What YOUBUYME does

YOUBUYME (legal entity: YOUBUYME ITALIA S.R.L.) is a privately held Italian social commerce marketplace founded in 2019 and headquartered in Milan, with an operational office in Bergamo. The platform connects online shoppers with hundreds of local physical retailers across more than 50 product categories (food & beverage, electronics, fashion, automotive, home, hobbies, health, and others) through an algorithmic matching layer that returns up to 3 relevant retailers per search query. Matched buyers and merchants interact in a built-in multimodal messenger (text, photo, video, and live video calls), enabling product consultation prior to purchase.

Name

YOUBUYME

Legal name

YOUBUYME ITALIA S.R.L.

Website

https://youbuyme.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

YOUBUYME (YOUBUYME ITALIA S.R.L.) is a Milan-based social commerce marketplace that connects Italian online shoppers with hundreds of local physical retailers across 50+ product categories via an algorithmic matching layer and integrated text, photo, and video chat.

Ownership category

akta.pro rank

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Marketplace Commission / Transaction Fees: YOUBUYME earns revenue by facilitating transactions between customers and partner retailers. The platform charges retailers for the sales facilitated through the marketplace. Payment processing is handled through MANGOPAY.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

YOUBUYME is a social commerce marketplace that connects Italian online shoppers with local physical retailers through an AI-powered matching algorithm. Customers describe what they are looking for, are matched with up to three relevant local retailers, and can negotiate and consult in real time via chat, photo, video, and video calls before completing a purchase protected by a 14-day escrow (Trusted Checkout). The platform is free for consumers and monetizes through commissions/transaction fees paid by partner retailers.

Product overview

YOUBUYME is a social commerce marketplace platform that connects shoppers with local physical store owners in Italy. The core offering consists of the YOUBUYME Marketplace Platform, available via web and native mobile apps (iOS and Android). The ecosystem includes a Customer Area for shoppers to search products, engage in negotiations via chat/photo/video, and manage purchases, alongside a Shopkeeper Area for merchants to handle customer interactions and orders. Key platform features include the AI-powered matching algorithm that connects buyers with appropriate retailers, the Trusted Checkout escrow payment system, Social Commerce video features, and Match on Demand for direct shopkeeper connections. The platform operates exclusively within Italian territory.

Differentiator

Problem solved

Functional benefit

Products and services

• YOUBUYME Social Commerce Marketplace Platform Core social commerce marketplace that matches individual shoppers with up to three relevant local Italian retailers based on their search, supports real-time negotiation through text, photo, video, and video calls, and processes purchases through an escrow-protected checkout. It is free for consumers and monetizes through retailer commissions.
• YOUBUYME Mobile App (iOS and Android) Native iOS and Android applications that allow shoppers to search for products, interact with shopkeepers via chat, photo, video, and video calls, and complete purchases on mobile devices.
• Shopkeeper / Merchant Area Dedicated web portal for partner retailers to manage customer inquiries, process orders, handle shipments, and receive payments through the YOUBUYME marketplace.
• Customer Area Personalized dashboard for registered customers to manage their searches, negotiations, proposals, purchases, favorites, assistance requests, and profile settings on YOUBUYME.

Quantifiable outcome

• Up to 3 retailer matches per customer search
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• MANGOPAY S.A.coreTechnology or IntegrationMANGOPAY provides payment processing infrastructure for YOUBUYME's marketplace transactions. The platform uses MANGOPAY's escrow/wallet system to hold customer payments for 14 days before releasing to retailers. MANGOPAY also provides anti-fraud technology to protect transactions.
• Valeo.it (Valeo Studio S.R.L.)coreTechnology or IntegrationValeo.it powers the YOUBUYME website and provides housing/hosting services for the platform. Located in Bergamo, Valeo Studio S.R.L. provides the technical infrastructure supporting the e-commerce operations.
• Local Physical Retailers (Italy)coreChannel Partner/ Reseller/ DistributorItalian brick-and-mortar stores with physical locations serve as the suppliers/vendors on YOUBUYME's marketplace. They provide products, expert consultation via chat/video, and fulfill orders. Requirements include having a physical store in Italy and selling retail products within the platform's categories.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Subito.it: Italy's leading classifieds and marketplace platform for local transactions between individuals and small businesses; the most established Italian peer in connecting local sellers with nearby buyers.

Direct peers

• Etsy: Etsy operates a global marketplace connecting buyers with independent makers and small sellers, mirroring YOUBUYME's marketplace-commission model and emphasis on personalized, non-mass-market shopping experiences.
• Mercari: Mercari runs a C2C marketplace with social and trust features aimed at simplifying peer/local selling — comparable marketplace mechanics and buyer-protection philosophy to YOUBUYME.

Broad incumbents

• Amazon Handmade: Amazon's curated marketplace for artisan and small-business sellers competes for the same independent-retailer value proposition that YOUBUYME offers, but within Amazon's broader e-commerce ecosystem.
• Instagram Shopping: Meta's social-commerce surface blends product discovery with chat and video — a scaled version of the social/video shopping experience YOUBUYME delivers through its marketplace.
• eBay: eBay's global marketplace connects independent sellers with buyers across categories using auction and fixed-price formats, representing the broad incumbent analog of YOUBUYME's marketplace model.

Emerging players

• Depop: Depop's social-commerce marketplace combines peer-to-peer selling with social discovery, closely paralleling YOUBUYME's video/chat-enabled shopping experience for independent sellers.
• Faire: Faire operates a wholesale marketplace that connects independent retailers with brands, sharing YOUBUYME's focus on empowering small merchants through digital channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/youbuyme.italia
• LinkedInlinkedin.com/company/youbuyme-italia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YOUBUYME