Mission Met

What Mission Met does

Mission Met is a private strategic planning company that designs, sells, and supports a bundled ecosystem of consulting, training, content, and software aimed at small and mid-sized U.S. nonprofits. The company is co-founded by Eric Ryan, a 25-year veteran of nonprofit strategic planning, and software developer Ricky Chilcott, and was formalized as Mission Met in 2018 after Eric Ryan's consulting practice (in operation since 1997) and Chilcott's software development work (initiated in 2015) were combined. Services and products are unified by the proprietary CAPE Cycle methodology (Champion, Assess, Plan, Execute) and the 'Our Compass and Our Actions' plan format, both embedded inside the Causey cloud-based SaaS platform hosted at app.causey.app.

The product surface spans Causey (strategic planning SaaS with goals/metrics, document storage, discussion forums, and reporting), LAUNCH/REFRESH/TRANSFORM tiered consulting engagements (priced $5,000 to $100,000+), the THRIVE nine-week cohort program (priced $3,500-$4,500 per organization and typically delivered to cohorts of 12), the START self-paced online course (repriced in February 2025 to $50 with a 45-day Causey trial), the INSPIRE booklet design service (priced $3,200-$4,000), and a published book available on Amazon. Distribution combines a direct/PLG motion (START self-serve, Causey trial, free consultation via Calendly) with a community- and partner-led motion that funnels cohorts through a network of 13+ consulting and implementation partners and long-tenured SBDC relationships (since 2007, covering at least 13 state/regional networks) as well as foundation- and government-funded nonprofit cohorts.

The business is a small distributed team (headcount disclosed as 1-10) operating from a San Francisco mailing address with team members and consultants located in California, Ohio, North Carolina, Pennsylvania, and Illinois, plus an Australian technology partner. The company sells primarily to U.S. nonprofits under $2M in annual revenue, with secondary customer segments including foundations and government funders (cohort programs), SBDC networks (accreditation-aligned planning), and library systems. No revenue, funding, or valuation figures are disclosed; the company is privately held with no institutional investment or parent company identified.

Name

Mission Met

Legal name

Mission Met

Website

https://missionmet.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Mission Met is a private strategic planning company that helps U.S. nonprofits develop and execute strategic plans through consulting engagements, a SaaS platform called Causey, and a CAPE Cycle methodology. It serves small and mid-sized nonprofits, foundations, government funders, and SBDC networks.

Ownership category

akta.pro rank

Product category

Nonprofit Strategic Planning Services

NAICS

Other Management Consulting Services (541618), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Technical Cooperation, Capacity Building & Policy Advisory Programs (BPADABAO)

Keywords

• Nonprofit strategic planning
• Strategic consulting services
• Nonprofit capacity building
• Strategic planning software
• Mission-driven consulting

Headquarters

HQ city

Athens

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Planning Consulting Services: Three-tiered consulting engagements: LAUNCH (4 Zoom sessions, self-facilitated with guidance), REFRESH (4 Zoom sessions to refresh existing plans), and TRANSFORM (customized comprehensive engagement with retreat facilitation, assessment, plan creation, and 1-year follow-up coaching). Priced at $5,000-$20,000+ for smaller orgs, $40,000-$100,000+ for larger organizations.
2. THRIVE Cohort Program: Nine-week guided training cohort led by Eric Ryan for small nonprofits under $500K annual revenue. Cohort-based (10-20 organizations) with 5 web-based training sessions, group coaching, and Causey subscription. Priced at $3,500-$4,500 per organization with typical cohort of 12 organizations.
3. START Online Course: Self-paced strategic planning course for nonprofit leaders. Nearly 4 hours of content across 20+ videos, worksheets, handouts, assessments, templates, free PDF of the Mission Met book, and 45-day trial of Causey. Lifetime access for $50. Originally priced at $750, reduced to $50 in February 2025 to increase accessibility.
4. INSPIRE Booklet Design Service: Professional strategic plan or annual report booklet design service. Includes 200 printed copies, digital PDF, project manager, copy editor, designer, and 10-week turnaround. Priced at $3,200-$4,000.
5. Mission Met Book Sales: Published book 'Mission Met: Proven Strategic Planning Guidance to Help You Build a Financially Secure and Impactful Nonprofit' sold on Amazon. Includes supplementary digital resources for purchasers.
6. Causey Software Subscription: Annual subscription to Causey strategic planning software, included with LAUNCH, THRIVE, and TRANSFORM programs. Standalone subscription available after 45-day free trial. Cloud-based software-as-a-service model.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Mission Met provides strategic planning services and tools for nonprofit organizations, foundations, and government agencies. Core offerings include tiered consulting engagements (LAUNCH, REFRESH, TRANSFORM), a Causey cloud-based strategic planning software platform, a self-paced START online course, a THRIVE nine-week guided training cohort program, the INSPIRE booklet design service, and a published book — all unified by the proprietary CAPE Cycle (Champion, Assess, Plan, Execute) methodology.

