Hotel Agent

What Hotel Agent does

HotelAgent is a B2B service platform that sells bundled sales and marketing solutions to hotels in Turkey, operating as a registered brand of Ets Ersoy Turistik Servisleri A.Ş. (Etsgroup), a tourism group with more than 30 years of industry presence. Founded in 2020 and headquartered in Kadıköy, Istanbul, the company consolidates call center operations, an online reservation module, digital marketing, social media management, and supporting services (website setup, photo/video production, graphic design, front-office module) into monthly subscription packages aimed at individual hotel properties and hotel chains.

The platform's technology core is a cloud-based call center infrastructure (Santral Sistemi) with IVR, supervisor screens, secure payment handling, and automatic call recording, coupled with a custom hotel-specific database, an online booking engine with IP-based market pricing and 4-language support, and an extranet dashboard for front-office and payment management. Integrations with Compay and Girogate (payment processing), Trivago (meta search), and Google Ads (SEM) are positioned as core functional dependencies rather than optional add-ons, with the booking module and meta-search exposure functioning as the distribution layer.

HotelAgent's business model is primarily monthly recurring subscription revenue, packaged as either standalone (Call Center Only, Online Reservation Only) or hybrid bundles (CC+Online Package 1 and the premium CC+Online Package 2). Go-to-market is sales-led and exclusively B2B, combining enterprise field sales targeting hotel chains with inside sales for mid-market properties. The company lists more than 20 reference hotel brands (Korumar Beach, IC Hotels Green, TUI Hotel, Ikbal Thermal, Club Marco, etc.) and is KVKK-compliant under Turkish data protection law. No public revenue, funding, or headcount growth figures are disclosed.

Name

Hotel Agent

Legal name

Ets Ersoy Turistik Servisleri A.Ş.

Website

https://hotelagent.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

HotelAgent is an Istanbul-based B2B service platform, founded in 2020 under Etsgroup, that sells bundled monthly subscriptions of call center, online booking, digital marketing, and social media management services to hotels in Turkey.

Ownership category

akta.pro rank

Product category

Hotel Sales & Marketing Services

NAICS

Advertising Agencies (541810), Other Travel Arrangement and Reservation Services (56159)

SIC

Services-Advertising Agencies (7311), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)

akta.pro secondary industries

Lodging Booking & Accommodation Management (HSACAKAC), Hotel Program Management (Corporate Lodging) (THAKAMAI)

Keywords

• Hotel reservation services
• Hospitality call center
• Hotel digital marketing
• Online booking engine
• Hotel sales outsourcing

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Call Center Services: Professional call center services for hotels covering pre-sale and post-sale guest communications. Revenue generated through service fees for handling guest interactions, reservations support, and communication management.
2. Digital Marketing Services: Comprehensive digital marketing services including social media management, search engine marketing, SEO, display advertising, remarketing, and media planning. Revenue from marketing service fees.
3. Online Booking/Transaction Fees: Online reservation module enabling direct bookings through hotel websites. Revenue generated through transaction fees on completed bookings and payment processing.
4. Website Setup and Support Services: Website development and setup services, photo/video production, graphic design, and front office module implementation. One-time and recurring service fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels11 records

Core offering

Hotel Agent provides outsourced 24/7 sales, reservation, and digital marketing services to hotels, including a multichannel call center, online booking engine, social media management, digital marketing campaigns, website design, and creative production. Its offerings are bundled into packages combining reservation call-center minutes with marketing and front-office management for partner hotels in Turkey.

Product overview

Hotel Agent is a B2B SaaS-type service platform for hotels providing sales and marketing solutions under one roof. Founded in 2020 as part of Etsgroup (30+ years of tourism experience), it offers a unified portfolio combining: Call Center services (Çağrı Merkezi) as the core communication hub handling guest relations; Online Reservation Module (Online Rezervasyon Modülü) as the core booking engine for direct reservations; Digital Marketing and Social Media Management services for driving traffic and conversions; plus supporting modules including Website Setup, Photo/Video Shooting, Graphic Design, and Front Office Module. The platform serves as a comprehensive digital transformation partner enabling hotels to manage all sales channels professionally.

