Dryft

What Dryft does

Dryft AB is a Swedish home renovation services company operating under the brand Dryft (dryft.se). Founded in 2016 and headquartered in Stockholm, the company delivers a full-stack renovation offering covering all major residential trades: electricians, plumbers (rörmokare), tilers (plattsättare), painters (målare), and carpenters (snickare), supplemented by integrated project management under the 'Renoveringskompis' (Renovation Buddy) role and materials procurement from partner brands. Operations span four Swedish metropolitan markets (Stockholm, Gothenburg, Uppsala, Malmö) with 101-250 employees and a project base of over 12,000 completed renovations. The company holds the principal Swedish industry certifications required to perform regulated work: Säker Vatten for plumbing, BKR for wet rooms, Elsäkerhetsverket authorization for electrical work, and Måleriföretagen membership with a two-year satisfaction guarantee for painting.

The business model is direct-to-consumer with fixed-price quotations, ROT tax deduction handling (30% of labor cost up to SEK 50,000 per person per year), and free video consultations as a primary acquisition and qualification channel. Customer acquisition is digital-first, driven by SEO-optimized service pages, content marketing, and reputation platforms (719 Google reviews, 319 Reco reviews, 4.8/5 rating, consecutive Reco badges 2022-2025). Distribution is built on a proprietary internal project management and coordination system that integrates all craftsmen partners under a single project leadership structure. Revenue derives from three streams: professional services (labor across all trades), hardware sales (renovation materials), and project management fees. The company has no disclosed external funding (the seed rounds listed in some sources pertain to a separate German entity) and appears to be operationally self-funded.

The technology stack is operational rather than software-native. The proprietary system is positioned as the differentiator enabling multi-trade coordination, but no AI/ML, computer-vision, or automated estimation capabilities are disclosed. Pricing is transparent and published at the service level (e.g., bathroom renovations SEK 140,000-320,000 after ROT; kitchen refresh SEK 50,000-120,000 after ROT), with project quotes typically delivered within the initial consultation. Recent strategic emphasis has been on extending the offering into energy efficiency retrofit (insulation, heat pumps, solar panels, energy declarations) and adding service lines such as basement and facade renovation, positioning the company at the intersection of traditional renovation and Sweden's energy-transition tailwinds.

Name

Dryft

Legal name

Dryft AB

Website

https://dryft.se

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Dryft AB is a Swedish full-service home renovation provider offering all major trades (electrical, plumbing, tiling, painting, carpentry) plus project management and materials under one roof, serving individual homeowners across Stockholm, Gothenburg, Uppsala, and Malmö.

Ownership category

akta.pro rank

Headquarters

HQ city

Solna

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tradespeople Services: Revenue from providing skilled tradespeople (electricians, plumbers, painters, carpenters, tilers) for home renovation and repair services. Services priced with fixed quotes, with ROT tax deductions available for labor costs.
2. Materials Sales: Revenue from selling renovation materials (tiles, flooring, bathroom furniture, fixtures, etc.) to customers. Offers discounted pricing through partnerships with well-known brands, with delivery coordination included.
3. Project Management: Revenue from coordinating and managing renovation projects, including scheduling multiple trades, quality control, and client communication throughout the project lifecycle.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Dryft is a tech-enabled full-service provider for home renovation, repair, and energy efficiency in Sweden. The company delivers all major trades—electricians, plumbers, tilers, painters, and carpenters—under one roof alongside dedicated project management and materials sourcing. Services span small fixes and quick repairs through to complete home, bathroom, and kitchen renovations in Stockholm, Göteborg, Uppsala, and Malmö.

Product overview

Dryft is a Swedish home renovation services company offering a comprehensive suite of trade services under one roof. The platform provides licensed electricians, plumbers (rörmokare), tilers (plattsättare), painters (målare), and carpenters (snickare) alongside integrated project management through their 'Renoveringskompis' service. Services range from small fixes and minor repairs to complete renovations including bathroom (badrumsrenovering), kitchen (köksrenovering), and whole-home renovations (helrenovering). The company operates in Stockholm, Göteborg, Malmö, and Uppsala, offering material procurement and coordinated multi-trade projects with a focus on professional certifications including Säker Vatten, BKR, and Elsäkerhetsverket authorization.

