What Noor Capital does

Noor Capital P.S.C. is a Dubai-headquartered, privately-held investment and forex brokerage firm founded in 2005, operating under the regulatory oversight of the UAE's Securities and Commodities Authority (SCA) and, since 2023, the UK's Financial Conduct Authority (FCA) following the full acquisition of House of Borse. The firm is part of the Al Sayegh Brothers Group and serves a hybrid customer base spanning retail traders, institutional clients (via Noor Clearing's Tier-1 interbank liquidity offering), white-label partners, money managers, fund sponsors, and high-net-worth individuals. It holds ISO 9001, ISO 27001, and ISO 22301 certifications, operates with 101-250 employees, and has earned multiple regional accolades including Best FX Broker in MENA Region (2022, 2023) and Best Regulated Broker (2022).

The company's technology architecture is built around a multi-platform trading stack: industry-standard MetaTrader 4 and MetaTrader 5 (with WebTrader variants), a proprietary GTN platform providing access to over 60,000 stocks across GCC, European, and US markets, and FIX 4.4 API connectivity for white-label and institutional clients. Core trading products include Forex (60+ currency pairs), Shares CFDs, Indices, Commodities, Energies, Cryptocurrencies, and Cash Equities, all distributed across web, desktop, iOS, and Android. The product surface extends beyond retail trading to institutional services such as Global Financial Advisory, Asset Management, Investment Services, and Fund Administration.

Noor Capital's revenue model is primarily transactional: zero-commission forex with spread-based revenue, cash equities commissions starting at $0.01/share, daily management fees per lot on crypto CFDs, and transaction/service fees on institutional liquidity. White Label Solutions generate licensing and service revenue, while fund administration and asset management contribute managed-services income. Go-to-market is hybrid — product-led growth for retail via the MyNoor self-serve portal, demo accounts, webinars, workshops, and a comprehensive Learning Hub (Noor Pedia, Noor Trends), combined with enterprise field sales for institutional liquidity and white-label engagements. Distribution is amplified through event sponsorships (Forex Expo Dubai Titanium Sponsor), strategic partnerships (Tawasal SuperApp), an agent network, and a referral/affiliate program, with the House of Borse acquisition extending the footprint into the UK and Europe.

Name

Noor Capital

Legal name

Noor Capital P.S.C.

Website

https://noorcapital.ae

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Noor Capital P.S.C. is a Dubai-based, SCA- and FCA-regulated multi-asset brokerage firm founded in 2005, serving retail traders, institutional clients, and high-net-worth individuals across MENA and the UK with forex, CFDs, equities, crypto, and B2B white-label and liquidity services.

Ownership category

akta.pro rank

Product category

Retail Brokerage and Investment Services

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Investment Banking and Securities Intermediation (523150), Portfolio Management and Investment Advice (523940)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Full-Service Brokerage (Wirehouse/Universal) (FSAEACAA)

akta.pro secondary industries

Prime Brokerage & Institutional Trading Services (FSAPADAF), Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL)

Keywords

• Retail forex brokerage
• Multi-asset trading
• Asset management services
• Institutional liquidity solutions
• White label brokerage

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Forex and CFD Trading (Spreads and Commissions): Noor Capital generates revenue primarily through spreads on forex and CFD products (forex, commodities, indices, energies, shares CFDs) and commissions on cash equities. Forex trading features competitive spreads with zero commission and swap-free accounts. Cash equities are priced starting from $0.01 per share. Crypto trades incur daily management fees per lot.
2. Crypto Daily Management Fees: Daily management fees charged per lot per day for cryptocurrency positions, with different rates for long and short positions across BTC, ETH, LTC, and XRP.
3. White Label Solutions: White label brokerage solutions enabling third parties to launch their own brokerage businesses under their own brand using Noor Capital's infrastructure, FIX API, and Tier-1 liquidity. Revenue generated through licensing and service fees.
4. Institutional Liquidity Services: Tier-1 interbank liquidity pools and brokerage solutions provided to institutional clients including retail FX brokers, banks, and fund managers through Noor Clearing, generating revenue through transaction fees and service arrangements.
5. Fund Administration and Asset Management: Professional fund administration services including fund establishment, management, investor protection, independent verification and valuation for individuals, family enterprises, corporations, and government entities. Asset management services for institutions and high-net-worth individuals including mutual funds and bespoke structured products.
6. Money Manager Support Services: Portfolio management support services for money managers including budget preparation, tax management, asset monitoring, investment assistance, and financial advice, generating revenue through service fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Noor Capital operates a multi-asset brokerage providing retail and institutional clients with online trading access to forex (60+ currency pairs), CFDs (shares, indices, commodities, energies), cryptocurrencies, and cash equities across 1,000+ instruments via MT4, MT5, and its proprietary GTN platform. The firm additionally delivers asset management, fund administration, global financial advisory, and investment banking services for institutions and high-net-worth individuals, alongside B2B offerings including Tier-1 institutional liquidity (Noor Clearing), white label brokerage infrastructure, and money manager partnerships.

