Re:Invent

What Re:Invent does

Re:Invent is an Amsterdam-based commercial property management company that operates as a subsidiary of the re-group holding structure, providing integrated full-service building management to commercial real estate owners in the Netherlands. The company's core offering, branded "Property Management 3.0," consists of an AI-driven digital platform that delivers real-time insight into property costs, occupancy, and performance, supported by an internally developed Property Management System (PMS) and the work.club platform for network-wide workspace inventory activation. Its go-to-market is sales-led, engaging property owners directly through a structured 8-step modular approach spanning development, design, build, sales, operations, maintenance, retention, and optimization. The April 2023 acquisition of Rotterdam-based workplace app Choosewise extended the company's geographic footprint into the Randstad region's second largest market.

The company monetizes through managed-services property management fees charged to commercial real estate owners seeking future-proof, ESG-aligned operations, complemented by usage-based revenue from flexible, pay-per-use workspace access via work.club. Its value proposition centers on a white-label, data-driven approach that integrates hospitality, community programs, and operational services under a single roof, and it holds ISAE 3402 certification to satisfy institutional-grade audit and control requirements. Re:Invent serves two horizontal segments: commercial property owners (primary) and flexible workspace users (secondary).

Operationally, the company runs with a team of more than 15 professionals with backgrounds in flexible work environments and hospitality, supported by an external partner network across food and beverage, furniture, ICT, and hospitality. While the strategic positioning as a digitally native, ESG-oriented challenger to traditional Dutch property managers is clearly articulated, the company remains at an early commercial stage: revenue, funding, named enterprise customers, and management team profiles are not publicly disclosed, limiting third-party validation of scale and execution.

Name

Re:Invent

Legal name

Re:Invent (legal entity name not explicitly disclosed on website)

Website

https://reinvent.re

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Re:Invent is an Amsterdam-based subsidiary of re-group that provides AI-driven, integrated commercial property management for Dutch real estate owners via a proprietary PMS and the work.club flexible workspace platform.

Ownership category

akta.pro rank

Product category

Commercial Property Management

NAICS

Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL)

Keywords

• Commercial property management
• Real estate technology
• Flexible workspace solutions
• Building management services
• ESG property management

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Property Management Services: Full-service building management offering integrated services from development to operation and exploitation. Revenue derived from professional property management fees for commercial real estate owners seeking future-proof building management.
2. Flexible Workspace Access: Pay-per-use workspace solutions promoting flexible workspaces and optimizing empty spaces. Revenue generated from usage-based access to co-working and flexible office spaces.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Re:Invent provides full-service commercial property management through an AI-driven digital platform, offering an 8-step modular approach covering the full real estate value chain from development and business planning through operations, maintenance, retention, and optimization. The company delivers integrated building management services including operational services, hospitality, and community programs anchored in each building, with a proprietary Property Management System (PMS) and the work.club platform enabling real-time insight into costs, occupancy, and performance.

Product overview

Re:Invent operates a modular property management ecosystem consisting of its core Re:Invent Property Management 3.0 platform, the work.club booking/inventory platform, and an internally-developed PMS. The company acquired Choosewise, a workplace app, to expand its workplace management capabilities. The platform is AI-driven, white-label, and data-driven, supporting a full value chain from development to management and operation, with an 8-step modular approach covering business planning, design, build, sales, operations, maintenance, retention, and optimization.

Differentiator

Problem solved

Functional benefit

Brands

• work.club: Digital platform serving as the connection point to activate inventory across Re:Invent's network of flexible workspace locations.

Products and services

• Re:Invent Property Management 3.0

Quantifiable outcome

• Higher occupancy rates through integrated management approach
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ChoosewisecoreStrategic or Co-development Partner · 12 April 2023Re:Invent acquired Rotterdam's workplace app Choosewise to enhance its workplace management services. The acquisition aims to promote flexible, pay-per-use workspaces and optimize empty spaces with focus on sustainability and user-centric real estate solutions.
• Re-group NetworkcoreStrategic or Co-development PartnerRe:Invent is part of the re-group network, which provides the foundational structure for the property management approach. The parent organization supports the integrated full-service building management philosophy.
• F&B, Furniture, ICT and Hospitality Network PartnersminorStrategic or Co-development PartnerNetwork of partners in food & beverage, furniture, ICT and hospitality that support the daily operations of managed buildings. Managed together with the Re:Invent operational team.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CBRE Group: Global commercial real estate services firm offering property management among a broad portfolio of services. Overlaps directly with Re:Invent's core service line at vastly greater scale.
• JLL: Global real estate services firm with a sizable property and facility management practice. Comparable as an incumbent alternative for commercial property owners.
• Cushman & Wakefield: Global commercial real estate services firm with established property management operations. Competes for the same institutional property owner relationships as Re:Invent.
• Colliers: Global real estate services and investment firm with a property management division. Comparable in providing outsourced building management to commercial owners.
• Knight Frank: International real estate consultancy with property management capabilities. Comparable as a long-established alternative provider to commercial property owners.

Direct peers

• EDGE Technologies: Dutch developer and operator of smart, sustainable buildings with a strong technology and ESG focus. Directly comparable in tech-enabled, sustainability-anchored CRE management.
• IWG plc: Global flexible workspace operator behind Regus and Spaces. Directly comparable to Re:Invent's pay-per-use workspace and work.club offering, with a much larger footprint.
• Mindspace: European operator of design-led flexible office spaces with hospitality-driven service. Closely mirrors Re:Invent's hybrid landlord-plus-service-provider model.

Emerging players

• VTS: Commercial real estate technology platform providing data, leasing, and asset management tools. Comparable to the software layer of Re:Invent's PMS offering.
• HqO: Workplace experience platform for commercial buildings, enabling tenant engagement and analytics. Comparable to work.club's role in activating inventory and tenant services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reinvent-re

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Re:Invent