Differentiator

Problem solved

Functional benefit

Products and services

• Elektriker (Electricians) Authorized electrician services for residential electrical installation, repair, and troubleshooting in Stockholm, Göteborg, Malmö, and Uppsala. Work is delivered by electricians registered with Elsäkerhetsverket (Swedish Electrical Safety Board).
• Rörmokare (Plumbers) Säker Vatten-certified plumbing (VVS) services including pipe installation, fixture installation, and leak repairs for residential customers. Available in Stockholm, Göteborg, Malmö, and Uppsala.
• Plattsättare (Tilers) BKR-certified tile and stone installation services for bathrooms, kitchens, and other residential spaces. Work meets Byggkeramikrådet (Swedish Building Ceramic Council) industry standards.
• Målare (Painters) Professional interior and exterior painting, wallpaper installation, and surface preparation services for residential properties. Work is backed by Måleriföretagens Nöjd-Kund-Garanti two-year satisfaction guarantee.
• Snickare (Carpenters) Skilled carpentry services for residential construction, renovation, and custom woodwork projects across Dryft's Swedish service areas.
• Badrumsrenovering (Bathroom Renovation) Complete bathroom renovation services integrating plumbing, tiling, electrical work, and dedicated project management. Delivered with GVK/Säker Vatten certifications and supported by 3D bathroom modeling for design clarity. Pricing ranges from 140,000 SEK (small 2-4 sqm) to 320,000 SEK (large 7-10 sqm) after ROT deduction.
• Köksrenovering (Kitchen Renovation) Full-service kitchen renovation covering cabinetry, countertops, plumbing, electrical work, and tiling. Scoped offerings range from refresh (50,000-120,000 SEK) through partial (120,000-250,000 SEK) to total renovation (200,000-400,000 SEK) after ROT deduction.
• Helrenovering (Complete Home Renovation) Whole-home renovation service coordinating multiple trades (electrical, plumbing, tiling, painting, carpentry) under a single project manager and integrated schedule. Designed for homeowners undertaking comprehensive residential renovations.
• Energieffektivisering (Energy Efficiency Upgrades) Energy renovation services for villas including insulation, heat pump installation, solar panels, and energy declarations. Led by an in-house energy expert and designed to improve residential energy performance.
• Renoveringskompis (Renovation Companion / Project Management) Dedicated personal project manager service ('Renoveringskompis') that guides customers through the entire renovation journey at Dryft, from initial idea and material selection through to completed project delivery. Functions as the single point of contact across all trades.
• Mindre jobb & småfix (Small Jobs & Quick Fixes) Minor home repair and maintenance service for small residential jobs such as changing outlets, fixing leaks, painting rooms, and minor carpentry tasks. Designed for customers needing single-trade quick fixes rather than full renovations.

Quantifiable outcome

• 12,000+ completed projects with 4.8/5 customer satisfaction
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IKEA (Kitchen and Installation Services): IKEA's kitchen planning and installation services in Sweden compete directly with Dryft's kitchen renovation offering on price and convenience for the budget segment.
• Byggmax: Sweden's largest DIY home improvement retailer; competes with Dryft on adjacent materials and small-fix demand, and represents an incumbent that could extend into installation services.
• Angi (formerly Angie's List / HomeAdvisor): Large US home services marketplace and pros platform; broader in scope than Dryft (covers more categories and geographies) but overlaps directly on home renovation lead generation and pros recruitment.
• Beijer Byggmaterial: Major Swedish building materials merchant with a strong pro-customer base; relevant incumbent comparison for materials procurement, scale, and potential adjacency into renovation services.
• Houzz: Global home design, renovation marketplace and project-matching platform; broader than Dryft but competes for the same Swedish homeowner mindshare on renovation inspiration and pro matching.

Direct peers

• Sweeten: US-based free renovation matching service with vetted general contractors; very close model to Dryft in pre-vetting, project support, and price transparency for full-home renovations.
• Thumbtack: US-based online marketplace that matches customers with local professionals for home improvement, repairs and renovations; same core model of aggregating and qualifying tradespeople, comparable in customer-acquisition logic.
• Hipages Group: Australian tech-enabled marketplace connecting homeowners with licensed tradespeople; comparable business model (vetted pros, project management, fixed quotes) at a more mature scale, useful as a comparable for Dryft's platform trajectory.
• Renomate: Sweden-based renovation marketplace and full-service operator; directly comparable to Dryft's tech-enabled, multi-trade renovation model and even linked from Dryft's own Gothenburg service pages, indicating overlapping offerings in the same geography.

Others

• Hemnet: Dominant Swedish residential real estate marketplace; not a direct competitor but a powerful ecosystem participant whose traffic and home transaction data are highly adjacent to renovation demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Pinterestpinterest.com/dryftse
• Facebookfacebook.com/DryftSverige
• LinkedInlinkedin.com/company/dryft-sverige

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dryft