Thairath
Thairath is Thailand's leading privately-held media conglomerate, operating a multi-platform news, TV, print, financial, and lifestyle portfolio under thairath.co.th and the Thairath Group, serving Thai general consumers with content, subscription, and commerce products.
- Company typePrivate
- Founded1950
- HeadquartersBangkok, Thailand
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Thairath does
Thairath (ไทยรัฐ) is Thailand's largest privately-held media conglomerate, operating under the Thairath Group (ไทยรัฐกรุ๊ป) and self-described as Thailand's #1 news agency. The group's flagship is Thairath Online (thairath.co.th), a multi-format digital news platform delivering breaking news, politics, crime, economy, lifestyle, sports, entertainment, horoscope, and lottery content to Thai general consumers. The product surface spans more than a dozen branded properties: Thairath Online, Thairath TV (a broadcast channel with multiple daily news programs and live streaming), the Thairath print newspaper, Thairath E-Newspapers (digital edition of print), Thairath Money (financial/investment vertical), Thairath Plus (paid subscription), Thairath Shopping (e-commerce marketplace), MIRROR (lifestyle sub-brand), Thairath Events (MONEY FEST, Thairath Na Hang), Thairath Logistics, Thairath Gallery, Thairath Lottery, and Thairath Horoscope. Distribution is multi-channel, including the responsive website, mobile app, LINE Official Account, and active presences on Facebook, Instagram, TikTok, and X.
Thairath firmographics
Firmographics- Name
- Thairath
- Legal name
- บริษัท เทรนด์วีจี 3 จำกัด
- Website
- https://thairath.co.th
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Thairath is Thailand's leading privately-held media conglomerate, operating a multi-platform news, TV, print, financial, and lifestyle portfolio under thairath.co.th and the Thairath Group, serving Thai general consumers with content, subscription, and commerce products.
- Ownership category
- akta.pro rank
Where Thairath is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
Thairath business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising: Display ads, sponsored content, and promotional placements across website, app, and video content.
- Subscription (Thairath Plus): Premium subscription tier offering exclusive content, ad-free experience, and special features.
- E-commerce Marketplace: Shopping platform integrated into thairath.co.th, featuring partner products and Thairath-branded merchandise.
- Events and Sponsorships: Organizes events like MONEY FEST, Thairath Na Hang, and branded campaigns with corporate sponsors.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Thairath product offering
Product offeringCore offering
Thairath is a Thai media conglomerate that produces and distributes news, financial, lifestyle, sports, entertainment, lottery, and horoscope content across multiple platforms including a flagship website (thairath.co.th), mobile apps, a print newspaper, a TV channel (Thairath TV), and an e-newspaper product. The company monetizes through advertising, a premium subscription (Thairath Plus), an e-commerce marketplace (Thairath Shopping), and sponsored events.
Product overview
Thairath is Thailand's leading media conglomerate operating a multi-platform news and entertainment portfolio. The core offering is Thairath Online (thairath.co.th), a comprehensive digital news platform delivering breaking news, in-depth reporting, lifestyle, sports, entertainment, and horoscope content. This is supported by Thairath TV (television news programs with live streaming), the Thairath Newspaper (print edition), Thairath Money (a dedicated financial/investment content channel), Thairath Plus (premium subscription service), Thairath E-Newspapers (digital edition of the print newspaper), Thairath Shopping (e-commerce), MIRROR (lifestyle sub-brand), Thairath Events (events platform), Thairath Logistics (delivery/logistics), and Thairath Gallery (multimedia photo gallery). The product portfolio spans digital media, broadcast TV, print, financial content, e-commerce, and events, making it one of Thailand's most diversified media organizations.
Differentiator
Problem solved
Functional benefit
Brands
- THAIRATH +: Premium subscription service offering exclusive content and features
- Thairath Money
- Thairath TV
- Thairath Sport
- MIRROR
- ไทยรัฐแกลเลอรี่
Products and services
- Thairath Online Flagship digital news platform (thairath.co.th) providing breaking news, in-depth reporting, lifestyle, sports, entertainment, and horoscope content to Thai consumers.
- Thairath TV Television news programs and live streaming service including morning, midday, evening, and late-night news shows, plus special programs and video-on-demand content.
- Thairath Newspaper Print newspaper edition of Thairath covering national, political, and local news, distributed through newsstands and direct subscription.
- Thairath Money Dedicated financial news and investment content channel covering stocks, gold prices, digital assets, wealth management, personal finance, business strategy, and economic trends.
- Thairath Plus Premium subscription service offering exclusive content, ad-free reading experience, and special features for paying members.
- Thairath E-Newspapers Digital edition of the Thairath print newspaper, delivering print content to digital screens and enabling access across multiple devices.
