Goodness Gardens

What Goodness Gardens does

Goodness Gardens is a second-generation, family-owned producer of fresh culinary herbs and processed herb products headquartered in New Hampton, New York. The company operates more than 1 million square feet of farm and greenhouse growing space across over five states, supplying fresh-cut herbs (27+ varieties in regular and organic options), hydroponic basil, potted herbs (6 varieties), farm-fresh purees and pestos, Brussels sprouts, and a portfolio of dried and freeze-dried products (Herb BlastZ, Shroomz, Pepperz, SHAKERZ) to grocery retailers and local markets serving the East Coast to Midwest.\n\nThe company was founded in the 1980s as a pioneering hydroponic research initiative and built its operating model on controlled-environment agriculture. Core technical capabilities include hydroponic growing systems, disciplined cold-chain logistics from harvest through distribution, and on-site high-pressure pasteurization (HPP) for the puree and pesto line, which extends shelf life while preserving flavor and freshness. Sub-brands such as Shroomz (11 dried mushroom varieties) and Pepperz (10 dried pepper varieties) target extended-shelf-life SKU expansion alongside the fresh-cut core, lifting revenue per pound of raw agricultural input and broadening retailer shelf participation.\n\nRevenue is generated through wholesale distribution of fresh and shelf-stable herb SKUs to grocers and local markets across the East Coast and Midwest, supplemented by direct-to-consumer sales through the same local retail channels. The company operates with no disclosed outside equity, venture capital, or private equity backing, and its competitive position rests on multi-state greenhouse scale, second-generation family stewardship, and category breadth spanning fresh through shelf-stable processed formats. Pricing is not publicly disclosed, and the customer base — while multi-decade in tenure — is concentrated in a single retail channel of produce departments at U.S. grocery banners.

Name

Goodness Gardens

Legal name

Goodness Gardens

Website

https://goodnessgardens.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

Goodness Gardens is a second-generation, family-owned producer of fresh herbs, hydroponic basil, purees, and shelf-stable dried herb products, supplying grocery retailers across the U.S. East Coast to Midwest from over 1 million square feet of greenhouse space.

Ownership category

akta.pro rank

Product category

Fresh Herbs and Produce

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Food Crops Grown Under Cover (11141), Vegetable and Melon Farming (11121)

SIC

Agricultural Production-Crops (100), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)

akta.pro secondary industries

Culinary Herb Farming (Basil, Oregano, Thyme, Mint, Parsley) (AFAGAGAD), Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA)

Keywords

• Fresh herb production
• Hydroponic herb farming
• Greenhouse produce growing
• Dried culinary herbs
• Herb puree processing

Headquarters

HQ city

New Hampton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Herb and Produce Sales: Goodness Gardens generates revenue through the sale of fresh herbs (27+ varieties), hydroponic basil, potted herbs (6 varieties), farm fresh purees, Brussels sprouts, and other produce products. Products are sold through grocers and retail stores.
2. Dried Product Sales: Sale of dried and gently processed products including Herb BlastZ (6 varieties), Shroomz (11 varieties of dried mushrooms), Pepperz (10 varieties of dried peppers), and SHAKERZ freeze-dried herbs. These products have extended shelf life of up to 12 months.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Goodness Gardens grows, harvests, grades, packs, and distributes fresh-cut herbs (27+ varieties in regular and organic), hydroponic basil, potted herbs (6 varieties), farm-fresh purées and pestos, Brussels sprouts, and shelf-stable dried products (Herb BlastZ, Shroomz, Pepperz, SHAKERZ). The company operates more than 1 million square feet of farm and greenhouse space across over five states and sells its products through grocery retailers and local markets serving the East Coast to the Midwest.

Product overview

Goodness Gardens operates as a second-generation family-owned fresh herb company offering a diverse portfolio of products across fresh and processed categories. The product line includes fresh-cut herbs (27+ varieties in regular and organic), hydroponically grown basil from New York greenhouses, potted herbs (6 varieties), farm-fresh purées and pestos processed on-site with high-pressure pasteurization, Brussels sprouts, and dried products (Herb BlastZ, Shroomz, Pepperz, SHAKERZ). The company operates over 1 million square feet of farm and greenhouse growing space across multiple states, supplying regions from the East Coast to the Midwest.

