Britton Gallagher

What Britton Gallagher does

Britton Gallagher & Associates, Inc., doing business as Britton Gallagher, is a regional employee benefits advisory firm operating as a subsidiary of Acrisure within Acrisure's Great Lakes regional structure in the United States. The firm provides insurance and employee benefits advisory services, including consulting, wellness programming, and a digital client portal for service access and management. Its operating footprint is regional, serving clients in the Great Lakes market, and its commercial identity is nested within the broader Acrisure ecosystem of business insurance, HR consulting, payroll, and employee benefit solutions.

The company's product surface is built around three core components: employee benefits advisory (brokerage and consulting), the Will-Burt Wellness workplace wellness program (delivered via annual newsletters with 2023 and 2024 editions), and a digital client portal (portald25.csr24.com) for online self-serve access. The technology stack is conventional — a portal interface and newsletter distribution — with no disclosed AI, proprietary models, APIs, or SDKs. There is no app product, no third-party integrations cataloged, and no patents, trademarks, or certifications disclosed in the input.

Britton Gallagher's business model operates on commission- and fee-based brokerage economics typical of insurance intermediaries, with quote-based pricing that is not publicly disclosed. Marketing is conducted through the digital client portal and annual wellness newsletters, both post-sale channels aimed at retention and engagement rather than new customer acquisition. No headcount, revenue, funding, ownership stake, or management team details are disclosed; the firm's economic identity is consolidated into its parent Acrisure, which is a diversified insurance brokerage and services provider.

Name

Britton Gallagher

Legal name

Britton Gallagher & Associates, Inc.

Website

https://brittongallagher.com

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

101–250 employees

Short description

Britton Gallagher & Associates, Inc. is a regional employee benefits advisory subsidiary of Acrisure, serving Great Lakes clients with insurance brokerage, the Will-Burt Wellness program, and a digital client portal.

Ownership category

akta.pro rank

Product category

Employee Benefits Insurance Brokerage

NAICS

Human Resources Consulting Services (541612), Business Support Services (5614)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741), Services-Miscellaneous Business Services (7380)

akta.pro primary industry

Employee Benefits Brokerage & Consulting (FSAEADAC)

akta.pro secondary industry

Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms) (IMAIALAL)

Keywords

• Employee benefits brokerage
• Insurance advisory services
• Workplace wellness programs
• Risk management consulting
• Business insurance solutions

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels2 records

Core offering

Britton Gallagher & Associates, Inc. provides employee benefits advisory services and workplace wellness programs to clients in the U.S. Great Lakes region, operating as a subsidiary of Acrisure. The company supports clients through a digital client portal for service access and management, and delivers ongoing wellness content through annual newsletters under the Will-Burt Wellness program.

Product overview

Britton Gallagher & Associates, Inc. operates as a subsidiary within the Acrisure insurance network, providing employee benefits advisory services and wellness programs to clients in the Great Lakes region. The company offers a client portal for online access, along with wellness newsletter programs (Will-Burt Wellness) delivering annual health resources. These services are integrated within the broader Acrisure ecosystem of business insurance, HR consulting, and employee benefit solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Will-Burt Wellness: Wellness program offered by Britton Gallagher & Associates, Inc. to employee benefits clients

Products and services

• Employee Benefits Advisory Insurance and employee benefits advisory services within the Acrisure network, providing consulting, wellness programs, and client portal access for benefits management to clients in the Great Lakes region.
• Will-Burt Wellness Program Workplace wellness program offering newsletters and resources to support employee health and wellbeing initiatives for Britton Gallagher & Associates' employee benefits clients.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AcrisurecoreChannel Partner/ Reseller/ DistributorBritton Gallagher & Associates, Inc. operates as an Additional Lines of Business under Acrisure's Great Lakes region. Acrisure is a major insurance and financial services provider that offers various business solutions including insurance, HR consulting, and employee benefits services.

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Acrisure: The parent company operating a global insurance brokerage and financial services platform. Britton Gallagher is one of its regional additional lines of business, making Acrisure the most structurally comparable organization with overlapping products and customer base.
• Arthur J. Gallagher & Co. A leading global insurance brokerage and risk management firm with a substantial employee benefits and benefits consulting practice serving mid-market employers. Comparable as a large incumbent brokerage with overlapping benefits advisory offerings, despite the name similarity being coincidental.
• Brown & Brown, Inc. Diversified insurance brokerage and advisory firm with deep regional footprints and a growing employee benefits practice. Comparable as a multi-regional brokerage serving mid-market clients with similar cross-sell into HR and risk consulting.
• Hub International: North American insurance brokerage organized by region with significant employee benefits capabilities and acquisition-driven growth. Comparable to Britton Gallagher's regional operating model and benefits-centric mix.
• USI Insurance Services: Mid-market-focused insurance brokerage with a strong employee benefits and HR consulting practice (USI Consulting Services). Closely comparable on customer segment (mid-market) and benefits advisory model.
• Lockton Companies: Largest independent insurance brokerage globally with significant employee benefits consulting for mid-market and large employers. Comparable in benefits strategy and client-facing advisory model.
• Marsh McLennan (Mercer & Marsh Benefits): Global professional services firm with a major employee benefits practice (Mercer) and benefits brokerage (Marsh). Comparable as a broader provider of benefits advisory, wellness, and HR consulting offerings to mid-market and large employers.
• Aon (Health & Benefits): Global professional services firm with industry-leading Health & Benefits consulting and brokerage practice. Comparable in benefits advisory, wellness, and HR consulting services integrated across employer clients.

Direct peers

• OneDigital: Employee benefits and HR consulting firm laser-focused on the mid-market, combining benefits brokerage with technology-enabled wellness and HR platforms. Highly comparable to Britton Gallagher's benefits advisory + wellness content model.
• NFP (an Aon company): Specialty insurance brokerage and benefits consulting firm with deep mid-market and regional presence. Comparable in scale, customer segment, and benefits-led advisory approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/BGInsureSuccess
• Facebookfacebook.com/BGInsureSuccess
• LinkedInlinkedin.com/company/1952190

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Britton Gallagher