Product overview

Noor Capital is an SCA-regulated investment and forex brokerage firm established in 2005, also regulated by the UK's FCA following its 2023 acquisition of House of Borse. The company operates a multi-asset trading platform architecture centered on MetaTrader 4 (MT4) and MetaTrader 5 (MT5) trading platforms plus its proprietary GTN stocks trading platform. Core trading products include Shares CFD, Forex (60+ currency pairs), Indices, Commodities, Energies, Crypto, and Cash Equities - all accessible through web, desktop, and mobile applications. Beyond retail trading, Noor Capital offers institutional services including Global Financial Advisory, Asset Management, Investment Services, and Funds Administration. The company also provides B2B partnership programs including Institutional Liquidity Solutions, Money Managers, Partnership Program, and White Label Solutions for brokers and financial institutions seeking to leverage Noor Capital's infrastructure and regulatory standing.

Differentiator

Problem solved

Functional benefit

Products and services

• Forex Trading Currency trading across 60+ currency pairs with competitive spreads, zero commission, swap-free accounts, and leverage options for retail and professional traders.
• Shares CFD Contracts for Difference on global stocks enabling traders to speculate on share price movements with leverage and short-selling access across US, EU, and UK markets.
• Indices Trading Index CFD trading including DJ30, S&P 500, NASDAQ 100, DAX 30, FTSE 100, CAC 40, and NIKKEI 225 for global stock market index exposure.
• Commodities Trading Commodity trading covering precious metals (gold, silver), agricultural products, and energy sources for portfolio diversification.
• Energies Trading Energy commodity CFD trading including crude oil (USOIL) and natural gas (NATGAS) with leverage up to 1:100.
• Cryptocurrency CFD Trading Cryptocurrency CFD trading for BTCUSD, ETHUSD, LTCUSD, and XRPUSD with daily management fees for long and short positions.
• Cash Equities Direct stock ownership investment with commissions starting from $0.01 per share, fractional shares, and access to major US corporations.
• MT4 Trading Platform MetaTrader 4 platform with advanced charting tools, technical indicators, automated trading via Expert Advisors (EAs), and real-time market quotes for forex and CFD trading.
• MT5 Trading Platform MetaTrader 5 multi-asset platform with 21 timeframes, 80+ indicators, multi-threading strategy tester, and MQL5 automated trading support.
• GTN Stocks Trading Platform Noor Capital's proprietary multi-asset trading platform providing access to over 60,000 stocks across GCC, Europe, and US markets with real-time data, charts, reports, alerts, and multi-language support (English/Arabic).
• Asset Management Licensed investment management services for institutions and high-net-worth individuals offering mutual funds and bespoke structured products on a discretionary and non-discretionary basis.
• Global Financial Advisory Comprehensive financial advisory services including financial consultation, financial analysis, and IPO management support for institutional and corporate clients.
• Investment Banking Services Investment banking services providing comprehensive financial advisory including conventional or Shariah-compliant financing, project finance, syndicated loans, bonds, and sukuks.
• Funds Administration Fund establishment and management services ensuring regulatory compliance, independent verification and valuation, and investor protection for individuals, family enterprises, corporations, and government entities.
• Institutional Liquidity Solutions Institutional-grade liquidity management providing Tier-1 interbank liquidity pools via proprietary technology, including cash flow forecasting, working capital optimization, and contingency planning for retail FX brokers, banks, and fund managers.
• White Label Solutions White label brokerage solutions enabling entrepreneurs and enterprises to launch brokerage businesses under their own brand, with access to FIX API (FIX 4.4), Tier-1 bank liquidity, immediate market execution, low latency pricing, and dedicated support teams.
• Money Manager Services Professional portfolio management services for individuals, institutions, and corporations, with specialists in equities, bonds, and alternative assets offering bespoke strategies based on client risk tolerance, time horizon, and financial goals.
• Marketing Partnership Program Marketing partnership program allowing participants to earn rewards for bringing new clients, featuring tailored rewards, comprehensive business support, premium investment solutions access, and dedicated product support.

