Jimmie Hale Mission

What Jimmie Hale Mission does

Jimmie Hale Mission is a 501(c)(3) Christian nonprofit founded on March 25, 1944, in Birmingham, Alabama, that operates as a holistic homeless shelter, recovery, and education ministry. It serves approximately 150 clients daily through three purpose-built facilities: the Shepura Men's Center (urban campus serving 80+ men aged 19+), Jessie's Place (center for up to 30 women and children, opened 1998), and Royal Pines (a 75-acre rural recovery campus in Hayden, Alabama serving up to 45 men, opened 1995). All services — including residential housing, meals, medical/dental/mental health care, substance abuse recovery, counseling, GED and literacy education, vocational training, and spiritual programming — are provided completely free of charge to clients.

The organization's core programmatic platform is "Back to Life University," a 16-week clinically-structured, Christ-centered residential recovery curriculum addressing five pillars of health: physical, mental, relational, vocational, and spiritual. This is supplemented by specialized programs including Active Recovery (substance abuse), Reclaiming Purpose (women's trauma recovery), Faith Services (chapel, Bible study, worship), and Stewart Learning Centers (adult basic education and college pathway partnerships with Jefferson State and Wallace State Community Colleges). A Continuum of Care program provides post-graduation supportive services including counseling, financial education, and housing assistance. Over 100 employment partners connect graduates with jobs, and the organization operates as the City of Birmingham's official warming station.

The revenue model is entirely donation-funded and diversified across five streams: individual donations (the majority), contributions from churches, businesses, and schools, grants and civic funding, bequests and planned giving, and dedicated capital campaign gifts. A current $4.4 million Capital Campaign funds the planned Emergency Plus Shelter (100 safe beds, groundbreaking 2026). Fundraising and donor engagement are executed through a 30,000-household email newsletter, an annual Rescue Run race event, social media (Facebook, Instagram, YouTube, LinkedIn), volunteer programs, local media partnerships, and direct outreach. The Mission is explicitly not affiliated with United Way and is governed by an independent Board of Directors under Executive Director Perryn Carroll (since 2022).

Name

Jimmie Hale Mission

Legal name

Downtown Jimmie Hale Mission, Inc.

Website

https://jimmiehalemission.com

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

101–250 employees

Short description

Jimmie Hale Mission is a 501(c)(3) Christian nonprofit founded in 1944 in Birmingham, Alabama, operating three residential recovery facilities (serving ~150 men, women, and children daily) that deliver free, 16-week holistic recovery, education, and vocational programs funded entirely by donations.

Ownership category

akta.pro rank

Product category

Homeless Services and Residential Recovery

NAICS

Community Housing Services (62422), Religious Organizations (8131), Residential Mental Health and Substance Abuse Facilities (623220)

SIC

Services-Social Services (8300)

akta.pro primary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

akta.pro secondary industries

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE), Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)

Keywords

• Homeless shelter services
• Residential recovery programs
• Christian life restoration
• Emergency shelter programs
• Adult education services

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Individual Donations: Majority of funding comes from sacrificially generous individuals in the community who make charitable donations to support the mission's programs and services.
2. Church, Business, and School Contributions: Support from religious organizations, businesses, and educational institutions through donations and partnerships.
3. Grants and Civic Funding: Funding from grants and civic/professional groups to support operations and capital projects.
4. Bequests and Planned Giving: Legacy donations and planned giving from supporters who include the mission in their estate planning.
5. Capital Campaign Donations: Special fundraising campaign for Emergency Plus Shelter project with goal of $4.4 million.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Jimmie Hale Mission is a Christian nonprofit that operates three residential facilities providing free shelter, meals, medical/dental/mental health care, substance abuse recovery, adult education (GED/literacy), vocational training, and spiritual development to homeless men, women, and children in the Birmingham, Alabama region. Its flagship 16-week Back to Life University program is delivered across Shepura Men's Center, Jessie's Place, and Royal Pines, with ongoing Continuum of Care support for graduates.

Product overview

Jimmie Hale Mission is a Christian-based nonprofit organization operating as a homeless shelter and recovery ministry. The organization offers a holistic suite of programs centered around its 16-week Back to Life University residential program. Key facilities include Shepura Men's Center (urban campus serving 80+ men), Jessie's Place (shelter for 30 women and children), and Royal Pines (rural 75-acre recovery campus for 45 men). Supporting programs include Stewart Learning Centers ( GED/education), Continuum of Care (post-graduation support), Active Recovery (substance abuse), and Faith Services. The Mission operates free of charge to all clients and is currently fundraising for a new Emergency Plus Shelter. Annual fundraising includes the Rescue Run charity race.

