Name

Ridero

Legal name

OOO "Izdatelskiye Resheniya" (ООО «Издательские решения»)

Website

https://ridero.ru

Company type

Private

Founded year

2013

Operating status

Operating

Ownership category

akta.pro rank

Product category

Self-Publishing Platform

NAICS

Book Publishers (513130), Newspaper, Periodical, Book, and Directory Publishers (5131), Software Publishers (5132)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Self-Publishing Platforms (KDP-style Marketplaces & Portals) (MPAJAJAA)

akta.pro secondary industries

Author Service Marketplaces & Aggregators (Vetting, Bundled Services) (MPAJAJAB), Self-Publishing Distribution Aggregators (Wide E-book/Audiobook/Print) (MPAJAJAC), Rights, ISBN & Publishing Administration Services (Identifiers, Metadata, Royalties) (MPAJAJAK), Self-Publishing & Author Platforms (BPAMAJAF)

Keywords

• Self-publishing platform
• Print-on-demand books
• Ebook distribution
• ISBN assignment service
• Independent author tools

Headquarters

HQ city

Ekaterinburg

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Direct Book Sales Commission: Authors receive 68% of retail price (after VAT) on direct sales through Ridero's own store. No external marketplace commission (typically 40-60%), allowing higher author royalties and lower book prices for buyers.
2. Print-on-Demand Sales: Prints and ships paper books on demand. Authors set their own price and sell independently or through Ridero's network. Revenue from print order processing.
3. Professional Services: Additional paid services: professional proofreading, editing, cover design, illustration, simple and manual layout, book trailer video, audiobook production, book translation, legal advice, promotional packages. Drives revenue from authors needing production assistance.
4. Marketplace Distribution Fees: Books distributed to external online stores (Ozon, Litres, Amazon, Wildberries, etc.) and offline chains. Ridero takes commission on these marketplace sales, revenue shared with authors.
5. Audiobook Sales: Direct audiobook sales from Ridero's store with increased author royalties. Audiobooks also available on external platforms.
6. MMKYa Author Packages: Paid participation packages for authors at the Moscow International Book Fair, including booth space, book printing, promotional services, and autograph sessions (29,000-99,000 rubles).

Pricing tiers

Go-to-market motion2 records

Distribution channels13 records

Marketing channels11 records

Core offering

Ridero operates a free web-based self-publishing platform that enables independent authors to create electronic and print books, assign ISBNs, and distribute them to major online and offline bookstores. The platform bundles a text editor, cover design tools, layout templates, AI-powered cover and audiobook generation, print-on-demand printing from 1 copy, and royalty payments at 68% of direct sales revenue.

Product overview

Ridero is a comprehensive self-publishing platform for independent authors, offering a complete book publishing ecosystem. The core offering includes a free web-based publishing platform with text editor, cover designer, 32+ layout templates, and free ISBN assignment. Distribution is handled through major Russian and international bookstores including Ozon, Litres, Amazon, Wildberries, Yandex Books, KION, and AliExpress, with physical bookstore placement through 'Читай-город', 'Буквоед', and 'Москва'. The platform supports print-on-demand from 1 copy with soft cover, glued hardcover, or sewn hardcover binding options. Additional services include professional proofreading (from 2,500 ₽), simple layout (from 1,990 ₽), cover design (from 4,800 ₽), audiobook creation via neural voiceover, booktrailers, editor services, illustrator services, manual layout for non-standard formats, and a turnkey publishing package. Authors receive 68% royalty on direct sales. The PRO-Account provides advanced creation tools. The platform also offers educational webinars, literary contests, and serves as a nominator for prestigious awards including 'Большая книга' and 'Новые горизонты'. Ridero for Business provides corporate publishing solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Self-Publishing Platform Free online publishing platform that enables independent authors to create electronic and print books, assign ISBNs, design covers, format layouts using 32 templates, and distribute to major online and offline bookstores.
• Print-on-Demand Book printing service producing softcover, glued hardcover, and sewn hardcover books from 1 copy, in black-and-white or color, with various paper types and premium finishes such as foil stamping and selective varnish.
• Simple Layout Professional layout service for electronic and print books with three tiers: Basic (1,990 RUB, 1 image), Professional (4,690 RUB, up to 10 images), Premium (7,690 RUB, up to 20 images).
• Proofreading Professional proofreading fixing grammar, spelling, and punctuation errors, priced from 2,500 RUB per author sheet (40,000 characters with spaces), with 3 business day delivery.
• Cover Design Custom book cover design by professional designers, priced from 4,800 RUB.
• Audiobook Creation Audiobook production using neural voiceover technology that approximates human voice quality at significantly lower cost than traditional studio recording.
• PRO-Account Premium subscription providing advanced book creation tools, extended layout capabilities, enhanced illustration editing, and advanced cover design options.
• Book Trailer Video advertisement production for book promotion, priced from 6,200 RUB.
• Ridero for Business Corporate publishing service for business books, company histories, product guides, employee materials, and promotional publications.
• Offline Distribution Distribution service placing books in major Russian bookstore chains including Chitay-Gorod, Bukvoed, and Moskva.

