What Etekcity does

Etekcity Corporation is a US-based consumer electronics brand specializing in smart health, kitchen, and measurement devices. Its core product lines are smart fitness scales built on Bioelectrical Impedance Analysis (BIA) technology — using ITO coatings and dual-frequency electrode arrays to estimate up to 14 body composition metrics including weight, BMI, body fat, muscle mass, body water, visceral fat, and heart rate — smart nutrition scales integrated with the Nutritionix food database, digital kitchen scales with 1-gram precision, the Lasergrip line of infrared thermometers, luggage scales, blood pressure monitors, massagers, and an expanding smart-home electrical portfolio including Wi-Fi dimmer switches and connected lighting. All connected products sync through the proprietary VeSync mobile app, which integrates with Apple Health, Google Fit, Fitbit, MyFitnessPal, and Samsung Health, and supports Amazon Alexa voice queries.

Name

Etekcity

Legal name

Etekcity Corporation

Website

https://etekcity.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Etekcity is a US consumer electronics brand selling smart fitness scales, kitchen scales, infrared thermometers, and connected home devices through the VeSync app ecosystem, serving health-conscious consumers and home cooks via DTC, Amazon, and major US retailers.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Small Electrical Appliance Manufacturing (335210), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Other Measuring and Controlling Device Manufacturing (334519), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)

SIC

Household Appliances (3630), Electromedical & Electrotherapeutic Apparatus (3845), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Smart Scales & Body Composition Analyzers (CRACAQAA)

akta.pro secondary industries

Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH), Hydration, Nutrition & Metabolic Tracking Devices (Smart Bottles, Breath/Metabolic Analyzers) (CRACAQAI), Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF), Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ)

Keywords

• Smart fitness scales
• Kitchen scales
• Infrared thermometers
• Consumer electronics
• Smart home devices

Headquarters

HQ city

Anaheim

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Hardware Product Sales: Etekcity generates revenue through the sale of physical consumer electronics and smart devices including fitness scales, kitchen scales, nutrition scales, infrared thermometers, luggage scales, blood pressure monitors, massagers, and smart home electrical products. Products are sold as one-time purchases with prices ranging from approximately $10 to $80 depending on the product category and features.

Pricing tiers

Go-to-market motion1 record

Distribution channels12 records

Marketing channels4 records

Core offering

Etekcity designs, manufactures, and sells consumer electronics focused on health, measurement, and smart home products. The portfolio includes BIA-enabled smart fitness scales, kitchen and nutrition scales, infrared thermometers, smart lighting controls, blood pressure monitors, and travel scales. Smart products integrate with the VeSync mobile app for data tracking and ecosystem connectivity.

