What American Weigh Scales does

American Weigh Scales (AWS) is a U.S.-based manufacturer and e-commerce retailer of digital weighing scales, operating as a division of Sahni's Enterprises (also known as American Weigh Wholesale, Inc.). Founded in 2003 and headquartered at 2210 Ronald Reagan Blvd., Cumming, Georgia, the company offers more than 250 different digital scale SKUs organized across nine product categories — pocket, kitchen, bathroom, baby, hanging, shipping, milligram, balance, and bench scales — under sub-brands including AWS, Digitz, Fast Weigh, Peachtree, and a Westinghouse-licensed line. Core technology centers on high-precision load cell sensors with readability down to 0.001g on milligram models, complemented by features such as tare, unit conversion, backlit LCDs, auto-off, and load cell protection; the company does not expose any developer API, mobile app, or AI/ML capability.

Name

American Weigh Scales

Legal name

American Weigh Scales, Inc.

Website

https://awscales.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

American Weigh Scales is a U.S. manufacturer and online retailer of digital scales for consumers, small businesses, and industrial customers. Founded in 2003 and based in Cumming, Georgia, it sells 250+ SKUs spanning pocket, kitchen, milligram, bathroom, and shipping scales via e-commerce, a wholesale dealer network, and 23 retail locations across the southeastern U.S.

Ownership category

akta.pro rank

Product category

Digital Weighing Scales

akta.pro primary industry

Retail Weighing Scales & Integrated Scanner-Scales (HDACAKAI)

akta.pro secondary industry

Weighing & Force Measurement (Load cells, scales, torque, strain measurement) (IMAGAFAF)

Keywords

• Digital weighing scales
• Kitchen scales
• Pocket scales
• Precision balances
• Shipping scales

Headquarters

HQ city

Cumming

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Scale Hardware Sales: AWS generates revenue primarily through the sale of digital scales across multiple product categories including pocket, kitchen, bathroom, baby, hanging, shipping, milligram, and balance scales. The company also sells weighing accessories and calibration weights.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

American Weigh Scales (AWS) manufactures and distributes an extensive portfolio of over 250 digital weighing scales across consumer, commercial, and industrial use cases. Products span milligram precision scales, pocket scales, kitchen scales, bathroom scales, hanging scales, shipping/postal scales, baby scales, balance scales, and bench scales, marketed under the AWS, Digitz, Fast Weigh, and Peachtree sub-brands. The company sells directly to consumers via its e-commerce platform and wholesale/dealer network, and operates as a division of Sahni's Enterprises.

Product overview

American Weigh Scales (AWS) is a digital scale manufacturer and e-commerce retailer offering over 250 different digital scale models. The product portfolio is organized into sub-brands including the core AWS brand, Digitz, Fast Weigh, and Peachtree. The AWS brand encompasses multiple scale categories: Milligram scales (precision 0.001g readability for laboratory and jewelry use), Pocket scales (compact portable scales from 100g-2000g), Kitchen scales (food preparation scales including bowl scales, bamboo eco-friendly scales, and dual-display models), Bathroom scales (body weight measurement), Hanging scales (luggage, fishing, hunting applications), Shipping scales (postal and package weighing), Baby scales (infant weighing), Balance scales (laboratory precision), and Bench scales (commercial and hobby use). Digitz and Fast Weigh are sub-brands offering additional pocket and portable scale options with modern designs. The company also sells calibration weights and weighing accessories. All products are distributed through the company's e-commerce platform at awscales.com.

Differentiator

Problem solved

Functional benefit

Brands

• AWS: Primary brand for digital scales including pocket, kitchen, bathroom, and industrial scales.
• Fast Weigh Scales
• Digitz
• Peachtree

Products and services

• AWS Milligram Scales

Quantifiable outcome

• Over 20 million units sold since founding in 2003

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Sahni's Enterprises / American Weigh Wholesale, Inc.coreOthersAWS operates as a division of Sahni's Enterprises, also known as American Weigh Wholesale, Inc. This parent company operates out of a 170,000 sq ft facility in metro Atlanta housing corporate headquarters and extensive warehouse operations. Sahni's Enterprises also operates 23 retail locations across Georgia, North Carolina, South Carolina, and Tennessee.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ozeri: Ozeri is a direct competitor designing and selling digital kitchen, bathroom, and pocket scales through a similar DTC-plus-marketplace model. Its product portfolio overlaps heavily with AWS's kitchen and personal scale categories.
• Etekcity: Etekcity (an Anker brand) is one of the largest digital kitchen and pocket scale sellers on Amazon, competing head-to-head with AWS in the under-$30 price band with similar load-cell-based feature sets.
• Escali: Escali designs and sells professional and consumer digital kitchen and pocket scales through specialty retail and online channels. It is a long-standing direct peer to AWS in kitchen and precision scale categories.
• MyWeigh: MyWeigh specializes in digital pocket, milligram, and reloading scales, directly overlapping with AWS's pocket and milligram scale lines and serving hobbyist and precision use cases.
• Smart Weigh: Smart Weigh sells digital kitchen and shipping scales via online marketplaces, mirroring AWS's kitchen and postal scale assortment at comparable price points.
• Tanita: Tanita is a global specialist in body-composition and bathroom scales, overlapping with AWS's bathroom scale category while extending into connected health and body analysis.
• Brecknell: Brecknell manufactures industrial, shipping, and bench scales, competing directly with AWS's shipping and bench scale product lines for SMB and commercial buyers.

Broad incumbents

• Detecto: Detecto is a long-established manufacturer of medical, industrial, and retail scales. It competes with AWS in postal, bench, and commercial categories as a broader incumbent with deeper institutional and medical reach.
• Mettler Toledo: Mettler Toledo is a global leader in precision and industrial weighing instruments. It competes at the high end of the precision/laboratory weighing space where AWS's milligram and balance scale lines overlap.
• Sartorius: Sartorius is a global lab-balance and bioprocess equipment manufacturer. Its lab balance product line overlaps with AWS's milligram and balance scale categories at the precision/professional end of the market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AWScales1
• Facebookfacebook.com/AmericanWeighScales

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Weigh Scales