Born Creative
Born Creative is a Plymouth, Michigan-based digital agency founded in 2000 that designs custom WordPress and WooCommerce websites, delivers local SEO, and implements AI-driven CRM and marketing automation for small and mid-sized businesses across Southeast Michigan.
- Company typePrivate
- Founded2000
- HeadquartersBoise, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Born Creative does
Born Creative is a Plymouth, Michigan-based digital marketing and web development agency founded in 2000 (per company history) that serves primarily small and mid-sized businesses across Southeast Michigan. Its core product is custom WordPress website design and development, including WooCommerce e-commerce builds, local SEO, content marketing, and (more recently) AI-driven workflow automation implemented through the third-party Go High Level CRM and marketing automation platform. Adjacent offerings include mobile app development (Flutter/React Native), front-end (React, Vue, Angular) and back-end (PHP, Python, Node.js) engineering, paid search, and monthly website maintenance retainers. The firm claims 25+ years of expertise, 3,000+ completed projects, and 500+ clients served, with named customers spanning e-commerce, healthcare, education, technology, restaurants, real estate, contractors, and nonprofits.
The agency's commercial model is hybrid and primarily project-based. Custom WordPress and WooCommerce builds are sold as one-time projects (with WooCommerce stores starting at $800-$3,000+, timeline 2-6 weeks), while SEO services, website maintenance, and digital marketing retainers generate recurring monthly subscription revenue. AI automation and Go High Level CRM setup are positioned as professional services with potential for ongoing retainer engagements. Go-to-market is sales-led and consultative: direct phone, email, website inquiry forms, and free discovery calls targeting Michigan SMB buyers across Plymouth, Livonia, Dearborn, Novi, Westland, Farmington Hills, Northville, and Detroit. Distribution relies heavily on owned local SEO, an active blog, Google Business Profile reviews, and named-client testimonials rather than resellers or paid acquisition at scale.
Born Creative differentiates through "no template" custom builds, Michigan-specific local SEO expertise, and bundled AI/CRM automation, although its technology stack is largely composed of widely available third-party platforms (WordPress, WooCommerce, Go High Level, standard front-end and back-end frameworks). The firm is privately held with no disclosed institutional investment, parent company, or M&A activity, and operates with a very small delivery team of 1-10 people per firmographics. Operational status is active, with ongoing product and sub-brand launches through 2025 (Michigan Web Press, Contractor Website Design, AI Business Automation, full-stack and mobile offerings).
Born Creative firmographics
Firmographics- Name
- Born Creative
- Legal name
- Born Creative
- Website
- https://borncreative.net
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Born Creative is a Plymouth, Michigan-based digital agency founded in 2000 that designs custom WordPress and WooCommerce websites, delivers local SEO, and implements AI-driven CRM and marketing automation for small and mid-sized businesses across Southeast Michigan.
- Ownership category
- akta.pro rank
Born Creative industry classification
Industry- Product category
- Digital Marketing and Web Design Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Creative & Brand Campaign Development (BPAFAAAB), Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where Born Creative is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Born Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Custom Web Design & Development: Born Creative designs and builds fully custom WordPress websites, WooCommerce e-commerce stores, and custom web applications. Projects are scoped individually based on features, design complexity, and functionality requirements. Standard timelines range from 3 days to 6 weeks for full custom builds, with e-commerce stores ranging from $800–$3,000+ depending on features. This is a project-based, one-time revenue stream.
- SEO Services: Ongoing SEO services including local SEO, on-page optimization, content marketing, backlink building, and technical SEO audits. Pricing is tailored per client and project scope. Generates recurring revenue through monthly retainer agreements with transparent reporting.
- Mobile App Development: Native and cross-platform mobile app development for Android and iOS using Flutter and React Native. Project-based pricing tailored to app complexity, features, and platform requirements.
- AI Automation & Business Workflows: AI-powered automation implementation, CRM setup, workflow design, and integration services. Includes automated lead follow-ups, customer journey automation, and third-party integrations. Typically project-based with potential for ongoing retainer engagements.
- Go High Level CRM Setup & Automation: CRM implementation, automation setup, and platform configuration services for the Go High Level platform. Includes lead capture, SMS/email automation, appointment scheduling, payment tools, and review management. Primarily setup/onboarding fees with potential for ongoing support.
- Digital Marketing & Advertising: Online marketing services including PPC advertising, social media marketing, email campaigns, and content marketing. Pricing varies by campaign scope, ad spend management, and retainer levels.
