KindeRdam

What KindeRdam does

KindeRdam is a Dutch non-profit childcare organization headquartered in Rotterdam and operating as part of the Groot Rotterdam social welfare foundation (alongside SMWR and JOZ). Founded in 2008, it serves families with children aged 0–13 across more than 160 locations in Rotterdam, Capelle aan den IJssel, Krimpen aan den IJssel, and Nieuwerkerk aan den IJssel. Its service portfolio comprises four core lines: samenspeelgroep (free parent-child playgroups for ages 0–3), kinderdagverblijf (daycare for ages 0–4), peuteropvang (toddler care for ages 2–4), and buitenschoolse opvang/BSO (after-school care for ages 4–13). It also operates Plusopvang, a specialized small-group offering for children requiring additional developmental support, with the extra cost above standard childcare allowance covered by the Municipality of Rotterdam for eligible families.

The operating model blends physical childcare delivery with a digital self-enrollment stack. Parents register through dedicated KidsKonnect forms on kinderdam.nl and are onboarded into the Konnect parent portal/app for placement agreements, invoices, and ongoing communication. Internal systems include Flexkids, Kijk!, and Bosos for child development tracking; Verbetermeter for quality measurement; and AFAS Insite/ADS for HR. Pedagogical practice is governed by KindeRdam's proprietary Pedagogisch Kompas framework, and the organization contributes as a 'toekomstmaker' to the national Expertisecentrum Pedagogische Kwaliteit Kinderopvang.

Revenue is generated from three sources: (1) parental co-payments priced at €9.98–€13.23 per hour depending on service and package (52-week, 48-week, or 40-week), (2) Dutch childcare allowance (kinderopvangtoeslag) administered by the Belastingdienst based on family income, and (3) municipal Rotterdam funding covering Plusopvang above-standard costs. Pricing is per-hour and pay-as-you-go, with multi-month and annual enrollment. Distribution relies on the Konnect digital funnel, social media presence (Facebook, Instagram, LinkedIn), Facebook Pixel-driven advertising, and embedded co-location with more than 160 schools and IKCs. As a non-profit, surpluses are reinvested into service quality rather than distributed. Per 1 January 2026, KindeRdam merged with Peuter&Co (De Rotterdamse Peuterschool) under the KindeRdam brand.

Name

KindeRdam

Legal name

KindeRdam

Website

https://kinderdam.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

KindeRdam is a Rotterdam-based non-profit childcare organization operating 160+ locations across the greater Rotterdam region, providing daycare, toddler care, after-school care, and free playgroups for children aged 0–13, with revenue from parental fees, Dutch childcare allowances, and municipal subsidies.

Ownership category

akta.pro rank

Product category

Childcare Services

NAICS

Child Care Services (62441), Child and Youth Services (62411), Child Care Services (6244)

SIC

Services-Child Day Care Services (8351), Services-Social Services (8300)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Therapy-Integrated Childcare Support (coordination with OT/PT/SLP/ABA) (HSAAAIAM), Special Needs & Inclusive Occasional Babysitting (HSAAAAAI), Mother’s Helper + Parent-at-Home Co-Care (Shared Supervision) (HSAAAGAG)

Keywords

• Childcare services
• Daycare center
• After-school care
• Preschool education
• Early childhood care

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Core Childcare Services (KDV, Peuteropvang, BSO): Recurring revenue from childcare services delivered to families. Income is derived from two sources: (1) government childcare allowances (kinderopvangtoeslag) paid by the Dutch Tax Authority (Belastingdienst) based on family income and usage, and (2) parental co-payments (eigen bijdrage) determined by the selected package and number of hours. Revenue is recurring as families enroll for multi-month or annual periods.
2. Specialized Plusopvang Services: Revenue from Plusopvang (Kinderopvang Plus for 2-4 year olds and BSO Plusopvang for 4-13 year olds) providing additional support for children with developmental needs. Parents can claim childcare allowance; the additional costs above standard care are covered by the municipality of Rotterdam after approval. This provides a supplementary revenue stream subsidized by municipal funding.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

KindeRdam is a non-profit childcare organization that operates more than 160 locations across the greater Rotterdam area, providing daycare (kinderdagverblijf, 0–4 years), preschool care (peuteropvang, 2–4 years), before- and after-school care (BSO, 4–13 years), and free parent-child playgroups (samenspeelgroep, 0–3 years). The organization also runs Plusopvang, a specialized service with smaller groups for children needing extra developmental support, with additional municipal funding from the gemeente Rotterdam. All services are delivered under its proprietary Pedagogisch Kompas framework with secure parent communication via the Konnect portal.