Differentiator

Problem solved

Functional benefit

Brands

• Herb BlastZ: Lightly dried and gently chopped herbs - 6 varieties that keep strong flavor and last more than three times as long as fresh herbs.
• Shroomz
• Pepperz
• SHAKERZ

Products and services

• Fresh Cut Herbs Fresh herbs offered in over 27 varieties with multiple portion sizes, available in both regular and organic options, designed to maintain peak freshness and flavor for retail grocery consumers and home cooking.
• Hydroponic Basil Basil grown hydroponically in local New York greenhouses under controlled conditions to ensure peak flavor and freshness for cooking applications.
• Potted Herbs Farm-fresh potted herbs available in 6 varieties, including organic and conventional options with a poultry mix, designed for continuous use throughout the growing season by home cooks.
• Farm Fresh Purées Fresh purée and pesto line processed on-site in New York using locally grown herbs, natural ingredients, and high-pressure pasteurization to ensure extended shelf life while preserving flavor and freshness.
• Brussels Sprouts Fresh and locally grown Brussels sprouts available in sprout cups and net bags, offering larger, richer flavor and enhanced nutrition when fresh.
• Herb BlastZ Lightly dried and gently chopped herbs in 6 varieties, offering a convenient alternative to fresh herbs with strong flavor that lasts more than three times as long.
• Shroomz 11 varieties of dried mushrooms, perfectly portioned and ready to use, returning to full flavor when introduced into cooking and maintaining usability for up to 12 months.
• Pepperz 10 varieties of dried peppers, perfectly portioned and reconstituting with full flavor when cooking, maintaining usability for up to 12 months.
• SHAKERZ Freeze-dried herbs with a strong, concentrated flavor profile that maintain the original herb's vibrant color, representing an improvement over traditionally dehydrated herbs.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BrightFarms: Indoor-grown salad greens and herbs producer using hydroponic greenhouses; overlaps with Goodness Gardens in controlled-environment agriculture, herb and leafy greens categories, and supermarket private-label and branded supply relationships.
• B&W Quality Growers: Family-owned specialty greens and watercress grower using hydroponic and field production; comparable in size, ownership structure, and product format to Goodness Gardens, with overlapping retail and foodservice distribution channels.
• Gotham Greens: Hydroponic greenhouse operator producing fresh herbs, leafy greens, and salad kits in climate-controlled facilities across multiple U.S. states; directly comparable production technology, product portfolio, and retail grocery channel strategy.
• Shenandoah Growers (Soli Organic): The largest U.S. producer of fresh organic herbs operating indoor greenhouses across multiple states; directly competes with Goodness Gardens in grocery produce departments with overlapping SKUs (fresh cut herbs, potted herbs) and a similar controlled-environment production model.

Emerging players

• Local Bounti: Controlled-environment agriculture operator producing herbs and leafy greens via proprietary Stack & Flow Technology; comparable product categories and grocery channel focus but a more capital-intensive, publicly traded growth-stage profile.
• AeroFarms: Vertical farming operator producing herbs and leafy greens under controlled environments; overlaps in product category and retail distribution, though AeroFarms is more technology-led and venture-backed.
• Plenty: Vertical farming company growing leafy greens and herbs indoors; comparable product set and grocery channel ambition, though with a tech-driven, heavily funded operating model versus Goodness Gardens' family-owned hydroponic greenhouses.

Broad incumbents

• Earthbound Farm: Major organic produce brand supplying packaged salads, herbs, and vegetables to national grocery retailers; broad incumbent with overlapping organic herb SKUs and grocery distribution, though primarily field-grown rather than hydroponic.
• Taylor Farms: One of the largest North American producers of fresh-cut vegetables, salad kits, and value-added produce; broader portfolio than Goodness Gardens but overlaps in fresh-cut retail grocery supply and processed produce (purée/dressing-adjacent) categories.

Regional players

• Backyard Farms: Greenhouse-grown tomato and produce producer serving Northeast U.S. retail and foodservice; comparable controlled-environment production model and regional East Coast grocery channel overlap, though focused on tomatoes rather than herbs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GoodnessGardens
• Facebookfacebook.com/GoodnessGardens
• LinkedInlinkedin.com/company/goodness-gardens

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodness Gardens