Differentiator

Problem solved

Functional benefit

Products and services

• HR Smart Fitness Scale (EFS-A591S-KUS) Wi-Fi enabled smart fitness scale using BIA technology to measure 14 biometric metrics including weight, BMI, body fat, muscle mass, bone mass, body water, visceral fat, BMR, metabolic age, and heart rate. Connects to the VeSync app and syncs with third-party health platforms.
• EFS-C651-KUS Smart Fitness Scale (Cobra) Smart body composition scale with dual-frequency electrode technology and AC methodology for accurate BIA measurements. Tracks 13 body composition metrics plus calorie intake and provides body circumference tracking, with up to 416 days of battery life.
• Fit 8S Smart Fitness Scale Bluetooth-enabled smart fitness scale tracking 12 fitness measurements with tempered glass platform, 400 lb capacity, multi-user auto-recognition, and VeSync app integration.
• EFS-E661 Smart Fitness Scale Smart fitness scale available in multiple color options with multiple tracking modes including Secret Mode, Lock Mode (prevents pet interference), Zero-Current Mode, and Baby Mode. Rechargeable with hollow structure design.
• ESN00 Smart Nutrition Scale Smart nutrition scale with food-grade 304 stainless steel platform, 4 high-precision sensors, and Nutritionix database integration covering approximately 1 million food entries. Tracks up to 19 nutrients per food and syncs with VeSync app, Apple Health, and Fitbit.
• ENS-L221S-SUS Luminary Smart Nutrition Scale Smart nutrition scale with 0.05 oz / 1g measurement precision, rechargeable battery, tare function, and Nutritionix database access for 19 nutrition facts via the VeSync companion app.
• EK9000 Digital Kitchen Scale Digital kitchen scale with 176 oz capacity, 5 measurement units (oz, lb:oz, fl'oz, g, mL), crisp LCD display, and auto-off function powered by AAA batteries.
• EKS-L221-SUS Luminary Kitchen Scale Precision kitchen scale with 22 lb / 10 kg capacity in 0.05 oz / 1g increments. Features 304 food-grade stainless steel platform, USB-C rechargeable Li-ion battery, tare function, and slanted backlit LED display.
• Lasergrip 1080 Infrared Thermometer Non-contact infrared thermometer with 12:1 distance-to-spot ratio, adjustable emissivity from 0.1 to 1.0, measurement range from -58 to 1130 degrees F, 500ms response time, and LCD display.
• Lasergrip 774 Upgrade Infrared Thermometer Upgraded infrared thermometer available in multiple color options including Blue and Orange variants, featuring improved measurement accuracy and response time.
• Lasergrip 630 Infrared Thermometer Infrared thermometer model with temperature measurement capabilities for household and professional applications.
• Lasergrip 800 Infrared Thermometer Infrared thermometer with extended measurement range and features for various temperature measurement applications.
• Lasergrip 1260 Infrared Thermometer Infrared thermometer designed for high-temperature measurement applications.
• EL11 Luggage Scale Digital luggage scale for weighing bags and suitcases, available in Silver, Green, and Pearlized Grey color options, to prevent overweight baggage fees while traveling.
• EHS-18 Digital Hanging Scale Digital hanging scale for weighing luggage, packages, and other suspended items.
• ESWD16 Smart WiFi Dimmer Switch Smart dimmer switch enabling remote control and scheduling of lighting via Wi-Fi connection and the VeSync app, allowing users to adjust brightness levels and automate lighting schedules.
• Smart Light Bulbs Connected smart light bulbs controllable via the VeSync app for lighting automation, scheduling, and energy management.
• Smart Light Switches Connected smart light switches for home control, enabling remote operation and automation of lighting via the VeSync app.
• Blood Pressure Monitors Digital blood pressure monitoring devices for home health tracking, connecting to the VeSync app for data management and trend analysis.
• Back Massagers Personal massage devices for back pain relief and muscle relaxation, part of the personal care product line.
• Multimeters Electrical testing and measurement devices for DIY and professional electrical work.
• Air Pump Quick-Fill Perfect Inflator/Deflator Pump (EAP1-AC) Electric air pump for inflating and deflating air mattresses, pool toys, sports equipment, and other inflatable items.
• VeSync App Companion mobile application for Etekcity smart products available on iOS and Android, enabling device control, data synchronization with third-party health platforms, fitness goal setting, exercise and food calorie tracking, and progress visualization.
• Digital Body Weight Scales Non-smart digital scales for basic weight measurement, including models EB4074C, EB4410B, EB4887S, and EBS-C121-KUS with various weight capacities and increment options.
• EK4150 Digital Kitchen Scale Entry-level digital kitchen scale for cooking and baking measurements.
• EK5250 Digital Kitchen Scale with Bowl Digital kitchen scale with integrated mixing bowl, available in Prussian Blue and Bright Blue colors.
• EK6015 Digital Kitchen Scale Digital kitchen scale with precise measurement capabilities for cooking and baking applications.
• EK7090 Digital Kitchen Scale Digital kitchen scale model in the mid-range product line.
• EK8060 Digital Kitchen Scale Digital kitchen scale model with multiple measurement units.
• EK3551 Digital Kitchen Scale Digital kitchen scale model for home cooking applications.

Quantifiable outcome

• 2.6 million+ kitchen scales sold worldwide
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• NutritionixcoreTechnology or IntegrationEtekcity's smart nutrition scales integrate with the Nutritionix database containing approximately 1 million food data entries. This partnership enables users to track up to 19 nutrients by weighing food items and matching them to nutritional information in the database. The integration supports barcode scanning and manual ingredient entry.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Withings: Withings is a direct competitor in connected smart scales, body composition analyzers, and home health devices (BP monitors, sleep), targeting the same health-conscious consumer segment with BIA-enabled scales that integrate with Apple Health and other health platforms.
• Renpho: Renpho sells smart fitness and body composition scales at similar price points to Etekcity via Amazon and major US retailers, directly competing on BIA-based body metrics and app integration.
• Greater Goods: Greater Goods competes directly with Etekcity's kitchen and body scale lines at mass-market price points, with similar retail distribution through Amazon and Walmart.
• Xiaomi (Mi Body Scale): Xiaomi's Mi Body Scale line competes on price and feature set in smart body composition scales globally, including BIA metrics and Mi Home app integration.
• OXO: OXO competes with Etekcity in the kitchen scale and home measurement category with a strong premium retail presence, focusing on design and usability rather than connected/smart features.

Broad incumbents

• Fitbit (Google): Fitbit offers smart scales (Aria) as part of a broader fitness wearable ecosystem, integrating with Apple Health and Google Fit — overlapping with Etekcity's health-tracking value proposition but from a much larger platform incumbent position.
• Garmin: Garmin's Index smart scale and broader fitness wearables portfolio competes in the connected body composition space, with stronger brand authority in fitness and outdoor segments than Etekcity.

Others

• Levoit: Levoit is a sister brand under Vesync alongside Etekcity, focused on air purifiers and connected wellness; shares the VeSync app infrastructure, providing a useful comparable for app-driven brand scale within the parent portfolio.
• Cosori: Cosori is another Vesync sister brand focused on air fryers and kitchen appliances; a direct comparable on consumer hardware retail presence and VeSync app usage, though in a different product category.

Emerging players

• Qardio: Qardio makes smart BP monitors and health devices with a connected app, competing with Etekcity's blood pressure monitor line on clinical-style home health tracking for a more health-focused consumer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/e90challenge
• Instagraminstagram.com/etekcity
• Xx.com/Etekcity

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etekcity