Active Lincolnshire
Active Lincolnshire is a Sport England-funded non-profit Active Partnership, founded in 2004 and based in Lincoln, that coordinates physical activity delivery across all seven Lincolnshire local authority districts through partnerships with local authorities, schools, the NHS, sports clubs, and community organizations.
- Company typePrivate
- Founded2004
- HeadquartersLincoln, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Active Lincolnshire does
Active Lincolnshire is a UK-based non-profit Active Partnership, founded in 2004 and headquartered in Lincoln, operating as a company limited by guarantee or charitable entity. It is one of 43 Active Partnerships funded by Sport England to deliver the national 'Uniting the Movement' strategy at a local level, with an explicit mandate covering all seven Lincolnshire local authority districts (Boston, City of Lincoln, East Lindsey, North Kesteven, South Holland, South Kesteven, and West Lindsey). The organization functions as a coordinating and enabling body rather than a direct service provider: it works through partnerships with local authorities, schools, NHS bodies, sports clubs, and community organizations to increase physical activity participation, particularly among underserved groups facing health inequalities. Its primary beneficiaries are Lincolnshire residents — children and young people in schools, adults with health conditions reached through social prescribing, and communities in place-based priority areas such as Boston, East Lindsey, and South Holland.
The organization operates a small portfolio of digital products and programmes: the main Active Lincolnshire website, the Let's Move Lincolnshire activity finder and 10-year strategy portal, the Knowledge Hub (curated resources on safeguarding, equality, research, and inclusion), the Active Skills Hub e-learning platform (launched in partnership with UK Coaching in December 2025), the annual Lincolnshire Sport & Physical Activity Awards, the Active Communities: Skills Fund (a UKSPF-funded training programme), and the Wheels for Life bike donation scheme. There is no proprietary technology stack; the value lies in the convening role and the data-insight translation between Sport England's national evidence base and Lincolnshire-specific community delivery.
Revenue is grant-funded rather than commercial. The primary income stream is the core Sport England Active Partnership grant, supplemented by UK Shared Prosperity Fund pass-through administered via the South and East Lincolnshire Councils Partnership, plus modest commercial sponsorship of the Awards programme (Better, England Golf, Chestnut Homes, Branston). Headcount is in the 11–50 range, and the organization is led by CEO Emma Tatlow with a Board of Trustees. There is no equity, parent company, or commercial ownership. The strategic direction is set by the Business Plan 2024-2027, with a focus on reducing inequality in access to active lifestyles.
Active Lincolnshire firmographics
Firmographics- Name
- Active Lincolnshire
- Legal name
- Active Lincolnshire
- Website
- https://activelincolnshire.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Active Lincolnshire is a Sport England-funded non-profit Active Partnership, founded in 2004 and based in Lincoln, that coordinates physical activity delivery across all seven Lincolnshire local authority districts through partnerships with local authorities, schools, the NHS, sports clubs, and community organizations.
- Ownership category
- akta.pro rank
Active Lincolnshire industry classification
Industry- Product category
- Community sport and physical activity partnership services
- NAICS
- Other Amusement and Recreation Industries (7139)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Lifestyle & Habit Change Coaching (HSADAGAB)
Keywords
Where Active Lincolnshire is headquartered
LocationHeadquarters
- HQ city
- Lincoln
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Active Lincolnshire business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Sport England Funding: Primary funding from Sport England as a recognized system partner to deliver the Uniting the Movement strategy locally in Lincolnshire.
- UK Shared Prosperity Fund (UKSPF): Government-backed funding through UKSPF administered via South and East Lincolnshire Councils Partnership to support skills and training programs in the sport and physical activity sector.
- Sport England Place Investment: Multi-year investment from Sport England's £250 million national program to support place-based physical activity initiatives in Boston and East Lindsey.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Active Lincolnshire product offering
Product offeringCore offering
Active Lincolnshire is a non-profit Active Partnership that coordinates, funds, and delivers physical activity initiatives across Lincolnshire on behalf of Sport England. It operates multi-stakeholder programmes covering children and young people, health and wellbeing, community engagement, and the sport and physical activity workforce, alongside a countywide activity finder (Let's Move Lincolnshire), an e-learning and skills funding platform (Active Skills Hub), and the annual Lincolnshire Sport & Physical Activity Awards.
