Marketing By Design

Name

Marketing By Design

Legal name

Marketing By Design LLC

Website

https://mbdesign.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Packaging Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Packaging & Product Brand Design (BPAFAEAG)

akta.pro secondary industry

Sales Promotion Campaign Design & Management (BPAFAMAC)

Keywords

• Private label packaging design
• Brand strategy services
• Artwork production rollout
• Commercial packaging photography
• Enterprise workflow management

Headquarters

HQ city

Beverly

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Brand Strategy and Design Services: Creative strategy, brand naming, brand portfolio & architecture, brand story development
2. Packaging Design Services: Package design & system strategy, creative strategy, brand & logo development, photography strategy
3. Artwork Production and Rollout: Design adaptation to multiple forms, color management, routing artwork, managing brands across US and UK teams. Produces over 12,000 SKUs annually.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Marketing By Design is a B2B design agency that provides brand strategy, package design, marketing materials, and artwork rollout services for retailer private-label programs and consumer brands. The firm operates a 24-hour global delivery model with offices in the USA, UK, and China, producing more than 12,000 SKUs annually, supported by in-house commercial photography, 3D rendering, color management, and a proprietary Workflow By Design project management platform.

Product overview

Marketing By Design (MBD) is a design agency offering a unified suite of services for private brand packaging and retail branding. The core offering spans Brand Strategy, Packaging Design, Marketing Materials, and Artwork Rollout as integrated service lines, supported by proprietary platforms including Workflow By Design (enterprise workflow management) and MBD Asia (dedicated photography and production studio). The agency specializes in end-to-end private label services, creating, managing, and rolling out over 12,000 SKUs annually for retail partners across grocery, convenience, club, and specialty retail segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy End-to-end brand identity development for retailers and consumer brands, including brand naming, mission/vision/values, brand portfolio and architecture, and brand story development.
• Packaging Design Creative strategy, brand and logo development, package design and system strategy, and photography strategy for retail products and private-label brands.
• Marketing Materials Promotional materials, display graphics, in-store signage, and photography developed to support retail brands across all channels.
• Artwork Rollout Design adaptation, brand style guides, color management, and routing of production artwork across multiple SKUs and markets, producing over 12,000 SKUs annually.
• Private Label Services End-to-end creation, management, and rollout of private label SKUs for retail partners spanning grocery, convenience, club, and specialty retail categories.
• MBD Asia Wholly-owned Asia-based studio offering commercial photography, retouching, 3D rendering, production artwork, and color management in a 4,000 sq ft facility with a fully functional kitchen for food photography.
• Workflow By Design Enterprise workflow management platform used by MBD and offered to clients to coordinate project and artwork management, with data asset management and KPI reporting capabilities.

Quantifiable outcome

• Over 12,000 SKUs produced annually
• +3 more outcomes

Named customers29 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• WISEminorOthersWoman-owned business partnership organization. MBD is described as woman-owned and a partner of WISE.
• FairtrademinorStrategic or Co-development PartnerFairtrade certification partnership for sustainable sourcing. MBD partners with Fairtrade for brands requiring fair trade certification.
• Sustainability Packaging Coalition (SPC)minorStrategic or Co-development PartnerMBD participates in SPC Impact conferences and sustainability initiatives for packaging.
• Velocity InstitutecoreStrategic or Co-development PartnerPrivate brand excellence organization. MBD has received multiple Velocity Institute awards and recognition, including Retailer of The Year for Sprouts.
• How2RecycleminorStrategic or Co-development PartnerRecycling certification partnership. MBD helps brands implement proper recycling labeling through How2Recycle program.
• Protect Our BreastsminorStrategic or Co-development PartnerNonprofit partnership for breast health certification in packaging.
• UpcycledminorStrategic or Co-development PartnerUpcycled food certification partnership for sustainable packaging.
• Big Red RoosterminorStrategic or Co-development PartnerStrategic partnership for branding and marketing services.
• GreenBlueminorStrategic or Co-development PartnerSustainability organization partnership for environmental impact.
• Private Label Manufacturers Association (PLMA)minorStrategic or Co-development PartnerIndustry association for private label manufacturers.
• SpoonfulsminorStrategic or Co-development PartnerFood waste reduction organization. MBD works with Spoonfuls on sustainable packaging initiatives.
• JLLminorOthersCommercial real estate partnership for office facilities management.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Brandhive: Boutique branding and packaging design agency with retailer and CPG experience. Smaller scale than MBD but competes for the same enterprise packaging design RFPs in natural/organic and grocery-adjacent categories.

Direct peers

• Chase Design Group: Independently operated branding and packaging design agency specializing in CPG and retail brand identity, with overlapping services (strategy, packaging, photography) and overlapping client categories such as food, beverage, and household goods. Highly comparable scale and service mix to MBD.
• Bulletproof (formerly part of Iconic Group): Independent global branding and packaging design agency specializing in CPG, food, and beverage. Directly comparable to MBD on services, customer profile, and award positioning (multiple Vertex and industry design awards).
• Pearlfisher: Award-winning independent branding and packaging design agency with strong CPG and food/beverage credentials. Comparable scale and creative positioning; both agencies compete for the same enterprise brand-design RFPs.
• CBX (Creative Brand X): Independent retail brand strategy and design agency with deep CPG and private label credentials. Closely comparable mid-size independent competitor serving similar enterprise retail and packaged goods clients.
• Daymon Worldwide: Long-standing private-label services company (now operating under Advantage Solutions) providing brand strategy, packaging design, and sourcing for global retail private label programs. Direct competitor in enterprise private label artwork rollout.
• Brandperx: Specialist retail private-label branding and packaging agency focused exclusively on retailer-owned brands across grocery, club, and dollar channels. Closest direct comp on the private-label-specific axis that defines MBD's core offering.

Broad incumbents

• Interbrand: Omnicom-owned global brand consultancy offering packaging and retail brand design as part of a wider brand strategy portfolio. Competes for large enterprise brand assignments and intersects with MBD on private label packaging RFPs.
• Landor & Fitch: WPP-owned global brand consultancy with packaging and retail brand design practices. Operates as a much larger, multi-disciplinary incumbent competing with MBD on enterprise packaging design briefs where broader brand strategy is in scope.
• SGK (Matthews International): Global brand and packaging design, content production, and premedia services business within Matthews International that has absorbed multiple former MBD peers. Competes directly with MBD's artwork rollout and color management offerings at enterprise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mktbydesign
• LinkedInlinkedin.com/company/marketing-by-design-llc
• Facebookfacebook.com/marketingbydesign1

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing By Design