Matichon
Matichon is a publicly listed Thai-language news media company operating a multi-platform portfolio — digital news via Matichon Online, a weekly print magazine, and a TV property — serving Thai audiences across politics, economy, sports, lifestyle, and entertainment.
- Company typePublic
- Founded1978
- HeadquartersBangkok, Thailand
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Matichon does
Matichon Public Company Limited (บริษัท มติชน จำกัด (มหาชน)) is a publicly listed Thai-language news media company headquartered at 12 Thanon Thetsaban Bamrungmuang 1, Bangkok. It operates a multi-platform content portfolio anchored by Matichon Online (มติชนออนไลน์), its digital news website at matichon.co.th, and Matichon Weekly, a weekly magazine offering in-depth analysis and feature stories. Editorial coverage spans a broad set of verticals — politics, economy, sports, international news, lifestyle, entertainment, arts and culture — plus dedicated sub-sections for royal news, regional reporting, crime/justice, education, religion, literature (Prachachuen), and a video property (Matichon TV).
The underlying technology stack is conventional for a digital publisher: a public website with third-party analytics (Google Analytics), social login via Facebook, Google, and LINE, and an advertising layer built on six third-party ad-tech providers (Geniee, iZooto, MGID, Streamlyn, Gliacloud, Optad360). Distribution is amplified through dedicated LINE Official Accounts for Matichon and Matichon Sports, leveraging LINE's dominant position in Thailand. No proprietary AI/ML systems, APIs, or SDKs are disclosed.
The business model is consistent with a traditional news media company: advertising sales (via a dedicated [email protected] channel), subscription or single-copy revenue from the weekly print magazine, and likely syndication or content partnerships. The company maintains a formal Investor Relations portal, consistent with its public-company status, though specific revenue, headcount, and ownership details are not present in the source data.
Matichon firmographics
Firmographics- Name
- Matichon
- Legal name
- บริษัท มติชน จำกัด (มหาชน)
- Website
- https://matichon.co.th
- Company type
- Public
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Matichon is a publicly listed Thai-language news media company operating a multi-platform portfolio — digital news via Matichon Online, a weekly print magazine, and a TV property — serving Thai audiences across politics, economy, sports, lifestyle, and entertainment.
- Ownership category
- akta.pro rank
Matichon industry classification
Industry- Product category
- News Publishing
- NAICS
- Newspaper Publishers (513110), Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
Keywords
Where Matichon is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
Matichon business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Matichon product offering
Product offeringCore offering
Matichon is a Thai news media company that publishes comprehensive daily news content online through Matichon Online and a weekly print magazine through Matichon Weekly. Its content spans politics, economy, sports, international affairs, lifestyle, entertainment, and arts/culture, distributed to Thai-speaking consumers via the matichon.co.th website, social channels, and a printed weekly edition.
Product overview
Matichon (มติชน) operates as a multi-platform news media company offering a unified digital news service through Matichon Online, complemented by its weekly magazine publication Matichon Weekly. The core product provides comprehensive news coverage across Thailand's major content categories including politics, economy, sports, international affairs, lifestyle, entertainment, and arts culture, while the weekly publication delivers deeper analytical content. The company's digital platform supports multiple content formats including articles, images, and video content.
Differentiator
Problem solved
Functional benefit
Products and services
- Matichon Online (มติชนออนไลน์) Thailand's major Thai-language digital news platform delivering comprehensive coverage across politics, economy, sports, international news, lifestyle, entertainment, and arts/culture through online articles, images, and video content for Thai-speaking consumers.
- Matichon Weekly Weekly print magazine version of the Matichon newspaper offering in-depth analysis and feature stories on current affairs for Thai readers.
Companies that use Matichon
Customer profileIdeal customer profiles2 records
Matichon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Matichon partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record.
- Google AnalyticsThird-party cookie provider used for website analytics to help with business planning and service improvement decisions
- GenieeThird-party advertising service provider
- iZootoThird-party advertising service provider
- MGIDThird-party advertising service provider
- StreamlynThird-party advertising service provider
- GliacloudThird-party advertising service provider
- Optad360Third-party advertising service provider
Recent moves5 records
Expansion highlights4 records
Matichon competitors and assessment
Company assessmentDirect peers
- Prachachat (ประชาชาติธุรกิจ): Thai business newspaper and digital site focused on SME and economic coverage; directly competes with Matichon's economy and business sections for audience and ad revenue.
- The Nation Thailand: Thai news publisher with bilingual print and digital editions; competes directly with Matichon Online for Thai-language news audience and digital advertising inventory.
- Bangkok Post: Thailand's leading English-language newspaper with a strong digital site; competes for news, lifestyle, and business readership and for English-language and premium advertiser budgets alongside Matichon.
- Thairath Online: One of Thailand's largest Thai-language newspaper groups with a major digital news platform; directly competes with Matichon Online for audience and ad spend across politics, economy, and general news.
- Post Today (โพสต์ทูเดย์): Thai business-oriented newspaper and digital platform; overlaps with Matichon's economy and business reporting verticals and competes for premium advertiser and reader segments.
- Dailynews (เดลินิวส์): Long-established Thai daily newspaper with a sizable online presence; competes with Matichon for both print readers and digital news audience in the Thai market.
- Manager Online (ผู้จัดการออนไลน์): Thai-language news and business publisher with strong digital traffic; competes for news, business, and lifestyle readers and for online ad budgets versus Matichon Online.
Broad incumbents
- Workpoint Entertainment: Thai media and entertainment company with TV, digital, and content assets; competes with Matichon for entertainment and lifestyle audiences and digital ad spend in Thailand.
- Thai PBS: Public broadcaster in Thailand operating TV, radio, and digital news; competes with Matichon for Thai news audience and public-interest advertising and government communications budgets.
- Channel 7 (ช่อง 7): Major Thai free-to-air broadcaster with extensive digital properties; competes with Matichon for Thai mass-market audience attention, news content, and cross-platform ad budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Matichon social profiles
Digital presenceMatichon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matichon leadership team
Management profileNumber of profiles
Profiles1 record
Matichon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matichon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matichon
What does Matichon do?
Matichon is a Thai news media company that publishes comprehensive daily news content online through Matichon Online and a weekly print magazine through Matichon Weekly. Its content spans politics, economy, sports, international affairs, lifestyle, entertainment, and arts/culture, distributed to Thai-speaking consumers via the matichon.co.th website, social channels, and a printed weekly edition.
Is Matichon a public or private company?
Matichon is a public company. It is classified as public and is currently operating.
When was Matichon founded?
Matichon was founded in 1978. It employs 501 to 1,000 people.
Where is Matichon based?
Matichon is headquartered in Bangkok, Thailand, in the Asia region.
Who are Matichon's main competitors?
Direct peers on record are Prachachat (ประชาชาติธุรกิจ), The Nation Thailand, Bangkok Post, Thairath Online, Post Today (โพสต์ทูเดย์), Dailynews (เดลินิวส์) and Manager Online (ผู้จัดการออนไลน์). Broad incumbents are Workpoint Entertainment, Thai PBS and Channel 7 (ช่อง 7).
Does Matichon have an API?
No public API is recorded for Matichon.
What industry is Matichon in?
Matichon's product category is News Publishing. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPAJAEAO, News, Politics & Current Affairs Magazines. Its NAICS code is 513110 and its SIC code is 2711.