Purozo

What Purozo does

Purozo is a UK-based B2B e-commerce distributor of sustainable cleaning products, machines, and robotics, headquartered in Mitcheldean, Gloucestershire. Founded in 2017 and operating with a small team of 1–10 employees, the company curates a multi-brand catalogue spanning general cleaning chemicals, paper products, hygiene supplies, PPE, janitorial tools, laundry and dishwashing products, professional cleaning machines, and specialist solutions. Its portfolio features recognised eco-focused brands including Tersano (stabilised aqueous ozone on-demand systems), Thrive Biotech Solutions (probiotic and biological cleaners), Greenspeed (microfibre-based detergents), Kleenly (super concentrates), WEPA Professional (sustainable paper and washroom systems), DRYFT (S-Motion Scrubber Dryer), and PUDU (CC1 autonomous commercial cleaning robot with SLAM navigation). Purozo explicitly markets sustainability, climate action, and refillable/compostable product attributes as its core proposition.

The company's underlying technology is limited to its own e-commerce storefront and does not include proprietary cleaning chemistry or hardware IP — it operates as a curated distributor and reseller rather than a manufacturer. Purozo generates revenue through direct online product sales at fixed unit prices (ranging from approximately £0.50 for small consumables to over £150 for larger items, with premium equipment quoted on request), shipping exclusively within the UK with dispatch within five working days. The GTM motion is direct-to-consumer e-commerce supplemented by an 'Ask for Service' phone/email channel for B2B quotes, targeting horizontal B2B segments including offices, schools, hospitals, healthcare, hospitality, and facilities management. Distribution is exclusively via its own storefront, with no disclosed channel partners or marketplaces.

Name

Purozo

Legal name

Purozo

Website

https://purozo.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Purozo is a UK-based B2B e-commerce distributor of sustainable cleaning products, machines, and robotics, curating eco-focused brands such as Tersano, Thrive, Greenspeed, WEPA, DRYFT, and PUDU for businesses across the United Kingdom.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Supplies

SIC

Wholesale-Durable Goods, Nec (5099)

akta.pro primary industry

Restroom Hygiene & Odor Control Distribution (CRAOAGAF)

akta.pro secondary industries

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG), Eco-Friendly Cleaning Tools & Accessories (Reusable/Compostable) (CRAJAOAJ), Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)

Keywords

• Commercial cleaning supplies
• Eco-friendly cleaning products
• Cleaning machinery distribution
• Autonomous cleaning robots
• Sustainable hygiene supplies

Headquarters

HQ city

Mitcheldean

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Purozo generates revenue through direct online sales of cleaning products, paper products, hygiene supplies, janitorial equipment, cleaning machines, and robotics to businesses. Products are sold at fixed prices through their e-commerce platform with UK shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Purozo is a UK-based B2B e-commerce supplier of sustainable cleaning products, machinery, and robotics for businesses. The company aggregates and resells a multi-brand portfolio spanning general cleaning chemicals, paper products, hygiene and PPE, janitorial supplies, laundry and dishwashing products, professional cleaning machines (scrubber driers, vacuums, carpet cleaners), specialist biotech cleaning solutions, and autonomous commercial cleaning robots.

Product overview

Purozo is a UK-based supplier of sustainable cleaning products, machines, and robotics for businesses. The company operates an e-commerce platform offering a comprehensive portfolio of cleaning solutions organized across multiple product categories: general cleaning chemicals (including dissolvable sachets, probiotic cleaners, super concentrates, and specialty cleaners), paper products (toilet rolls, hand towels from brands like Satino and Puresoft), hygiene products, janitorial supplies, laundry and dishwashing products, and professional cleaning machines (scrubber driers, vacuum cleaners, carpet cleaners). The company also stocks specialized brands including Thrive biotech solutions, Tersano on-demand systems, DRYFT scrubber dryers, Greenspeed eco products, Kleenly chemicals, and PUDU autonomous cleaning robots. Purozo positions itself as a modern, forward-thinking supplier combining innovation with sustainability, offering products for businesses across various sectors including healthcare, education, hospitality, and facilities management.