Product overview
Active Lincolnshire operates as a unified digital platform with multiple interconnected products and programs. The core offering centers on the main Active Lincolnshire website, complemented by the Let's Move Lincolnshire activity finder portal, the Knowledge Hub for resources and guidance, and the Active Skills Hub for e-learning and professional development. The organization also runs signature programs including the annual Lincolnshire Sport & Physical Activity Awards, the Active Communities: Skills Fund for workforce development, and the Wheels for Life bike donation initiative. Together, these products form an integrated ecosystem designed to increase physical activity participation across Lincolnshire.
Differentiator
Problem solved
Functional benefit
Products and services
- Let's Move Lincolnshire Countywide activity finder portal and 10-year strategy allowing Lincolnshire residents to search for local sports and physical activities and inviting clubs and providers to promote their sessions.
- Active Skills Learning Portal Comprehensive e-learning and professional development portal for anyone working or aspiring to work in the sport and physical activity sector in Lincolnshire, developed in partnership with UK Coaching.
- Active Communities: Skills Fund Funding programme providing fully funded training and qualifications in coaching, fitness instructing, volunteering, and community sport leadership for people in East Lindsey, South Holland, and Boston districts.
- Lincolnshire Sport & Physical Activity Awards Annual awards programme celebrating outstanding individuals and organisations in Lincolnshire's sport and physical activity sector, with multiple award categories including Active Change, Active Club, Inclusion & Diversity, Impact on Health, Active Youth Champion, and People's Choice.
- Wheels for Life Bike donation initiative in Lincolnshire providing bicycles to people who would otherwise face barriers to accessing physical activity opportunities.
- Active Lincolnshire Website and Knowledge Hub Main organisational website providing information, news, and a curated Knowledge Hub covering physical activity guidelines, research and insights, safeguarding, environmental sustainability, equality and inclusion, and resources for health and care professionals and workplaces.
Quantifiable outcome
- Over £1.4 billion in social value of physical activity generated in Lincolnshire
- +2 more outcomes
Companies that use Active Lincolnshire
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Active Lincolnshire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Active Lincolnshire partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and supporting.
- South and East Lincolnshire Councils PartnershipcorePartnership of local authorities administering UKSPF funding for skills and training programs. Active Lincolnshire works with this partnership to deliver the Skills Fund project.
- Let's Move LincolnshirecoreLincolnshire's 10-year countywide strategy for physical activity, led by Active Lincolnshire but owned by all partners. Includes the activity finder website and shared commitment to tackling inactivity.
- Boston Borough CouncilcoreLocal authority partner receiving Sport England Place investment. Active Lincolnshire CEO Emma Tatlow also serves as Chair of Boston Neighbourhood Board leading £20 million Pride in Place programme.
- East Lindsey District CouncilcoreLocal authority partner benefiting from Sport England's £250 million Place Expansion programme. Collaboration on place-based physical activity initiatives.
- UK CoachingcorePartnership to strengthen local sport and physical activity workforce through the Active Skills Learning Portal offering e-learning and professional development opportunities.
- The Fitness GroupsupportingTraining provider partner delivering CIMSPA accredited courses including Level 3 Pre & Post Natal Course for fitness professionals through the Skills Fund.
- Lincoln City FoundationsupportingFootball club foundation providing training opportunities and learning resources for sport and physical activity sector through the Active Skills Hub.
- LIVESsupportingTraining provider delivering Emergency First Aid at Work qualifications for sport and physical activity professionals through the Skills Fund.
- Active Pregnancy FoundationsupportingPartner providing training resources and expertise for supporting physical activity during pregnancy.
- FA (Football Association)supportingFootball Association providing training content and qualifications accessible through the Active Skills Hub.
- Lincolnshire Community FoundationcoreAwards partner for the Lincolnshire Sport & Physical Activity Awards 2026, helping celebrate projects and people creating physical activity opportunities.
- BettersupportingHeadline sponsor of Lincolnshire Sport & Physical Activity Awards 2025. Better is a health intervention organization operating leisure centres across Lincolnshire.
- England GolfsupportingAwards sponsor supporting the Inclusion & Diversity Award category at the Lincolnshire Sport & Physical Activity Awards.
- Chestnut HomessupportingAwards sponsor supporting the Positive Experiences for Children & Young People Award at the Lincolnshire Sport & Physical Activity Awards.