Quantifiable outcome

• Over 71% revenue growth in 2022 for acquired entity House of Borse
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Tawasal SuperAppminorStrategic or Co-development Partner · 18 December 2023Tawasal SuperApp and Noor Capital joined forces to bring financial trading capabilities to Tawasal's user base through the SuperApp platform, expanding Noor Capital's distribution reach and providing Tawasal users with access to financial trading services.
• House of BorsecoreStrategic or Co-development Partner · 27 March 2023Noor Capital fully acquired UK-based multi-asset brokerage firm House of Borse in March 2023 — the largest British acquisition by an Emirati company in 2023. The acquisition facilitated Noor Capital's expansion into Europe and the UK, enhanced product offerings, and expanded customer base. House of Borse had experienced over 71% revenue growth in 2022 and was FCA-regulated, also offering a new Mastercard product.
• Al Sayegh Brothers GroupcoreStrategic or Co-development PartnerNoor Capital is part of the Al Sayegh Brothers Group, providing institutional backing, group synergies, and shared resources within a diversified family business group operating across multiple sectors.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• IG Group: Global multi-asset broker listed on the LSE offering CFDs, forex, share trading and ISA accounts. Competes with Noor Capital for institutional liquidity clients and increasingly for MENA HNW traders seeking an FCA-regulated platform.
• ADSS (ADS Securities): Abu Dhabi-headquartered multi-asset broker offering FX, CFDs and equities to retail and institutional clients across MENA. Closest geographic and product peer to Noor Capital, competing directly for UAE/GCC retail traders and regional institutional flow.
• Plus500: Public CFD broker offering forex, shares, indices, commodities and crypto CFDs through proprietary platform. Overlaps directly with Noor Capital's retail CFD product set and competes for global retail trading volume.
• eToro: Multi-asset retail platform offering stocks, ETFs, forex and crypto with social trading features. Competes with Noor Capital for retail multi-asset traders, particularly younger MENA retail entrants.
• FXCM: Established forex and CFD broker with proprietary platform and institutional services. Comparable to Noor Capital on retail forex, CFDs and institutional liquidity offerings.
• Saxo Bank: Denmark-headquartered multi-asset broker with proprietary trading platforms, white-label partnerships and institutional services. Directly comparable on B2B white-label, institutional liquidity and HNW asset management.
• XM (Trading Point Holdings): Cyprus-headquartered global broker with a strong MENA marketing presence offering MT4/MT5 forex and CFD trading. Closely comparable to Noor Capital in platform choice, asset coverage and MENA-targeted client acquisition.
• AvaTrade: Ireland-headquartered multi-regulated forex/CFD broker with MENA presence. Similar product breadth (forex, CFDs, crypto) and dual-regulator profile to Noor Capital, competing for the same retail client segments.

Broad incumbents

• Interactive Brokers: Large US-listed multi-asset broker offering equities, options, futures, forex and funds globally. Competes with Noor Capital for HNW and institutional clients, especially cross-border MENA-UK/EU flow, with broader product depth and lower pricing.
• Swissquote: Swiss-listed bank and broker offering forex, CFDs, equities, funds and crypto to retail and institutional clients. Competes with Noor Capital across asset management, white-label services, and European-facing institutional flow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/noor_capital
• YouTubeyoutube.com/NoorCapitaluae
• Facebookfacebook.com/noorcapitaluae
• LinkedInlinkedin.com/company/noorcapitaluae
• Instagraminstagram.com/noorcapital

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noor Capital