JL Consulting Web

What JL Consulting Web does

JL Consulting Web (JLCW) is a French digital agency founded in 2013 and headquartered in Saint-Priest-en-Jarez (Saint-Étienne), with a second office in Saint-Jorioz (Annecy). The firm operates with a 6-person in-house team that delivers two integrated service lines: paid advertising management across Google, Meta, Pinterest, TikTok, and LinkedIn; and e-commerce website development on PrestaShop, Shopify, WooCommerce, and WordPress, including custom module and plugin development. An internal creative studio ("ManufactURads") produces advertising visuals, videos, and UGC-style content for social campaigns at a stated volume of 1,000+ assets annually.

The agency's commercial model combines professional-services retainers, one-time project fees for website builds, subscription-based community management, and a performance-based remuneration structure that ties fees to client ROI outcomes. It holds certified Partner status with Google, Meta, and Pinterest, and operates with no long-term commitment clauses, offering clients the ability to terminate at any time. Reported scale figures include 300+ clients served since inception, 50+ e-commerce sites built, and €10M in attributed client revenue in 2024 (the latter being an outcome metric for clients, not JLCW's own revenue).

JLCW's target market is primarily French SMBs in retail, artisan, food & beverage, and tourism, with selective mid-market and enterprise clients (Fischer Darex, 2RST, Smart Pallet, Groupe Life Immobilier). The agency is founder-led by Julien Layral, bootstrapped with no disclosed external investment, and competes on regional knowledge of the Rhône-Alpes market, integrated development-plus-marketing delivery, and quantifiable performance claims (e.g., reported average ROI of 7 on Google Ads, ROAS of 18 on TikTok Ads).

Name

JL Consulting Web

Legal name

JLCW

Website

https://consulting-web.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

JLCW is a French digital agency offering paid advertising management (Google, Meta, Pinterest, TikTok, LinkedIn) and e-commerce website development (PrestaShop, Shopify, WooCommerce, WordPress), serving primarily SMB merchants in the Rhône-Alpes region with a 6-person integrated team.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

Keywords

• E-commerce web development
• Paid advertising management
• Social media marketing
• Prestashop development services
• Digital marketing agency

Headquarters

HQ city

Saint-priest-en-jarez

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Advertising Management: Management and optimization of paid advertising campaigns across Meta, Google, TikTok, Pinterest, and LinkedIn platforms. Includes strategy development, campaign setup, daily optimization, A/B testing, and performance reporting.
2. E-commerce Website Development: Custom design and development of e-commerce websites using Prestashop, Shopify, WooCommerce, and WordPress. Includes custom theme creation, module development, SEO optimization, and ongoing maintenance.
3. Creative Production Services: In-house creative studio producing advertising visuals, videos, and multi-format content for social media campaigns. Services include strategy development, visual creation, multi-format adaptation, and ongoing iteration based on performance.
4. Community Management: Externalized social media management including content strategy, posting, community engagement, moderation, and performance reporting across Facebook, Instagram, LinkedIn, TikTok, and Pinterest.
5. Performance-Based Compensation: Flexible remuneration model where agency fees can be tied to advertising performance and ROI outcomes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

JL Consulting Web is a French digital agency providing paid advertising management across Google, Meta, Pinterest, TikTok, and LinkedIn, custom e-commerce website development on PrestaShop, Shopify, WooCommerce, and WordPress, in-house creative production for social ads, and community management services. The agency bundles these into performance-oriented engagements targeting online retailers and SMBs primarily in the Rhône-Alpes region and across France.

Product overview

JL Consulting Web (JLCW) is a digital marketing and e-commerce development agency offering an integrated portfolio of services across advertising management and website development. Their advertising services include campaign management across major platforms (Google Ads, Meta Ads, Pinterest Ads, TikTok Ads, LinkedIn Ads), supported by an in-house creative studio (ManufactURads) for ad creative production and community management for social media engagement. Their web development services cover e-commerce website creation on major platforms (Prestashop, Shopify, WooCommerce) with custom theme and module development, plus WordPress website and plugin development. The agency also provides advertising tracking setup and performance reporting services. The company operates from two locations in Annecy and Saint-Étienne with a team of 6 experts and has generated €10M in client revenue in 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Ads Management Certified Google Partner agency managing paid search campaigns including Search, Shopping, Performance Max, and Display formats for e-commerce clients. Services include campaign creation, keyword optimization, ROAS-focused management, and monthly reporting via Google Data Studio.
• Meta Ads Management Facebook and Instagram advertising campaign management by certified Meta Ads Partner. Includes pixel configuration, audience targeting, creative production, A/B testing, and ongoing optimization for e-commerce conversion goals.
• Pinterest Ads Management Certified Pinterest Ads Partner managing visual discovery advertising campaigns. Includes catalog-based shopping campaigns, video ads, and audience targeting leveraging Pinterest's 14 million monthly active users in France.
• TikTok Ads Management TikTok advertising campaign management including In-Feed, Top View, and Branded Hashtag Challenge formats. Focuses on viral creative content for 16-34 year old demographic and performance optimization.
• LinkedIn Ads Management B2B-focused LinkedIn advertising for lead generation, brand awareness, and talent recruitment. Includes Sponsored Content, InMail, Dynamic Ads, and Lead Gen Forms targeting professionals by job title, sector, and company size.
• Social Ads Creative (ManufactURads) In-house creative studio producing visual advertising content for social platforms. Creates UGC-style ads, unboxing videos, product demonstrations, and animated content across static image, video, GIF, and carousel formats.
• Community Management Social media management and community engagement across Facebook, Instagram, LinkedIn, TikTok, and Pinterest. Includes content creation, editorial planning, post scheduling, moderation, and performance reporting.
• PrestaShop E-commerce Development Custom PrestaShop e-commerce website development with bespoke theme creation, module development, and platform optimization. Includes 100% custom themes, product catalog setup, SEO optimization, and conversion-focused checkout funnel.
• Shopify E-commerce Development Shopify-based e-commerce website creation leveraging the platform's ecosystem of themes and apps. Focus on mobile-optimized templates, simple backend management, and rapid deployment for SMEs and large enterprises.
• WooCommerce Development WordPress-based e-commerce solutions using the WooCommerce plugin for adding shopping functionality to existing WordPress sites.
• WordPress Website Development Custom WordPress website creation for non-e-commerce needs, with bespoke plugin development for specialized functionality.
• Custom PrestaShop Modules Bespoke module development for PrestaShop e-commerce platforms including order export systems, real-time inventory management, CRM synchronization, and custom checkout features.
• Custom WordPress Plugins Custom WordPress plugin development to extend site functionality beyond standard themes and address specific business requirements.
• Advertising Tracking Setup Implementation of advertising tracking infrastructure including pixel configuration, tag management via GTM, Google Analytics setup, and conversion tracking for campaign performance measurement.