Product overview

Mission Met offers a suite of strategic planning products and services designed specifically for nonprofit organizations. The core offering consists of Causey, a cloud-based strategic planning software platform where plans are documented, tracked, and executed. This is complemented by START, a self-paced online course providing strategic planning training, and THRIVE, a nine-week cohort-based coaching program. Additional offerings include INSPIRE for booklet design and a published book by founder Eric Ryan. All offerings are unified by the proprietary CAPE Cycle (Champion, Assess, Plan, Execute) methodology embedded within Causey software.

Differentiator

Problem solved

Functional benefit

Brands

• Causey: Strategic planning software platform designed specifically for small nonprofits to document, measure, and communicate core priorities and goals.
• THRIVE
• START
• INSPIRE

Products and services

• Causey Cloud-based strategic planning software (SaaS) that allows nonprofit organizations to document, measure, and communicate their core priorities and goals. Serves as a home for plan creation, goal tracking, reporting, team collaboration, document management, and discussion forums. Available as a standalone subscription after a 45-day free trial, and bundled with LAUNCH, THRIVE, and TRANSFORM programs.
• START Course Self-paced, actionable online strategic planning course for nonprofit leaders. Includes nearly 4 hours of video content, worksheets, and templates, plus a free 45-day Causey trial and lifetime team access.
• THRIVE Cohort Program Nine-week guided cohort-based training program for small nonprofits led by Eric Ryan, focused on the CAPE Cycle methodology. Cohort sizes of 10-20 organizations, with five web-based training sessions, group coaching, Causey software subscription, and peer network access. Participants create a simple, practical strategic plan.
• INSPIRE Booklet Design Service Professional strategic plan or annual report booklet design service for nonprofits. Includes 200 printed copies (8.5x11 annual report or 5.5x8.5 strategic plan format), a digital PDF, project manager, copy editor, designer, and a 10-week turnaround. Designed for donor, funder, and stakeholder communications.
• Mission Met Book Published book authored by Eric Ryan providing strategic planning guidance for building a financially secure and impactful nonprofit. Sold on Amazon with supplementary digital resources including sample plans, walk-through videos, an execution checklist, and the 2020 Fundraising and Strategic Planning Survey report.
• Strategic Planning Consulting Services (Launch, Refresh, Transform) Three-tiered strategic planning consulting engagement for nonprofits delivered via Zoom. LAUNCH provides self-facilitated planning with 4 guided Zoom sessions; REFRESH updates existing plans in 4 sessions; TRANSFORM is a fully customized process including organizational assessment, facilitated planning retreat, plan creation, and one year of follow-up coaching. Causey software subscription is included.

Quantifiable outcome

• 86% of nonprofits report positive fundraising impact from strategic planning
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor.