- Thairath Shopping E-commerce platform integrated into the Thairath website for product discovery and shopping, featuring partner products and Thairath-branded merchandise.
- MIRROR Thailand Lifestyle and entertainment sub-brand website operated by Thairath Group, accessible at mirrorthailand.com.
- Thairath Events Events platform for Thairath-organized and sponsored events including MONEY FEST, Thairath Na Hua Han, and various branded campaigns.
- Thairath Logistics Logistics and delivery service operated as a wholly-owned subsidiary under Thairath Group.
Companies that use Thairath
Customer profileSegments1 record
Ideal customer profiles1 record
Thairath technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
Thairath partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Bangkok Bank (ธนาคารกรุงเทพ)coreBangkok Bank sponsors Thairath Money section's 'เปิดเส้นทางสู่ความสำเร็จในต่างแดน' (Pathway to Success Abroad) content series. Content Partnership branded section providing investment and business opportunity articles about ASEAN markets (China, Indonesia, Singapore, Vietnam, Malaysia, Japan, Philippines). Bangkok Bank serves as financial expert and sponsor for wealth management content.
- CJ MOREminorCollection point for Carabao bottle cap promotions as part of the 'บาวแดงช่วยคนไทยสร้างอาชีพ' campaign.
- ถูกดี มีมาตรฐาน (健康Good)minorCollection point for Carabao bottle cap promotions as part of the 'บาวแดงช่วยคนไทยสร้างอาชีพ' campaign.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Thairath competitors and assessment
Company assessmentDirect peers
- Matichon: Long-established Thai-language newspaper and digital news outlet with comparable multi-platform news coverage, particularly strong in political and investigative reporting.
- Kapook: Thai digital media portal covering news, lifestyle, horoscope, lottery, and entertainment — overlapping with multiple Thairath verticals and competing for similar Thai lifestyle audiences.
- Bangkok Post: Thailand's other major English-and-Thai national newspaper and digital news platform, offering directly comparable print/online news coverage, lifestyle verticals, and subscription products to Thai consumers.
- Manager Online (Manager Daily): Established Thai print-and-online news outlet with a strong business/financial news vertical, overlapping with Thairath's news and Thairath Money verticals.
- Daily News (Thailand): One of Thairath's closest domestic competitors in Thai-language print and digital news, with a broad content portfolio covering politics, crime, lifestyle, and entertainment for Thai mass-market audiences.
- PPTV HD: Thai digital-first news and entertainment platform delivering breaking news, video, and live streaming — a more digital-native peer competing with Thairath's online and Thairath TV properties.
- Channel 3 (Thai TV): Major Thai broadcast television network with parallel cross-platform (TV + online + social) mass-market news and entertainment coverage, competing directly for Thai audiences and advertisers.
- Sanook (by Tencent): One of Thailand's largest web portals for news, entertainment, lifestyle, and horoscope content — directly competing for the same Thai general-consumer segments Thairath targets.
Emerging players
- The Standard (Thailand): Thai digital-first news platform with strong social distribution, competing for the same young urban Thai audiences with breaking news, lifestyle, and entertainment content.
Broad incumbents
- MCOT (Thai Public Broadcasting): State-linked Thai broadcaster operating TV, radio, and digital news — broader incumbent in the same media space, with comparable broadcast and online news distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Thairath social profiles
Digital presenceThairath financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thairath leadership team
Management profileNumber of profiles
Thairath subsidiaries and ownership
Company hierarchySubsidiaries6 records
Thairath funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thairath M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thairath
What does Thairath do?
Thairath is a Thai media conglomerate that produces and distributes news, financial, lifestyle, sports, entertainment, lottery, and horoscope content across multiple platforms including a flagship website (thairath.co.th), mobile apps, a print newspaper, a TV channel (Thairath TV), and an e-newspaper product. The company monetizes through advertising, a premium subscription (Thairath Plus), an e-commerce marketplace (Thairath Shopping), and sponsored events.
Is Thairath a public or private company?
Thairath is a private company. It is classified as unknown and is currently operating.
When was Thairath founded?
Thairath was founded in 1950. It employs 1,001 to 5,000 people.
Where is Thairath based?
Thairath is headquartered in Bangkok, Thailand, in the Asia region.
How does Thairath make money?
Four revenue lines are on record. Advertising is the primary driver. The others are subscription (Thairath Plus), E-commerce Marketplace and events and Sponsorships.
Who are Thairath's main competitors?
Direct peers on record are Matichon, Kapook, Bangkok Post, Manager Online (Manager Daily), Daily News (Thailand), PPTV HD, Channel 3 (Thai TV) and Sanook (by Tencent). The Standard (Thailand) is listed as an emerging player. MCOT (Thai Public Broadcasting) is listed as a broad incumbent.
Does Thairath have an API?
No public API is recorded for Thairath.