Brandperx Corporation is now InStep Health

What Brandperx Corporation is now InStep Health does

InStep Health, formerly Brandperx Corporation, is a U.S.-based company founded in 2007 and headquartered in New Albany, Ohio. The firm operates under the InStep Health brand and maintains a public website at brandperx.com, complemented by a healthcare-professional-focused subdomain at instephealth-hcp.com. The company is small, with a reported headcount of approximately 13 employees, and has no disclosed subsidiaries, parent entity, or public ticker.

The available source material does not specify InStep Health's core product offering, underlying technology platform, or go-to-market motion. No products, proprietary features, integrations, app listings, or technology stack details are documented. Customer roster, pricing models, distribution channels, and marketing channels are likewise absent from the inputs, and the firm's HCP subdomain displays only a verification/loading page rather than substantive content. Management team composition, ownership structure, funding history, and regulatory or legal actions are not disclosed.

Financially, no revenue, funding rounds, or investor information are available in the source data. The company is recorded as previously operating under the Brandperx Corporation name and now conducts business as InStep Health. Given the data gap across operations, financials, and corporate structure, the description above reflects only what the input supports; no inferred capabilities, market position, or commercial mechanics are asserted beyond the documented facts.

Name

Brandperx Corporation is now InStep Health

Website

https://brandperx.com

Company type

Private

Headcount range

11–50 employees

Short description

InStep Health, formerly Brandperx Corporation, is a small U.S. healthcare-oriented company founded in 2007, headquartered in New Albany, Ohio, with approximately 13 employees and an HCP-facing web presence.

Ownership category

akta.pro rank

Product category

Healthcare Professional Marketing Services

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

Keywords

• Healthcare professional marketing
• Healthcare marketing services
• HCP engagement solutions
• Pharmaceutical brand marketing
• Medical industry advertising

GTM type

B2B

Offering type

Services

Cost components

Personnel

Core offering

InStep Health (formerly Brandperx Corporation) appears to provide marketing or advertising services targeted at healthcare professionals (HCPs), based on its HCP-branded URL (https://www.instephealth-hcp.com) and the "Health" emphasis in its rebranded name. No direct product or service description is available in the source material, which consists only of a verification/loading page.

Product overview

No product information available in the source data.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Direct peers

• Staywell: Staywell provides health engagement, patient education, and population health content to employers, health systems, and pharma. Comparable as a healthcare engagement and education specialist with overlapping pharma and consumer health clients.
• OptimizeRx: OptimizeRx delivers point-of-care messaging through EHR workflows and pharmacy channels to pharma brands. Comparable as a point-of-care/HCP activation platform serving similar pharma clients with measurable ROI offerings.
• PatientPoint: PatientPoint is the leading point-of-care marketing platform in US physician offices, offering digital and print engagement at the moment of care. It is the most direct comparable to InStep Health given overlapping HCP and patient activation offerings.
• Outcome Health: Outcome Health operates point-of-care digital platforms in physician offices and waiting rooms, connecting pharma and consumer health brands with patients and providers. Directly comparable in channel, customer base, and category to InStep Health.

Broad incumbents

• FCB Health Network: FCB Health is an IPG-owned full-service healthcare creative and communications agency serving pharma, biotech, and consumer health clients. Comparable in healthcare/pharma creative services but with significantly broader scale and capabilities.
• Publicis Health: Publicis Health is the healthcare-focused agency network of Publicis Groupe, offering creative, media, and medical communications to pharma clients. Comparable category presence but vastly larger scale and broader service portfolio.
• Ogilvy Health: Ogilvy Health is a large full-service healthcare and pharma creative agency within WPP. Comparable as a healthcare/pharma marketing services provider, though it operates at much greater scale and breadth than InStep Health.

Emerging players

• HealthPrize Technologies: HealthPrize offers digital patient engagement and medication adherence platforms used by pharma brands. Comparable as a smaller, niche player in pharma-funded patient engagement adjacent to InStep Health's offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/brandperx-corporation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandperx Corporation is now InStep Health