Studio HENK
Studio HENK is a privately held Dutch design furniture company, founded in 2013 by brothers Okke and Xander Albers, that designs and sells made-to-order, customisable furniture and lighting through five brand stores in the Netherlands and Belgium, an online configurator-driven e-commerce site, and a dedicated B2B channel for architects and project developers.
- Company typePrivate
- Founded2013
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Studio HENK does
Studio HENK is a privately held Dutch design furniture company founded in 2013 by brothers Okke and Xander Albers and headquartered at Verrijn Stuartweg 14, 1112 AX Diemen, the Netherlands. It designs, sources, and sells a curated portfolio of made-to-order furniture across categories including dining tables, dining chairs, sofas, armchairs, bar stools, benches, coffee and side tables, desks, cabinets, sideboards, wall shelves, outdoor tables, lighting, vases, and branded merchandise. Products are designed in-house and produced by selected European manufacturers, with the majority of production in the Netherlands; the company is B Corp certified (2023, recertified 2026 at 91.6) and uses FSC-certified wood and EU Ecolabel fabrics.
The company operates a hybrid go-to-market model combining direct-to-consumer sales via a Shopify-powered e-commerce site with online product configurators (most notably a dining table configurator spanning shape, finish, dimensions, tabletop thickness, and frame style) and five brand stores in Amsterdam, Rotterdam, Utrecht (Netherlands) and Antwerpen (Belgium). A dedicated B2B professional/project channel serves architects, interior designers, and project developers with named account managers, custom design and delivery, and a documented enterprise client base including PostNL, Amvest, Student Hotel, European Medicines Agency, Bols, and Gemeente Amstelveen. Pricing spans from approximately €279 for small coffee tables to €11,385 for premium corner sofas, with made-to-order lead times of 6-10 weeks.
Revenue mechanics consist primarily of one-time furniture sales under a made-to-order model, supplemented by accessories and merchandise (largely stocked for immediate delivery) and a multi-year Service Plan Plus extended warranty and stain-protection program for upholstered furniture starting at €25. Supporting services include a €3 material sample program (credit-eligible against in-store orders), free in-store interior advice, configurator-driven customization, and end-of-life services such as repair, reupholstery, upgrades, and take-back. Distribution is completed by a curated network of independent home-furnishing retailers in the Netherlands and internationally.
Studio HENK firmographics
Firmographics- Name
- Studio HENK
- Legal name
- Studio HENK B.V.
- Website
- https://studio-henk.nl
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Studio HENK is a privately held Dutch design furniture company, founded in 2013 by brothers Okke and Xander Albers, that designs and sells made-to-order, customisable furniture and lighting through five brand stores in the Netherlands and Belgium, an online configurator-driven e-commerce site, and a dedicated B2B channel for architects and project developers.
- Ownership category
- akta.pro rank
Studio HENK industry classification
Industry- Product category
- Designer Furniture
- NAICS
- Interior Design Services (54141), Reupholstery and Furniture Repair (81142)
- SIC
- Retail-Furniture Stores (5712), Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)
- akta.pro secondary industry
- Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)
Keywords
Where Studio HENK is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
Studio HENK business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Furniture Sales: Primary revenue stream from sale of designed furniture including dining tables, chairs, sofas, cabinets, and accessories. All furniture is made-to-order after customer configuration. One-time purchase model with long product lifecycle.
- Accessories & Merchandise: Secondary revenue from home accessories (vases, lighting) and branded merchandise (t-shirts, sweaters, bags, socks). Accessories are generally kept in stock for immediate delivery.
- Service Plan Plus: Extended warranty and maintenance service for upholstered furniture, available for €25+ depending on dimensions. Includes 7-year stain assistance, professional advice, and extended warranty beyond standard 3-year coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Dining tables from €2,259 to €3,699+ depending on size, material, and frame |
| One time/ perpetual license | Pay-as-you-go | Dining chairs from €399 to €709 depending on model and armrests |
| One time/ perpetual license | Pay-as-you-go | Coffee tables from €279 to €1,569 depending on size and material |
| One time/ perpetual license | Pay-as-you-go | Sofas from €2,198 to €11,385 depending on configuration and fabric |
| One time/ perpetual license | Pay-as-you-go | Lighting from €349 to €969 depending on type |
| Subscription | Multi-year contract | Service Plan Plus from €25+ depending on furniture dimensions |
| Unit Pricing | Pay-as-you-go | Material samples at €3 each, credited toward in-store orders |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Studio HENK product offering
Product offeringCore offering
Studio HENK designs and sells made-to-order designer furniture for the home and contract market, including dining tables, dining chairs, sofas, armchairs, bar stools, benches, coffee tables, desks, storage cabinets, wall shelves, TV units, sideboards, outdoor tables, side tables, poufs, lighting, vases, and branded merchandise. Furniture is designed in-house in the Netherlands and produced locally in Europe (majority in the Netherlands) on a per-order basis, with extensive customization enabled through an online dining-table configurator and in-store consultation. Supporting paid services include a Material Sample Service (€3 per sample, credited on in-store purchase), free Interior Advice consultations in-store, and the Service Plan Plus extended warranty and stain-assistance program starting from €25.