• Collaborative CommonsminorImplementation/ SI/ Consulting PartnerCalifornia-based consulting partner that works with Mission Met to provide strategic planning and related services to nonprofits around the world.
• Idaho Nonprofit CenterminorImplementation/ SI/ Consulting PartnerIdaho-based nonprofit association partner that collaborates with Mission Met to deliver strategic planning services to Idaho nonprofits.
• Kessel StrategiesminorImplementation/ SI/ Consulting PartnerOhio-based consulting partner that collaborates with Mission Met to provide strategic planning and related services to nonprofits.
• Beacon ResultsminorImplementation/ SI/ Consulting PartnerConsulting partner that works with Mission Met to help nonprofits around the world create impact through strategic planning.
• Partnership Resources GroupminorImplementation/ SI/ Consulting PartnerCalifornia-based consulting partner that collaborates with Mission Met to provide strategic planning services to nonprofits.
• Ascend NPOminorImplementation/ SI/ Consulting PartnerIllinois-based consulting partner that works with Mission Met to help nonprofits create impact through strategic planning.
• Man on a Mission ConsultingminorImplementation/ SI/ Consulting PartnerConsulting partner that collaborates with Mission Met to provide strategic planning services to nonprofits.
• The Trust FactoryminorImplementation/ SI/ Consulting PartnerConsulting partner that works with Mission Met to help nonprofits create impact through strategic planning.
• People Matter MostminorImplementation/ SI/ Consulting PartnerNorth Carolina-based consulting partner that collaborates with Mission Met to provide strategic planning services to nonprofits.
• Resilient LeadershipminorImplementation/ SI/ Consulting PartnerConsulting partner that works with Mission Met to help nonprofits create impact through strategic planning.
• The Quantify GroupminorImplementation/ SI/ Consulting PartnerPennsylvania-based consulting partner that collaborates with Mission Met to provide strategic planning services to nonprofits.

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• La Piana Consulting: National consulting firm specializing in strategic planning and capacity building for nonprofits and foundations. Closely comparable in mission, methodology focus, and target customer segment (mission-driven leaders and funders).
• Bridgespan Group: Premier nonprofit and philanthropic consulting firm providing strategy, organizational development, and capacity building services. Comparable in target customers (nonprofits and foundations) and strategic-planning focus, though operating at a much larger scale.
• Tamarack Institute: Nonprofit focused on community-building, collective impact, and capacity-building learning for nonprofits and foundations. Comparable in serving the same 'mission-driven leaders' persona and offering cohort-style learning programs.
• BoardSource: National nonprofit dedicated to strengthening nonprofit leadership and governance, including strategic planning support. Comparable in serving executive directors and boards of small-to-mid-sized nonprofits with training and consulting.
• The Orr Group: Consulting firm providing strategy, fundraising, and capacity-building services to nonprofits and philanthropies. Comparable in core services (strategic planning, fundraising guidance) and target customers (nonprofit leaders and foundations).
• TSNE MissionWorks (formerly The Discovery Group): Provides management consulting, executive transitions, and capacity-building services to nonprofits. Comparable in delivering strategic planning and organizational development for small-to-mid-sized nonprofits, particularly in the Northeast US.

Emerging players

• Nonprofit Hub: Resource hub and education platform for nonprofit leaders offering articles, webinars, courses, and events. Comparable in audience (nonprofit leaders seeking practical guidance) and content-led growth approach, though broader in scope than strategic planning alone.

Broad incumbents

• Asana: General-purpose work and project management platform used by many nonprofits to track goals and execution. Comparable as an alternative to Causey for plan execution, though not tailored to nonprofit strategic planning workflows.
• Monday.com: Broad work operating system with goal-tracking, planning, and reporting features. Competes with Causey for the execution layer of strategic plans, though not specialized for nonprofit strategic planning methodology.
• Salesforce.org / Nonprofit Cloud: Enterprise CRM and program management platform tailored for nonprofits. Adjacent competitor for mission-driven organizations managing programs, outcomes, and strategy, though focused on program/case management rather than strategic planning methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCc0TPygbO6h0yuVOZUWiafw
• Facebookfacebook.com/Mission-Met-100785422013307

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mission Met