Product overview

KindeRdam operates a childcare service network offering multiple interconnected products: Samenspeelgroep (parent-child playgroups for 0-3 years, free of charge), Kinderdagverblijf (daycare for 0-4 years), Peuteropvang (preschool for 2-4 years), and Buitenschoolse opvang/BSO (after-school care for 4-13 years). The portfolio includes Plusopvang services (Kinderopvang Plus for 2-4 years and BSO Plusopvang for 4-13 years) providing specialized support for children needing extra care. The Ouderportaal (parent portal) and enrollment forms via KidsKonnect enable parents to manage accounts, enrollment, and access services. Internally, child development tracking systems Flexkids, Kijk!, and Bosos manage child dossiers and government data exchanges.

Differentiator

Problem solved

Functional benefit

Brands

• Plusopvang: Specialized childcare for children aged 2-13 who need extra support, offering smaller groups with maximum 10-12 children and additional pedagogical professionals.

Products and services

• Samenspeelgroep (parent-child playgroup) Free parent-child playgroup for children aged 0–3 and their parents/guardians. Sessions run 1.5 hours per week and include crafts, songs, movement games, and outings. A professional staff member is present to provide advice on child development and parenting. Participation is free for all families.
• Kinderdagverblijf (KDV, full-day daycare) Full-day daycare for children aged 0–4 years delivered by pedagogical staff following the Pedagogisch Kompas. Includes diapers, lunch, healthy snacks, fruit, and drinks. Available in 52-week (€11.23/hour), 48-week (€11.57/hour), and 40-week (€13.23/hour) packages. Families can claim Dutch childcare allowance (kinderopvangtoeslag).
• Peuteropvang (preschool care) Preschool care for children aged 2–4 years, focused on language, social skills, movement, and emotional development in small-scale groups. Includes drinks and pre-school education (voorschoolse educatie). Available during school weeks at €11.23/hour. Delivered in accordance with the Pedagogisch Kompas framework.
• Buitenschoolse opvang (BSO, after-school care) Before- and after-school care (BSO) for children aged 4–13, including holiday care. Provides a safe, relaxed environment with free play, discovery, and challenging activities delivered by pedagogical staff. Available packages include 52-week and 48-week options with varying inclusions (snacks, fruit, drinks, outings, workshops, BSO Vakantieland). Examples: BSO Kanjerplein 48-week at €10.75/hour, 40-week at €11.72/hour.
• Plusopvang (Kinderopvang Plus and BSO Plusopvang) Specialized childcare for children aged 2–13 needing extra developmental support. Kinderopvang Plus (2–4 years) operates with maximum 10 children per group; BSO Plusopvang (4–13 years) operates with maximum 8–12 children per group. Municipal coverage from gemeente Rotterdam pays for the additional costs above standard childcare allowance for eligible Rotterdam families. Includes specialized locations such as BSO Het ROeR (for children of Mytylschool De Brug).

