TechnoPlanet
TechnoPlanet is a privately held IT channel community platform founded in 1993 and based in Markham, Ontario, operating eChannelNews, ChannelNEXT events, Reseller Choice Awards, and related media and consulting services for IT vendors, MSPs, MSSPs, VARs, and distributors across Canada, USA, UK, and Australia.
- Company typePrivate
- Founded1993
- HeadquartersMarkham, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What TechnoPlanet does
TechnoPlanet Productions Inc. is a privately held IT channel community platform headquartered in Markham, Ontario, Canada, founded in 1993 by a team that previously operated one of the largest pioneering global IT distribution and manufacturing companies across five countries. Following that exit, the founders pivoted into news media, direct mail, eCommerce, and digital content, progressively building a portfolio of channel-focused properties. Today the company operates an interconnected suite of media, events, awards, and service offerings centered on eChannelNews (a digital IT channel news platform reaching over 108,000 partners across Canada, USA, UK, and Australia), ChannelNEXT (premier IT industry events running more than 20 years), Reseller Choice Awards (an annual peer-voted awards program covering 90+ categories and 500+ nominated companies), the 50 Best Managed IT Companies award, the Cybersecurity Defense Ecosystem, the Women in Tech initiative, and the Channel Partner Alliance peer-group program.
The underlying technology stack is primarily web-based, supporting news distribution, event management, and partner ecosystem services, with recent expansion into AI services including a voice agent platform, AI practitioner certification based on Mensa published methodology, and generative AI tools for content, SEO, sales, and marketing. Additional service offerings include Channel Marketing as-a-Service (CMaaS, a monthly subscription channel marketing program), the Best Business Practice Assessment, Digital Waterfall marketing programs, and broader channel development services such as awareness campaigns, partner recruitment, virtual/hybrid event facilitation, and channel auditing.
TechnoPlanet monetizes through a diversified mix of professional services (channel consulting, event management, awards programs, AI training), subscription or recurring revenue streams (media newsletters including eChannelNews delivered three times weekly and the Cybersecurity Defense Ecosystem monthly, peer-group mastermind memberships, CMaaS monthly subscriptions), and event sponsorships. Go-to-market is primarily sales-led, complemented by community-led growth via peer groups and event-driven demand generation through ChannelNEXT, targeting IT vendors, MSPs, MSSPs, VARs, ITSPs, SOCs, and distributors across North America, the UK, and Australia.
TechnoPlanet firmographics
Firmographics- Name
- TechnoPlanet
- Legal name
- TechnoPlanet Productions Inc.
- Website
- https://technoplanet.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TechnoPlanet is a privately held IT channel community platform founded in 1993 and based in Markham, Ontario, operating eChannelNews, ChannelNEXT events, Reseller Choice Awards, and related media and consulting services for IT vendors, MSPs, MSSPs, VARs, and distributors across Canada, USA, UK, and Australia.
- Ownership category
- akta.pro rank
TechnoPlanet industry classification
Industry- Product category
- IT Channel Community Services
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Enterprise Architecture & Technology Roadmapping (BPAEAAAC)
- akta.pro secondary industry
- Information Technology & Software (EDAAAPAB)
Keywords
Where TechnoPlanet is headquartered
LocationHeadquarters
- HQ city
- Markham
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
TechnoPlanet business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Channel Services and Consulting: Revenue generated from providing channel development services to vendors including awareness campaigns, partner development programs, channel audits, recruitment services, and marketing automation consulting. Services are offered as project-based or ongoing retainer engagements.
- Event Management: Revenue from organizing and hosting ChannelNEXT conferences and facilitating vendor partner events. These events serve as the primary venue for vendors and channel partners to establish business relationships.
- Media and Newsletter Subscriptions: Revenue from eChannelNews newsletter subscriptions (3x weekly) and Cybersecurity Defense Ecosystem newsletter (1x monthly). The platforms provide industry news and content to subscribers.
- Awards Programs: Revenue from organizing the Reseller Choice Awards, 50 Best Managed IT Companies, and Women in Tech awards. These annual programs generate recognition revenue and drive engagement in the channel community.
- Peer Group and Mastermind Memberships: Revenue from Channel Partner Alliance and specialized peer-groups designed to assist channel partners in improving and scaling their businesses. These mastermind groups offer collaborative business development.
- AI Training and Certification: Revenue from AI Empowerment Courses, practitioner certification programs, and various AI topic training sessions including sales, marketing, lead generation, and productivity applications.
- Channel Marketing as-a-Service (CMaaS): Monthly subscription-based channel marketing program providing marketing programs that vendors can deploy to recruit and engage channel partners throughout the year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Channel Marketing as-a-Service (CMaaS) - Pay-as-you-go monthly program |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels12 records
TechnoPlanet product offering
Product offeringCore offering
TechnoPlanet is an IT channel community platform founded in 1993 that delivers channel audit, development, automation, and marketing services to IT vendors and channel partners. The company operates eChannelNews (reaching 108,000+ partners), ChannelNEXT events, the Reseller Choice Awards, peer groups, and AI-powered services for the MSP, MSSP, VAR, and IT service provider ecosystem.
Product overview
TechnoPlanet is an IT Channel Community platform built as a portfolio of interconnected media, events, awards, and service offerings. The core platform centers on eChannelNews (a news media platform reaching 108,000+ channel partners) and ChannelNEXT (Premier IT industry events), supplemented by the Reseller Choice Awards, 50 Best Managed IT Companies, Cybersecurity Defense Ecosystem, and Women in Tech awards. Additional services include the Channel Partner Alliance peer-group, Best Business Practice Assessment tool, CMaaS (Channel Marketing as-a-Service), and Digital Waterfall marketing program. The company also offers AI-powered capabilities including voice agents, generative AI tools for content and research, and AI automation for sales and marketing.
