McLachlan Homes

What McLachlan Homes does

McLachlan Homes is a family-owned, Queensland-based residential home builder operating under the legal entity McLachlan Special Projects Qld Pty Ltd, with headquarters in Caboolture and service coverage across South East Queensland from Noosa to South Brisbane. Founded in 1997 with its first display home in Mountain Creek, the company sells and constructs custom and pre-designed homes through two distinct collections: the Foundation Collection targeting first and second home buyers with affordable, intelligently designed floorplans, and the Legacy Collection targeting premium buyers seeking architecturally inspired, bespoke designs with luxury finishes. Adjacent service lines include Custom Design, Knockdown Rebuild, Steep Block designs, Acreage home designs, House & Land Packages across six master-planned communities, and physical display homes at five SEQ locations staffed by Design & Sales Consultants.

The business model is one-time project revenue on a quote-based pricing structure, with no recurring or subscription component. Distribution is direct-to-consumer through physical display homes, a direct sales team, and digital channels including the company website, Facebook, Instagram, LinkedIn, and YouTube. The core technology is conventional residential construction supplemented by modern 2D/3D design software for floor plans and visualizations, with proprietary specialization in split-level designs for steep or sloping blocks, facade customization (Hampton, Nordic, Country Cottage, Lifestyle, Aspire, Foundation styles), and dual-living/multi-generational home layouts. Customer segments span first/second home buyers, premium/luxury buyers, steep-block owners, knockdown-rebuild homeowners, and coastal lifestyle seekers across SEQ.

The company operates with no external capital, no disclosed subsidiaries, and no parent company. It holds QBCC licence 152 25895 and ABN 44 645 443 625. Recognition includes multiple Master Builders Queensland awards at Brisbane, state, and national levels from 2016 through 2025, including a 2021 House of the Year win. Five named Design & Sales Consultants (Robert Lapraik, Rob Mac, Riley Mac, Adam Maurer, Richard Lapraik) lead the sales function, and the owner, Brad, is referenced in customer testimonials.

Name

McLachlan Homes

Legal name

McLachlan Special Projects Qld Pty Ltd

Website

https://mclachlanhomes.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

McLachlan Homes is a family-owned residential home builder established in 1997, designing and constructing custom and pre-designed homes across South East Queensland through its Foundation and Legacy Collections, supported by display homes in five locations.

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), New Housing For-Sale Builders (236117)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

Keywords

• Custom home builders
• Residential construction
• House and land packages
• Knockdown rebuild services
• Home design collections

Headquarters

HQ city

Caboolture

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Home Construction: Design and construction of bespoke residential homes tailored to individual customer specifications, lifestyle requirements, and budgets. Includes custom design services where customers collaborate with the design team from concept through completion.
2. Pre-Designed Home Sales (Legacy & Foundation Collections): Sale of homes from curated design collections - Legacy (premium, architecturally inspired homes with luxurious finishes) and Foundation Collection (contemporary, affordable designs for first/second home buyers). Customers can select and personalize existing floor plans.
3. House & Land Packages: Combined sale of land with constructed homes in master-planned communities including Pacific Harbour/Bribie Island, Lilywood Landings/Caboolture, Ellendale/Upper Kedron, Scarborough/Redcliffe Peninsula, Pelican Waters, and Morayfield. Offers move-in ready homes at various construction stages.
4. Knockdown Rebuild Services: Demolition of existing homes and construction of new homes on established blocks, allowing customers to stay in their desired location while replacing outdated housing stock.
5. Display Home Sales: Sale of display homes to consumers after they have been used for marketing purposes, offering fully completed homes with premium inclusions at potentially negotiable pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

McLachlan Homes is a family-owned custom home builder that designs and constructs residential homes across South-East Queensland. The company sells two main home collections — the Foundation Collection for first and second home buyers and the Legacy Collection for premium custom homes — alongside Custom Design, Knockdown Rebuild, House & Land Packages, and specialized designs for steep blocks and acreage properties. Homes are sold directly to consumers through display home locations and a sales consultant team.

Product overview

McLachlan Homes is a family-owned Queensland home builder offering two primary home design collections: the Foundation Collection for first and second home buyers, and the Legacy Collection for premium custom homes. The company provides comprehensive services including Custom Design, Knockdown Rebuild, House & Land Packages, and specialized Steep Block and Acreage Designs. The Foundation Collection includes models such as Arlo 24, Birchwood 23, Bluebird 26, Capri 19, Caspian 26, Hideaway 19, Jade 29, Luna 17, Sorrento 21, and Willow 21. The Legacy Collection features premium designs including Atlantis 32, Bella Casa 51, Bondi 35, Dakota 31, Driftwood 29, Haven 22, Macaranga 32, Marley 28, Melrose 39, and Newhaven 38. All offerings are supported by a 6-step building process and Display Homes across South-East Queensland.

