- +2 more outcomes
Companies that use Aston Martin F1 Team
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Aston Martin F1 Team technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Aston Martin F1 Team partnerships and signals
Strategic signalPartnerships
35 partnerships are on record, tiered flagship, core and minor.
- AramcoflagshipTitle Partner and global integrated energy and chemicals company. Aramco provides exclusive 100% sustainable fuel (ProForce+) for the team's F1 operations and serves as the primary naming partner (Aston Martin Aramco Formula One Team). The partnership includes joint STEM initiatives like Generation 3 program and collaborations with Silverstone Museum.
- MaadencorePrincipal Partner and sustainable mining champion with global presence. Maaden collaborates on content series like 'Driven to Greatness' featuring driver challenges and has activated helmet takeovers at races.
- HondaflagshipTechnical Partner and works power unit supplier. Develops and supplies the Honda RA626H 1.6L V6 turbocharged power unit with hybrid energy recovery system for 2026 season. Partnership celebrated at Tokyo launch event in January 2026.
- CoreWeavecoreAI Cloud Partner providing cutting-edge AI infrastructure and software to power the team's computational requirements including simulation and aerodynamic development.
- CoherecoreAI Cloud Partner providing enterprise AI capabilities. Cohere contributes to the AMR Network Technology Forum discussions on AI ecosystems and data processing for F1 telemetry.
- CognizantcoreOfficial Partner providing technology services. Cognizant participates in AMR Network forum and contributes to media discussions on AI and digital transformation for the team.
- ValvolinecoreOfficial Lubricant Partner supplying leading-edge lubricants including transmission fluid, engine oil, brake fluid, and coolant for the 2026 F1 car to aid performance and reliability.
- PirellicoreOfficial Tyre Supplier providing P Zero tyres for all race events. Sole supplier for F1 as per championship regulations.
- PUMAcoreOfficial Partner and team kit supplier providing driver race suits, team apparel, and fan merchandise. Supplier of 'Velvet Collection' fanwear line.
- BreitlingminorTiming partner providing official timepieces and timing-related branding presence at race events.
- GlenfiddichminorOfficial Partner and whisky brand that hosts I / AM After Hours events such as the New York season launch event with Glenfiddich.
- BOSSminorOfficial Partner providing team apparel and lifestyle clothing for non-racing activities.
- CelsiusminorOfficial Partner and beverage brand that hosts Run Club events at Grand Prix weekends (e.g., Miami GP). Partnership focused on active lifestyle positioning.
- CoinbaseminorOfficial Partner and cryptocurrency exchange platform.
- ServiceNowcoreOfficial Partner providing workflow automation and digital transformation services. ServiceNow participates in AMR Network Technology Forum discussions on operational excellence.
- ZscalercoreOfficial Partner and cloud security provider. Zscaler contributes to AMR Network Technology Forum discussions on enterprise security and AI ecosystems.
- ArmcoreOfficial Partner and chip architecture company participating in AMR Network Technology Forum discussions on computing and AI applications.
- Eight SleepminorOfficial Partner and smart sleep technology company contributing to athlete performance and recovery focus.
- CognitioncoreOfficial Partner providing AI engineering solutions. Featured in AMR Network Portraits series discussing the engineering mindset connecting their world to F1.
- JCBminorOfficial Partner and construction equipment manufacturer.
- CoinpaymentsminorOfficial Partner and cryptocurrency payment processing platform.
- PepperstoneminorOfficial Partner and online trading platform.
- Velocity BlackminorOfficial Partner and luxury membership club.
- ElemisminorOfficial Partner and skincare brand.
- Krown ProduceminorOfficial Partner and produce company. Collaborated with Lance Stroll on special-edition helmet for Canadian Grand Prix.
- Atlas AirminorOfficial Partner and air freight company. Activated partnership through Miami Dolphins collaboration with Lance Stroll.
- PublicminorOfficial Partner and investing platform.
- TikTokminorOfficial Partner and social media platform with content collaboration including Lance Stroll's channel.
- Financial TimesminorOfficial Partner and media outlet providing content and thought leadership coverage.
- Regent Seven Seas CruisesminorOfficial Partner and luxury cruise line.
- Morrison FoersterminorOfficial Partner and law firm providing legal services.
- OakleyminorOfficial Partner and eyewear brand.
- AquameminorOfficial Partner and water brand.
- DPK RacingcoreOfficial team of FA Alonso Kart chassis and strategic partner for the Driver Academy. Partnership leverages Fernando Alonso's karting expertise and DPK's global network to identify and nurture young motorsport talent from the earliest stages.
- The Aleto FoundationminorPartnership launched in 2023 to provide a leadership programme for young ethnic minority students, supporting the team's Make A Mark ESG initiatives.