Quantifiable outcome

• 10M€ revenue generated for clients in 2024
• +5 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• Google (Google Ads)coreTechnology or IntegrationCertified Google Partner agency with official certification demonstrating expertise in Google Ads across Search, Display, Shopping, Performance Max, and YouTube formats. Benefits include access to Google's latest tools, best practices, and training programs.
• Meta (Facebook/Instagram Ads)coreTechnology or IntegrationCertified Meta Ads Partner providing advertising services across Facebook and Instagram platforms. Leverages Meta's algorithm, Pixel tracking, and advertising tools for client campaigns.
• PinterestcoreTechnology or IntegrationOfficial Pinterest Ads Partner with privileged relationship with Pinterest teams. The agency has developed close ties with Pinterest to leverage the platform's visual discovery capabilities for e-commerce clients.
• ShopifycoreTechnology or IntegrationOfficial Shopify partner for e-commerce website creation and development. Platform has become the #1 e-commerce solution in France and worldwide, enabling rapid online store deployment for clients.
• PrestaShopcoreTechnology or IntegrationCore CMS platform for e-commerce development with 13+ years of experience and 50+ implementations. Agency creates fully custom themes and develops bespoke modules. Nearly 300,000 e-commerce sites run on PrestaShop globally.
• WooCommercecoreTechnology or IntegrationWordPress e-commerce plugin specialization for adding e-commerce functionality to existing WordPress websites.
• WordPresscoreTechnology or IntegrationWordPress CMS specialization for custom website creation including sites beyond e-commerce (showcase sites, blogs). Offers elegant, high-performance, and easy-to-manage solutions.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Eskimoz: French SEO and digital marketing agency offering multi-channel performance marketing services (SEO, SEA, content) for SMB and mid-market clients in France. Like JLCW, Eskimoz combines organic and paid acquisition with a focus on measurable ROI for e-commerce and B2B clients.
• Disruptive Advertising: US performance marketing agency specializing in paid media (Google, Facebook, etc.) for e-commerce and lead-generation clients. Like JLCW, they emphasize ROI focus, transparent reporting, and creative iteration across multiple platforms.
• KlientBoost: US performance marketing agency specialized in paid acquisition (Google Ads, Facebook, LinkedIn) for SaaS and e-commerce clients. Directly comparable to JLCW's paid advertising management offering, with similar ad-creative and landing-page testing emphasis.
• Metric Theory: US performance marketing agency serving e-commerce and enterprise clients with paid media management, analytics, and creative production. Comparable in offering structure to JLCW but operating at larger scale.
• Wpromote: US digital marketing agency offering integrated paid media, SEO, creative, and analytics services. Multi-channel approach is structurally similar to JLCW's bundled offering, though Wpromote operates at significantly larger scale.
• Power Digital Marketing: US performance marketing agency serving mid-market and enterprise e-commerce and B2B clients with paid media, SEO, and creative services. Operates in the same category as JLCW but with deeper headcount and broader client roster.

Broad incumbents

• Croud: UK-based performance marketing agency with global reach, offering paid media and digital marketing services across multiple platforms. Operates in the same category as JLCW but with larger scale and broader geographic footprint.
• Tinuiti: US performance marketing agency formed by combining multiple ad agencies (e.g., Elite SEM, CPC Strategy, Pixel Perfect), with multi-platform paid media expertise mirroring JLCW's offering. Operates at much larger scale with enterprise-grade clients.
• Jellyfish: Global digital marketing agency (part of Brandtech Group) offering paid media, SEO, creative, and analytics to enterprise and SMB clients. Same broad category as JLCW but with significantly larger portfolio and geographic reach.
• WebFX: US digital marketing agency offering comprehensive services including SEO, paid ads, and web design. Multi-channel approach is structurally similar to JLCW, though WebFX operates at substantially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jlconsultingweb
• LinkedInlinkedin.com/company/jl-consulting-web
• Instagraminstagram.com/jlconsultingweb/#
• TikToktiktok.com/@jlconsultingweb
• Xx.com/jlconsultingweb

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JL Consulting Web