Quantifiable outcome

• Authors earn 68% royalty on direct platform sales (vs typical 30-40% through external marketplaces)
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability6 records

Feature7 records

Partnerships

18 partnerships are on record, tiered minor, strategic and core.

• 60+ Rural Libraries ('Книги людям' Project)minorGTM or Marketing Partner · 1 December 2023Partnership project launched December 2023 to help rural libraries. Over 60 libraries participate, distributing books to underserved communities and supporting social impact goals.
• KION (Streaming Platform)strategicStrategic or Co-development Partner · 1 August 2023Streaming platform KION released the series 'Замаячный' in August 2023, adapted from the book 'Ничейная земля' by Ridero author Ilya Bushmin. Represents direct creative adaptation of platform content to video format.
• CTS Media (СТС Медиа)strategicGTM or Marketing Partner · 1 August 2023Major Russian media holding. Served as general partner for the IV season of the 'Экранизация' (Adaptation) literary contest in October 2024, providing additional promotion and media exposure for winning authors.
• Яндекс Книги (Yandex Books)coreChannel Partner/ Reseller/ Distributor · 1 April 2023Yandex ecosystem digital books platform. Added to Ridero's partner distribution network in April 2023 alongside 'Строки' (now KION).
• Строки / KION (МТС)minorChannel Partner/ Reseller/ Distributor · 1 April 2023Subscription and per-title digital book service from Russian telecom MTC (now KION). Books available by subscription or individual purchase since summer 2023. Royalties calculated pro-rata based on reading time.
• LiveLibminorGTM or Marketing Partner · 1 January 2023Social reading platform for the 'Школьный книжный вызов' (School Book Challenge). Ridero provides curated book selections for student readers who write reviews and participate in prize drawings.
• Beeline BooksminorChannel Partner/ Reseller/ Distributor · 1 January 2023Subscription reading service within Beeline telecom's media infrastructure. Royalties calculated on a pro-rata basis depending on reading time spent on each book.
• Apple App Store and Google PlaycoreChannel Partner/ Reseller/ Distributor · 1 November 2022Mobile app distribution platforms. Ridero Store mobile app launched in Apple App Store and Google Play in April 2018, providing mobile reading experience for customers.
• WildberriescoreChannel Partner/ Reseller/ Distributor · 1 July 2021Major Russian marketplace. Print-on-demand books began selling on Wildberries in July 2021; digital books on Wildberries Digital launched November 2022.
• AliExpress RussiacoreChannel Partner/ Reseller/ Distributor · 1 January 2021International e-commerce marketplace. Print-on-demand books became available on AliExpress Russia in January 2021, expanding international physical book sales.
• Агентство Стардаст (Stardust Agency)strategicStrategic or Co-development Partner · 1 June 2020Russia's largest talent agency in the film industry. Partnered with Ridero to launch the 'Экранизация' (Adaptation) literary contest in June 2020, offering winners not only cash prizes but also the opportunity to have their works adapted for screen.
• Russian Airports (Airport Retail)minorChannel Partner/ Reseller/ Distributor · 1 January 2020Priority book placement in Russian airports providing high-traffic retail locations for Ridero authors. Implemented since January 2020.
• Offline Bookstore Chains (Читай-город, Буквоед, Москва)coreChannel Partner/ Reseller/ Distributor · 1 August 2018Major Russian offline bookstore chains. Ridero authors' print-on-demand books appeared on physical shelves of 'Читай-город', 'Буквоед', and 'Москва' on Tverskaya Street starting August 2018.
• Премия «Лицей»strategicGTM or Marketing Partner · 1 February 2017Premier Russian literary prize for young prose writers and poets established in 2017. Ridero serves as the primary submission platform and established its own 'Choice of Book Bloggers' nomination. Platform has been main partner for 8 years.
• Poland (European Expansion)minorChannel Partner/ Reseller/ Distributor · 1 July 2015First European country for Ridero platform expansion, launching in Poland in July 2015 as part of European market entry strategy.
• AmazoncoreChannel Partner/ Reseller/ Distributor · 18 May 2015Global online bookstore enabling international distribution. Amazon added in May 2015, marking the platform's first major step toward global reach beyond Russia.
• Литрес (Litres)coreChannel Partner/ Reseller/ Distributor · 24 April 2014Major Russian online bookstore and e-reader platform. First major online retail partner added in April 2014, enabling authors to sell electronic books through one of Russia's largest digital book platforms.
• OzoncoreChannel Partner/ Reseller/ Distributor · 24 April 2014Leading Russian e-commerce marketplace. Added as distribution channel in April 2014 alongside Litres, providing broad online retail reach for Ridero authors.