Scale indicators5 records
Recent moves7 records
Expansion highlights7 records
Aston Martin F1 Team competitors and assessment
Company assessmentDirect peers
- Mercedes-AMG Petronas Formula One Team: Works factory team competing in the FIA F1 World Championship with a similar sponsor-stack model (Title Partner Petronas), works engine partner, and global B2B partnership portfolio. Direct on-track competitor with comparable commercial structure.
- Scuderia Ferrari F1 Team: Iconic OEM-affiliated F1 factory team competing for Constructors' championships. Comparable as a luxury-brand-integrated racing operation with deep commercial sponsor and merchandise revenue streams.
- McLaren Racing: Closely comparable private F1 team with a similar partner-driven revenue model (Title Partner OKX/Gulf), works towards championships, and operates its own Technology Campus. Direct on-track competitor and most relevant recent private-market comp.
- Oracle Red Bull Racing: Title-winning F1 factory team with works Honda (now Ford) power unit partnership, multiple tier-one sponsors, and advanced aerodynamics campus. Direct benchmark for the team's championship ambitions.
- BWT Alpine F1 Team: Factory-backed F1 team (Renault Group) competing with a similar mid-pack-to-front-running trajectory and large OEM parent. Comparable scale, sponsorship structure, and technology campus footprint.
- Williams Racing: Privately held F1 team operating from a UK engineering campus, competing in the same Constructors' championship with a similar sponsor-portfolio monetization model. Relevant peer for private-market F1 team economics.
- MoneyGram Haas F1 Team: Privately owned F1 team with a Title Partner naming-rights structure and B2B-focused sponsor portfolio. Comparable as a privately capitalized, technology-partner-driven F1 operation.
- Visa Cash App Racing Bulls (RB F1 Team): F1 sister team to Red Bull Racing, competing in the same Constructors' championship with a tech-startup-influenced sponsor mix (Visa, Cash App). Comparable on track and as a digitally focused F1 commercial model.
Emerging players
- Audi F1 Project (Sauber): Works-factory F1 team transitioning to Audi ownership and works power unit status from 2026. Direct on-track competitor in the same regulatory era as Aston Martin's Honda works partnership.
- Andretti Global: Multi-series motorsport organization pursuing F1 entry with an OEM (Cadillac/GM) partner. Comparable as a private motorsport operator leveraging technology partnerships and a global sponsor ecosystem to expand into top-tier racing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Aston Martin F1 Team social profiles
Digital presenceAston Martin F1 Team financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aston Martin F1 Team leadership team
Management profileNumber of profiles
Profiles3 records
Aston Martin F1 Team subsidiaries and ownership
Company hierarchySubsidiaries1 record
Aston Martin F1 Team funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aston Martin F1 Team M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aston Martin F1 Team
What does Aston Martin F1 Team do?
Aston Martin F1 Team competes in the FIA Formula One World Championship, designing, building, and racing its own Formula One cars. The team generates revenue through corporate sponsorship and partnerships, official merchandise sales, fan engagement via the I/AM membership program, and technology development at the AMR Technology Campus. It also operates an esports team, a driver academy, and the I/AM THREE SIXTY fan experience platform.
Is Aston Martin F1 Team a public or private company?
Aston Martin F1 Team is a private company. It is classified as private equity controlled and is currently operating.
When was Aston Martin F1 Team founded?
Aston Martin F1 Team was founded in 1922. It employs 1,001 to 5,000 people.
Where is Aston Martin F1 Team based?
Aston Martin F1 Team is headquartered in Silverstone, United Kingdom, in the Europe region.
How does Aston Martin F1 Team make money?
Four revenue lines are on record. Sponsorship and Partnership Revenue is the primary driver. The others are formula One Prize Money and Commercial Rights, merchandise and Licensing and esports and Digital Content.
Who are Aston Martin F1 Team's main competitors?
Direct peers on record are Mercedes-AMG Petronas Formula One Team, Scuderia Ferrari F1 Team, McLaren Racing, Oracle Red Bull Racing, BWT Alpine F1 Team, Williams Racing, MoneyGram Haas F1 Team and Visa Cash App Racing Bulls (RB F1 Team). Emerging players are Audi F1 Project (Sauber) and Andretti Global.
Does Aston Martin F1 Team have an API?
No public API is recorded for Aston Martin F1 Team.
What industry is Aston Martin F1 Team in?
Aston Martin F1 Team's product category is Motorsport / Formula One Racing. Its primary akta.pro industry code is MPAKABAB, Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.), with a secondary code of MPAKAGAI, Motorsports Fan Engagement & Membership Programs (Series/Team-Owned). Its NAICS code is 711211 and its SIC code is 7948.