Differentiator

Problem solved

Functional benefit

Products and services

• Back to Life University A 16-week Christ-centered, clinically-structured residential recovery program addressing five areas of health: physical, mental, relational, vocational, and spiritual. Services include case management, counseling, substance abuse recovery, GED and literacy classes, life skills training, and work readiness. Delivered at all three Jimmie Hale Mission campuses.
• Active Recovery An in-depth, clinically-structured Christian approach to helping clients understand and overcome substance abuse issues, addressing the deeper challenges contributing to addiction so clients can become self-sufficient and productive citizens.
• Shepura Men's Center An urban campus in downtown Birmingham serving over 80 men aged 19 and older with free residential recovery, including chapel, classrooms, learning center, counseling rooms, recreation areas, and administration building. Named after Brother Leo Shepura who led the Mission for 36 years.
• Jessie's Place A safe haven for up to 30 women and children in downtown Birmingham offering the Reclaiming Purpose Program with a holistic approach to healing from trauma, instability, and dangerous circumstances, providing individual family rooms.
• Royal Pines A rural campus on 75 tranquil acres in Hayden, Alabama providing recovery and life restoration for up to 45 men, with classroom space, counseling offices, learning center, chapel, and recreational facilities focused on physical, mental, relational, vocational, and spiritual health.
• Stewart Learning Centers Educational centers at each campus providing adult basic education, GED preparation, workplace development, training for accredited short-term certificates, industry-based certifications, and college enrollment support staffed through partnerships with Jefferson State Community College and Wallace State Community College.
• Continuum of Care A program providing graduates of the initial 16-week program with continued supportive services while they begin working and/or going to school, including personal counseling, financial education, budgeting, Bible studies, worship activities, and housing assistance.
• Faith Services Spiritual programming including introductory Bible classes, weekly Bible studies, small group discussions, chapel services, worship services, and prayer opportunities. Clients select three faith services weekly to strengthen their relationship with Jesus Christ.
• Emergency Plus Shelter A planned year-round facility to provide 100 safe beds including two family rooms, warm meals, showers, laundry facilities, case management, basic medical and mental healthcare, emergency dental care, and shelter for pets. Located on the Birmingham Max Transit free Xpress route across from the Downtown Men's Center.

Quantifiable outcome

• Serve approximately 150 people daily
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Discovery Clubs Partner OrganizationminorOthers · 1 January 2019Discovery Clubs after-school Bible programs were transitioned to another organization in 2019 that was well-equipped to continue this important work with children in Birmingham-area public elementary schools.
• King's HomeminorOthers · 1 January 2000Mission Possible Bargain Center thrift store locations were leased to King's Home, another local nonprofit, after 19 years and five locations. This partnership allowed another organization to continue serving the community.
• Jefferson State Community CollegecoreStrategic or Co-development PartnerStaffed learning centers at Jimmie Hale Mission campuses through collaboration with Jefferson State Community College. Provides individualized educational assistance, adult basic education, GED preparation, workplace development, and college enrollment support for clients.
• Wallace State Community CollegecoreStrategic or Co-development PartnerLearning centers staffed through collaboration with Wallace State Community College. Clients can pursue college enrollment and accredited certifications. Example: Jason Jenkins graduated from Royal Pines, enrolled at Wallace State in Hanceville, and later received a scholarship to University of Alabama in Huntsville studying aerospace physics.
• Over 100 Employment PartnerscoreStrategic or Co-development PartnerOver 100 employment partners help connect graduating clients with suitable jobs. Full-time career counselor works one-on-one with clients to assess vocational and educational aptitudes and match them with employment opportunities.
• City of BirminghamcoreStrategic or Co-development PartnerJimmie Hale Mission serves as the City of Birmingham's official warming station, providing life-saving shelter and food to vulnerable neighbors during freezing weather. This critical municipal partnership addresses the city's homelessness crisis.

Scale indicators11 records

Recent moves11 records

Expansion highlights6 records

Regional players

• King's Home: Alabama-based nonprofit serving women, children, and families facing homelessness, domestic violence, and trafficking. Directly comparable to Jimmie Hale Mission as a faith-based Birmingham-area social services provider; took over Jimmie Hale's Mission Possible thrift store operations in 2019.
• Goodwill Industries of Central Alabama: Regional nonprofit focused on workforce development and job placement for individuals facing barriers to employment. Comparable to Jimmie Hale Mission's vocational training and 100+ employment partner network, serving overlapping client populations in Birmingham.
• St. Vincent de Paul of Birmingham: Faith-based Catholic nonprofit providing shelter, food, and emergency assistance in Birmingham. Comparable as a competing faith-based social services provider in the same metro market with overlapping donor base and client population.
• Family Promise of Birmingham: National faith-based affiliate providing shelter and housing services to families with children experiencing homelessness. Comparable to Jimmie Hale Mission's Jessie's Place in serving women and children in the Birmingham metro.

Broad incumbents

• The Salvation Army of Greater Birmingham: National faith-based organization operating shelter, recovery, and social services in Birmingham. Closest direct competitor in religious-based homeless services with overlapping programs (emergency shelter, addiction recovery, food distribution) serving the same metro population.
• Volunteers of America Southeast: Large national nonprofit providing housing, recovery, and reentry services across the Southeast. Comparable to Jimmie Hale Mission in service mix (homeless services, recovery, vocational training) but operates at larger scale with broader geographic reach.

Direct peers

• Firehouse Ministries: Birmingham-based faith-based homeless shelter and recovery ministry for men. Competes directly with Jimmie Hale Mission's Shepura Men's Center and Royal Pines for the same donor pool and client population in the Birmingham metro.
• Nashville Rescue Mission: Faith-based nonprofit offering emergency shelter, recovery, and meals to homeless and addicted individuals in Nashville. Comparable operating model to Jimmie Hale Mission with multi-facility campuses, residential recovery programs, and faith-integrated curriculum.
• Union Rescue Mission (Los Angeles): One of the largest faith-based homeless shelters in the US, offering recovery programs, meals, and job training. Comparable to Jimmie Hale Mission in its Christian-based integration of shelter, recovery, education, and vocational services.
• Atlanta Mission: Faith-based nonprofit serving men, women, and children experiencing homelessness in Atlanta with multi-facility residential recovery. Directly comparable in program structure (recovery, education, vocational) and faith-based approach to Jimmie Hale Mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TheJimmieHaleMission
• Facebookfacebook.com/thejimmiehalemission
• LinkedInlinkedin.com/company/the-jimmie-hale-mission/?viewAsMember=true
• Instagraminstagram.com/jimmiehalemission
• Xx.com/jimmiehale

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jimmie Hale Mission