Product overview
Studio HENK is a Dutch design furniture company offering a curated portfolio of fundamental, timeless furniture pieces. The core offering spans dining tables (Eettafels), dining chairs (Eetkamerstoelen), sofas (Zitbanken), armchairs (Fauteuils), bar stools (Barkrukken), dining benches (Eetkamerbanken), coffee tables (Salontafels), desks (Bureaus), storage cabinets (Kasten/Wandkasten), TV units, sideboards (Dressoirs), wall shelves (Wandplanken), outdoor tables, side tables, poufs (Poefs), lighting (Verlichting), vases (Vazen), and branded merchandise. The company operates on a made-to-order basis with extensive customization through online configurators for tables and in-store consultation for upholstered furniture. Supporting services include a material sample service (Materialen), free interior advice (Interieuradvies), and the Service Plan Plus extended warranty program. All furniture is designed in-house and produced locally in Europe, with B Corp certification since 2023.
Differentiator
Problem solved
Functional benefit
Products and services
- Eettafels (Dining Tables) Solid wood made-to-order dining tables configurable in shape, wood species, finish, dimensions, tabletop thickness, and frame style; aimed at consumers and B2B project clients.
- Salontafels (Coffee Tables) Coffee tables in solid wood, steel, and lacquer finishes configurable in size and finish; for living room use in homes and project settings.
- Eetkamerstoelen (Dining Chairs) Dining chairs available with or without armrests in various fabric and steel frame configurations; for residential dining rooms and project use.
- Zitbanken (Sofas) Modular lounge sofas configurable in layout (seater count, corner, chaise longue), fabric, and armrest options; for living rooms and project interiors.
- Fauteuils (Armchairs) Armchairs and lounge chairs with sculptural forms designed for comfort; for living rooms and lounge areas.
- Barkrukken (Bar Stools) Bar stools in two standard heights (65 cm and 75 cm) for kitchen counters and bars; designed to coordinate with Studio HENK dining collections.
- Eetkamerbanken (Dining Benches) Dining benches with or without backrests designed to pair with Studio HENK dining tables.
- Poefs (Poufs) Versatile poufs and ottomans usable as seating, footrests, or informal side tables in living spaces.
- Kasten (Cabinets and Storage) Storage furniture including wall cabinets, display cabinets, drawer chests, TV units, and bookshelves — modular and configurable in dimensions and finishes.
- Wandplanken (Wall Shelves) Floating wall shelves made from FSC-certified solid oak in organic/blob shapes and various lengths.
- Bureaus (Desks) Desks configurable in wood type, finish, and frame style designed for home workspaces.
- Verlichting (Lighting) Ceramic table, floor, and pendant lamps; for residential and project interiors.
- Vazen (Vases) Ceramic vases handmade in Portugal from locally sourced white clay, available in multiple colors; home accessory.
- Merchandise Branded merchandise including T-shirts, sweaters, tote bags, and socks carrying the Studio HENK brand.
- Buitentafels (Outdoor Tables) Outdoor and garden tables designed for exterior use in gardens, terraces, and outdoor hospitality settings.
- Bistrotafels (Bistro Tables) High tables and bistro/bar tables that add height and dynamism to hospitality and residential spaces.
- Service Plan Plus Subscription extended warranty and stain-assistance plan for upholstered furniture (7 years), extending the standard 3-year warranty, starting from €25 depending on dimensions; available via selected brand stores.
- Material Sample Service Paid material and fabric sample service priced at €3 per sample, delivered within two working days, with the cost credited back when an order is placed and samples returned in-store.
- Interieuradvies (Interior Advice) Free in-store interior consultation covering space planning, 2D floor plans, material and color palette selection, and personalized furniture recommendations for residential customers.
