Arrowhead Conferences & Events

What Arrowhead Conferences & Events does

Arrowhead's business model is commission-based: services are provided at no direct cost to qualifying ministry clients, and the company earns revenue through commissions paid by hotels, venues, and travel suppliers on roughly $50M of aggregated annual ministry travel and conference spend. Its go-to-market is sales-led and relationship-driven, relying on referrals within the Christian organization ecosystem, direct consultations, case studies, and a digital presence across web and social channels. Customer evidence includes named relationships with Cru, Lutheran Women's Missionary League (Mid-South District), Second Baptist Church Houston, Lifeway, and the Women's Missionary Society of the African Methodist Episcopal Church, each citing negotiated rate advantages and operational relief as primary outcomes. The underlying technology stack is a custom registration and housing platform rather than a software product sold externally, positioning Arrowhead primarily as a specialized services business with a captive affiliate relationship to a large parent ministry.

Name

Arrowhead Conferences & Events

Legal name

Arrowhead Conferences & Events

Website

https://arrowheadconferences.org

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Arrowhead Conferences & Events is a non-profit, ministry-affiliated conference and event planning firm serving North American Christian ministries with free budgeting, registration, housing, and travel services funded by hotel and venue commissions.

Ownership category

akta.pro rank

Product category

Conference and Event Planning Services

NAICS

Convention and Trade Show Organizers (561920), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industries

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Ministry conference planning
• Event registration management
• Housing management services
• Christian ministry services
• Corporate travel management

Headquarters

HQ city

Redlands

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Commission-based Services: Services are provided at no cost to ministry clients. The company generates revenue through commissions from hotels, venues, and travel suppliers. This commission-based model allows ministries to benefit from negotiated discounts, savings, and high-level service without direct costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Arrowhead Conferences & Events provides free conference planning, online registration, housing management, and corporate travel management services to Christian ministry organizations across North America. The company handles budgeting, pre-planning, site selection, contract negotiation with hotels and venues, and offers a customized online platform that integrates event registration with attendee hotel reservations. Services are funded through commissions earned from hotels, venues, and travel suppliers rather than direct fees from ministry clients.

Product overview

Arrowhead Conferences & Events is a ministry-focused conference planning organization offering three integrated services: Conferences (core planning and coordination), Registration + Housing (online tools for event registration and hotel management), and Travel (upcoming corporate travel management). The company operates as a service-based business rather than a software platform, providing expert consultation and management for ministry events across North America.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Saved ministries millions of dollars in conference and hotel costs
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Cru (Campus Crusade for Christ)coreStrategic or Co-development PartnerArrowhead is identified as 'A Cru Ministry' indicating a formal relationship with Cru. The company serves approximately 8,000 Cru staff with travel management services and has provided conference planning support saving the ministry millions of dollars.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• BCD Meetings & Events: BCD Meetings & Events is a global meetings, incentives, conferences, and events management provider within BCD Travel, offering strategic meeting management, registration, and travel logistics for enterprise clients. Comparable in scope to the combined Conferences + upcoming Travel offering that Arrowhead is positioning, but with deeper corporate-vs-ministry specialization.
• Maritz Global Events: Maritz is a long-established corporate events and meeting planning firm providing end-to-end conference design, registration, and travel management for enterprise clients. Comparable to Arrowhead's conference, registration, and emerging travel services, but serves for-profit corporate buyers at much larger scale rather than nonprofit ministries.
• PRA (PRAGMA / PRA Events): PRA Business Events provides full-service meeting and event management for corporate and association clients, including site selection, contract negotiation, registration, and onsite operations. Comparable to Arrowhead's full-service planning capability but operating at a larger corporate scale rather than ministry focus.

Direct peers

• ConferenceDirect: ConferenceDirect is a meeting planning and housing management company that negotiates hotel contracts and provides registration services on a commission basis for associations and corporations. Directly mirrors Arrowhead's commission-funded, free-to-client model and full-service conference and housing offerings.
• HelmsBriscoe: HelmsBriscoe specializes in hotel sourcing and housing management for meetings and conferences, using a commission-based revenue model similar to Arrowhead's. Both firms aggregate client room-night volume to negotiate group rates, and HelmsBriscoe represents the closest comparable housing-management peer in the association/nonprofit space.
• Experient (MCI Group): Experient, now part of MCI Group, is a major North American conference and event management company offering registration, housing, and onsite services to associations and corporations. Directly comparable to Arrowhead's registration-housing and full-service conference planning offering for nonprofit/association clients, though it serves a broader industry mix rather than being ministry-specialized.

Emerging players

• Cvent: Cvent is a leading event management software platform offering registration, housing, and attendee engagement tools used extensively by associations and corporate planners. Comparable to the technology layer underlying Arrowhead's Registration + Housing offering, and a credible alternative clients could evaluate, though it is a vendor rather than a service-based planner.

Others

• NorthStar Meetings Group: NorthStar Meetings Group is a media and events company covering the meetings, incentives, conferences, and exhibitions industry through publications and conference content. Listed as an ecosystem participant that informs the same buyer audience Arrowhead targets (association and ministry meeting planners), rather than a direct service competitor.
• Cru (Campus Crusade for Christ): Cru is both the parent organization of Arrowhead and its largest client, providing the ministry scale that underwrites Arrowhead's aggregated conference and travel spend. Relevant as the strategic anchor that defines Arrowhead's customer base and operational mission, though it is not an external competitor.

Regional players

• Christian Conventions of Ontario (CCO): An organization supporting Christian ministry conferences in Canada with planning, registration, and event services for faith-based organizations. Compares to Arrowhead as a peer providing conference services tailored to Christian ministries, though smaller and regionally scoped to Canada versus Arrowhead's North American footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/arrowheadconf
• Facebookfacebook.com/arrowheadconferences
• LinkedInlinkedin.com/company/arrowheadconferences
• Instagraminstagram.com/arrowheadconferences

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arrowhead Conferences & Events