Anstey Hodge Advertising Group

What Anstey Hodge Advertising Group does

Anstey Hodge Advertising Group is a Roanoke, Virginia-based, founder-owned full-service advertising agency founded in 2003 by John Anstey that exclusively serves senior living communities. The agency works with Life Plan Communities, Continuing Care Retirement Communities, and senior living operators across all major U.S. regions, providing integrated marketing services spanning strategic planning, brand platform and identity development, website design, paid search and display advertising, Connected TV campaigns, marketing automation on the SharpSpring platform, SEO and AI Optimization (AIO), direct mail, video and photography production, and event marketing. The 18-person team holds Google Partner, SharpSpring Silver Partner, and ActiveDemand Gold Agency certifications, and has accumulated over 150 ADDY Awards, 24 National Mature Media Awards, and W3 Awards for senior living creative work since inception.

The agency's business model is professional services, with project-based and multi-year retainer engagements priced on a custom-quote basis. It generates revenue through long-term strategic partnerships with senior living operators, often tied to occupancy optimization, community launches (blue-sky developments), and major expansions. Distribution is direct enterprise field sales supplemented by industry conference presence (LeadingAge, Greystone Sales Adventure) and a tightly integrated ecosystem with senior living capital markets intermediaries including Greystone and Ziegler, who arrange bond financing that Anstey Hodge's pre-sale marketing campaigns help unlock.

The firm's go-to-market emphasizes consultative strategic partnership over transactional vendor relationships, with multi-channel campaigns executed in 'synchronicity' against measurable client outcomes such as occupancy rates, wait lists, and pre-sale thresholds required for bond financing. Operational geographies span the Southeast, Southwest, Pacific Northwest, Mid-Atlantic, and Midwest United States, with select international engagements described as 'across the globe.' Ownership is founder-controlled with no disclosed private equity or venture capital investment.

Name

Anstey Hodge Advertising Group

Legal name

Anstey Hodge Advertising Group

Website

https://ansteyhodge.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Anstey Hodge Advertising Group is a Roanoke, Virginia-based full-service advertising agency founded in 2003 that exclusively serves senior living communities, including Life Plan Communities and CCRCs, providing integrated marketing from brand strategy through digital advertising and marketing automation.

Ownership category

akta.pro rank

Product category

Senior Living Marketing Services

NAICS

Advertising Agencies (541810), Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

akta.pro secondary industry

Market Research, Analytics & Consumer Insights (BPAFAAAM)

Keywords

• Senior living marketing
• Advertising agency services
• Marketing automation
• Brand development
• Digital advertising

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services Revenue: Full-service advertising agency providing comprehensive marketing services to senior living communities including strategic planning, brand development, digital advertising, website development, marketing automation, SEO, photography, video production, and traditional advertising. Revenue generated through project fees, retainer arrangements, and ongoing agency partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels12 records

Core offering

Anstey Hodge Advertising Group is a full-service advertising agency that provides integrated marketing services exclusively to senior living communities, including strategic marketing planning, brand platform and identity development, custom website design, marketing automation (SharpSpring), paid search and display advertising, connected TV, social media, traditional print and direct mail, video and photography production, SEO and AI optimization, event marketing, and ongoing account management. Services are delivered as coordinated multi-channel campaigns ("synchronicity") to drive occupancy, lead generation, and community launches for Life Plan and Continuing Care Retirement Communities across the United States.

Product overview

Anstey Hodge Advertising Group is a full-service advertising agency specializing exclusively in senior living marketing. Founded in 2003 in Roanoke, Virginia, the agency offers a comprehensive suite of marketing services including strategic planning, brand development, website design, digital and traditional advertising, video production, photography, marketing automation, SEO, and AI optimization. The agency operates as a single integrated service offering rather than separate product modules, with services designed to work in coordination ('synchronicity') to achieve client community goals. Core service areas include demand generation through digital advertising, brand and website development, content creation, and ongoing marketing automation—all unified under a strategic marketing planning umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Marketing Planning Comprehensive strategic marketing planning services including research, goal setting, competitive analysis, and multi-channel strategy development to achieve senior living community business objectives. Delivered to senior living operators.
• Brand Platform & Positioning Development and refinement of brand platforms, positioning strategies, and brand messaging frameworks for senior living communities. Delivered to senior living operators.
• Brand Identity Development Creation of visual brand identities including logos, color palettes, typography systems, and brand guidelines for new and rebranded senior living communities.
• Websites & Interactive Tools Website design, development, and hosting for senior living communities including responsive design, user experience optimization, and interactive tools for prospect engagement.
• Marketing Automation Email marketing automation services using SharpSpring platform, including lead nurturing workflows, drip campaigns, and trigger-based communications for senior living sales processes.
• Short & Long-form Video Video production services including promotional videos, community tours, testimonial videos, event coverage, and social media video content for senior living communities.
• Photography Professional photography services including lifestyle photography, resident portraits, community feature photography, and event photography for senior living marketing materials.
• Search Advertising Paid search engine marketing (SEM) including Google Ads campaigns, keyword targeting, and bid management to drive qualified traffic to senior living client websites.
• Digital Display Advertising Digital advertising campaigns including display ads, banner advertising, and remarketing campaigns across various platforms and websites for senior living clients.
• Connected TV Campaigns Connected television advertising campaigns targeting audiences on streaming platforms and smart TV devices for senior living communities.
• Social Media Marketing Social media marketing services including content creation, posting, community management, and paid social advertising on platforms like Facebook, Instagram, and LinkedIn for senior living clients.
• Traditional Advertising Traditional advertising services including print ads, newspaper placements, and magazine advertising in publications such as Dallas Morning News and Texas Jewish Post.
• Direct Mail Direct mail campaign design and production including postcards, letters, brochures, and promotional materials for senior living lead generation.
• Sales Kits & Brochures Print collateral design and production including sales kits, brochures, floor plan materials, and promotional booklets for senior living communities.
• Newsletters Newsletter design and production including email newsletters and print newsletters for ongoing resident and prospect communication for senior living clients.
• SEO & AI Optimization (AIO) Search engine optimization and AI optimization services to improve organic visibility in both traditional search and AI-powered search tools like ChatGPT and Google AI Overview for senior living clients.
• Event Marketing Event planning and marketing services including event concept development, invitation design, execution, and promotion for senior living communities.
• Account Management & Reporting Client account management with regular reporting on campaign performance, lead generation metrics, and return on investment analysis for senior living clients.