Scale indicators7 records

Recent moves17 records

Expansion highlights6 records

Regional players

• Литнет (Litnet): Russian-language self-publishing platform focused on serialized web fiction and paid reading. Adjacent competitor in the Russian indie-author acquisition funnel.
• Bookmate: Russian-headquartered digital subscription reading service with a strong Russian-language catalog and a self-publishing arm. Comparable audience overlap with Ridero's Russian reader ecosystem.
• Author.Today: Popular Russian-language self-publishing and serial-fiction platform with a genre-fiction audience. Listed as a Ridero distribution partner and competes for the same Russian indie author cohort.

Direct peers

• Lulu: Global self-publishing and print-on-demand platform offering free ISBN, global distribution, and a marketplace. Directly comparable on core platform features (free ISBN, POD, multi-channel distribution).
• Smashwords (Draft2Digital): E-book distribution platform for indie authors feeding major retailers worldwide. Overlaps with Ridero's e-book aggregation and royalty-share model for multi-store distribution.
• Litres (ЛитРес): Russia's largest digital bookstore and a major self-publishing/distribution channel for Russian-language authors. Simultaneously a Ridero distribution partner (since April 2014) and a competitor for direct author relationships.
• PublishDrive: Book distribution platform that pushes indie titles to hundreds of global stores and subscription services. Comparable technology-led aggregator model aimed at independent authors.
• IngramSpark: Ingram's self-publishing distribution service that places print and e-books into global retail and library channels. Cited by Ridero authors as an alternative for English-language publishing.
• Draft2Digital: Independent e-book and print-on-demand distribution aggregator serving indie authors worldwide. Closely comparable aggregator-distribution business model to Ridero's marketplace-spreading function.
• Amazon KDP (Kindle Direct Publishing): Amazon's flagship self-publishing platform for indie authors, enabling free e-book and print-on-demand publishing with global distribution. The dominant global benchmark Ridero is explicitly compared against by its own authors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCNeGzvZ1O0YR48QezSVPAEQ

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ridero