Differentiator

Problem solved

Functional benefit

Products and services

• General Cleaning Products Wide range of commercial cleaning chemicals including dissolvable sachets, probiotic cleaners, super concentrates, washroom cleaners, kitchen cleaners, disinfectants, sanitisers, degreasers, descalers, and floor cleaners for UK businesses.
• Paper Products Toilet rolls, hand towels, facial tissues, and napkins from sustainable brands such as Satino, Puresoft, and Hyginity, supplied to commercial washrooms across the UK.
• PPE & Safety Personal protective equipment including gloves and workplace safety signage for hygiene compliance.
• Hygiene Products Hand soap, hand sanitiser, bottles, dispensers, and wipes for commercial hand hygiene and sanitation.
• Janitorial Supplies Cleaning tools including microfibre cloths, sponges, scourers, surface wipes, flat and standard mopping systems, brushes, squeegees, sweeper mops, bins, and refuse sacks.
• Laundry & Dishwashing Commercial dishwashing and laundry products including washing-up liquid, rinse aid, glasswash, tablets, and laundry detergent for hospitality and facilities use.
• Cleaning Machines Professional cleaning equipment including scrubber driers (Artist 1, Activ8, DRYFT, i-mop Lite, i-mop XL, Phoenix, Genius), carpet cleaners (Bissell), and vacuum cleaners (Pacvac, Truvox, Numatic, co-botic 1700) plus wet & dry vacs.
• Specialist Cleaning Products Specialised solutions including Thrive biotech products, drain cleaning, mould control, antimicrobial coatings, graffiti removal, polish, vehicle washing, odour control, and outdoor cleaning.
• PUDU CC1 Autonomous Cleaning Robot Autonomous commercial cleaning robot with sweeping, mopping, scrubbing, and vacuuming capabilities, equipped with SLAM navigation and an ergonomic extendable handle.
• Tersano On-Demand Cleaning Systems Tersano lotus Pro and iClean Mini systems producing Stabilised Aqueous Ozone (SAO) for chemical-free, on-demand cleaning.
• DRYFT Scrubber Dryer World's first S-Motion Scrubber Dryer for professional floor cleaning.
• Greenspeed Eco Cleaning Range Planet-friendly cleaning solutions combining high-performance detergents (ProBio, Synbio Multi, Strong Clean) with microfibre cloths, mops, and tools.
• Kleenly Professional Cleaning Chemicals Eco-friendly professional cleaning chemicals including super concentrates, degreasers, glass cleaners, washroom cleaners, toilet cleaners, biological cleaners, and air fresheners.
• WEPA Professional Hygiene Systems Sustainable hygiene and tissue solutions including Satino paper products, PureSoft recycled tissue, and Hyginity washroom dispensers.
• Scalezap 360 Sustainable foaming descaler infused with enzymes for scale removal, sold via Purozo's own e-commerce platform.
• Multi Blast Pod in a Pouch Highly fragranced multi-purpose cleaning pods in dissolvable pouches, available in packs of 20.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• Thrive Biotech SolutionscoreTechnology or IntegrationThrive develops biological cleaning solutions using naturally occurring microorganisms. Purozo stocks the complete Thrive range including Multi-Purpose Cleaner, Mouldzap, Scalezap 360, Drainzap, Fogblock, and Urizap products for drain cleaning, odours, and environmental restoration.
• GreenspeedcoreTechnology or IntegrationGreenspeed provides planet-friendly cleaning solutions combining high-performance detergents with industry-leading microfibre technology. Products include ProBio cleaners, Synbio Multi, Strong Clean, oven cleaners, and comprehensive microfibre range including cloths, mops, and tools.
• KleenlycoreTechnology or IntegrationKleenly offers professional-grade eco-friendly cleaning chemicals including Super Concentrates, Degreasers, Glass Cleaners, Washroom Cleaners, Toilet Cleaners, Biological cleaners, Air Fresheners, and Eco Washing Up Liquid.
• WEPA ProfessionalcoreTechnology or IntegrationWEPA Professional delivers innovative eco-conscious hygiene solutions including Satino paper products, PureSoft recycled tissue, Hyginity dispensers, and comprehensive washroom systems.
• DRYFTcoreTechnology or IntegrationDRYFT is described as 'the world's first S-Motion Scrubber Dryer' - innovative floor cleaning equipment.
• TersanocoreTechnology or IntegrationTersano provides on-demand cleaning systems including lotus Pro and iClean Mini products.
• PUDUcoreTechnology or IntegrationPUDU manufactures the CC1 autonomous commercial cleaning robot with sweeping, mopping, scrubbing, and vacuuming capabilities, equipped with SLAM navigation.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Cleanology: Cleanology is a UK-based sustainable commercial cleaning services and supplies provider, focusing on eco-friendly practices. It is comparable to Purozo as a smaller sustainability-led player in the same UK B2B cleaning market.
• Tersano: Tersano manufactures Stabilised Aqueous Ozone cleaning systems (lotus Pro, iClean Mini). It is a Purozo partner and a comparable emerging technology player in chemical-free cleaning, competing for the same sustainability-led B2B accounts.
• BioHygiene: BioHygiene is a UK biological / probiotic cleaning manufacturer using microorganisms in place of harsh chemicals. It targets the same eco-conscious B2B segment as Purozo's distributed Thrive and Greenspeed probiotic ranges.

Broad incumbents

• Diversey: Diversey is a global cleaning, sanitation and hygiene solutions provider with deep B2B penetration across healthcare, hospitality and food service. It represents the scaled global incumbent alternative to Purozo's eco-focused assortment.
• PHS Group: PHS is one of the UK's largest hygiene services and washroom product suppliers, serving many of the same B2B segments (healthcare, education, facilities management) that Purozo targets. It is broader and contract-led rather than e-commerce.
• Ecolab: Ecolab is a global leader in water, hygiene and infection prevention, supplying cleaning and sanitisation products to hospitality, healthcare and food service. It competes at the top end of the same B2B cleaning market Purozo serves.
• Bunzl: Bunzl is a FTSE-listed distribution group with a major UK janitorial, hygiene and cleaning supplies division. It is a scaled incumbent operating across multiple categories that overlap with Purozo's range, but with a much broader non-specialised portfolio.

Direct peers

• Greenspeed: Greenspeed is a Belgian eco-friendly cleaning brand (probiotic cleaners, microfibre systems, EU Ecolabel / Cradle to Cradle Gold). Purozo distributes Greenspeed in the UK, making it both a partner and the closest direct competitor for sustainable B2B cleaning customers.
• Robert Scott & Sons: Robert Scott is a UK-based supplier of janitorial cleaning products and mopping systems — listed as a Purozo partner — competing and complementing in the same channels and customer segments.

Regional players

• Clover Chemicals: Clover Chemicals is a UK-based manufacturer of professional cleaning chemicals. It competes with Purozo's distributed chemistry lines and is a likely alternative supplier for the same B2B customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/purozo

Compliance24 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purozo