American Waterworks

What American Waterworks does

American Waterworks is a privately held, family-owned residential contractor founded in 1989 by Steve Breland, headquartered in Rochester, Minnesota. The company specializes in basement waterproofing, foundation repair, concrete leveling, crawl space encapsulation, and radon mitigation for homeowners across a four-state service area spanning Minnesota, North Dakota, Northeast Iowa, and Western Wisconsin. Three physical offices (Rochester HQ, Fargo branch opened January 2020, and Anoka) support field operations that reach customers across the Upper Midwest.

The company's technical offering rests on exclusive dealer relationships with the Basement Systems and Supportworks national contractor networks, which give it access to a portfolio of proprietary products: the WaterGuard perimeter French drain, TripleSafe and SuperSump sump pump systems, CleanSpace vapor barrier, PolyLevel polyurethane foam concrete injection, NexusPro silicone joint sealant, PowerBrace and CarbonArmor wall reinforcement systems, GeoLock wall anchors, push and helical piers, SmartJacks crawl space supports, and AprilAire dehumidification. In November 2022 the company layered Shipshape Solutions' connected performance monitoring and predictive maintenance onto this installed base. Documented completed projects exceed 3,197 across categories including basement waterproofing, foundation repair, concrete leveling, crawl space encapsulation, and radon mitigation.

American Waterworks runs a sales-led, direct-to-consumer go-to-market. Design Specialists conduct in-home inspections and deliver free, no-obligation written proposals; production crews perform installations. Pricing is project-based and not publicly disclosed; GreenSky-backed financing (including zero-interest plans through Synovus Bank) reduces purchase friction on typically mid-four-figure to five-figure projects. The revenue mix combines one-time installation services (the majority) with a smaller but growing recurring layer through the annual maintenance program and Shipshape monitoring. Customer acquisition relies on home shows, radio partnerships, referral programs, community sponsorships (e.g., Toys for Tots since December 2012), and an extensive library of 5-star reviews and before/after photography. The company is independently owned with no institutional investors, no M&A activity, and a management team led by Steve Breland (Owner), Burt Weekes (President), Anne Webbles (CFO), and Tom Webbles (Vice President).

Name

American Waterworks

Legal name

American Waterworks

Website

https://american-waterworks.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

American Waterworks is a family-owned residential contractor founded in 1989, specializing in basement waterproofing, foundation repair, concrete leveling, crawl space encapsulation, and radon mitigation for homeowners across Minnesota, North Dakota, Iowa, and Wisconsin.

Ownership category

akta.pro rank

Product category

Foundation Repair & Waterproofing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration) (IMAIABAK)

Keywords

• Basement waterproofing services
• Foundation repair solutions
• Concrete leveling contractor
• Crawl space encapsulation
• Radon mitigation services

Headquarters

HQ city

Pine Island

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Installation Services: One-time installation of waterproofing, foundation repair, concrete leveling, and crawl space repair systems. Revenue generated from project-based pricing with financing options available through GreenSky.
2. Annual Maintenance Services: Recurring annual maintenance services for installed systems to ensure continued performance
3. Radon Testing Services: Radon testing and mitigation system installation services

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

American Waterworks is a residential contractor that installs and services basement waterproofing, foundation repair, concrete leveling, crawl space encapsulation, and radon mitigation systems for homeowners in Minnesota, North Dakota, Northeast Iowa, and Western Wisconsin. Service delivery combines free in-home inspections by Design Specialists with production crew installation of proprietary products from the Basement Systems and Supportworks dealer networks, supplemented by annual maintenance contracts and radon testing.

Product overview

American Waterworks is a family-owned residential waterproofing and foundation repair contractor operating since 1989. The company offers a comprehensive portfolio of integrated solutions organized around core services: basement waterproofing (including WaterGuard perimeter drains, TripleSafe/SuperSump pumps, CleanSpace vapor barriers), concrete leveling (PolyLevel foam injection with NexusPro sealant), foundation repair (push piers, helical piers, PowerBrace, GeoLock anchors, CarbonArmor reinforcement), crawl space repair (SmartJacks, drainage matting, encapsulation), radon mitigation, and commercial services. The company also provides ancillary services including sump pump systems, AprilAire dehumidification, Shipshape performance monitoring, and annual maintenance programs. All products are sourced from Basement Systems and Supportworks dealer networks.