Quantifiable outcome
- Furniture designed to last generations, maintain value, and be passed to new hands
- +2 more outcomes
Companies that use Studio HENK
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Studio HENK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Studio HENK partnerships and signals
Strategic signalScale indicators5 records
Recent moves9 records
Expansion highlights6 records
Studio HENK competitors and assessment
Company assessmentBroad incumbents
- Vitra: Swiss premium furniture and design brand with broad portfolio spanning residential, office, and accessories. Overlaps with Studio HENK in design-led furniture and B2B project channel but operates at much larger scale and institutional depth.
- BoConcept: Danish premium furniture brand with global franchise network of owned stores offering customizable, design-forward furniture. Comparable in made-to-order customization and premium positioning, but operates at significantly larger international scale.
- IKEA: Global furniture retail incumbent with broad assortment including higher-end collections and B2B project services. Not a direct competitor on premium positioning, but its scale, brand, and trend-setting influence shape the broader design furniture market in which Studio HENK competes.
Direct peers
- Ferm Living: Danish design brand combining furniture, lighting, and home accessories with a sustainability ethos and Scandinavian aesthetic. Comparable positioning to Studio HENK in premium design furniture with sustainability credentials.
- Muuto: Scandinavian design brand with a curated portfolio of furniture, lighting, and accessories emphasizing timeless aesthetics and craftsmanship. Direct overlap with Studio HENK's core offerings (tables, chairs, sofas) and target design-conscious consumer.
- Bolia: Danish design furniture brand with European own-store footprint, customizable made-to-order furniture, and strong sustainability positioning (organic, recycled materials). Closest peer in business model, scale, sustainability credentials, and multi-channel European retail.
- Audo Copenhagen: Scandinavian design brand (formerly Menu Space) offering curated furniture, lighting, and accessories for residential and contract use. Comparable in premium positioning, design philosophy, and B2B/B2C hybrid distribution.
- Eichholtz: Dutch design furniture and accessories brand selling premium, design-led collections globally to consumers and B2B (hotels, restaurants, designers). Comparable in Dutch origin, premium positioning, B2B project channel, and product breadth.
- &Tradition: Danish design brand producing premium furniture, lighting, and accessories blending classic craftsmanship with contemporary design. Competes in the same premium European design furniture segment with overlapping product categories.
- HAY: Danish contemporary design furniture brand offering premium, design-forward tables, chairs, sofas, and accessories. Comparable as a premium Scandinavian/Danish-adjacent design furniture brand selling direct and through retailers in Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Studio HENK compliance and trust
Trust signalCompliance3 records
Studio HENK financial estimates
Financial estimateRevenue estimate
Valuation estimate
Studio HENK leadership team
Management profileNumber of profiles
Profiles2 records
Studio HENK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Studio HENK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Studio HENK
What does Studio HENK do?
Studio HENK designs and sells made-to-order designer furniture for the home and contract market, including dining tables, dining chairs, sofas, armchairs, bar stools, benches, coffee tables, desks, storage cabinets, wall shelves, TV units, sideboards, outdoor tables, side tables, poufs, lighting, vases, and branded merchandise. Furniture is designed in-house in the Netherlands and produced locally in Europe (majority in the Netherlands) on a per-order basis, with extensive customization enabled through an online dining-table configurator and in-store consultation. Supporting paid services include a Material Sample Service (€3 per sample, credited on in-store purchase), free Interior Advice consultations in-store, and the Service Plan Plus extended warranty and stain-assistance program starting from €25.
Is Studio HENK a public or private company?
Studio HENK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Studio HENK founded?
Studio HENK was founded in 2013. It employs 11 to 50 people.
Where is Studio HENK based?
Studio HENK is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Studio HENK make money?
Three revenue lines are on record. Furniture Sales are the primary driver. The others are accessories & Merchandise and service Plan Plus.
Who are Studio HENK's main competitors?
Broad incumbents on record are Vitra, BoConcept and IKEA. Direct peers are Ferm Living, Muuto, Bolia, Audo Copenhagen, Eichholtz, &Tradition and HAY.
Does Studio HENK have an API?
No public API is recorded for Studio HENK.
What industry is Studio HENK in?
Studio HENK's product category is Designer Furniture. Its primary akta.pro industry code is CRAIAAAB, Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards), with a secondary code of CRAIAAAD, Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage). Its NAICS code is 54141 and its SIC code is 5712.