TT Hotels Turkey

What TT Hotels Turkey does

TT Hotels Turkey is a consortium of five Turkish tourism and investment companies (TT Hotels Turkey Otel Hizmetleri Turizm ve Ticaret A.Ş., Kybele Turizm, Turkuaz İnşaat, Turcotel, İberotel International) that collectively own and operate 14 five-star all-inclusive resort hotels across Turkey's Mediterranean and Aegean coasts. The portfolio is organized under four sub-brands licensed by TUI Group: TUI BLUE (5 premium properties including Grand Azur, Palm Garden, Sarıgerme Park, Seno, and Tropical), TUI MAGIC LIFE (4 entertainment-focused resorts in Belek, Bodrum, Sarıgerme, and Masmavi), Holiday Village Türkiye (family-oriented resort in Sarıgerme with 500 rooms), and AQI Pegasos (4 value-tier resorts in Alanya and Side). Properties span Antalya (Belek, Alanya, Side, Kemer, Manavgat) and Muğla (Bodrum, Marmaris, Sarıgerme, Dalaman), targeting family holidaymakers, couples, active/sports travelers, and corporate events.

The company operates a direct-to-consumer and tour-operator distribution model, with bookings processed through its own website (tthotels.com), call centres, and TUI Group's global tour operator network. The booking and payment processing infrastructure is provided by ETS Ersoy Turistik Servisleri A.S. (Etstur) and Hotel Agent, with Etstur appearing as the merchant on credit card transactions. Revenue is generated primarily through all-inclusive accommodation packages (rooms, F&B, entertainment, basic amenities) under various meal plans (All-Inclusive, Half-Board, Full-Board Plus), supplemented by ancillary transactions including spa treatments, water sports, tennis lessons, à la carte dining, and retail. Pricing varies by property, season, room type, and booking timing; tennis lessons for example range from €54 for private sessions to €10/hour for court lighting.

TT Hotels Turkey holds multiple Ministry of Culture and Tourism Tourism Operation Certificates and Safe Tourism Certifications across properties, with two properties (AQI Pegasos Club and AQI Pegasos World) also holding Blue Flag beach certifications. The company is privately held with no public funding rounds, M&A events, or leadership changes disclosed. Strategic positioning leverages TUI Group's international brand recognition and distribution advantages rather than proprietary technology differentiation.

Name

TT Hotels Turkey

Legal name

TT Hotels Turkey Otel Hizmetleri Turizm ve Ticaret A.Ş.

Website

https://tthotels.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

TT Hotels Turkey is a consortium operating 14 five-star all-inclusive resort hotels across Turkey's Mediterranean and Aegean coasts under TUI Group brand licensing (TUI BLUE, TUI MAGIC LIFE, Holiday Village, AQI Pegasos), serving family holidaymakers, couples, and corporate clients through direct booking and TUI tour operator distribution.

Ownership category

akta.pro rank

Product category

All-Inclusive Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beach & Island All-Inclusive Resorts (THAGAKAG)

akta.pro secondary industries

Luxury All-Inclusive Resorts (THAGACAI), Resort Convention Hotels (THAGALAC), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• All-inclusive resorts
• Beachfront hotels
• Family resort hospitality
• Hotel accommodation services
• Mediterranean coast resorts

Headquarters

HQ city

Antalya

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. All-Inclusive Accommodation Services: Primary revenue from all-inclusive hotel accommodation services across 14 properties in Turkey, including room bookings, food and beverage, entertainment, and basic amenities under various concepts (All-Inclusive, Full-Board Plus, Half-Board).
2. Additional Services and Upsells: Revenue from premium services including SPA treatments, water sports activities, tennis lessons, specialized dining experiences, and retail shops within hotels.
3. Transaction Processing Fees: Payment processing through credit card transactions handled by ETS Ersoy Turistik Servisleri A.S. booking system.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

TT Hotels Turkey operates 14 all-inclusive resort hotels across Turkey's Mediterranean and Aegean coasts under TUI Group brand licensing (TUI BLUE, TUI MAGIC LIFE, Holiday Village Türkiye, AQI Pegasos). The resorts bundle accommodation, meals, snacks, local beverages, entertainment, kids clubs, aquaparks, spa facilities, sports amenities, and private beach access into single all-inclusive packages. Reservations are managed through a centralized Hotel Agent booking platform with payment processing by ETS Ersoy Turistik Servisleri A.Ş., and distribution is handled both direct-to-consumer and via TUI Group's tour operator network.

