Mission Met
Mission Met is a private strategic planning company that helps U.S. nonprofits develop and execute strategic plans through consulting engagements, a SaaS platform called Causey, and a CAPE Cycle methodology. It serves small and mid-sized nonprofits, foundations, government funders, and SBDC networks.
- Company typePrivate
- Founded2018
- HeadquartersAthens, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Mission Met does
Mission Met is a private strategic planning company that designs, sells, and supports a bundled ecosystem of consulting, training, content, and software aimed at small and mid-sized U.S. nonprofits. The company is co-founded by Eric Ryan, a 25-year veteran of nonprofit strategic planning, and software developer Ricky Chilcott, and was formalized as Mission Met in 2018 after Eric Ryan's consulting practice (in operation since 1997) and Chilcott's software development work (initiated in 2015) were combined. Services and products are unified by the proprietary CAPE Cycle methodology (Champion, Assess, Plan, Execute) and the 'Our Compass and Our Actions' plan format, both embedded inside the Causey cloud-based SaaS platform hosted at app.causey.app.
The product surface spans Causey (strategic planning SaaS with goals/metrics, document storage, discussion forums, and reporting), LAUNCH/REFRESH/TRANSFORM tiered consulting engagements (priced $5,000 to $100,000+), the THRIVE nine-week cohort program (priced $3,500-$4,500 per organization and typically delivered to cohorts of 12), the START self-paced online course (repriced in February 2025 to $50 with a 45-day Causey trial), the INSPIRE booklet design service (priced $3,200-$4,000), and a published book available on Amazon. Distribution combines a direct/PLG motion (START self-serve, Causey trial, free consultation via Calendly) with a community- and partner-led motion that funnels cohorts through a network of 13+ consulting and implementation partners and long-tenured SBDC relationships (since 2007, covering at least 13 state/regional networks) as well as foundation- and government-funded nonprofit cohorts.
The business is a small distributed team (headcount disclosed as 1-10) operating from a San Francisco mailing address with team members and consultants located in California, Ohio, North Carolina, Pennsylvania, and Illinois, plus an Australian technology partner. The company sells primarily to U.S. nonprofits under $2M in annual revenue, with secondary customer segments including foundations and government funders (cohort programs), SBDC networks (accreditation-aligned planning), and library systems. No revenue, funding, or valuation figures are disclosed; the company is privately held with no institutional investment or parent company identified.
Mission Met firmographics
Firmographics- Name
- Mission Met
- Legal name
- Mission Met
- Website
- https://missionmet.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mission Met is a private strategic planning company that helps U.S. nonprofits develop and execute strategic plans through consulting engagements, a SaaS platform called Causey, and a CAPE Cycle methodology. It serves small and mid-sized nonprofits, foundations, government funders, and SBDC networks.
- Ownership category
- akta.pro rank
Mission Met industry classification
Industry- Product category
- Nonprofit Strategic Planning Services
- NAICS
- Other Management Consulting Services (541618), Computer Systems Design and Related Services (54151)
- SIC
- Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Technical Cooperation, Capacity Building & Policy Advisory Programs (BPADABAO)
Keywords
Where Mission Met is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mission Met business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Strategic Planning Consulting Services: Three-tiered consulting engagements: LAUNCH (4 Zoom sessions, self-facilitated with guidance), REFRESH (4 Zoom sessions to refresh existing plans), and TRANSFORM (customized comprehensive engagement with retreat facilitation, assessment, plan creation, and 1-year follow-up coaching). Priced at $5,000-$20,000+ for smaller orgs, $40,000-$100,000+ for larger organizations.
- THRIVE Cohort Program: Nine-week guided training cohort led by Eric Ryan for small nonprofits under $500K annual revenue. Cohort-based (10-20 organizations) with 5 web-based training sessions, group coaching, and Causey subscription. Priced at $3,500-$4,500 per organization with typical cohort of 12 organizations.
- START Online Course: Self-paced strategic planning course for nonprofit leaders. Nearly 4 hours of content across 20+ videos, worksheets, handouts, assessments, templates, free PDF of the Mission Met book, and 45-day trial of Causey. Lifetime access for $50. Originally priced at $750, reduced to $50 in February 2025 to increase accessibility.
- INSPIRE Booklet Design Service: Professional strategic plan or annual report booklet design service. Includes 200 printed copies, digital PDF, project manager, copy editor, designer, and 10-week turnaround. Priced at $3,200-$4,000.
- Mission Met Book Sales: Published book 'Mission Met: Proven Strategic Planning Guidance to Help You Build a Financially Secure and Impactful Nonprofit' sold on Amazon. Includes supplementary digital resources for purchasers.