Quantifiable outcome

• Legacy Pointe achieved 98% occupancy (from under 70%) with wait list
• +5 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Episcopal Retirement Services (ERS)coreStrategic or Co-development Partner · 29 April 2025Strategic marketing partnership with Episcopal Retirement Services, a respected leader in senior care serving over 3,000 older adults across Ohio, Kentucky, and Indiana. Anstey Hodge is focusing on innovative solutions that support ERS's goals for senior adult marketing.
• GreystonecoreGTM or Marketing PartnerLongtime lead development partner working alongside Anstey Hodge on senior living development projects including The Outlook at Windhaven and Presbyterian Village North. Greystone arranges bond financing for communities and Anstey Hodge provides marketing efforts instrumental in achieving pre-sales goals.
• The Farms at Bailey StationmajorStrategic or Co-development Partner$300 million project journey from blue-sky concept to grand opening. Anstey Hodge honored to be part of the project's entire journey as advertising and marketing partner.
• FriendsviewmajorStrategic or Co-development PartnerAdvertising and marketing partner for Friendsview's $124 million expansion project. The Quaker-directed continuing care retirement community in Newberg, Oregon engaged Anstey Hodge for the expansion campaign.
• Greystone Sales AdventureminorGTM or Marketing PartnerDiamond Sponsor of Greystone's Sales Adventure 2024 conference in Dallas, TX. Two-day event for learning and sharing best practices for marketing senior living communities.
• Roanoke Arts CommissionminorStrategic or Co-development PartnerPartnership with Roanoke Arts Commission and City of Roanoke to create Arts Connect Neighbors catalog bringing over 100 arts and cultural events to neighborhoods. Volume 2 launched in 2025.
• Tandem Arts CollectiveminorStrategic or Co-development PartnerCreative partnership with Josh and Libby Nolan-Shafer from Tandem Arts Collective to design mural at Anstey Hodge's Service Station office.

Scale indicators13 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Walker Sands: Mid-sized B2B marketing agency with integrated brand, digital, and PR services that competes for the same kind of mid-market and enterprise marketing budgets across industries.
• SmartBug Media: Larger full-service digital marketing agency with strong inbound and HubSpot focus, operating across multiple verticals with comparable integrated services and a substantially larger talent bench.

Direct peers

• GlynnDevins: Senior living marketing agency and the most direct competitor to Anstey Hodge, serving similar Life Plan Community and CCRC clients with integrated marketing, brand, digital, and direct mail services. Both firms compete for the same enterprise client set.
• Caryl Communications: Senior living and healthcare marketing communications agency with PR, branding, and integrated marketing services for retirement communities — overlapping meaningfully in client type and service mix.
• Schaefer Advertising Co. Dallas-based full-service agency with senior living and retail experience, offering brand strategy, digital, and direct marketing comparable to Anstey Hodge's integrated model, often competing for the same regional Life Plan Community RFPs.
• G5: Marketing technology and agency platform purpose-built for senior living and multifamily, with comparable integrated digital marketing, lead generation, and AI-driven tools targeting the same customer base. G5 is a tech-enabled competitor that pressures traditional agency pricing.
• Bigbuzz Marketing Group: Full-service marketing agency with a dedicated senior living practice offering strategy, branding, digital, and PR for retirement communities and CCRCs — directly competitive in the same vertical and client segment.

Emerging players

• Sagefrog Marketing Group: B2B and healthcare-focused marketing agency that occasionally services senior living and aging-services clients, offering similar integrated services but with broader vertical mix and a smaller footprint.

Others

• A Place for Mom: Senior care referral and lead generation platform serving the same senior living operators Anstey Hodge markets to, representing a complementary channel that drives leads into client communities and is a recurring marketing budget line item.
• Greystone: Senior living real estate advisory, mortgage, and lead development firm that Anstey Hodge collaborates with on bond financing and pre-sale campaigns — an ecosystem partner and channel for new project mandates, not a direct agency competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ansteyhodge
• LinkedInlinkedin.com/company/ansteyhodge
• Instagraminstagram.com/ansteyhodge
• Xx.com/ansteyhodge

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anstey Hodge Advertising Group