Marco Aldany

What Marco Aldany does

Marco Aldany is a Spanish-headquartered hair and beauty salon chain founded in 1997 in Madrid, operating more than 150 salons across Spain, Europe, Latin America and Asia. The company serves two distinct customer groups: end consumers purchasing hairdressing, aesthetics, barbering and bridal services at the point of sale, and franchisees who operate salons under the Marco Aldany brand pursuant to a franchised operating model with a 75,000 EUR entry fee, monthly royalties, and a stated minimum EBITDA target of 20% per unit. Of the 150+ salons, over 120 are located in Spain, with the balance distributed across international markets including Colombia, Honduras, India, Morocco, Mexico, Panama, Peru and Poland, where the brand expanded in 2020.

The underlying operating stack consists of a proprietary 360° management platform, a booking engine with geolocation capabilities, and integrations with third-party booking marketplaces (Booksy, Treatwell, Fresha and others). Stylist training is delivered through the in-house Escuela ESIP academy, which supports quality control across the franchise network and underwrites the supply of certified professionals (the network comprises 1,000+ trained stylists). The company also runs an e-commerce channel selling branded hair and beauty products direct to consumers.

The business model blends franchised and directly operated unit economics. Marco Aldany monetizes through (i) one-time franchise entry fees, (ii) recurring monthly royalties and marketing contributions, (iii) margins on centralized product supply distributed across the network, (iv) direct service revenue from any company-operated salons, (v) training fees from Escuela ESIP, and (vi) e-commerce sales. The company is part of Alma Corp, a holding group with assets exceeding 1 billion EUR. Average annual sales per franchise are reported at approximately 240,000 EUR, and the network logged roughly 6.5 million annual visits as of 2015, implying a high-frequency, transactional consumer base.

Name

Marco Aldany

Legal name

Alma Beauty Corporation S.L.

Website

https://marcoaldany.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Marco Aldany is a Spanish franchised hair and beauty chain operating 150+ salons across Spain, Europe, Latin America and Asia. It serves consumers via hairdressing, aesthetics, barbering and bridal services, and franchisees via proprietary booking and management technology, the Escuela ESIP training academy, and centralized product supply.

Ownership category

akta.pro rank

Product category

Hair and Beauty Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH), Mobile Hairdressing Services (At-Home/On-Location) (HSALAAAO)

Keywords

• Hair salon services
• Beauty salon chain
• Aesthetic treatments
• Barbershop services
• Bridal beauty services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Hairdressing and Beauty Services: Core revenue is generated through service fees at more than 150 salons across Spain and internationally. Services include haircuts, coloring, treatments, aesthetics (nails, facials, body treatments), barbering, and bridal/event services. Each salon sets its own prices, and services can be combined in a single visit. The franchise model generates service revenue at the salon level, with franchisees paying a monthly royalty fee.
2. Product Sales (In-Salon and Online Shop): Marco Aldany sells professional hair and beauty products selected from leading brands in its salons. An online shop (shop.marcoaldany.com) is available for customers to purchase products used in salons, offering the same professional-grade products for home use.
3. Escuela ESIP Training Courses: The company operates Escuela ESIP, its own training school offering hairdressing, aesthetics, and image courses. The school uses a proprietary method applied successfully across the network of salons and is open to both aspiring professionals and existing stylists seeking specialization.
4. Franchise Fees (Entry Canon and Monthly Royalty): Franchisees pay a one-time entry fee of 75,000 EUR plus civil works, deposits, and guarantees for the premises. A monthly fixed royalty fee is also charged, which includes the contribution to marketing campaigns. The entry fee covers brand licensing, operational know-how, fittings, signage, and access to the technology ecosystem.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Marco Aldany operates a franchise-based chain of 150+ hair and beauty salons offering hairdressing (cuts, color, highlights, treatments), aesthetics (nails, facials, body treatments, hair removal), barbershop services, and bridal/event beauty services to individual consumers. The franchise system is supported by proprietary technology (booking engine and 360° management software), the Escuela ESIP training academy, and an online shop selling professional products for home use.

Product overview

Marco Aldany operates as a hair and beauty salon chain offering a comprehensive portfolio of services across more than 150 locations. The core offering includes hairdressing (cutting, coloring, treatments), aesthetics (nails, facial and body treatments, hair removal), barbershop services, and bridal/event services. The ecosystem comprises proprietary management software (Software de Gestión 360°), a booking engine (Motor de Reserva), the Escuela ESIP training academy, and an e-commerce shop. The franchise model provides operators with branded salon setup, technology systems, marketing support, and ongoing training programs.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Average annual sales per franchise: 240,000 EUR
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Escuela ESIPcoreOthersEscuela ESIP is Marco Aldany's own training division, offering hairdressing, aesthetics, and image courses using a proprietary method. The school trains both new professionals and existing stylists, and its method is applied across all Marco Aldany salons. It represents a core internal capability rather than an external partnership.
• ALMA Corp. (Alma Beauty Corporation S.L.)coreOthersALMA Corp. is the parent holding company of Marco Aldany. It is a multisectoral holding with more than 30 years of history and assets exceeding 1,000 million EUR, operating in Spain, Mexico, and Panama. Its divisions include Beauty & Longevity (which includes Marco Aldany), Hospitality & Living, and Mobility. This is a corporate parent relationship, not a third-party partnership.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Great Clips: Largest hair salon franchise in the US/Canada with ~4,000+ salons and a strong walk-in/no-appointment model. Comparable to Marco Aldany on franchise-led scale, walk-in accessibility, and tech-driven booking, though geographically focused on North America.
• Rush Hair: UK-headquartered chain of branded hair salons offering cutting, coloring, and styling services. Comparable to Marco Aldany as a multi-salon branded chain with stylist training and product retail, though primarily UK-focused and not franchised at the same scale.

Broad incumbents

• Regis Corporation: US-listed parent of major salon brands including Supercuts, Cost Cutters, and SmartStyle, operating thousands of franchised and company-owned salons globally. Comparable to Marco Aldany as a multi-brand hair salon holding/franchise platform, though it operates at significantly larger scale.

Direct peers

• Toni&Guy: British hairdressing chain with a global franchise and education network operating salons worldwide. Comparable to Marco Aldany via its franchise-led international expansion, signature services, and proprietary training/education system.
• Llongueras Peluquerías: Historic Spanish hairdressing chain founded in 1926, operating multiple salons across Spain. Direct domestic competitor to Marco Aldany with overlapping service categories (cutting, coloring, aesthetics) and a comparable Spanish footprint.
• Dessange Paris: International luxury hair salon franchise headquartered in Paris, with a network of branded salons across Europe, the Americas, Asia, and the Middle East. Comparable to Marco Aldany as a franchised multi-service beauty chain with international footprint and brand-licensing revenue.
• Jean Louis David: Global hairdressing franchise chain offering haircuts, coloring, and styling services through a franchised salon network in Europe, Asia, and Latin America. Closest direct comparable to Marco Aldany given its similar international franchise-led model and broad service menu targeting men and women.
• Franck Provost: European hair salon and beauty franchise chain founded in France, operating across Europe and internationally. Comparable to Marco Aldany through its franchise expansion model, upscale positioning, and broad offering (hair, color, aesthetics) with strong European brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MarcoAldany
• Instagraminstagram.com/marcoaldany
• Xx.com/MARCOALDANY
• LinkedInlinkedin.com/company/marco-aldany

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marco Aldany