- Causey Software Subscription: Annual subscription to Causey strategic planning software, included with LAUNCH, THRIVE, and TRANSFORM programs. Standalone subscription available after 45-day free trial. Cloud-based software-as-a-service model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Self-paced online strategic planning course with lifetime access |
| Subscription | Multi-year contract | Cohort-based 9-week training and coaching program for small nonprofits |
| Subscription | Multi-year contract | Entry-level guided self-facilitation program for smaller nonprofits |
| Subscription | Multi-year contract | Customized comprehensive strategic planning with consultant facilitation |
| One time/ perpetual license | Pay-as-you-go | Professional booklet design from strategic plan or annual report content |
| Other | Multi-year contract | Comparison with traditional strategic planning consulting costs |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Mission Met product offering
Product offeringCore offering
Mission Met provides strategic planning services and tools for nonprofit organizations, foundations, and government agencies. Core offerings include tiered consulting engagements (LAUNCH, REFRESH, TRANSFORM), a Causey cloud-based strategic planning software platform, a self-paced START online course, a THRIVE nine-week guided training cohort program, the INSPIRE booklet design service, and a published book — all unified by the proprietary CAPE Cycle (Champion, Assess, Plan, Execute) methodology.
Product overview
Mission Met offers a suite of strategic planning products and services designed specifically for nonprofit organizations. The core offering consists of Causey, a cloud-based strategic planning software platform where plans are documented, tracked, and executed. This is complemented by START, a self-paced online course providing strategic planning training, and THRIVE, a nine-week cohort-based coaching program. Additional offerings include INSPIRE for booklet design and a published book by founder Eric Ryan. All offerings are unified by the proprietary CAPE Cycle (Champion, Assess, Plan, Execute) methodology embedded within Causey software.
Differentiator
Problem solved
Functional benefit
Brands
- Causey: Strategic planning software platform designed specifically for small nonprofits to document, measure, and communicate core priorities and goals.
- THRIVE
- START
- INSPIRE
Products and services
- Causey Cloud-based strategic planning software (SaaS) that allows nonprofit organizations to document, measure, and communicate their core priorities and goals. Serves as a home for plan creation, goal tracking, reporting, team collaboration, document management, and discussion forums. Available as a standalone subscription after a 45-day free trial, and bundled with LAUNCH, THRIVE, and TRANSFORM programs.
- START Course Self-paced, actionable online strategic planning course for nonprofit leaders. Includes nearly 4 hours of video content, worksheets, and templates, plus a free 45-day Causey trial and lifetime team access.
- THRIVE Cohort Program Nine-week guided cohort-based training program for small nonprofits led by Eric Ryan, focused on the CAPE Cycle methodology. Cohort sizes of 10-20 organizations, with five web-based training sessions, group coaching, Causey software subscription, and peer network access. Participants create a simple, practical strategic plan.
- INSPIRE Booklet Design Service Professional strategic plan or annual report booklet design service for nonprofits. Includes 200 printed copies (8.5x11 annual report or 5.5x8.5 strategic plan format), a digital PDF, project manager, copy editor, designer, and a 10-week turnaround. Designed for donor, funder, and stakeholder communications.
- Mission Met Book Published book authored by Eric Ryan providing strategic planning guidance for building a financially secure and impactful nonprofit. Sold on Amazon with supplementary digital resources including sample plans, walk-through videos, an execution checklist, and the 2020 Fundraising and Strategic Planning Survey report.
- Strategic Planning Consulting Services (Launch, Refresh, Transform) Three-tiered strategic planning consulting engagement for nonprofits delivered via Zoom. LAUNCH provides self-facilitated planning with 4 guided Zoom sessions; REFRESH updates existing plans in 4 sessions; TRANSFORM is a fully customized process including organizational assessment, facilitated planning retreat, plan creation, and one year of follow-up coaching. Causey software subscription is included.
Quantifiable outcome
- 86% of nonprofits report positive fundraising impact from strategic planning
- +4 more outcomes
Companies that use Mission Met
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Mission Met technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mission Met partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor.
- Collaborative CommonsminorCalifornia-based consulting partner that works with Mission Met to provide strategic planning and related services to nonprofits around the world.
- Idaho Nonprofit CenterminorIdaho-based nonprofit association partner that collaborates with Mission Met to deliver strategic planning services to Idaho nonprofits.
- Kessel StrategiesminorOhio-based consulting partner that collaborates with Mission Met to provide strategic planning and related services to nonprofits.
- Beacon ResultsminorConsulting partner that works with Mission Met to help nonprofits around the world create impact through strategic planning.
- Partnership Resources GroupminorCalifornia-based consulting partner that collaborates with Mission Met to provide strategic planning services to nonprofits.
- Ascend NPOminorIllinois-based consulting partner that works with Mission Met to help nonprofits create impact through strategic planning.