Differentiator
Problem solved
Functional benefit
Products and services
- eChannelNews Digital news media platform reaching over 108,000 IT channel partners with daily news, videos, and industry insights targeting IT vendors, MSPs, MSSPs, VARs, and distributors.
Quantifiable outcome
- Daily industry updates delivered to over 108,000 channel partners
- +2 more outcomes
Companies that use TechnoPlanet
Customer profileNamed customers7 records
Segments9 records
Ideal customer profiles3 records
TechnoPlanet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature7 records
TechnoPlanet partnerships and signals
Strategic signalScale indicators7 records
Recent moves7 records
Expansion highlights5 records
TechnoPlanet competitors and assessment
Company assessmentDirect peers
- CRN (The Channel Company): CRN is the largest IT channel media brand in North America, delivering channel news, vendor rankings (CRN Tech Innovators, Channel Chiefs), and awards programs. It is the most direct competitor to eChannelNews and Reseller Choice Awards, serving the same IT vendor / MSP / VAR audience with comparable media-and-events business model.
- Channel Futures (Informa): Channel Futures, part of Informa Tech, publishes MSP/channel news and operates the Channel Partners Conference & Expo, directly competing with ChannelNEXT events and eChannelNews content. Both target IT channel partners and vendors with media + events + community offerings.
- ChannelE2E (CyberRisk Alliance / MSSP Alert): ChannelE2E and MSSP Alert provide IT channel and managed security news targeting MSPs, MSSPs, and channel partners — paralleling TechnoPlanet's eChannelNews and Cybersecurity Defense Ecosystem properties. They share the same content + audience + advertising revenue model.
- ASCII Group: ASCII Group is an IT channel community/peer-group organization for MSPs and VARs, with member benefits including events, vendor access, and group purchasing. Directly comparable to TechnoPlanet's Channel Partner Alliance mastermind peer-groups and ChannelNEXT conferences.
- HTG (Heartland Tech Group): HTG runs facilitated peer groups for IT leaders (MSPs, VARs) with coaching, vendor engagement, and benchmarking — directly overlapping with TechnoPlanet's Channel Partner Alliance and mastermind peer-group offerings.
- MSPAlliance: MSPAlliance is a global industry association and certification body for managed service providers, with member programs, events, and cloud verification services — directly overlapping with TechnoPlanet's 50 Best Managed IT Companies and channel community offerings for MSPs.
- Tecnes (formerly Channelnomics): Channelnomics (now Tecnes) is a research and media firm focused on IT channel analysis, vendor channel strategy, and partner program benchmarking. Comparable to the analyst/consulting components of TechnoPlanet's channel services practice, serving enterprise IT vendors.
Broad incumbents
- IT Nation (ConnectWise): ConnectWise's IT Nation is a major community/events/media brand for MSPs, operating IT Nation Connect conferences and educational content. It is a broader incumbent with much larger scale but serves the same MSP community that TechnoPlanet targets via ChannelNEXT and eChannelNews.
- CompTIA: CompTIA is the largest IT industry trade association, offering certifications, research, and channel community resources. It serves the same IT vendor and channel partner base with comparable training (CompTIA certifications) and market intelligence, though at much broader industry scale.
- Pax8: Pax8 is a leading cloud distributor and channel services platform for MSPs, operating a vendor-partner marketplace with education and enablement content. Adjacent to TechnoPlanet's channel services model — both serve the same MSP/VAR channel with vendor-to-partner enablement, though Pax8 is significantly larger.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TechnoPlanet social profiles
Digital presenceTechnoPlanet financial estimates
Financial estimateRevenue estimate
Valuation estimate
TechnoPlanet leadership team
Management profileNumber of profiles
TechnoPlanet subsidiaries and ownership
Company hierarchySubsidiaries8 records
TechnoPlanet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TechnoPlanet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TechnoPlanet
What does TechnoPlanet do?
TechnoPlanet is an IT channel community platform founded in 1993 that delivers channel audit, development, automation, and marketing services to IT vendors and channel partners. The company operates eChannelNews (reaching 108,000+ partners), ChannelNEXT events, the Reseller Choice Awards, peer groups, and AI-powered services for the MSP, MSSP, VAR, and IT service provider ecosystem.
Is TechnoPlanet a public or private company?
TechnoPlanet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TechnoPlanet founded?
TechnoPlanet was founded in 1993. It employs 1 to 10 people.
Where is TechnoPlanet based?
TechnoPlanet is headquartered in Markham, Canada, in the North America region.
How does TechnoPlanet make money?
Seven revenue lines are on record. Channel Services and Consulting is the primary driver. The others are event Management, media and Newsletter Subscriptions, awards Programs, peer Group and Mastermind Memberships, AI Training and Certification and channel Marketing as-a-Service (CMaaS).
Who are TechnoPlanet's main competitors?
Direct peers on record are CRN (The Channel Company), Channel Futures (Informa), ChannelE2E (CyberRisk Alliance / MSSP Alert), ASCII Group, HTG (Heartland Tech Group), MSPAlliance and Tecnes (formerly Channelnomics). Broad incumbents are IT Nation (ConnectWise), CompTIA and Pax8.
Does TechnoPlanet have an API?
No public API is recorded for TechnoPlanet.
What industry is TechnoPlanet in?
TechnoPlanet's product category is IT Channel Community Services. Its primary akta.pro industry code is BPAEAAAC, Enterprise Architecture & Technology Roadmapping, with a secondary code of EDAAAPAB, Information Technology & Software. Its NAICS code is 54151 and its SIC code is 7373.