Differentiator

Problem solved

Functional benefit

Products and services

• Multichannel Call Center (Çağrı Merkezi) 24/7 outsourced reservation and guest call center service for partner hotels in Turkish, English, Arabic, Russian, and German, handling bookings, modifications, and cancellations across phone, email, WhatsApp, and social channels.
• Online Reservation Module (Online Rezervasyon Modülü) Online booking engine integrated into partner hotel websites to enable direct reservations and capture bookings without OTA commissions.
• Social Media Management (Sosyal Medya Yönetimi) Managed social media account operations for partner hotels, including content planning, posting, community management, and engagement.
• Digital Marketing (Dijital Pazarlama) Digital advertising and marketing services for partner hotels, including campaign planning, ad buying, and performance optimization to drive direct bookings.
• Website Design and Setup (Web Sitesi Kurulumu) Design, build, and launch of hotel websites integrated with the online reservation module and brand assets.
• Photo and Video Production (Fotoğraf ve Video Çekimi) Professional photo and video shooting services for partner hotels to produce marketing and social media content.
• Graphic Design (Grafik Tasarım) Graphic design services producing visual assets for partner hotels, including campaigns, brochures, and digital creatives.
• Front Office Module (Ön Büro Modülü) Front-office management module that captures guest inquiries, creates offers, and follows up to convert inquiries into bookings for partner hotels.

Quantifiable outcome

• Lower marketing costs with high performance through proper targeting
• +1 more outcomes

Named customers17 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• CompaycoreTechnology or IntegrationCompay payment system integration enabling secure payment processing for hotel online reservations through HotelAgent's booking engine. Hotels can accept payments directly through their own channels.
• GirogatecoreTechnology or IntegrationGirogate payment system integration providing additional payment processing capabilities for hotel bookings, supporting multi-currency transactions and various payment methods.
• TrivagocoreTechnology or IntegrationTrivago meta search integration as part of HotelAgent's online booking module capabilities, enabling hotels to manage their presence on this major hotel metasearch platform.
• Google AdscoreTechnology or IntegrationGoogle Ads integration allowing hotels to manage paid search campaigns and track conversions through HotelAgent's booking engine and reporting systems.
• EtsgroupflagshipStrategic or Co-development PartnerHotelAgent is a brand under Etsgroup (ETS Ersoy Turistik Servisleri A.Ş., Travel Agency Document No: 2242), benefiting from 30+ years of tourism industry experience. Etsgroup provides strategic backing, industry expertise, and operational infrastructure including teams that previously managed marketing for major tourism brands like Maxx Royal, Voyage Hotels, Etstur, Odamax, Ucuzabilet, and Otelpuan.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Revinate: Revinate provides hotel CRM, guest communication, and marketing automation — overlapping with HotelAgent's call center, social media, and digital marketing services for hotels.

Broad incumbents

• TravelClick (Amadeus): Amadeus TravelClick offers hotel digital marketing, media, and booking solutions at global scale — a broad incumbent competing for the same hotel marketing and direct booking budgets HotelAgent targets.
• Booking.com: Booking.com is the dominant global OTA and a benchmark for hotel direct-booking alternatives — a broad incumbent whose commission economics drive the demand for HotelAgent's direct-booking engine and call center conversion services.

Direct peers

• SiteMinder: SiteMinder provides a hotel booking engine and channel manager that connects hotels to OTAs and direct booking channels — directly comparable to HotelAgent's online reservation module and Trivago/OTA integrations.
• Hotelogix: Hotelogix provides hotel property management systems with integrated booking engine and channel manager capabilities, targeting independent and group hotels — overlapping with HotelAgent's core technology stack.
• Cloudbeds: Cloudbeds offers an all-in-one hotel management platform with booking engine, channel manager, and integrated marketing tools — a direct competitor in the bundled hotel SaaS category HotelAgent targets.
• eZee Absolute: eZee Absolute delivers a cloud-based hotel PMS with booking engine, channel manager, and revenue management — a comparable integrated hotel technology platform competing for the same independent/mid-market hotel customers.

Others

• Etstur: Etstur is a sister brand under the same Etsgroup parent and a major Turkish OTA — directly comparable as a hotel demand-generation channel and a potential cross-sell partner for HotelAgent's hotel clients.
• Trivago: Trivago is both an integration partner and adjacent ecosystem player — a hotel meta-search platform whose distribution HotelAgent resells to hotel clients, making it both a partner and a strategic dependency.

Regional players

• SabeeApp: SabeeApp is a Central European (Hungary-based) hotel management and booking engine provider with comparable bundled SaaS offering to hotels — a regional peer in adjacent geography targeting similar independent hotel customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCp5MeNXA2VnfjOXz8Fx3GSA
• LinkedInlinkedin.com/company/hotelagent
• Instagraminstagram.com/hotelagent

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Agent