- Man on a Mission ConsultingminorConsulting partner that collaborates with Mission Met to provide strategic planning services to nonprofits.
- The Trust FactoryminorConsulting partner that works with Mission Met to help nonprofits create impact through strategic planning.
- People Matter MostminorNorth Carolina-based consulting partner that collaborates with Mission Met to provide strategic planning services to nonprofits.
- Resilient LeadershipminorConsulting partner that works with Mission Met to help nonprofits create impact through strategic planning.
- The Quantify GroupminorPennsylvania-based consulting partner that collaborates with Mission Met to provide strategic planning services to nonprofits.
Scale indicators5 records
Recent moves7 records
Expansion highlights7 records
Mission Met competitors and assessment
Company assessmentDirect peers
- La Piana Consulting: National consulting firm specializing in strategic planning and capacity building for nonprofits and foundations. Closely comparable in mission, methodology focus, and target customer segment (mission-driven leaders and funders).
- Bridgespan Group: Premier nonprofit and philanthropic consulting firm providing strategy, organizational development, and capacity building services. Comparable in target customers (nonprofits and foundations) and strategic-planning focus, though operating at a much larger scale.
- Tamarack Institute: Nonprofit focused on community-building, collective impact, and capacity-building learning for nonprofits and foundations. Comparable in serving the same 'mission-driven leaders' persona and offering cohort-style learning programs.
- BoardSource: National nonprofit dedicated to strengthening nonprofit leadership and governance, including strategic planning support. Comparable in serving executive directors and boards of small-to-mid-sized nonprofits with training and consulting.
- The Orr Group: Consulting firm providing strategy, fundraising, and capacity-building services to nonprofits and philanthropies. Comparable in core services (strategic planning, fundraising guidance) and target customers (nonprofit leaders and foundations).
- TSNE MissionWorks (formerly The Discovery Group): Provides management consulting, executive transitions, and capacity-building services to nonprofits. Comparable in delivering strategic planning and organizational development for small-to-mid-sized nonprofits, particularly in the Northeast US.
Emerging players
- Nonprofit Hub: Resource hub and education platform for nonprofit leaders offering articles, webinars, courses, and events. Comparable in audience (nonprofit leaders seeking practical guidance) and content-led growth approach, though broader in scope than strategic planning alone.
Broad incumbents
- Asana: General-purpose work and project management platform used by many nonprofits to track goals and execution. Comparable as an alternative to Causey for plan execution, though not tailored to nonprofit strategic planning workflows.
- Monday.com: Broad work operating system with goal-tracking, planning, and reporting features. Competes with Causey for the execution layer of strategic plans, though not specialized for nonprofit strategic planning methodology.
- Salesforce.org / Nonprofit Cloud: Enterprise CRM and program management platform tailored for nonprofits. Adjacent competitor for mission-driven organizations managing programs, outcomes, and strategy, though focused on program/case management rather than strategic planning methodology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Mission Met social profiles
Digital presenceMission Met financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mission Met leadership team
Management profileNumber of profiles
Profiles11 records
Mission Met subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mission Met funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mission Met M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mission Met
What does Mission Met do?
Mission Met provides strategic planning services and tools for nonprofit organizations, foundations, and government agencies. Core offerings include tiered consulting engagements (LAUNCH, REFRESH, TRANSFORM), a Causey cloud-based strategic planning software platform, a self-paced START online course, a THRIVE nine-week guided training cohort program, the INSPIRE booklet design service, and a published book — all unified by the proprietary CAPE Cycle (Champion, Assess, Plan, Execute) methodology.
Is Mission Met a public or private company?
Mission Met is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mission Met founded?
Mission Met was founded in 2018. It employs 1 to 10 people.
Where is Mission Met based?
Mission Met is headquartered in Athens, United States, in the North America region.
How does Mission Met make money?
Six revenue lines are on record. Strategic Planning Consulting Services are the primary driver. The others are THRIVE Cohort Program, START Online Course, INSPIRE Booklet Design Service, mission Met Book Sales and causey Software Subscription.
Who are Mission Met's main competitors?
Direct peers on record are La Piana Consulting, Bridgespan Group, Tamarack Institute, BoardSource, The Orr Group and TSNE MissionWorks (formerly The Discovery Group). Nonprofit Hub is listed as an emerging player. Broad incumbents are Asana, Monday.com and Salesforce.org / Nonprofit Cloud.
Does Mission Met have an API?
No public API is recorded for Mission Met.
What industry is Mission Met in?
Mission Met's product category is Nonprofit Strategic Planning Services. Its primary akta.pro industry code is BPADABAO, Technical Cooperation, Capacity Building & Policy Advisory Programs. Its NAICS code is 541618 and its SIC code is 8742.