Product overview

TT Hotels Turkey operates a portfolio of 14 hotel properties across Turkey under the TUI Group, organized into three main sub-brands: TUI BLUE (5 luxury resorts including Grand Azur, Palm Garden, Sarıgerme Park, Seno, and Tropical), TUI MAGIC LIFE (4 all-inclusive entertainment resorts in Masmavi, Belek, Bodrum, and Sarıgerme), and AQI Pegasos (4 resorts including World, Royal, Resort, and Club). The company also operates Holiday Village Türkiye. Properties span major Turkish holiday destinations including Antalya (Manavgat, Alanya, Belek, Kemer, Side), Muğla (Bodrum, Marmaris, Sarıgerme), and the Aegean coast. All properties offer all-inclusive concepts with varying levels of luxury, entertainment, water parks, sports facilities, kids clubs, spa services, and meeting/event capabilities. Reservations are processed through Hotel Agent infrastructure with payment processing via Ets Ersoy Turistik Servisleri A.S.

Differentiator

Problem solved

Functional benefit

Brands

• TUI BLUE: Premium hotel brand featuring comfort and design with personalized services, including TUI BLUE Grand Azur, TUI BLUE Palm Garden, TUI BLUE Sarıgerme Park, TUI BLUE Seno, and TUI BLUE Tropical.
• TUI MAGIC LIFE
• Holiday Village Türkiye
• AQI Pegasos

Products and services

• TUI BLUE Grand Azur A 5-star beachfront resort in Marmaris, Muğla combining comfort and entertainment with the natural surroundings of the area, featuring comfortable rooms, multiple restaurants, and beach access. Targeted at leisure travellers seeking a TUI BLUE premium all-inclusive experience.
• TUI BLUE Palm Garden A 5-star resort in Manavgat/Antalya offering the harmony of green and blue scenery with privileges for guests, featuring comfortable rooms, multiple dining options, and beach facilities under the TUI BLUE premium brand.
• TUI BLUE Sarıgerme Park A 5-star resort in Ortaca/Muğla featuring comfortable rooms, restaurants, and services for an unforgettable holiday experience under the TUI BLUE brand. Located in the Sarıgerme coastal area.
• TUI BLUE Seno An exclusive and privileged adults-only (16+) 5-star resort in Sarıgerme offering a serene holiday experience targeted at couples and adult travellers under the TUI BLUE brand.
• TUI BLUE Tropical A 5-star resort in Sarıgerme/Ortaca/Muğla offering beach and pool facilities targeted at leisure guests seeking a TUI BLUE premium summer holiday experience.
• TUI MAGIC LIFE Masmavi A 5-star all-inclusive resort in Belek/Antalya offering exciting activities, entertainment, water park, and sports facilities under the TUI MAGIC LIFE active lifestyle brand.
• TUI MAGIC LIFE Belek A 5-star all-inclusive resort in Belek/Antalya at the intersection of green and blue, featuring water park, entertainment, and sports activities under the TUI MAGIC LIFE brand.
• TUI MAGIC LIFE Bodrum A 5-star all-inclusive resort in Bodrum/Muğla offering experiences along the Aegean Sea with active lifestyle, entertainment, and sports facilities under the TUI MAGIC LIFE brand.
• TUI MAGIC LIFE Sarıgerme A 5-star all-inclusive resort in Sarıgerme/Ortaca/Muğla offering active holiday experiences combining blue and green nature with entertainment and sports facilities under the TUI MAGIC LIFE brand.
• Holiday Village Türkiye A 5-star resort in Sarıgerme/Muğla situated on 198,000 m² with 500 rooms, offering all-inclusive dining across multiple restaurants (Olympos Restaurant, Spice A La Carte, Mediterranean, American), aquapark, outdoor/indoor pools, 400 m private beach, spa, sports facilities, kids club, and meeting rooms — targeted at families and group bookings.
• AQI Pegasos World A 5-star all-inclusive resort in Side/Manavgat/Antalya featuring 13 water slides across a 7,500 m² water park, multiple pools, Blue Flag beach, 7 bars, 3 à la carte restaurants (Turkish, Asian, Italian), spa, kids club, teen club, shopping arcade, and meeting facilities for up to 550 guests — targeted at families and group event bookings.
• AQI Pegasos Royal A 5-star all-inclusive resort in Alanya/Antalya at Incekum Bay, featuring an aquapark with 12 waterslides, private beach with jetty, 3 à la carte restaurants, entertainment, kids club for ages 4-12, and family rooms with sea views — targeted at family beach holidays.
• AQI Pegasos Resort A 5-star all-inclusive resort in Alanya/Antalya offering a Mediterranean atmosphere with private beach, comfortable rooms, à la carte restaurants (Turkish, Asian, Italian), live music shows, pool activities, animations, fitness centre, kids club for ages 4-12, shopping facilities, and free WiFi/safe.
• AQI Pegasos Club A 5-star seafront resort in Alanya/Antalya situated on 31,000 m² with 417 rooms, featuring 16 waterslides at the Pegasos Planet aquapark, Blue Flag beach, 2 outdoor pools, 4 tennis courts (1 clay, 3 hard), spa with Turkish bath and sauna, multiple bars, a main restaurant with kids buffet, kids club, and water sports activities.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Three partnerships are on record, tiered core.