Differentiator

Problem solved

Functional benefit

Products and services

• Basement Waterproofing Core residential service that prevents water intrusion in basements using a comprehensive system approach including perimeter drainage, sump pumps, and vapor barriers for homeowners.
• Foundation Repair Comprehensive foundation repair service that addresses settlement, sinking, bowing walls, and structural damage in residential properties using various pier systems and reinforcement products.
• Concrete Leveling Concrete lifting, repair, and leveling service for cracking or sinking slabs using the PolyLevel foam injection system and NexusPro joint sealant, available to residential and commercial customers.
• Crawl Space Repair Crawl space repair and encapsulation service for residential properties, including waterproofing, vapor barriers, dehumidification, and structural support such as SmartJacks.
• Radon Gas Mitigation Radon testing and mitigation system installation service that uses radon vent pipe systems to extract radon-rich air from beneath foundations and vent it outdoors for residential customers.
• Sump Pump Installation and Service Sump pump installation, replacement, and maintenance service that includes TripleSafe and SuperSump systems plus IceGuard discharge protection and SmartDrain leak detection for residential basements.
• Concrete Repair Concrete repair service for cracked concrete, sidewalks, and driveways using the NexusPro silicone sealant and other repair methods for residential and commercial customers.
• Commercial Services Commercial-grade foundation repair and concrete leveling service using push piers, helical anchors, and grouted helical piles for commercial structures across the four-state service area.
• Annual Maintenance Recurring annual maintenance service designed to ensure waterproofing and foundation systems continue to perform at their best and extend the lifespan of protective systems for existing customers.

Quantifiable outcome

• A+ Rating from Better Business Bureau
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Basement SystemscoreTechnology or IntegrationAmerican Waterworks is an active dealer for Basement Systems, a network of basement waterproofing dealers across the nation. The world's biggest group of contractors specializing in waterproofing and related construction. They offer frequent training and are always developing new products and technologies.
• SupportworkscoreTechnology or IntegrationAmerican Waterworks is an active dealer for Supportworks network, providing foundation repair products and systems with frequent training and new product development.
• CleanSpace Dealer NetworkcoreTechnology or IntegrationAmerican Waterworks is the CleanSpace dealer for customers in Rochester, Minneapolis, Saint Paul & nearby areas, offering the CleanSpace crawl space encapsulation system.
• GreenSkyminorOthersGreenSky provides financing options for customers including Plan 1519 and zero-interest options for qualifying applicants. Loans provided by Synovus Bank, Member FDIC.
• Minneapolis Builders Exchange (MBEX)minorOthersProfessional organization membership providing industry connections and resources.
• Rochester Area Builders (RAB)minorOthersProfessional builders association membership for Rochester area industry connections.
• La Crosse Area Builders Association (LABA)minorOthersProfessional builders association membership for La Crosse area industry connections.
• Chippewa Valley Home Builders Association (CVHBA)minorOthersProfessional builders association membership for Chippewa Valley area industry connections.
• Rochester Area Chamber of CommerceminorOthersLocal chamber of commerce membership for business networking and community involvement.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Acculevel: Midwest-based foundation repair and waterproofing contractor serving Indiana, Kentucky, Ohio, and surrounding states. Highly comparable service catalog and residential-direct sales motion.
• EverDry Waterproofing: National basement waterproofing and foundation repair contractor with a multi-state dealer model similar to American Waterworks. Directly comparable in service mix, in-home estimate sales motion, and proprietary product positioning.
• Olshan Foundation Solutions: Foundation repair specialist offering push piers, helical piers, and wall stabilization across multiple U.S. regions. Comparable to American Waterworks' foundation repair arm (PowerBrace, GeoLock, helical/push piers) with similar residential and light-commercial customer base.
• MidAmerica Basement Systems: Basement waterproofing and foundation repair contractor in the central U.S., also operating under the Basement Systems dealer network. Direct peer in product access, training infrastructure, and service mix.
• B-Dry Waterproofing: Long-established basement waterproofing franchise network offering perimeter drainage and foundation services. Comparable to American Waterworks in core offering and residential-direct go-to-market, with a more franchised operating model.
• A-1 Foundation Crack Repair: Regional foundation crack repair and basement waterproofing specialist serving the Northeast U.S. Comparable service line (crack injection, structural repair, waterproofing) and residential direct-to-consumer sales motion.
• Foundation Recovery Systems: Midwest foundation repair and basement waterproofing contractor operating as a Basement Systems/Supportworks dealer — making it a direct same-network peer to American Waterworks with comparable proprietary products and installation standards.

Broad incumbents

• Groundworks Industries: National platform and parent of the Basement Systems and Supportworks dealer networks that supply American Waterworks' core proprietary products. Comparable as the consolidating incumbent shaping the competitive structure of American Waterworks' addressable market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/embed/4glga61ZY4Q?rel=0

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Waterworks