- Website Maintenance & Managed Hosting: Ongoing website maintenance including daily backups, security monitoring, plugin/theme updates, performance optimization, and priority support. Provided as monthly maintenance plans to keep client sites secure and performing optimally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Custom WordPress Website — starting price for small business sites |
| One time/ perpetual license | Multi-year contract | WooCommerce E-commerce Store — starting price for online stores |
| One time/ perpetual license | Multi-year contract | WordPress E-commerce Development — 2–4 week delivery |
| Subscription | Monthly | SEO Services — monthly retainer |
| Subscription | Monthly | Website Maintenance Plans — monthly support packages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Born Creative product offering
Product offeringCore offering
Born Creative is a full-service digital marketing agency that designs, builds, and manages custom WordPress websites, WooCommerce e-commerce stores, mobile apps, and integrated SEO and digital marketing programs for small and medium businesses in Michigan. The agency bundles design, development, local SEO, AI-powered automation, and Go High Level CRM implementation into project-based and retainer engagements. Service delivery is project-based for builds and recurring monthly for SEO, maintenance, and marketing retainers.
Product overview
Born Creative is a full-service digital marketing agency offering an integrated suite of web development and digital marketing services. The core offering centers on custom WordPress website development using WooCommerce for eCommerce functionality. Additional services include SEO (local and technical), mobile app development (Flutter/React Native), front-end development (React/Vue/Angular), back-end development (PHP/Python/Node.js), and AI-powered business automation. The agency operates Go High Level as its CRM and marketing automation platform, supplemented by dedicated automation tools for lead management, appointment scheduling, and customer engagement. Michigan Web Press and Contractor Website Design are specialized sub-brands targeting specific market segments in Michigan.
Differentiator
Problem solved
Functional benefit
Products and services
- WordPress Website Development
Quantifiable outcome
- 3,000+ completed projects across Michigan
- +7 more outcomes
Companies that use Born Creative
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles4 records
Born Creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature8 records
Born Creative partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Born Creative competitors and assessment
Company assessmentDirect peers
- Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, PPC, and social media for SMBs and mid-market clients across multiple U.S. markets. Directly comparable service mix and target customer profile to Born Creative.
- WebFX: Large full-service digital marketing agency specializing in SEO, web design, and PPC for SMBs and mid-market. Closely comparable offering portfolio though significantly larger scale than Born Creative.
- Coalition Technologies: SEO and web design agency offering custom development, e-commerce, and digital marketing services. Directly comparable in core services (web design + SEO + e-commerce) and SMB to mid-market client focus.
- OuterBox: Digital marketing agency offering web design, SEO, and e-commerce development. Similar integrated service model and SMB/mid-market positioning.
- Ignite Digital: Full-service digital agency providing web design, SEO, PPC, and content marketing. Comparable SMB focus and broad service portfolio.
- Blue Compass: Digital marketing agency offering web development, SEO, and digital strategy. Similar full-stack digital service mix targeting growth-oriented businesses.
- LSEO: SEO-focused digital agency offering web design and content marketing. Comparable emphasis on SEO-led service delivery and SMB client base.
Regional players
- Slocum Studio: Michigan-based design and development agency serving regional clients. Comparable geographic positioning and SMB service mix, directly competing in the same Michigan market as Born Creative.
Broad incumbents
- Wix: Major DIY website builder platform competing for the same SMB customers Born Creative serves. While not a service agency, Wix represents the dominant alternative pathway for SMBs needing web presence without agency engagement.
- GoDaddy: Mass-market web services platform offering website builders, hosting, and marketing tools to SMBs. Competes for the same small business customer base through self-service channels rather than custom agency services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Born Creative social profiles
Digital presenceBorn Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Born Creative leadership team
Management profileNumber of profiles
Born Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Born Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Born Creative
What does Born Creative do?
Born Creative is a full-service digital marketing agency that designs, builds, and manages custom WordPress websites, WooCommerce e-commerce stores, mobile apps, and integrated SEO and digital marketing programs for small and medium businesses in Michigan. The agency bundles design, development, local SEO, AI-powered automation, and Go High Level CRM implementation into project-based and retainer engagements. Service delivery is project-based for builds and recurring monthly for SEO, maintenance, and marketing retainers.
Is Born Creative a public or private company?
Born Creative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Born Creative founded?
Born Creative was founded in 2000. It employs 1 to 10 people.
Where is Born Creative based?
Born Creative is headquartered in Boise, United States, in the North America region.
How does Born Creative make money?
Seven revenue lines are on record. Custom Web Design & Development is the primary driver. The others are SEO Services, mobile App Development, AI Automation & Business Workflows, go High Level CRM Setup & Automation, digital Marketing & Advertising and website Maintenance & Managed Hosting.
Who are Born Creative's main competitors?
Direct peers on record are Thrive Internet Marketing Agency, WebFX, Coalition Technologies, OuterBox, Ignite Digital, Blue Compass and LSEO. Slocum Studio is listed as a regional player. Broad incumbents are Wix and GoDaddy.
Does Born Creative have an API?
No public API is recorded for Born Creative.
What industry is Born Creative in?
Born Creative's product category is Digital Marketing and Web Design Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAAAB, Creative & Brand Campaign Development. Its NAICS code is 541430 and its SIC code is 7311.