• TUI GroupcoreStrategic or Co-development PartnerTT Hotels Turkey operates as part of the TUI Group, operating TUI BLUE and TUI MAGIC LIFE branded properties under licensing and franchise arrangements. The TUI Group provides global distribution, marketing support, and brand standards. TT Hotels Turkey holds ownership of multiple properties including AQI Pegasos hotels.
• ETS Ersoy Turistik Servisleri A.S. (Etstur)coreTechnology or IntegrationETS Ersoy Turistik Servisleri A.S. provides the booking system, payment processing infrastructure, and reservation management for TT Hotels Turkey properties. Their POS systems handle credit card transactions for accommodation payments.
• Hotel AgentcoreTechnology or IntegrationHotel Agent provides the online reservation infrastructure service for TT Hotels Turkey properties. The company is registered in Etstur Elektronik Ticaret Information System (ETBİS).

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rixos Hotels: Rixos operates a portfolio of luxury all-inclusive resorts across Turkey's Mediterranean coast (Antalya, Belek) and beyond. Directly comparable to TT Hotels Turkey in target customer, all-inclusive concept, geographic overlap, and five-star positioning.
• Crystal Hotels: Crystal Hotels operates five-star all-inclusive resorts across Turkey's Mediterranean and Aegean coasts (Bodrum, Side, Kemer). Direct competitor with comparable product offering, target customer, and geographic footprint.
• Maxx Royal Resorts: Maxx Royal operates ultra-luxury all-inclusive resorts in Antalya (Belek) and Bodrum, targeting the premium segment with similar all-inclusive concept. Comparable in geographic overlap and luxury positioning within Turkish resort market.
• Delphin Hotels: Delphin operates multiple five-star all-inclusive resorts concentrated in Antalya (Alanya, Side), overlapping directly with TT Hotels Turkey's AQI Pegasos and TUI properties. Comparable business model, customer base, and product offering.
• Sherwood Hotels & Resorts: Sherwood operates all-inclusive family resorts concentrated in Belek/Antalya, directly comparable to TT Hotels Turkey's TUI MAGIC LIFE and Holiday Village family-oriented properties.
• Barut Hotels: Barut operates premium five-star all-inclusive resorts across Antalya, Bodrum, and Side with similar family and couples positioning. Comparable in brand tier, all-inclusive model, and geographic overlap with TT Hotels Turkey.
• IC Hotels: IC Hotels operates five-star all-inclusive resorts in Antalya (Belek, Side) targeting family and couples segments. Direct competitor to TT Hotels Turkey's family and premium all-inclusive concepts in overlapping Turkish destinations.

Regional players

• Limak Hotels: Limak operates all-inclusive resorts across Turkey (Antalya, Bodrum) with similar family and luxury positioning. Comparable in business model and Turkish geographic overlap, though with a smaller portfolio.

Broad incumbents

• Sentido Hotels (TUI brand): Sentido is a TUI Group hotel brand operating four-star and five-star all-inclusive resorts across Turkey and other Mediterranean destinations. Operates within the same TUI brand ecosystem as TT Hotels Turkey.
• TUI Group (Hotels & Resorts segment): TUI Group is TT Hotels Turkey's strategic parent and brand licensor, operating its own hotel portfolio across multiple countries. Comparable as a broad incumbent in all-inclusive resort hospitality with direct operational and strategic overlap through the licensing arrangement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tthotels

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TT Hotels Turkey