Baumhaus

What Baumhaus does

Baumhaus Ltd is a UK-based wholesale furniture supplier founded in 2008 and headquartered at Building 320, Heyford Park, Upper Heyford, near Bicester. The company designs and manufactures furniture targeted exclusively at the trade market — furniture resellers, independent retailers, and wholesalers — and channels all sales through a gated B2B trade portal (portal.baumhaus.co.uk) where pricing is only accessible to approved trade-account holders.

The product portfolio spans 16+ distinct ranges including Urban Chic, Urban Elegance, Coastal Chic (reclaimed wood from Gujarat, Maharashtra, and Rajasthan), La Reine and La Roque (mahogany), Mayan Walnut, Shiro Walnut, Mobel Oak, Signature Grey, Signature Blue, Splash of Blue, Splash of White, Trinity, Greystone, OOKI (modular), and Kitchen Islands, together with a wide set of furniture categories (dining tables and chairs, sideboards, bookcases, desks, wardrobes, TV cabinets, wine racks, mirrors, hall storage). The core aesthetic and technical proposition is hand-finished craftsmanship using reclaimed timber (typically 50–150 years old) paired with steel frames, supported by a 5-year warranty against manufacture-related defects.

The business model is straightforward wholesale distribution: revenue is generated through one-off sales of physical furniture to trade buyers, with no subscription, licensing, or recurring revenue components, and pricing is held behind a trade-account application. Go-to-market relies on a year-round trade-show calendar as the primary customer acquisition and market-feedback channel, complemented by a self-serve B2B portal. The firm is privately held with no disclosed institutional investors, no parent company, no subsidiaries, and no M&A, partnership, or leadership turnover in the public record; operating geography is the United Kingdom only.

Name

Baumhaus

Legal name

Baumhaus Ltd

Website

https://baumhaus.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Baumhaus Ltd is a UK-based wholesale furniture supplier serving trade furniture resellers, offering 16+ ranges of reclaimed-wood, mahogany, oak, and modular furniture through a gated B2B portal and year-round trade shows.

Ownership category

akta.pro rank

Headquarters

HQ city

Upper Heyford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Wholesale Furniture Sales: Baumhaus generates revenue through wholesale furniture sales to trade customers (furniture resellers). Products are sold through trade accounts with various furniture ranges including dining room, living room, home office, hall, and kitchen furniture. The company offers multiple product lines with different styles including reclaimed wood furniture, solid oak, walnut, and mahogany pieces.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Baumhaus designs and manufactures furniture products, including reclaimed wood, solid oak, walnut, and mahogany ranges, for dining rooms, living rooms, home offices, halls, and kitchens. The company sells exclusively on a wholesale basis to trade customers (furniture resellers and retailers) who must apply for a trade account to access the catalog and pricing. Products are hand-finished, often featuring steel frames, and are backed by a 5-year warranty against manufacture-related issues.

Product overview

Baumhaus is a wholesale furniture supplier serving the trade market. The company offers a portfolio of 15+ distinct furniture ranges (Urban Chic, Urban Elegance, Coastal Chic, La Reine, La Roque, Mayan Walnut, Mobel Oak, Shiro Walnut, Signature Grey, Signature Blue, Splash of Blue, Splash of White, Greystone, Trinity, and Ooki) plus individual furniture categories including bookcases, coffee tables, dining tables, dining chairs, desks, sideboards, television cabinets, wardrobes, mirrors, lamp tables, wine racks, and hall storage. Products span multiple rooms (dining room, living room, hall, home office, kitchen) and are characterized by reclaimed wood materials, steel frames, and hand-crafted finishes. A trade portal provides B2B customer access to product catalogs and literature.