Differentiator

Problem solved

Functional benefit

Products and services

• Foundation Collection A collection of home designs specifically created for first and second home buyers, offering smart layouts, clever storage, and curated finishes at an affordable price point. Includes models such as Arlo 24, Birchwood 23, Bluebird 26, Capri 19, Caspian 26, Hideaway 19, Jade 29, Luna 17, Sorrento 21, and Willow 21.
• Legacy Collection Premium, architecturally inspired home designs with luxurious finishes and bespoke design possibilities, targeted at customers seeking high-end custom homes. Includes models such as Atlantis 32, Bella Casa 51, Bondi 35, Dakota 31, Driftwood 29, Haven 22, Macaranga 32, Marley 28, Melrose 39, and Newhaven 38.
• Custom Design Service Bespoke custom home design service allowing customers to create one-of-a-kind dream homes tailored to their unique lifestyle, taste, and budget. Customers collaborate with the design team from concept through completion.
• Knockdown Rebuild Service Knock down and rebuild service enabling homeowners to stay in their desired location while creating a brand-new home tailored to their needs, replacing outdated housing stock on established blocks.
• House & Land Packages Combined house and land packages offering homes in sought-after master-planned communities across South-East Queensland, providing a seamless path to new homeownership. Locations include Pacific Harbour/Bribie Island, Lilywood Landings/Caboolture, Ellendale/Upper Kedron, Scarborough/Redcliffe Peninsula, Pelican Waters, and Morayfield.
• Steep Block Designs Specialized design services for sloping or difficult sites, featuring split-level living options that maximize views, light, and space on challenging terrain. Includes designs with multi-level homes that embrace landscape.
• Acreage Home Designs Home designs specifically crafted for acreage properties, offering spacious layouts and customization options for rural and large block living across South East Queensland.

Quantifiable outcome

• 28+ years of operation since 1997
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ausbuild: Queensland-focused builder active in master-planned communities across SEQ with both house & land and custom offerings. Direct competitor for the same estate partnerships and buyer segments McLachlan targets.
• Porter Davis Homes: Australian project home builder offering a similar product ladder from entry-level to premium. Comparable product range and customer segments to McLachlan, though historically concentrated in Victoria.
• Simonds Homes: ASX-listed Australian home builder with a wide range of project and custom designs across Victoria, Queensland and other states. Competes with McLachlan in custom and entry-level segments at greater scale and with institutional backing.
• Brighton Homes: South East Queensland-focused residential builder offering custom, knockdown-rebuild and house & land packages across SEQ. Closest direct peer to McLachlan given overlapping SEQ footprint, similar family/independently operated model, and comparable price-segment positioning from entry-level to premium.
• Hallmark Homes: SEQ-based custom home builder with a comparable footprint across Brisbane, Moreton Bay, Sunshine Coast and Gold Coast. Direct competitor to McLachlan in the custom and knockdown-rebuild segments, with overlapping display home and house & land strategies.
• Burbank Australia: Australian residential builder offering custom and project home designs across multiple states with an emphasis on premium and family-focused designs. Comparable to McLachlan's product portfolio, though operating in different geographies (primarily Victoria).

Broad incumbents

• Metricon Homes: Australia's largest residential home builder, operating across multiple states with a broad portfolio of project and custom homes. Competes with McLachlan at the broad level but at significantly greater scale, geographic reach, and marketing spend.
• Henley Properties: Large multi-state Australian home builder with extensive display home networks and a tiered product range. Comparable in product breadth but at meaningfully larger scale and broader geographic coverage than McLachlan.
• GJ Gardner Homes: Franchise-based Australian and New Zealand home builder with national scale and standardized design offerings. Represents the franchise-builder model that McLachlan explicitly differentiates against in its value proposition.

Regional players

• Masterton Homes: Custom and project home builder concentrated in NSW and ACT with a comparable family-owned/independent feel to McLachlan. Comparable in product and customer profile but geographically separate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCmY6o9bkXofkXUPaLDaQ78w
• Facebookfacebook.com/McLachlanHomes
• LinkedInlinkedin.com/company/mclachlan-homes
• Instagraminstagram.com/mclachlanhomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McLachlan Homes