- BranstonsupportingAwards sponsor supporting the Active Youth Champion Award at the Lincolnshire Sport & Physical Activity Awards.
- The Engine ShedsupportingVenue sponsor for the Lincolnshire Sport & Physical Activity Awards 2025, hosting the awards ceremony in Lincoln.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Active Lincolnshire competitors and assessment
Company assessmentBroad incumbents
- ukactive: National trade body for the physical-activity sector representing gyms, leisure operators and Active Partnerships; comparable advocacy footprint but commercially focused rather than place-based — a broad incumbent peer.
- Sport England: The national strategic body that funds and designates Active Lincolnshire as a system partner. Operates the £250M Place Expansion programme and is the principal counterparty for any Active Partnership — a broader incumbent that defines the funding and policy environment.
- GLL (Better): Major charitable leisure trust operating leisure and fitness facilities across England including Lincolnshire; a headline sponsor of Active Lincolnshire's Awards and a broader incumbent delivering overlapping community physical-activity services.
Emerging players
- StreetGames: National charity targeting sport access for underserved young people in disadvantaged communities — overlapping mission with Active Lincolnshire's inequalities-focused community work and competing for similar place-based and youth-sport funding.
- Youth Sport Trust: National charity focused on PE and school sport, overlapping with Active Lincolnshire's Children & Young People and education strands; smaller, more niche remit but competes for similar Sport England and DfE funding pools.
Direct peers
- Active Cambridgeshire: Sport England Active Partnership covering Cambridgeshire and Peterborough with analogous local-authority, health-integration and workforce-development remit to Active Lincolnshire.
- Active Sussex: Sussex-based Active Partnership delivering the same Sport England 'Uniting the Movement' strategy at county level, with comparable workforce development, place-based and inequalities-focused programmes.
- Active Devon: Devon Active Partnership delivering Sport England strategy locally with a place-based, health-and-inequalities focus that closely mirrors Active Lincolnshire's mandate and operating model.
- Active Norfolk: Another Sport England-funded Active Partnership operating in Norfolk with the same countywide system-coordinator role across local authorities, NHS, schools and community sport — directly comparable model, geography and funding structure.
- Active Black Country: Active Partnership for the Black Country with the same Sport England system-partner designation, multi-local-authority coverage and focus on tackling physical inactivity in underserved communities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Active Lincolnshire social profiles
Digital presenceActive Lincolnshire compliance and trust
Trust signalCompliance1 record
Active Lincolnshire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Lincolnshire leadership team
Management profileNumber of profiles
Profiles5 records
Active Lincolnshire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Lincolnshire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Lincolnshire
What does Active Lincolnshire do?
Active Lincolnshire is a non-profit Active Partnership that coordinates, funds, and delivers physical activity initiatives across Lincolnshire on behalf of Sport England. It operates multi-stakeholder programmes covering children and young people, health and wellbeing, community engagement, and the sport and physical activity workforce, alongside a countywide activity finder (Let's Move Lincolnshire), an e-learning and skills funding platform (Active Skills Hub), and the annual Lincolnshire Sport & Physical Activity Awards.
Is Active Lincolnshire a public or private company?
Active Lincolnshire is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Active Lincolnshire founded?
Active Lincolnshire was founded in 2004. It employs 11 to 50 people.
Where is Active Lincolnshire based?
Active Lincolnshire is headquartered in Lincoln, United Kingdom, in the Europe region.
How does Active Lincolnshire make money?
Three revenue lines are on record. Sport England Funding is the primary driver. The others are UK Shared Prosperity Fund (UKSPF) and sport England Place Investment.
Who are Active Lincolnshire's main competitors?
Broad incumbents on record are ukactive, Sport England and GLL (Better). Emerging players are StreetGames and Youth Sport Trust. Direct peers are Active Cambridgeshire, Active Sussex, Active Devon, Active Norfolk and Active Black Country.
Does Active Lincolnshire have an API?
No public API is recorded for Active Lincolnshire.
What industry is Active Lincolnshire in?
Active Lincolnshire's product category is Community sport and physical activity partnership services. Its primary akta.pro industry code is HSADAGAB, Lifestyle & Habit Change Coaching. Its NAICS code is 7139 and its SIC code is 7900.