Differentiator

Problem solved

Functional benefit

Brands

• Urban Chic: Contemporary furniture range made using reclaimed wood salvaged from India, featuring steel outer frames
• Urban Elegance
• Coastal Chic
• Greystone
• La Reine
• La Roque
• Mayan Walnut
• Mobel Oak
• Shiro Walnut
• Signature Blue
• Signature Grey
• Splash of Blue
• Splash of White
• Trinity
• Ooki
• Kitchen Islands
• Nine Schools

Products and services

• Urban Chic Reclaimed wood furniture collection made from wood salvaged from Southern India (50-150 years old), featuring steel outer frames and industrial edge; for trade furniture resellers.
• Urban Elegance Rustic furniture collection with distressed powder-coated steel frames and solid reclaimed rough sawn wood, combining rustic charm with industrial edge; for trade resellers.
• Coastal Chic Coastal-themed furniture collection made using reclaimed wood salvaged from Gujarat, Maharashtra and Rajasthan (Southern India), featuring vibrant colors and rustic character; for trade resellers.
• La Reine Mahogany furniture collection featuring hand-crafted solid mahogany with distressed light brown finish and mid gloss lacquer; for trade resellers.
• La Roque Mahogany furniture collection with classic designs and contemporary edge; for trade resellers.
• Mayan Walnut Walnut-finish furniture collection with distinctive Mayan-inspired styling; for trade resellers.
• Mobel Oak Solid oak furniture collection, with the bedroom range launching June 2026, featuring quality craftsmanship; for trade resellers.
• Shiro Walnut Walnut-finish furniture collection with contemporary Japanese-inspired designs; for trade resellers.
• Signature Blue Blue-finish furniture collection launched January 2024, featuring sleek contemporary designs; for trade resellers.
• Kitchen Islands Selection of kitchen island furniture units for kitchen spaces, with multiple sub-ranges available; for trade resellers.
• Trade Portal Online B2B portal where registered trade customers can browse product ranges, access literature downloads, and manage orders; for furniture resellers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lombok: UK-based wholesale furniture supplier specializing in reclaimed teak and hardwood furniture sold exclusively through trade accounts. Closely comparable to Baumhaus in reclaimed/sustainable sourcing narrative, trade-only distribution, and India/South-East Asia supply chain.
• Gallery Direct: UK furniture wholesaler supplying trade customers with multiple ranges across living, dining, and bedroom categories. Operates a comparable range-based wholesale model with B2B trade portal access, similar in breadth and customer segment to Baumhaus.
• Pacific Lifestyle: UK-based wholesale furniture distributor offering a broad portfolio of lifestyle-led ranges to independent retailers. Directly comparable to Baumhaus in trade-only distribution, range-based catalog, and supply of living/dining/bedroom furniture.
• Premier Housewares: UK wholesale trade supplier of home furniture and accents, distributing through trade accounts to independent retailers. Comparable in wholesale-only GTM, broad SKU coverage, and reliance on UK reseller network.
• Julian Bowen: UK manufacturer and wholesaler of bedroom, dining, and occasional furniture sold primarily through trade customers. Comparable to Baumhaus in manufacturing-plus-wholesale model and product mix spanning dining, bedroom, and living room ranges.
• Furniture To Go: UK-based flat-pack and ready-to-assemble furniture wholesaler serving trade resellers with dining, living and bedroom ranges. Comparable trade-channel focus and range-based product structure, though positioned more on price/assembly convenience than reclaimed materials.
• Artisan Furniture: UK-based supplier of solid wood and reclaimed-wood furniture sold through trade accounts. Closely aligned with Baumhaus on solid/reclaimed wood sourcing, hand-finished positioning, and trade-only distribution model.

Broad incumbents

• Oak Furnitureland: Large UK solid-wood furniture specialist retailer with showrooms and online channels. A broader incumbent in the wood-furniture space whose solid oak and hardwood ranges overlap Baumhaus's Mobel Oak and walnut offerings, though it sells direct to consumer rather than wholesale.
• Cox & Cox: UK multi-category home furnishings retailer with a broad furniture and decor catalog. Larger incumbent with overlapping reclaimed-wood and rustic furniture lines, but distributes direct-to-consumer rather than wholesale-to-trade like Baumhaus.
• Next Home: Major UK home furnishings arm of Next plc, offering a broad range of furniture, lighting, and home accessories across price points. A large incumbent in UK home furniture whose dining, living, and bedroom ranges overlap Baumhaus's product mix, but with materially greater scale and consumer-brand reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BaumhausLtd
• LinkedInlinkedin.com/company/baumhaus-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baumhaus