Quantifiable outcome

• Children receive care from trained pedagogical professionals in small groups with predictable daily rhythms, supporting emotional security and developmental progress.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Kindercampus De Piloot (SO De Piloot, SBO De Kring, Enver)coreStrategic or Co-development Partner · 1 September 2023As of September 1, 2023, SO De Piloot, SBO De Kring, youth care organization Enver, and KindeRdam formed 'Kindercampus De Piloot,' an integrated campus under one roof. Education, specialized childcare, and youth support services are co-located and coordinated, with shared methodologies and integrated care plans.
• IKC NovacoreChannel Partner/ Reseller/ DistributorIKC Nova is an Integrated Children's Centre in Rotterdam Prins Alexander. KindeRdam provides samenspeelgroep, peuteropvang, kinderdagverblijf, and BSO services within the IKC Nova school building. KindeRdam pedagogical staff also work as teaching assistants at the school. This co-location creates a seamless educational pathway for children from early childhood through school age.
• Mytylschool De BrugcoreChannel Partner/ Reseller/ DistributorBSO Het ROeR is exclusively dedicated to children of Mytylschool De Brug's special education basic division (ages 4–12, some with additional intellectual disabilities). The BSO and school use the same methodologies and core values to ensure seamless support continuity between school and childcare hours.
• De Kleine Prins (Montessori and Dalton schools)majorChannel Partner/ Reseller/ DistributorKindeRdam operates BSO locations within De Kleine Prins Montessori - Prinsenland and De Kleine Prins Dalton - Lage Land schools. Pedagogical staff work both at the BSO and as teaching assistants at the school, implementing the school's Montessori or Dalton methodology in the BSO setting.
• DoenKidsmajorStrategic or Co-development PartnerKindeRdam partners with DoenKids for activity programming at several BSO locations (e.g., BSO Kanjerplein, BSO De Kleine Prins, BSO De Grote Prins). DoenKids provides alternating, challenging programs including workshops in jewelry making, woodworking, comic drawing, yoga, and sports that enrich the BSO experience.
• Gemeente Rotterdam (Municipality of Rotterdam)coreGTM or Marketing PartnerThe municipality of Rotterdam co-funds Plusopvang (Kinderopvang Plus and BSO Plusopvang) for eligible families. Families resident in Rotterdam receive municipal coverage for the additional costs of specialized care above the standard childcare allowance. The municipality also provides approval for Plusopvang placements via a beschikking (official decision).
• GGD Rotterdam Rijnmond and GGD Hollands MiddenmajorGTM or Marketing PartnerKindeRdam is inspected and monitored by GGD Rotterdam Rijnmond and GGD Hollands Midden under the Wet Kinderopvang. GGD inspection reports are published in the Landelijk Register Kinderopvang (LRK) and are linked on each KindeRdam location page. The GGD verifies that locations are safe, clean, and well-organized.
• Expertisecentrum Pedagogische Kwaliteit KinderopvangminorStrategic or Co-development PartnerKindeRdam participates as a 'toekomstmaker' (future-maker) organization in the national Expertisecentrum Pedagogische Kwaliteit Kinderopvang. The center collects and shares knowledge, advises professionals, and collaborates with organizations nationwide to improve quality in childcare. KindeRdam contributes to developing and sharing new knowledge in the sector.
• Stichting Groen Cement (Groene Kinderopvang quality label)minorStrategic or Co-development PartnerBSO Kanjerplein works toward obtaining the Groene Kinderopvang (Green Childcare) quality label from Stichting Groen Cement. This involves integrating sustainability and nature experiences into the childcare program, including the use of natural materials and outdoor play environments.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Partou: The largest Dutch national childcare chain operating kinderdagverblijf, peuteropvang, and BSO across the country. Directly comparable as a multi-format, multi-location childcare operator in the same Dutch regulatory regime as KindeRdam.
• Smallsteps: Dutch childcare organization with locations across the Netherlands offering daycare and BSO services. Comparable as a multi-location Dutch childcare operator competing for the same parent demographic.

Broad incumbents

• Humankind Kinderopvang & Onderwijs: Large Dutch non-profit childcare and early education group operating daycare, BSO, and youth care across multiple regions. Comparable to KindeRdam as a mission-driven operator with multiple service types under one brand.

Regional players

• KinderRijk: Amsterdam-region non-profit childcare organization offering KDV, peuteropvang, and BSO. Highly comparable to KindeRdam in non-profit social mission, multi-format service mix, and municipal/government co-funding reliance.
• Blosse: Regional Dutch childcare provider operating multiple locations across formats (KDV, BSO, peuteropvang) in North Holland. Comparable to KindeRdam as a regional, multi-location Dutch childcare operator under the same regulatory framework.
• Berend Botje: Non-profit Dutch regional childcare organization operating daycare, preschool, and after-school care in the Amsterdam region. Comparable to KindeRdam on social mission, multi-format services, and co-location with schools.
• Spelenderwijs: Regional Dutch childcare organization providing KDV and BSO across multiple locations. Comparable as a multi-format regional childcare operator under the same kinderopvangtoeslag and Wet Kinderopvang regime as KindeRdam.
• KORE Kinderopvang: Dutch regional childcare operator offering daycare, preschool, and after-school care. Comparable to KindeRdam as a multi-location Dutch childcare provider competing in the same parent segment and regulated environment.
• Stichting Kinderopvang Leiden e.o. Regional non-profit childcare foundation operating multiple KDV, peuteropvang, and BSO locations in the Leiden area. Comparable to KindeRdam as a foundation-owned, non-profit Dutch childcare operator with municipal co-funding exposure.
• Kinderdagverblijf Kiekendoe: Dutch daycare and BSO provider operating multiple locations under the same Wet Kinderopvang regime. Comparable as a regional operator of multi-format childcare services competing for the same parent segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/kinderdam.nl
• Facebookfacebook.com/KindeRdam
• LinkedInlinkedin.com/company/kinderdam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KindeRdam